India’s consumer and internet landscape presents one of the most compelling growth narratives of the next decade, with $1 trillion in branded retail potential and a digital economy on track to reach $1 trillion over the same period.
With every purchase, transaction, and service now just a tap away, digital is no longer an enabler—it’s the backbone of enterprise growth and consumer engagement. This transformation goes beyond shifts in behaviour or convenience—it is fundamentally reshaping how businesses operate, scale, and compete.
Companies that can navigate premiumization, omnichannel adoption, and evolving consumer expectations will be best positioned to lead India’s next wave of economic transformation.
Since 2014, India’s digital economy has expanded 10x, contributing nearly 10% of the country’s Private Final Consumption Expenditure (PFCE).
This is what we will dive deep into at Ground Zero10, a coveted industry event in Bengaluru, where investors, CXOs, and industry leaders will come together to decode the next big opportunities in the new-age digital landscape.
Maturing Unicorns and Soonicorns
India is now home to over 100+ unicorns and an even larger base of soonicorns, but beyond sheer numbers, what’s more remarkable is their financial evolution. The median revenue of unicorns has tripled since 2021, with a typical unicorn now generating $163 million annually, up from $52 million just a few years ago.
Additionally, for the first time, India’s unicorn ecosystem has generated EBITDA positive in FY24. The increasing profitability of startups signals a shift from a ‘growth at all costs’ approach to a sustainable, unit-economics-driven model.
Robust ads monetization
Specifically, robust revenue monetization has kicked in in multiple large internet sectors, building the overall pathway to profitable growth. Especially, the Ad revenues from digital marketplaces have grown significantly, allowing brands to reach highly engaged online shoppers directly. Multiple marketplaces now generate revenue at par with media platforms- further indicating the scale and impact of the ad business.
Our Ground zero event deep dives into this further.
Changing dynamics in a Brand-Deficient Market
India remains a highly under-branded market, with only ~350 brands generating $100 million+ in revenue across both traditional and new-age segments. However,
- The rapid expansion of digital channels, with 12% of retail sales expected to be digital by 2030.
- The accelerated timeline for new-age brands to scale to $50-$100 million revenue levels, enabled by the growth of multiple digital channels and customer cohorts, is changing the brand creation game
- Which will power a projected $1 trillion branded retail opportunity that is evident in the next decade, with sizeable hundreds of billions of opportunities in premium and luxury segments.
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In this disruptive environment, while new age brands are seeing robust growth, traditional brands are making a comeback by embracing digital transformation. Many incumbents have leveraged online penetration and omnichannel strategies to improve growth rates.
At the same time, many new age brands are building profitable businesses while scaling rapidly which is also fuelling a strong pipeline for IPOs and M&A activity in the years to come.
Be at the Epicentre of India’s Digital Transformation: Ground Zero10
Working extensively with digital-first businesses, our proprietary insights into regional demand patterns, pricing strategies, and digital adoption trends help brands scale profitably. We work closely with startups, growth-stage companies, and investors to ensure they are investment-ready. From business model validation and market sizing to unit economics optimization and investor positioning, we help companies with compelling market reports that attract the right funding partners.
If you want to be in the same room as the biggest names in the investment and startup ecosystem, this is where you need to be. Meet, connect, and network with the decision-makers shaping the future of India’s internet economy.
At Ground Zero 10, we’ll bring together industry leaders, investors, and decision-makers to stay ahead in India’s evolving digital landscape. Are you ready? Join us at Ground Zero 10 and be part of the next phase of India’s internet revolution.
Reserve Your Spot!
📅 Date: 6th March
📍Venue: The Leela Palace Hotel
⏰ 𝐓𝐢𝐦𝐞: 3 PM Onwards