When AI Does the Shopping, It Recommends the Brands It Can Read
Digital advertising has always run on an assumption that a person is sitting on the other end. It believes that someone searches, scrolls, watches, compares and then decides what to buy. And hence, every winning format, from search to banners to video, simply has reached that person better than the last. US advertisers spent about $160 […]
The World’s Largest Advertisers Now Spend Like Investors
Boardrooms have long treated advertising as one of the easiest costs to cut, largely because its return has been hard to prove. Yet the world’s 100 largest listed advertisers are doing something else: between 2022 and 2025, as generative AI reached mass scale, their ad spend rose about 24% against revenue growth of about 17%. […]
Web 3.0 – A Decentralised Opportunity: Part 1
Web 3.0 applications are trending in Southeast Asia and a sizable portion of investors are willing to put their money in this space