From D2C insurgents in beauty and fashion to legacy players in FMCG and electronics, the consumer goods industry is being rewritten by shifting consumer expectations, digital-first discovery, and the rise of hyper-personalised consumption. Consumers today aren’t just buying products; they’re buying purpose, convenience, experience, and cultural fit. As India moves towards being a $1 Tn branded economy powering hundreds of scaled $100 Mn+ brands, the growth opportunities for brands as well as for the investors is significant. At Redseer, we solve for the new growth equation, helping brands unlock demand in fast-growing categories like food & beverages, beauty & personal care, fashion, home & electronics, and luxury. Our work spans strategy to execution, guiding businesses to scale across both Tier-1 urban centres and emerging aspiration cities. We partner with founders, CXOs, and investors to decode what consumers want next, navigate omnichannel complexity, and turn disruption into a durable advantage, so businesses and brands don’t just keep pace, they lead.