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How Will MENA Order Online Post COVID-19?

Published in Apr, 2020

Executive Summary

Impact on Businesses

MENA E-tail is a $10 Bn sector led by UAE and KSA, and is expected to touch $35 Bn by 2023.

Online food delivery is also gaining popularity fast and this is being driven by changing customer behaviour and the rise of internet kitchens.

Covid-19 has had a profound impact on business in MENA. Retail is under a lot of stress as lockdowns imposed to combat Covid-19 prevents businesses from functioning normally.

However, while a lot of businesses are struggling due to the pandemic, there are quite a few of them that are actually thriving, too. For instance, e-Grocery has been the biggest beneficiary of the pandemic as people have flocked on online platforms to meet their demand for essential goods.

E-tailing, as a whole, has grown by 40% over the lockdown but not all product categories have fared well.

Online food-delivery is also under a lot of pressure as the number of daily orders have taken a massive plunge during the lockdown.

While e-tailing has seen a spike during the lockdown period, there are a few key questions for the post-Covid world that are yet to be answered.

  1. What would be the customer stickiness to the online channel?
  2. How would the e-tail sector shape up in the region?
  3. How can brands prepare?

Impact on Consumers

Covid-19 has also had a profound impact on consumer attitudes and behaviour.

Key Implications

The key questions answered in this report include: 

  1. What is the expected trajectory for e-tail post COVID-19?
  2. What are the key trends that will shape 2020?
  3. What are the different playbooks brands can use?

This report also covers sector-level insights such as etailing revenue post covid as well as player level insights such as Club Factory business model, IKEA business model, Club Factory revenue, IKEA revenue and Shein business model, among others.