How Redseer helped India’s leading online home services and solutions brand Urban Company, file its DRHP
Executive Summary Urban Company engaged Redseer, India’s leading strategy consulting firm, to support its DRHP filing for IPO through a comprehensive market study – developing a detailed market model, uncovering growth opportunities across key segments, and identifying strategic levers to win in the home services category. About the Client Urban Company is the leading online […]
From Market Trends to Strategy: Redseer’s Analysis Behind Bluestone’s IPO
Executive Summary In its IPO journey, Bluestone engaged with Redseer, India’s leading strategy consulting firm, to build a comprehensive analysis of India’s Jewellery market. Redseer delivered a deep-dive industry analysis that covered macroeconomic and consumer demographic trends, market sizing models for the Indian jewellery market (including the current baseline and future trajectory of demand), benchmarking of competing […]
How Redseer’s CDD De-Risked a Global Bank’s Investment in a Study Abroad EdTech Firm
Executive Summary The client partnered with Redseer Strategy Consultants for a commercial due diligence on a high-growth ‘study abroad consultancy and edtech’ firm. Through detailed market research for all the key destination geographies, assessment of the study abroad consultancy ecosystem in India, customer preferences assessment, and competitive benchmarking, Redseer presented a full picture of the […]
Redseer Supports Gupshup in Defining Growth Narrative
Executive Summary Gupshup, an industry pioneer in Conversational Engagement, worked with Redseer, a leading strategic consulting firm, for sell-side diligence to quantify the addressable opportunity and define its right to win. Leveraging proprietary IP and rigorous competitive benchmarking, we codified three vectors of its advantage: AI‑driven omnichannel engagement, full‑funnel conversational CX, and seamless enterprise […]
Crafting a Category Leader: The Strategy Behind Talabat’s IPO
Executive Summary Talabat, a market-leading food delivery platform, partnered with Redseer Strategy Consultants and OC&C Strategy Consultants to develop a compelling IPO narrative backed by robust market intelligence. Through comprehensive market sizing, competitive benchmarking, and customer insights and advisory, our consortium enabled Talabat to articulate a differentiated growth story across core Gulf markets. This resulted […]
Due Diligence That Protected Millions: Redseer Guides Consumer Giant with Right M&A Investment
Executive Summary One of India’s largest consumer products companies partnered with Redseer Strategy Consultants for a commercial due diligence on two players in the emerging hair growth space in India. Redseer’s exercise discovered shortcomings in both assets, with one lagging behind the competition in terms of customer satisfaction, and the other lacking product scalability. Redseer […]
How Redseer helped India’s largest eyewear retailer, Lenskart, file its DRHP for IPO
Executive Summary Lenskart engaged Redseer, India’s leading strategy consulting firm, to support its IPO through a comprehensive multi-market study. Redseer delivered a comprehensive industry analysis that built cross‑country market sizing models to capture both the current baseline and future trajectory of demand, benchmarked competing operating models, and surfaced the strategic levers that position large, vertically […]
How Redseer helped India’s largest education-focused NBFC, Credila, file its DRHP for IPO
Executive Summary Credila Financial Services engaged Redseer, India’s leading strategy consulting firm, to support its IPO through a comprehensive market study. Redseer conducted a detailed industry and financial analysis, which included developing market models, detailing the current and future view of the industry, and identifying levers that will enable NBFCs to win the overseas education […]
Titan Partners With CueZen to Reimagine Smart Health – Redseer Leads Strategic Due Diligence
Executive Summary Titan Smart Wearables engaged Redseer Strategy Consultants to conduct a comprehensive commercial due diligence on CueZen, a fast-emerging player in predictive and generative AI for health. With the ambition to go beyond fitness tracking and deliver truly intelligent, health-first wearables, Titan sought to evaluate CueZen’s potential to deliver hyper-personalised behavioural nudges and AI-led […]
How Redseer helped India’s fast-growing cloud-kitchen-based food service company, Curefoods, file its DRHP for its IPO
Executive Summary Curefoods partnered with Redseer, India’s leading strategy consulting firm, to highlight the growing preference for outside food consumption among consumers and to analyse the advantages of the cloud-kitchen-based model for its DRHP filing for IPO. About the Client Curefoods is one of the largest digital-first food services companies with a portfolio of 10 […]
How Redseer Helped India’s Leading Ride Hailing Player Develop and Implement its 2-Wheel Taxi Offering
Executive Summary The client engaged with Redseer Strategy Consultants to develop its 2-wheel taxi offering and understand how and where it should scale the offering. Redseer also ran a city-level pilot across key cities in Uttar Pradesh and select metros. The objective was end–to–end operating model development for its 2-wheel taxi offering based on a deep […]
How Redseer Helped Rewire Flipkart’s Ad Monetization Strategy
Executive Summary Flipkart partnered with Redseer Strategy Consultants to take a closer look at its digital ads business and see how it can grow its digital ads revenues by deriving learnings from competition’s ad business models. Through detailed analysis of customer journeys, ad placements, seller feedback, and competitor strategies, Redseer helped build a clear action plan […]
How Redseer provided Strategic Advisory to leading education-focused NBFC for its Market Position Expansion and Business Growth
Executive Summary A leading NBFC in the educational loans segment, engaged Redseer Strategy Consultants to enhance its market position as many Indian students sought to study overseas post the pandemic. The company needed to gain deeper insight into international geography-level demand & supply trends, domestic student needs, and NBFC competitive landscape, to refine its overall […]
How Redseer enabled BigBasket Convert High-Intent Non-Users into Online Grocery Buyers
Executive Summary BigBasket, one of India’s leading online grocery platforms, partnered with Redseer to understand why a large chunk of digitally savvy consumers were still not shopping on its platform in 2020, despite the COVID-19 ramp-up. While these users were active online, they weren’t converting into grocery buyers. Using a mix of data-driven research and […]
How Redseer Mapped India’s Untapped $500Bn SME Lending Opportunity for GetVantage
Executive Summary In collaboration with a new-age financial technology company, GetVantage, we authored a market report highlighting the vast lending opportunity in India’s MSME and tech–led startups. The report highlighted credit challenges for these businesses and limitations of traditional lenders, creating a large whitespace for modern fintech to enter. About the Client The client, GetVantage, […]
Beyond the Brew: Scaling Fore Coffee Through insights, Strategy, IPO
Executive Summary Fore Coffee, a rapidly expanding semi-premium coffee chain in Southeast Asia, has collaborated with Redseer Strategy Consultants over a five-year journey to achieve sustainable growth in a competitive market. Through comprehensive consumer behavior analysis, strategic market expansion planning, and support in crafting a compelling IPO narrative, Redseer has been instrumental in positioning Fore […]
Delivered IPO success to a leading foodtech company
The idea of delivery-only restaurant facilities is not new, and so Redseer had to identify the unique and unaddressed factors in the market to cater to potential customers.
Narrative on how Wealthtech is emerging as a sector in India and changing the paradigms of investment in Wealth management space
The report explains on how the equity and mutual funds market is growing in India and how they are going to boom in future.
Sector narrative in online gaming market and its outlook in 2022, drivers and emerging market themes in partnership with leading industry bodies
Market narrative report was launched to the public and received wider acceptance, the findings were used for strategic decisions by investor and quoted multiple times in the media
Business plan support for an internet kitchen launch in India
Our client wanted to launch an Internet Kitchen Service in a metropolitan city in India. The broad objective of the project was to understand the market scenario for online food delivery in the target city to support the business plan. This included landscaping the different geographical clusters in the target city followed by competitor benchmarking, […]