Formulated Product Line Expansion Marketing Plan For A Home Appliance Player
Technological advancements, rising economies, and evolving consumer lifestyles have led to the development of the smart home appliances market.
Product Line Expansion for Home Appliances Player
Making an entry into the market space with a new product category requires a strategic planning and deep understanding of the present dynamics. A study on similar lines was conducted for an Indian MNC with annual revenue of more than USD 1 billion to understand the consumer preferences before extending their product line. Also, […]
Market Acceptance Study for Upcoming Models Of A Leading Passenger Vehicle Manufacturer
The automobile sector is one of the fastest growing sectors in India. With the huge manufacturing and the presence of various brands comes the need to position these vehicles in the market, based on the different needs of the consumer. A similar study was conducted for our client, a leading passenger vehicle manufacturer, who wanted […]