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MENA Q-Com a $6 Bn Opportunity in 2025, >10% of Online Retail

Consumer Goods

The consumer goods industry is evolving rapidly, shaped by shifting consumer expectations, an increasingly complex omnichannel distribution landscape, and intensified competition. We partner with brands—from fast-growing D2C disruptors to established leaders—to navigate these changes and unlock growth.

Our Offerings

Growth Strategy

We support clients in their digital strategy across different formats such as e-commerce, q-commerce, FSA, eB2B, D2C and social media, improvement in terms of trade with channels, as well as offline channel growth and positioning/pricing

Enabled a leading global beverages brand to drive beverage adoption on online food delivery platforms in Asian markets
Enabled leading global confectionary brands to drive omnichannel growth opportunities

New Market Entry

We assist clients expend in new cities/micromarkets, enter international markets and succeed in new/adjacent categories

Enhanced demand generation levers for a leading meat brand, resulting in 15x revenue growth across metros
Worked with a global electronics brand to enter the power toothbrush space

Consumer Value Unlock

We unlock customer value through brand positioning & perception improvement, refinement of customer propositions & targeting efforts, increasing NPS, retention and wallet share

Enhanced demand generation levers for a leading meat brand, resulting in 15x revenue growth across metros

Inorganic Growth Support

We enable clients in inorganic growth through opportunity scanning, M&A due diligence, and post merger integration support

Supported one of the largest global FMCG on their divestment strategy for the tea business
Helped a leading Indian conglomerate to assess a M&A target I haircare space

Transaction Advisory

We aid clients across M&A support, commercial due diligence for funds, sell side due diligence and road to IPO strategy & public affairs management

Conducted 80+ commercial due diligence on consumer brands space across categories
Supported 10+ consumer brands in India and emerging markets on growth journey

Performance Tracking with benchmarks TM

Our proprietary tool Benchmarks helps with detailed market share tracking by category, pack-size / variant, and top cities on digital commerce platforms, and identification of gaps & interventions required in channel & platform strategy