Despite slowing growth of mobiles category, e-tailing firmly on track to grow 32% in 2019 and reach USD ~82 Bn by 2022

Published on: Sep 2019

  • 2019 to see the slowest growth in online mobiles sales in the last five years
  • Despite the slowdown in mobiles, e-tailing to continue its rapid growth trajectory owing to success in other categories


The slowdown in online sales of mobiles category = opportunity for other categories

  • ePharma growing at 100% YoY
  • Online fashion to be the largest contributor by 2022


Online Grocery is creating a sticky customer base and expected to grow at 60% CAGR


Budget and Mid Market hotels will continue to dominate India’s lodging space

  • Travellers are gradually shifting towards experiential and adventurous stays which are offered by homestays and hostels
  • Expected to witness the highest growth



  • Rohan Agarwal has been a part of the Redseer Strategy Consultants journey for over six years. He is an expert in digital strategy for traditional corporates and start-ups.