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Online Fashion – How Will MENA Order Online Post COVID-19?

Published in Jun, 2020

Executive Summary

Perspective on the post-covid developement in ordering fashion items online.

The UAE online Fashion market size was valued around USD1080 Million in 2019 and is growing at a compound annual growth rate (CAGR) of around 33% .

As a result of COVID 19 outbreak, online Fashion market is witnessing a significant decrease in demand. The lockdown has been causing disruption in the supply chain. Both offline and online merchants are facing difficulties to meet the intensified demand for fashion products.While many of the trends being mapped at the moment may be temporary, they will nonetheless have an impact on the attitudes of people towards online shopping with the possibility that a greater percentage of people opting for the convenience offered by online platforms..Before pandemic, some consumers resisted the shopping method because they wanted to pick out their fashion items themselves and avoid extra fees, but the pandemic has forced many to change their priorities. After the pandemic subsides, because of alteration in consumer behavior, consumer will shift more to online Fashion, accelerating the industry’s penetration in the UAE.

Overall, with the evolving technology and increasing penetration of internet services, there is rising awareness among consumers about the different shopping trends prevailing in the society.This will result into increase in order volume and influx of first time users which will drive the growth in online Fashion and push overall e-tail growth.The rise in investments into UAE market will also aid the online Fashion industry. 

Key Questions answered:
1 How is online Fashion landscape changing in the light of COVID-19?
2 How online Fashion channels are positioned in the online fashion industry, how well they’re meeting demand during the pandemic, and how they are expected to fare in the space beyond  the pandemic.
3 What are the players offerings that will add value to the customers lives?
4 What are key customer needs which are being addressed by different online Fashion channels?
5 How is online Fashion the future of fashion/apparel purchase in MENA? How will the market grow in the coming years, on the backdrop of COVID-19?
6 How online Fashion players can maximize their performances after the pandemic with innovations in last mile delivery, customer experience and operational capabilities?

Methodology
“Extensive trade interviews with selected key experts in the field to get in-depth detail of online fashion Industry. The purpose of these interviews is to assess key subjects in the market such as gaining information concerning the player operations, understanding the market trends and competitive Landscape.
Primary research to understand customer behaviour and preference through customer surveys and analysis covering various demographics based on age, profession, income-level,etc.
Redseer combines exclusive primary research with Redseer IP and Secondary research to provide an accurate and unique analysis.”

Market Segmentation
1 By Channel Type
1.1 Omnichannel Horizontal
1.2 Omnichannel Vertical
1.3 Online Vertical
1.4 Online Horizontal

This report covers sector-level insights such as or related to online fashion channels revenue as well as player-level insights such as Club Factory Business Model, H&M revenue, Club Factory revenue, Shein Business Model and Shein revenue, among others.

It also gives a detailed analysis of the following key players in the UAE online Fashion market, covering their preference among consumers, capacity, and latest developments like investment, capacity expansions and partnership
Key Online Fashion Players are:
1 Carrefour
2 Lulu webstore
3 Namshi
4 Shein
5 Jolly-chic
6 Club Factory
7 6th Street
8 H&M
9 Next

  • See: Inside the Report

    1. Market Scenario
    1.1. Market Size(Current & Historical)
    1.2. Market YoY Growth
    1.3. Online Fashion penetration
    1.4. Impact of Covid-19 on online industry
    1.5. Market trends during Covid-19


    2. Competitive landscape
    2.1. Market categorization by online Fashion channel
    2.2. Online fashion players strategies in recent times
    2.2.1. Raised capital
    2.2.2. Partnership
    2.2.3. Expansion/Launching new venture

    3. Consumer Perspecitve
    3.1. Impact of covid-19 on Consumer behaviour
    3.2. Consumer adoption of online fashion
    3.2.1. Influx of First-time users
    3.2.2. Stickiness of existing consumers
    3.3. Consumer decision criteria
    3.4. Consumer preference for online and offline players

    4. Post Covid-19 development
    4.1. Challenges in the online Fashion market
    4.2. Market Forecast( Moderate & Optimistic scenario)
    4.3. Demand & Supply drivers
    4.4. Market ecosystem drivers
    4.5. Shift in consumer behaviour from purchasing offline to online
    4.6. Recommendation of how online fashion players can maximize their performances post covid-19
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