The objective was to assess the growth an profitability prospects for a fast growing omnichannel retailer of musical instruments.

As part of the diligence process, we undertook a comprehensive market landscaping of the musical instruments space in India- covering market sizing from demand and supply side, deep dive into structure of the overall retailing and eCommerce channel for both markets. Additionally, a large sample consumer survey was run to identify the consumer behaviours and changes therin that would support the investor growth theses on the market.

Using the above comprehensive analysis, a 5 year growth modeller was developed for the sector and for the Target, along with a steady state profitability model. All these assesment and models enabled the investor to take a rich data backed call on the investment.