Flipkart has grown to capture 41% of online furniture market share

Published on: Sep 2019

Hyperlocal e-grocery- Market growing at triple digits, with sector specialists continuing leadership

  • Despite aggressive moves by horizontals, their hyperlocal grocery businesses have made a limited dent in the market
  • As verticals continue to thrive basis their core value proposition of large assortment, express delivery, and subscriptions (which enables Higher AOV and order frequency)

SEA perspectives- Vertical e-tailers in Indonesia using omnichannel to compete vs horizontals and also expand online penetration

  • A slew of e-tailers in beauty and fashion has been taking the omnichannel route by launching offline stores
  • Likely to create a dent in expanding the low online penetration and also expanding the currently low share of verticals in this category

Foodtech in India- Average AOVs falling for aggregators driven by single-serve affordable meals

  • This shift is driven by flat priced meals and affordable single-serve meals (priced INR 80-150), as their business contribution is increasing



  • Mrigank leads business research and strategy engagements for leading internet sector corporates at Redseer Strategy Consultants. He has developed multiple thought papers and is regularly quoted in media and industry circles.