India | ME | SEA Subscribe to Newsletter  Leadership Index 


Narrative on how Digital insurance is well positioned to lead the next wave of growth in the insurance sector

Case studies | Mar 15,2021

The report entails on how Insurance is emerging as the next big frontier for Fintech globally as well as in India.

Narrative on how Wealthtech is emerging as a sector in India and changing the paradigms of investment in Wealth management space

Case studies | Mar 15,2021

The report explains on how the equity and mutual funds market is growing in India and how they are going to boom in future.

Assessment of Digital Payments landscape in India and emerging FinTech opportunities for FinTech giant

Case studies | Mar 15,2021

The mobile payments market and how they would evolve over next 5 years along with various regulations and drivers propelling their growth.

eGrocery Supply Chain Strategy for leading e-com horizontal Identify industry best practices to enable the supply chain design of a large eCommerce player for its grocery vertical

Case studies | Mar 9,2021

Assessment of the top-line and growth of the key online grocery players such as Bigbasket, Grofers, Amazon Pantry and Milkbasket including orders per day, AOV, GMV, Category share

Deep dive into audio entertainment landscape to understand high potential areas & best practices

Case studies | Jan 17,2021

A comprehensive benchmarking of 15+ players in the industry to help the client understand the supply-demand dynamics & identify high-growing product segments.

Commercial Due Diligence on a social commerce player

Case studies | Dec 9,2020

A deep dive into India’s retail and eCommerce space from demand and competition perspective was conducted at a category level to assess the TAM and 5 year realizable opporutnity for the Target in terms of topline and bottomline.

Commercial Due Diligence on one of India’s largest retailers

Case studies | Sep 9,2020

Perspective of consumers and retailers towards digitization in general and towards using Target’s services in particular 4) Growth forecast for market and Target’s share within in basis 1,2 and 3.

Commercial due-diligence for a leading global gambling operators to identify potential online rummy platform for acquisition as part of their global inorganic growth strategy

Case studies | Aug 28,2020

The enagagement helped client identify investment opportunity in online rummy for their inorganic growth in Indian market

Developing a Commercial Strategy for a Leading Social Media and Digital Ad Platform

Case studies | Jul 30,2020

By conducting in-depth discussions with our experts in the field, we were able to understand the competitors, what is unique about them, the overall market size of the advertisement market in MENA and how it’s split across channels.

Conduct Due Diligence on the Target and Identify Growth Opportunities for a Leading Private Equity in the Real Money Gaming Market

Case studies | Jul 13,2020

The objective was to conduct a comprehensive due diligence exercise focusing on the target — an online rummy platform — in the real money gaming market.

Consumer NPS study for one of the leading eHealth players in India

Case studies | Apr 4,2020

The objective was to help a leading eHealth platform study the relative satisfaction of its consumers vs the leading competitors, in terms of pricing, quality, availability of products, delivery time, variety of offerings, customer service

Sector due diligence for a global VC, leading to a major investment in an Indian OTT platform

Case studies | Mar 17,2020

To carry out the due diligence we evaluated the sector feasibility & built a comprehensive analysis on the monetization & growth potential to validate the investor’s hypothesis.

Due Diligence of a housing finance company

Case studies | Mar 15,2020

The engagement was driven through primary research, surveys and in-depth interviews to do an indepth analysis of the target company.

Understanding the opportunities in RTE/RTC market in India and helping client with building their GTM strategy for the space

Case studies | Mar 9,2020

Comprehensive landscaping of RTE/RTC, organic foods and soupy noodles market in India including overall market size, growth potential, key players in the category and key trends in the market

Understanding the opportunities in online market for FMCG products to help a confectionary player refine their online strategy

Case studies | Feb 9,2020

Assessment of market dynamics of key online grocery platforms such as Bigbasket, Grofers, Amazon Pantry and Flipkart to assess the growth potential of overall online grocery and online potential of key impulse and non-impulse food categories

Market report on Indian eHealth market covering business models, stakeholder view and sustainability

Case studies | Feb 4,2020

Overview of the healthcare space in India, current & future market estimates, key drivers of growth including the recent govt. initiatives

Competitive benchmarking of all the major eHealth players in India

Case studies | Feb 4,2020

The objective was to help a leading eHeatlh platform understand how it is performing vs the leading competitors

Report on the EdTech sector in India to identify next opportunities for intervention by EdTech entrepreneurs

Case studies | Jan 9,2020

An exhaustive database for established institutes was created along with multiple in-depth discussions with investors to understand the market dynamics.

Long-range strategic plan for top education credential evaluator

Case studies | Dec 9,2019

We understood the addressable opportunity in the academic credentials evaluation market and prioritised key geographies by tracking the migrant student countries of origin and destination.

Go-to-Market strategy in EdTech for India’s largest online vernacular content platform

Case studies | Nov 9,2019

We conducted 2000+ student and parents survey and 100+ supplementary education providers interviews in India to build the customer persona.

Enabling one of India’s largest media houses to grow advertising revenues from new age companies

Case studies | Sep 17,2019

We created a dynamic toolkit that leveraged intensive market intel to help the client map out the existing ad market spend by segmenting the target companies by sector, size & numerous other relevant tags.

Growth strategy for an internet kitchen

Case studies | Sep 4,2019

The methodology involved conducting feasibility analysis of channels needed to achieve the target.

Go-to market strategy into online gaming market for a leading digital content platform in India

Case studies | Aug 28,2019

Key takeaways from the engagement was a Go-to Market strategy for the client (a leading digital content platform) into online gaming market and playbook

City expansion strategy for a foodtech player

Case studies | May 4,2019

The medhodology involved creating a bespoke foodtech potential index of 2300+ Indian cities to identify the high potential cities for the client and segment them by priority/ potential.

Dormant user assesment for an online food delivery platform

Case studies | Apr 4,2019

The engagement was driven through primary research – surveys and in-depth interviews – of dormant users to pin-point the reasons for lapsing and understand the steps to be taken to win the customers back.

Growth & New International Markets Entry Strategy For A 6000+ Chain

Case studies | Apr 1,2019

The global expansion story of Indian internet companies is just starting, long way to go ahead Published on: Apr 2019 Over the last few years, we have seen many Indian internet companies starting to look at foreign shores in the quest for growth. This trend, which started first in the ticketing and food delivery space, … more

Implementation of a sales process improvement program at a fast growing education services provider

Case studies | Mar 9,2019

RedSeer reached out to 5 key geographies of interest to the client in India and connected with 1000+ schools across India.

Evaluating readiness of healthcare subscription plan and devising an optimal plan for a leading eHealth player in India

Case studies | Mar 4,2019

The objective was to identify the attractive consumer cohorts for the healthcare subscription plan

Market landscaping and identifying consumer pain points for one of the leading eHealth players in India

Case studies | Mar 4,2019

Pharmaceuticals market sizing in India, ePharma penetration in the market, ePharma category mix and player market shares, top-line & bottom-line player level comparison

Tracking & benchmarking operational metrics of ride-hailing players across India

Case studies | Feb 25,2019

The Idea was to understand how the operational metric like ETA, availability, surge etc vary between players in different city and how it changes on monthly basis.

Customer Perception of online 2W rental & taxi players

Case studies | Feb 25,2019

The objective was to help a major fund assess the customer perception of online 2W rental platforms in India.

Market Sizing of self-drive segment

Case studies | Feb 25,2019

The first step was to reach out to experts in rental/self-drive companies, fleet operators and industry experts in each city to understand pan-India and city specific market size, consumer use-cases & behavior, and general trends.

Online market sizing of ride-hailing across geographies (SEA, MENA, India)

Case studies | Feb 25,2019

We were able to build high confidence market share numbers of key players by rides & GBV across major geographies, player strategies and models in each region, Driver expectations & experience on platforms across different geographies. 

Online market assessment of Ride-hailing in Indonesia & competitive benchmarking of key players

Case studies | Feb 25,2019

Market share of major players in terms of rides & GBV for bike & taxi market, Driver unit economics on platforms for bike & taxi market, Driver and customer experience and expectations on platforms across various parameters. 

Market Sizing of Offline cab market in India

Case studies | Feb 25,2019

Overall Indian cab market segregated by organized & unorganized and online & offline, individual sectors in offline market for Pan India and 13 cities along with historic trends of the same.

Sales transformation for changing product portfolio for a leading publisher based in USA

Case studies | Feb 9,2019

We redesigned the sales motion as well as roles and responsibilities for each sales type keeping the entire sales funnel from marketing, lead generation to customer success in mind.

Business Model Evaluation and Future Roadmap Development for a Physical Education (PE) Services Provider

Case studies | Feb 9,2019

The objective was to assess the physical education market and conduct competitor benchmarking to develop a future growth roadmap.

Commercial Due Diligence on India’s largest EdTech provider focused on supplemental education

Case studies | Feb 9,2019

We captured the brand recall for all market players, looked at how the online education market is poised to grow in the next five years.

Sector narrative in online gaming market and its outlook in 2022, drivers and emerging market themes in partnership with leading industry bodies

Case studies | Jan 28,2019

Market narrative report was launched to the public and received wider acceptance, the findings were used for strategic decisions by investor and quoted multiple times in the media

Commercial Due Diligence on a music instruments e-tailer

Case studies | Jul 9,2018

As part of the diligence process, we undertook a comprehensive market landscaping of the musical instruments space in India- covering market sizing from demand and supply side, deep dive into structure of the overall retailing and eCommerce channel for both markets.

Commercial Due Diligence on an upcoming omnichannel platform offering music education services

Case studies | Jul 9,2018

The objective was to understand the music education market in India and assess the opportunity to invest in the target, an upcoming omnichannel platform offering music education services.

Benchmarking mobility players on consumer behavior for Perth (Australia)

Case studies | Feb 25,2018

Insights on customer behavior of Perth in terms of reasons for choosing ride-hailing platforms, use-case, decision making criteria, ownership of car, deal-seeking, platform loyalty and frequency of usage

Yellow Pages Going Online In Middle East

Case studies | Oct 15,2017

The goal of the project was to develop a comprehensive market strategy for an online classifieds player in the Middle East. The firm wanted to expand to a new geography and RedSeer developed a market strategy for them, entailing all the necessary elements; identifying the market landscape, benchmarking the competitors, the unit economics of the … more

Customer experience assessment for e-tailers

Case studies | Oct 15,2017

Our client one of the largest e-tailing players in India wanted to benchmark its customer satisfaction with the competitors and understand the satisfaction across key parameters.

Business plan support for an internet kitchen launch in India

Case studies | Oct 15,2017

Our client wanted to launch an Internet Kitchen Service in a metropolitan city in India. The broad objective of the project was to understand the market scenario for online food delivery in the target city to support the business plan. This included landscaping the different geographical clusters in the target city followed by competitor benchmarking, … more

Due Diligence on Online Hotel Aggregator

Case studies | Oct 13,2017

The project dealt with conducting due diligence on a top online hotel aggregator brand in India for an investment fund. The due diligence process includes understanding the online travel aggregator market, its key players and the future plans of these players. It also includes understanding the various key performance indicators pertaining to Customer Experience, Partner … more

Due diligence on Furniture e-tailing market in India for a PE Fund

Case studies | Oct 13,2017

The client was a private equity fund who wanted to understand the furniture e-tailing market landscape in India. RedSeer helped them perform due diligence on the industry which entailed competitor benchmarking, gauging customer preferences and understanding the target firm’s brand image and position in the market versus its competitors and alternatives. We used separate approaches … more

Distribution Network revamp for medical equipment player

Case studies | Oct 12,2017

  The client was a medical equipment player based in India. The client wanted to find out the potential market size and the growth prospects for the industry over the next 20 years to assess and strategize the revamping of the medical equipment distribution network to fuel growth. Our approach involved making tools and models … more

Store rollout strategy for a chain of dialysis center

Case studies | Oct 12,2017

Rolling out a new business model especially in the medical sector would require a deep understanding of the market dynamics and consumer preference. In a likewise study the client, an India-based chain of dialysis hospitals wanted an insight into the market for dialysis patients in six Tier-1 cities across India. The project had 4 key … more

Supply chain strategy for 2-wheeler manufacturer

Case studies | Oct 12,2017

The client, a two-wheeler manufacturer based in India, wanted to deep dive into the motorcycle market in India and understand the supply chain process for the top players in India. The goal was to identify the supply side gaps created by the current offerings in the industry and the customer demands. The approach looked at … more

Growth Strategy For A Multinational Hybrid Seeds And Pesticides Company

Case studies | Oct 11,2017

The project was aimed at helping a multinational company dealing in hybrid seeds and pesticides develop a growth strategy based on adoption among consumers, the buying behaviour observed among the consumers, the client’s positioning in the market relative to the competitors and the potential supply-demand gaps in the market. To tackle this problem, we gained … more

Market Expansion of Automotive Industry

Case studies | Oct 11,2017

  The client, a leading automotive technical textile manufacturer, wanted to assess the opportunity for 3 product categories, including automotive soft trims, and understand how they should go about it. The project entailed developing an action plan for market entry for each of the products. Firstly, the target customer base was to be determined. Next … more

Product Line Expansion for Home Appliances Player

Case studies | Oct 11,2017

  Making an entry into the market space with a new product category requires a strategic planning and deep understanding of the present dynamics. A study on similar lines was conducted for an Indian MNC with annual revenue of more than USD 1 billion to understand the consumer preferences before extending their product line. Also, … more

Brand health check for a retail brand

Case studies | Oct 11,2017

Creating a brand value is one of the key reasons for the success of any large retail brand. The brand value which the consumers perceive helps the brand in getting associated with loyal customers. We conducted this study to check the brand health of a large retail brand. The focus was to help the client … more

Market potential and perception of plant population for rice seeds

Case studies | Oct 11,2017

      In recent times, the primary sector of India i.e the agriculture has been receiving a lot of development in terms of market readiness and technology implementation. The study is aimed at understanding the farmers’ perception on plant population and usage of tools provided by the client for optimum yield. We have also … more

A Strategy to Address Adoption and Buying Behaviour of Farmers

Case studies | Oct 11,2017

Agri-retail has been one of the booming areas which has witnessed popularity in the recent past on an account of the technology infiltering every sector. Market competitiveness has not left agriculture especially with the advent of market penetration of various brands and a new variety of seeds and materials which has increased the produce many … more

Business Model Evaluation for a Physical Education Player

Case studies | Oct 11,2017

  Physical education (PE) in the recent past has come to the forefront, especially with the increasing inclination of the masses towards fitness. The study was conducted to assess the PE market and to benchmark the competitors to develop a future growth roadmap and the market entry strategy for the client. An estimation of the … more

Government Strategy for ITIs to ensure sustainability

Case studies | Oct 11,2017

The industrial sector in India is taking a great leap keeping in view the global industrial movements. Likewise, the government is taking an active interest in creations of ITIs for creating a long sustaining development. The study involved creating the strategy for ITIs to ensure sustainability in long-term and optimal usage of budget allocated by … more

Market Acceptance Study for Upcoming Models Of A Leading Passenger Vehicle Manufacturer

Case studies | Oct 11,2017

The automobile sector is one of the fastest growing sectors in India. With the huge manufacturing and the presence of various brands comes the need to position these vehicles in the market, based on the different needs of the consumer. A similar study was conducted for our client, a leading passenger vehicle manufacturer, who wanted … more

Delivery Performance Assessment Of E-tailers In India

Case studies | Oct 5,2017

  Our client, one of the largest e-tailing players in India, wanted to benchmark its delivery performance with the competitors. The client also wanted to understand the order to shipment and shipment to delivery times of players and the share of captive vs 3PL in the overall deliveries of the players. The client wanted to … more

Brand Health Measurement Of Online Food Aggregators In India

Case studies | Oct 5,2017

  Consumer internet space has taken a steadfast growth in the recent times, especially with the wave of digitalisation kicking in and the internet becoming accessible in every nook and corner. In a similar study for our client, one of the largest food-tech players in India, we assessed the brand health indicators like consumer awareness, … more

Business Model Evaluation And Future Roadmap Development For A Portfolio

Case studies | Oct 5,2017

Private Equity funds and VCs have taken a great initiative in shaping major businesses in and around the nation. Funds take great interest in contributing and collaborating with emerging initiatives and business plans with thorough research work. One such study is where we helped a fund assess the Physical Education market and conducted competitor benchmarking … more

Assessing The Success Mantras Of Hotel Aggregator Models In India

Case studies | Oct 1,2017

  Indian hospitality sector is beginning to witness some unprecedented growth from the time new hoteling models have disrupted the whole conventional scenario. An analysis was done to understand the value addition through various hotel aggregator model on the basis of customer and partner experiences. And what could be the resultant value addition of each … more

Lending Market And Target Segment Assessment

Case studies | Sep 29,2017

The MSME sector has rightly been denominated as the engine of growth for the Indian economy. Its recent development as a potential business investing ground from home and abroad is a testimony to the above statement. In the same respect, a study was done for a client to understand the MSME segment in India, their … more

3PL Benchmark Assessment

Case studies | Sep 29,2017

Buy Full Report Over the last decade with the internet boom taking place and more e-commerce and e-tail services coming up, the role of Third Party Logistics(3PL) has become really important. In the present times, more than 86% of the Fortune 500 companies use these services. A study was carried out in order to understand … more

Due Diligence On Child Care Omni Channel Retailer

Case studies | Sep 21,2017

Modern consumer habits of the Indian consumers have graduated to a level that was difficult to formulate a few years back. Complex processes like Omnichannel have reshaped the retailing approach today, integrating both offline and online on a common platform. Here is a study that was done for a fund client to help the fund … more

Market sizing and opportunity assessment for a leading Consumer goods client in kitchen cabinets in India

Case studies | Aug 14,2017

Kitchen cabinet market has erupted as a successful division of the home furniture segment in India. Gone are the days when kitchen remodelling used to be a concept only limited to Tier 1 city. As a changed scenario of new construction methodologies, modular kitchens have had a spurred growth seeing their way into home marts … more

Commercial Due Diligence on an online furniture e-tailer

Case studies | May 10,2015

A large sample consumer and supplier survey was run to identify the consumer behaviours and changes there in that would support the investor growth theses on the market.

Location Strategy For An Upcoming Chain Of Day Care Hospital

Case studies | Feb 16,2015

Daycare hospitals have come up as a new breed of hospital format mushrooming in the treatment sector. The specialised services available at these centres, personal attention are few of the features that are attracting huge masses towards this format. 27% of deaths happen in India due to untimely and improper medical attention. In a scenario … more

RedSeer Helped A Fortune-50 BFSI Firm To Optimize Operational Costs Of Its Outsourced Technology Center

Case studies | Feb 10,2015

Operational efficiency in recent times has become one of the major talked about issues and a huge amount of efforts are going into maintaining it. One such study was conducted by Redseer to understand and optimize the operational costs of outsourced technology centres for a Fortune-50 BFSI firm. The financial crisis had led to renewed … more

Business Model Validation and Market Leadership Strategy Development

Case studies | Dec 4,2014

E-commerce is one of the most blooming sectors these days and is growing at a tremendous pace. Due to the high competition in the market, customer satisfaction has become a very important factor for the business growth. Our client, a relatively new company in the outsourced physical education space wanted their business model to be … more

Attaining excellence in manufacturing operations

Case studies | Dec 2,2014

Manufacturing is one of the sectors that is considered as the backbone of the economy. A robust economy is a clear indicator of a fast-growing manufacturing sector. A USD 140 Mn manufacturing client wanted to improve the capacity utilization of its core manufacturing facility that lacked operational efficiency and strategic approach, despite a world-class infrastructure … more

Organization Design for A Leading India Based Manufacturing Company

Case studies | Nov 21,2014

Sales and manufacturing are the two most important factors for any industry. A leading battery company in India transitioned from sales focused to manufacturing focused, but the organization was not prepared for the change. There were a lot of unforeseen factors which came into play. A team of analysts conducted primary and secondary research and … more

Demand- Supply Gap in China Dairy Industry

Case studies | Oct 18,2014

Diary is a very essential everyday consumable throughout the world. Dairy is a business established for the harvesting or processing of animal milk, mostly cows, buffaloes or goats, but also from sheep or camels for human consumption. It supplies milk to industries which make milk products. A dairy is typically located on a dairy farm … more

Roll-Out Strategy For Chain Of Dialysis Centres

Case studies | Oct 12,2014

Dialysis is one of the first technological innovations in medicine and the only treatment that does not involve any operation or transplant and yet allows a patient with end-stage organ failure to live a long, healthy and productive life. In India, dialysis is reserved for the very rich, or to those eligible for full medical … more

Redseer Helped One of Top-3 Indian Pure-Play BPO Create Domain Expertise And Knowledge Base

Case studies | Aug 19,2014

Business process outsourcing involves the contracting of the operations and responsibilities of a specific business process to a third-party service provider. BPOs are mostly service based. Our client, one of the largest e-tailing players in India, wanted to benchmark its customer satisfaction with the competitors and understand the satisfaction across key parameters. The company had … more

RedSeer Helped A Top Travel Portal in Restructuring Their Monetization Strategy

Case studies | Jul 5,2014

Travel and tourism is a fast-growing vertical in India. People have started travelling for luxury lately and a lot of Indian economy is coming from tourism. Along with the growth in the industry, the competition among travel service providers have also boomed up and people look for better offers before planning any trip. Our client, … more

Benchmarking the Distribution in India for a leading French major in alcoholic brand

Case studies | May 17,2014

  India is one of the fastest growing alcohol markets in the world. A swift increase in the urban population, a sizable middle-class population with rising spending power, and a sound economy are significant reasons behind the increase in consumption of alcohol in India. A decent amount of alcohol is imported in India and many … more

Landscaping And Opportunity Scoping For Retail Stores For Food

Case studies | May 10,2014

Grocery in the most important day to day necessity of every household. Every family needs an adequate amount of grocery every day for survival. Starting from small kirana stores to big supermarkets, grocery is available in every nook and corner of India. The level of competition is very high due to numerous brands and stores … more

Feasibility Analysis and Modeller

Case studies | Mar 10,2014

Redseer created a Feasibility Analysis Modeler for a large hospital chain. It has been designed as per the functionality procedures of the hospitals. This modeller can help the user in conducting all types of financial analysis for a new centre or for any existing centre. Firstly, the financial projections along with the detailed P&L and … more

Delhi Radiology Market – Market Overview

Case studies | Nov 17,2013

Healthcare market is seeing a sharp growth in many sectors, one of which is radiology (X-rays, MRI, CT-Scans, Ultrasound, Mammography and Dexa are covered in the radiology market). With the emerging trends and technology, it is interesting to see the tremendous scope that this sector has to offer. Radiology is used in the context of … more

USD 250 M Investment Due-Diligence for A Power Plant Project

Case studies | Sep 9,2013

A power plant is an industrial facility used to generate electric power with the help of other energy sources or generators which converts different energy sources into electric power. A private equity fund (owned by one of the top EPC players in India) was looking to raise USD 250 Million for investing in a power … more

Commercial Due Diligence in Offline Supplemental Education Market in T1 and T2 cities

Case studies | Nov 22,2012

With the growing demand and competition in the education industry, there are multiple offline courses or tuition classes that have emerged to coach school going kids after school hours. To keep kids on par with the growing competition, parents have started sending their kids to tuition classes to groom their knowledge. Parents feel that a … more

Commercial Due Diligence in Online Supplemental Education Market in T1 and T2 cities

Case studies | May 22,2012

With technology taking over the world, even education has become tech-friendly. With numerous courses and texts online, knowledge is just a click away. But along with e-courses, there are individuals who still prefer their children learn via the traditional methods. Many firms have started offering online courses and certifications along with it and the competition … more

France Telecom Health Care Initiative

Case studies | Feb 11,2010

The client, a multinational telecommunications player based in France, Orange, wanted to enter the digital healthcare space through its healthcare division, Orange Healthcare. The company’s motivation to enter the e-health arose from survey results that pointed to France lagging in the digital healthcare space compared to other European countries and hence wanted to develop a … more