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Jul, 2018     

Commercial Due Diligence on a music instruments e-tailer

As part of the diligence process, we undertook a comprehensive market landscaping of the musical instruments space in India- covering market sizing from demand and supply side, deep dive into structure of the overall retailing and eCommerce channel for both markets.


The objective was to assess the growth an profitability prospects for a fast growing omnichannel retailer of musical instruments.

As part of the diligence process, we undertook a comprehensive market landscaping of the musical instruments space in India- covering market sizing from demand and supply side, deep dive into structure of the overall retailing and eCommerce channel for both markets. Additionally, a large sample consumer survey was run to identify the consumer behaviours and changes therin that would support the investor growth theses on the market.

Using the above comprehensive analysis, a 5 year growth modeller was developed for the sector and for the Target, along with a steady state profitability model. All these assesment and models enabled the investor to take a rich data backed call on the investment.