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Digital

Digital Media – The Road To Mainstream

newsletters | Nov, 2021

Digital media engagement is rising as consumers due to greater variety and on-demand nature of online media

India’s Digital Maturity- How far have we come?

newsletters | Jul, 2021

A key factor for this growing trend is the cohort of millennials and Gen Z who spend most of their time on digital platforms.

The soaring share of digital advertising

newsletters | Jul, 2021

With the increasing spend, India’s digital ad market will likely grow 10x

Takeaways from “GZ5: Internet Economy on the cusp of wave 2”

newsletters | Jul, 2021

The SEA Digital Economy is expected to multiply more than 3x in 5 years, reaching $ 365 Bn by 2025

Decode Digital Economy through our lens

newsletters | Jul, 2021

Of digital economy, online retail remains a big part which will likely touch $350B GMV by 2030

Ground Zero 5.0 – MENA Internet Economy Coming Of Age – A Recap

newsletters | Jul, 2021

MENA Digital Economy to reach new heights

Social Media Spend Goes Mainstream

newsletters | Mar, 2021

Social media now accounts for almost half of the digital advertising spend in the MENA region. We expect that in 2021, social media ad spend will overtake non-digital/tra...

SEA: Bytes On Digital Diet

newsletters | Feb, 2021

Students are the key consumer cohort with the highest digital activity followed by salaried employees and self-employed professionals...