• Industries
  • Offerings
    • M&A & Corporate Strategy
    • Growth Strategy & Market Landscaping
    • Customer Funnel & Strategy
    • New Product Development
    • VDD & Road to IPO
    • Digital Strategy & Transformation
    • Digital Ads & Marketing Strategy
    • Channel & Platform Partner Value Proposition
    • Operations & Channel Excellence Studies
    • Employee & Management Excellence
    • Innovation Acceleration
    • Monetization & Path to Profitability Study
    • Private Equity
  • Redsights
  • Team
  • Join Us
  • Ground Zero

LENDING

Cracking the Credit Code Startegy—Responsibly, Digitally, Profitably.
The lending space is being reshaped by alternate-data underwriting, digitised collections, and embedded credit. Key innovations like Equated Daily Instalments (EDI) for merchants, the Unified Lending Interface (ULI), and AI-driven risk models are expanding access to thin-file and underserved segments. Regulatory focus is intensifying around responsible lending and ethical recovery practices.

Our Lending Services

Growth Strategy

We support clients in their digital strategy across different formats such as ecommerce, q-commerce, FSA, eB2B, D2C and social media, improvement in terms of trade with channels, as well as offline channel growth and positioning/pricing

Service Image

Consumer Value Unlock

We unlock customer value through brand positioning & perception improvement, refinement of customer propositions & targeting efforts, increasing NPS, retention and wallet share.

Service Image

Operational Excellence and Profitability

We help clients across financial services with field force retention and incentivization strategy design, VAS upsell strategy, along with building out their ad monetisation strategy.

Service Image

Transaction Advisory

We aid clients across M&A support, commercial and tech due diligence for funds, sell-side due diligence and road to IPO strategy & public affairs management.

Service Image

Lending Experts

What’s New

Accelerating Co-Branded Credit Cards with CCAAS Platforms
Article

Accelerating Co-Branded Credit Card’s Success with CCaaS Platforms

Co-Branded Credit Cards: Boost Consumer Engagement | Redseer
Article

Co-Branded Credit Cards: Your Secret Weapon for Deeper Consumer Engagement

The Rise of Co-Branded Credit Cards | Redseer Insights
Report

The Rise of Co-branded Credit Cards: Redefining Customer Loyalty 

India’s largest homegrown consulting firm, empowering bold leaders to shape a better future.

Real-World Impact Stories​​

Keep Exploring

Grocery

Explore how new consumer trends and digital strategies are reshaping the consumer goods landscape.

Digital Marketplace

Discover the forces driving innovation and disruption across technology, media, and telecom sectors.