When AI Does the Shopping, It Recommends the Brands It Can Read
Digital advertising has always run on an assumption that a person is sitting on the other end. It believes that someone searches, scrolls, watches, compares and then decides what to buy. And hence, every winning format, from search to banners to video, simply has reached that person better than the last. US advertisers spent about $160 […]
Redseer Charted a Leading Food Delivery Platform’s Path to Leadership in Southern India
Think Quick Commerce: Unlocking the $90Bn Opportunity
Brands Beyond the Shelf: MENA Consumer Brands’ New Growth Playbook
When AI Does the Shopping, It Recommends the Brands It Can Read
Digital advertising has always run on an assumption that a person is sitting on the other end. It believes that someone searches, scrolls, watches, compares and then decides what to buy. And hence, every winning format, from search to banners to video, simply has reached that person better than the last. US advertisers spent about $160 […]
Redseer Charted a Leading Food Delivery Platform’s Path to Leadership in Southern India
South India represents more than half of India's total online food delivery market value, driven largely by three metro cities. Yet the client was trailing the market leader there by a wide margin. Redseer was engaged to diagnose exactly where and why the gap existed, separate genuine product and service gaps from mere brand perception and prioritize a set of action areas the client could act on. The engagement found a combined gap of tens of thousands of daily orders across the three cities, concentrated in specific micro-markets and lower order-value use cases such as lunches and evening snacks, and traced it to five distinct problem areas.
Think Quick Commerce: Unlocking the $90Bn Opportunity
Developed in collaboration with Google, this Redseer report explores how India’s quick commerce market is to scale from ~USD 13 Bn in FY26 to ~USD 90 Bn by FY31P, a 5–7x growth that could take the channel from ~1% to 4–5% of Indian retail. The channel already anchors the hyperlocal economy, holding over 40% of a ~USD 30 Bn market after growing from ~USD 0.4 Bn in FY22.
Brands Beyond the Shelf: MENA Consumer Brands’ New Growth Playbook
The grocery store in the UAE, Saudi Arabia and Egypt is losing its monopoly on demand, and brands no longer need a retailer’s approval to reach the shopper. Quick platforms now carry 66-75% of online grocery GMV across the three markets, up from 13-30% in 2021. Online grocery has grown from $3.7 Bn in 2023 to $6 Bn in 2025, a 27% CAGR, while offline grocery has kept growing alongside it, from $95 Bn to $100 Bn. Grocery is still only 6% online, the least digitised of the major retail categories, and on the current Redseer build penetration approaches 10% by 2028.
