eGrocery – How Will MENA Order Online Post COVID-19?

Published in Jul, 2020

Executive Summary

Perspective on the post-covid developement in ordering grocery online

The UAE eGrocery market size was valued around USD 300 Million in 2019 and is growing at a compound annual growth rate (CAGR) of around 60% .

As a result of COVID 19 outbreak, eGrocery market is witnessing a significant rise in demand. The lockdown has been causing disruption in the supply chain. Both offline and online merchants are facing difficulties to meet the intensified demand for grocery products.

The combination of consumers’ interest in avoiding public places, government orders to stay at home, and the continued need for groceries and essential goods has made eGrocery services indispensable.Before pandemic, some consumers resisted the shopping method because they wanted to pick out their groceries themselves and avoid extra fees, but the pandemic has forced many to change their priorities. And the sudden focus on eGgrocery is set to alter consumer behavior well after the pandemic subsides, accelerating the industry’s penetration in the UAE.

Overall, with the evolving technology and increasing penetration of internet services, there is rising awareness among consumers about the different shopping trends prevailing in the society.This will result into increase in order volume and influx of first time users which will drive the growth in eGrocery and push overall e-tail growth.The rise in investments into UAE market will also aid the eGrocery industry.

Key Questions answered:
1 How is eGrocery landscape changing in the light of COVID-19?
2 How eGrocery channels are positioned in the online grocery industry, how well they’re meeting demand during the pandemic, and how they are expected to fare in the space beyond the pandemic.
3 What are the players offerings that will add value to the customers’ lives?
4 What are key customer needs which are being addressed by different eGrocery models?
5 How is eGrocery the future of grocery purchase in MENA? How will the market grow in the coming years, on the backdrop of COVID-19?
6 How eGrocery players can maximize their performances after the pandemic with innovations in last mile delivery, customer experience and operational capabilities?

Methodology
Extensive trade interviews with selected key experts in the field to get in-depth detail of eGrocery Industry. The purpose of these interviews is to assess key subjects in the market such as gaining information concerning the player operations, understanding the market trends and competitive Landscape.
Primary research to understand customer behaviour and preference through customer surveys and analysis covering various demographics based on age, profession, income-level,etc.
Redseer combines exclusive primary research with Redseer IP and Secondary research to provide an accurate and unique analysis.

Market Segmentation
1 By Channel Type
1.1 Pure-play vertical
1.2 Omni channel
1.3 Horizontals
1.4 Hyperlocal

This report covers sector-level insights such as overall eGrocery revenue as well as player-level insights such as Carrefour revenue, Choithrams revenue, Elgrocer business model, Elgrocer revenue and Instashop revenue, among others.

Furthermore, it gives a detailed analysis of the following key players in the UAE eGrocery market, covering their preference among consumers, capacity, and latest developments like investment, capacity expansions and partnership

Key eGrocery Players are:
1 Carrefour
2 Lulu webstore
3 Choithrams
4 Elgrocer
5 Instashop
6 Kibsons
7 Amazon
8 Noon
9 Talabat

  • See: Inside the Report

    1. Market Scenario
    1.1. Market Size(Current & Historical)
    1.2. Market YoY Growth
    1.3. Online Grocery penetration
    1.4. Impact of Covid-19 on online industry
    1.5. Market trends during Covid-19


    2. Competitive landscape
    2.1. Market categorization by egrocery channel
    2.2. eGrocery Channel positioning in the industry
    2.3. eGrocery Player strategies in recent times
    2.3.1. Raised capital
    2.3.2. Partnership
    2.3.3. Expansion/Launching new venture

    3. Consumer Perspecitve
    3.1. Impact of covid-19 on Consumer behaviour
    3.2. Consumer adoption of online grocery
    3.2.1. Influx of First-time users
    3.2.2. Stickiness of existing consumers
    3.3. Consumer decision criteria
    3.4. Consumer preference for online and offline players

    4. Post Covid-19 development
    4.1. Challenges in the egrocery market
    4.2. Market Forecast( Moderate & Optimistic scenario)
    4.3. Demand & Supply drivers
    4.4. Market ecosystem drivers
    4.5. Shift in consumer behaviour from purchasing offline to online
    4.6. Recommendation of how online grocers can maximize their performances post covid-19
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