India’s Gated Communities: Gateway to $900 Bn Consumption Unlock
Gated communities have emerged as the key growth engines for India’s USD 60bn housing market. Thanks to their promise of quality urban living within secure premises, gated communities are set to house about half of all urban households in India’s top 50 cities, by 2031. In addition to being a crucial element of India’s real estate evolution, these are also emerging as high-potential, premium consumption clusters, owing to […]
Beauty & Personal Care in Quick Commerce: From Convenience to Everyday Relevance
India’s overall online BPC market has scaled 2.4x in three years from ~₹21K Cr in CY22 to ~₹52K Cr in CY25. Within this broader surge, quick commerce has emerged as the fastest scaling channel, not merely riding category growth but reshaping how BPC is consumed. Beauty in Quick Commerce: Scaling Faster Than the Category The GMV of Beauty & Personal Care within quick commerce has expanded ~22.5x between […]
Meeting India’s Protein Goals: Lessons from the Branded Egg Market
India’s protein deficit remains a key nutrition challenge. The branded egg market offers valuable lessons on improving access, trust and everyday protein consumption.
The Sorted Generation: Gen X as India’s Hidden Consumer Powerhouse
Often overlooked, the Gen X India consumer is emerging as a hidden powerhouse, driving consistent spending, premium choices, and long-term impact across India’s consumption landscape.
India’s Ride-Hailing: Growth Shifts from Premium to Utility
India’s ride hailing market is evolving as growth shifts from premium offerings to utility-driven mobility, led by autos, two-wheelers, and everyday travel needs.
Quick Commerce Finds Its New Normal with Scale, Mix, and Momentum
The start of a new year is usually when demand cools, excess capacity shows up, and reality sets in. January 2026, however, is telling a different story for Quick Commerce. Rather than resetting to pre-festive levels, the category has held on to OND-scale demand more strongly than in previous years, signalling that what looked seasonal […]
India Fashion: Why Growth Is Concentrating at the Bottom of the ASP Curve
Uncover the dark store blind spot in quick commerce growth and understand the hidden operational challenges behind topline expansion.
India’s $40Bn Beauty & Personal Care Market: Growth, Shifts and Opportunities for 2030
India’s beauty & personal care market is on track to reach $40Bn by 2030. Explore key growth drivers, consumer shifts, emerging trends and strategic opportunities shaping the industry’s next phase of expansion.
Why India’s Mass Grocery still leans on Kirana Stores
This report explores why Kirana Stores continue to dominate India’s mass grocery market, driven by accessibility, trust and deep local reach.
The Dark Store Blind Spot: The part of quick commerce growth that the topline doesn’t show
Uncover the dark store blind spot in quick commerce growth and understand the hidden operational challenges behind topline expansion.
Designing for Her: Unlocking Women’s FinTech Adoption in India
This report explores women’s financial adoption in India, highlighting key behaviours, barriers and opportunities shaping participation across the financial ecosystem.
The Body Lotion Opportunity in Indian E-Commerce
Online channels are gearing up to command more than half of all body lotion purchases by 2030. Masstige brands (priced at INR 1.5-6/ml) that combine mass reach with premium appeal will gain a larger share of the market and drive more than 30% of the online opportunity. The channel at the centre of this growth? […]
Christmas Vs New Year’s Eve 2025: Redefined Value Creation Across India’s On-Demand Economy
Christmas 2025 serves as a real-world stress test for India’s on-demand economy, revealing how consumer demand shifts across food delivery and quick commerce platforms during peak festive periods.
Christmas 2025: What a Festive Day Reveals About India’s On-Demand Economy
Christmas 2025 serves as a real-world stress test for India’s on-demand economy, revealing how consumer demand shifts across food delivery and quick commerce platforms during peak festive periods.
India’s Defence DeepTech Flywheel: The $6Bn Market Nobody’s Watching
India’s defence DeepTech market is emerging as a $6Bn opportunity, driven by policy mandates, rising defence budgets, drones, AI systems and export potential.
Ready-to-Eat Brands Are Leaving 85% of Addressable Consumers on the Table
Despite a large potential consumer base, most Indians rarely consume ready-to-eat foods. Explore the adoption gaps and growth opportunities.
Who’s Winning in India’s Dating & Matrimony Market—and where are the opportunities for Platforms and Investors
Explore the evolving India dating and matrimony market, where digital adoption, Gen Z preferences and AI-driven matchmaking are creating new growth opportunities for platforms and investors.
IPO consulting services for Wakefit IPO: what and how
Executive Summary Wakefit engaged Redseer, India’s leading strategy consulting firm, to support its DRHP filing for IPO through a comprehensive market study – developing a detailed market model, uncovering growth opportunities across key segments, and identifying strategic levers to win in the home & furnishings category. About the Client Wakefit is a fast-growing direct-to-consumer (D2C) brand in India’s home and furnishings […]
Micro-Drama’s J-Curve Moment: What Marketers, Platforms, and Investors Need to Know
India’s digital entertainment landscape is entering a rare inflection point. Interactive media: spanning micro-dramas, social discovery, astro & devotional tech, emerging audio formats, and next-gen AI-enabled content, is expanding faster than any category in mainstream media. By FY30, interactive media is expected to become a $3.1–3.4B industry, growing nearly 7x from FY25 as users shift […]
Redseer advised Meesho on its IPO journey: know what we did and how we did it.
Meesho partnered with Redseer to evaluate India’s fast-evolving retail and e-commerce landscape ahead of its IPO journey. The study outlines the structural shifts driving India e-commerce growth, the rise of value-focused models, and Meesho’s role in expanding digital adoption, improving affordability, and reshaping consumer behavior across categories. The analysis highlights market potential, long-term growth drivers and Meesho’s industry positioning.
Tracking Growth Across Public-Market-Relevant Internet Sectors
As India’s Internet economy enters the final stretch of CY2025, several key sectors with publicly listed exposure, i.e. Quick Commerce, Food Tech, Beauty & Personal Care, Fashion, and Value Commerce ecosystem, are demonstrating clear and consistent growth signals. For public market investors, the first ten months of the year highlight a market where high-frequency, repeat-driven behaviours and��category-specific […]
The Next Battleground: Winning India’s Intracity Logistics Market Through Trust, Tech & Transparency
While digital platforms have made impressive inroads in the logistics space – growing rapidly across metros with promises of transparent pricing, real-time tracking, and reliable service – the vast majority of SMBs still rely on local fleet contractors and nakkas for their daily logistics needs. Why? Because 80% of SMBs cite low trust in platforms […]
Culture-powered Commerce: Impact of Festivals on the Indian Economy
India’s growth story cannot be understood through macroeconomics alone. Traditional and “created” festivals – of which India celebrates over 300 around the year – mobilize millions of households, MSMEs, artisans, gig workers, and brands in cyclical bursts of economic activity. Spanning consumption peaks, local commerce, credit flow, philanthropy, and cultural continuity, India’s festive rhythm has […]
The $3.2Bn Bharat Opportunity: How Tier 2+ Cities Are Driving India’s Interactive Media Boom
India’s ~700 million smartphone users are driving a digital revolution. Thanks to affordable smartphones and low data tariffs, these users are leading the expansion of a USD 440 mn interactive media market in FY2025 that’s growing at a whopping ~45% CAGR till FY2030. India’s GDP growth has surpassed the average growth for emerging and advanced economies on the back of increased private consumption and discretionary spending, which is up by 5 percentage points over the last decade. Combine that with a mostly young population (<30) that has one of the […]
Quick Commerce, Quicker Decisions: Is your Brand Strategy Future-ready?
Summary: Quick commerce has become India’s fastest-growing retail format, reaching 33 million monthly users across 150+ cities. By 2030, it will command 10% of branded retail sales. Brands can capture this opportunity through hyperlocal assortments, premium bundling, strategic promotions, and targeted visibility. Read on to learn how quick commerce platforms help brands triple their growth. Introduction – The Rise of Quick […]
IPO consulting services behind Groww’s public market readiness
Executive Summary Groww, India’s largest investment and wealth management platform by NSE active clients, engaged Redseer to conduct an in-depth study of the sector as part of its IPO process. Our mandate was to build the industry section by grounding the narrative in data, structural shifts, and the long-term evolution of India’s capital markets. In […]
The Indian Consumer at 2030: Redefining Aspirations, Choices, and Markets
India’s consumption story is entering its most transformative decade yet. As 400+ million new consumers join the formal economy, their aspirations, behaviours, and purchase journeys are being rewritten — faster than brands can adapt. The Indian Consumer at 2030 report decodes this evolution, offering data-driven foresight on how tomorrow’s India will shop, spend, and shape […]
The Global Vision Deficit: Why Half the World Still Can’t See Clearly
Global Context: The Scale of Challenge Refractive errors, including myopia, hyperopia, presbyopia, and astigmatism, have quietly become one of the world’s most widespread yet under-addressed public health challenges. As per the WHO, ~3.4 billion and ~2.1 billion people are estimated to be affected by issues such as myopia and presbyopia, respectively, by the end of the decade. This translates to close to ~4.7 billion people (~55% of the global population) […]
The Year-Round Wardrobe – Why Online Fashion is Defying the Season
With the Indian festival season behind us, the seasonality trend is incomplete without a deep dive in one of the biggest categories, Fashion. With this, we draw the curtain on insights and market trends on the phenomenon of seasonality in consumer spending across various online sectors, including food ordering, ride-hailing, and retail. These insights were […]
India’s DeepTech Renaissance: The Convergence of Defence, Robotics & Innovation Opening New Opportunities
From sovereign defence innovation to humanoid automation, India stands at the threshold of a once-in-a-generation DeepTech transformation, one that could unlock a $30Bn+ market opportunity by 2030. Redseer’s latest market report, “India’s DeepTech Renaissance: The Convergence of Defence, Robotics & Innovation Opening New Opportunities”, decodes how India’s defence-led DeepTech ecosystem and the global humanoid robotics market are converging to reshape the future of manufacturing, automation, and […]
The Gaming and Interactive Media Opportunity in India
India’s digital entertainment landscape is evolving at record speed. Driven by an 835M-strong, internet user base (with a median age of 29) exhibiting one of the highest daily smartphone engagement rates globally, Gaming and Interactive Media are leading the next growth wave in India’s $9.3Bn Digital Media & Entertainment industry. Together, the Gaming and Interactive […]
India’s Commercial EV Market Outlook 2030: Growth Drivers and Financing Models
Summary: India’s 2070 net-zero goal is accelerating EV adoption, with nearly 20 lakh vehicles sold in 2024. In the commercial space, financing innovations like flexible loans and tailored products are driving EV growth. These innovations open many avenues for EV utilisation across sectors, driving India’s green mobility ambitions. India’s target for net-zero emissions by 2070, and a reduction in fossil […]
The Tier 2+ Paradox for Mobiles: Solving for Brands and Platforms
In our previous edition, we highlighted how volatile the Mobiles category is in Online Retail, recording an extreme Seasonality Index Diff of 1.7. This risk is now heavily concentrated in the most crucial segment of the market. In this edition, we drill down into where this risk is concentrated, proving that the seasonality problem is […]
India’s Home Decor Industry: Retail’s Secret Weapon in $2 Billion Size
As we continue our analysis of alternative growth categories in India’s retail markets, we now turn to a category that speaks of aspiration and taste. The $2 billion home decor market. Just like the toys category and saree market, the home decor segment too remains structurally fragmented, with manual distribution, inconsistent merchandising, and SKU chaos. Yet, these […]
Mirror, Mirror on the Wall: Mobiles, Electronics, or Grocery—Who Rules the Seasonality Scorecard of them all?
India’s overall online purchasing behaviour is “de-seasonalizing”; the annual Sept-Oct peak remains a dominant factor for the Online Retail sector. Let’s deep dive into the six core sectors that account for over 90% of Online Retail’s Gross Merchandise Value (GMV) to identify which sectors are highly seasonal and which are naturally stable. The Monthly Seasonality […]
The Rise of Convenient Eating: How Urban India Balances Speed and Health
As India’s urban households evolve, a new consumer dichotomy is reshaping the food market, the need for convenience, balanced by the desire for health and trust. Redseer’s latest report, “The Rise of Convenient Eating: How Urban India Balances Speed and Health”, dives deep into how India’s fast-paced urban consumers are redefining what, when, and how […]
The Two-Horse Race: Is Bigger Better for Online Food Delivery?
India’s online food delivery market is at a turning point. While overall Gross Order Value (GOV) growth remains stable, a dramatic change in the underlying mix is occurring. The contribution of Average Order Value (AOV) to GOV growth has steadily increased from just ~10% in FY23 to nearly 50% in FY26 (YTD). Meanwhile, growth from […]
IPO consulting services shaping LG Electronics India’s public market entry
Executive Summary LG Electronics India Limited (LGEIL) engaged Redseer, India’s leading strategy consulting firm, to support its IPO through a comprehensive market study. Redseer delivered a detailed and comprehensive industry analysis that built market sizing models across 25+ major product categories in the home appliances and consumer electronics market in India. We captured both the […]
Going the Extra Mile – Challenges and Opportunities in India’s EV Charging Infrastructure
Summary: India has over 30,000 public EV charging stations, but only about a tenth of those are used feasibly. For a truly sustainable green transition, EV charging station operators must balance policy tailwinds with interoperability concerns and on-ground user behaviours. Picture this: you’ve charged your electric car overnight for a short getaway. You’ve mapped at […]
The Great Divide: A Tale of Two Online RTD Beverages Markets
The online non-alcoholic RTD beverages market (excluding water) is now defined by a sharp divide between an increasingly discerning Quick Comm shopper and the more traditional shopper shopping in other online channels. Proprietary data from Benchmark indicates that this shift in GMV mix signals that brands must tailor their products and strategies to meet the […]
India’s Construction Industry: Promising Long-Term Demand, but Short-Term Turbulence is Expected
India’s infrastructure – capital expenditure flywheel is a key structural driver of its long-term growth story. Still, there are some near-term headwinds primarily led by slow on-ground project execution. Both infrastructure and real estate development are expected to be strong in the coming years, so robust management of shorter-term challenges will allow companies to make […]
E-commerce Festive Sale Trends: 1st leg (11 day) closes at INR 60K to 62K Crore, up by 20% to 22%
India’s e-commerce festive season kicked off with a bang. The first 11 days of the 2025 sales event clocked a massive more than INR 60K Cr. GMV, which is nearly 3.5 times the business-as-usual (BAU) levels. This marked a 20%-22% year-on-year surge – almost double the pace of Festive 2024, which grew at just ~12%. With this momentum, the […]
A Billion parcels a month: The new Indian 3PL landscape
India’s logistics industry is entering a period of rapid scale and structural change. Rising e-commerce and hyperlocal deliveries, particularly in categories like fashion, beauty, and daily essentials, are fuelling a surge in shipment volumes. A notable trend within this growth is the rise of low-ticket purchases, translating into more parcels being shipped per unit of […]
Festive 2025: Day0+Day1 Ecommerce Sales Surge 25% with GST Boost, demand led by Smartphones and TVs
22nd September marked more than just the start of Navratri; it signalled a turning point for India’s festive e-commerce story. First 2 days sales surged by 23-25% year-on-year, marking a four-to-fivefold jump in growth over last year’s muted start. The twin forces of GST 2.0 reforms and festive sentiment powered a wave of premium smartphone […]
Tapping Into the Everyday: Instant Home Services and the Next Habit Loop
India has always been a market of many Indias, diverse in income levels, lifestyle, and digital readiness. This diversity makes it both one of the most challenging and rewarding markets for products and services. The emergence of the Instant Economy is a response to a new kind of demand: one that values immediacy, reliability, and […]
Urban Company’s growth journey shaped by Redseer strategy consulting
Executive Summary Urban Company engaged Redseer, India’s leading strategy consulting firm, to support its DRHP filing for IPO through a comprehensive market study – developing a detailed market model, uncovering growth opportunities across key segments, and identifying strategic levers to win in the home services category. About the Client Urban Company is the leading online […]
Winning the Quick-Commerce Decade: Playbook for Brand Success
Quick-Commerce (QC) is no longer a side channel; it’s becoming the frontline of consumer demand, and brands cannot afford to ignore this channel. By 2030, nearly 10% of branded spend will flow through QC. For consumer brands, this isn’t just another distribution avenue; it’s the fastest-growing channel to influence buying behavior, shape consumption habits, and […]
India’s IPO Rush: Redseer on the Strategic Imperatives for New-age Companies
India’s capital markets are witnessing a decisive shift. In just the last six months, Redseer has consulted on the IPO strategy for more than a dozen new-age leaders across sectors, from consumer brands to fintech to B2B platforms, who have filed their DRHPs for IPO listing. Just in the last 2 months, multiple sector-defining companies […]
Powering India’s EV Future: The Charging Infra Playbook
India’s EV adoption is accelerating, with sales reaching 2 million units in CY24, a nearly sixfold increase in just four years. But the infrastructure powering this transition is struggling to keep pace. Today, India has ~30,000 public charging stations; however, less than 10% are actively utilised due to reliability issues, theft, and grid challenges. To […]
India’s Gaming Story After RMG Prohibition: 3 Themes That Will Define the Short to Mid Term
At 500+ Mn digital gamers annually in CY2024, India is emerging as a gaming powerhouse globally. Rapid growth in smartphone adoption, affordable high-speed data, and increasingly changing gameplay behaviour (basic hyper-casual to casual, mid-core to core games) are driving growth in user engagement, number of paid users, and willingness to pay. This is clearly reflected […]
Festive Season 2025: What to Expect? What to Action?
India’s festive economy is gearing up for its most decisive growth run yet. With repo rate cuts, rising rural affluence, and urban optimism, consumer sentiment is at a multi-year high. Add to that the acceleration of e-commerce is setting the stage is set for a blockbuster festive season. But behind the headlines lies a more […]
Enabling Bluestone’s growth and market expansion
Executive Summary In its IPO journey, Bluestone engaged with Redseer, India’s leading strategy consulting firm, to build a comprehensive analysis of India’s Jewellery market. Redseer delivered a deep-dive industry analysis that covered macroeconomic and consumer demographic trends, market sizing models for the Indian jewellery market (including the current baseline and future trajectory of demand), benchmarking of competing […]
What’s next for Fantasy Sports ?
Executive Summary: After a subdued 2024, impacted by fewer marquee tournaments and the GST overhaul, India’s fantasy sports industry stands at an inflection point. Valued at approximately $1-1.2 Bn in 2024, this market is projected to grow at a CAGR of 12-14% to reach $2-2.6 Bn by 2030. Though Cricket remains the dominant driver, contributing […]
Driving Commercial EV Adoption with Breakthrough Financial Models
Commercial EV adoption is no longer a question of ‘If’—it’s about ‘How Fast’. From last-mile delivery to urban mobility, India’s electric fleets are scaling rapidly—but the next wave of growth hinges on one critical enabler: innovative financing. In collaboration with Revfin, CII, and Green Frontier Capital, our latest report delivers a first-of-its-kind deep dive into […]
How Redseer’s CDD De-Risked a Global Bank’s Investment in a Study Abroad EdTech Firm
Executive Summary The client partnered with Redseer Strategy Consultants for a commercial due diligence on a high-growth ‘study abroad consultancy and edtech’ firm. Through detailed market research for all the key destination geographies, assessment of the study abroad consultancy ecosystem in India, customer preferences assessment, and competitive benchmarking, Redseer presented a full picture of the […]
Ready-to-Drink (RTD) Beverages – India’s Next Lifestyle Megatrend
From sparkling to stills, from shelves to screens, this is the playbook for winning in India’s evolving drinks market. Executive Summary: India’s Ready-to-Drink (RTD) beverage market is experiencing a pivotal transformation. Now accounting for ~70% of the non-alcoholic beverages category and growing at a CAGR of 18%, RTD is no longer a seasonal trend; it’s […]
Insights from our consulting on Gupshup’s scale-up journey
Executive Summary Gupshup, an industry pioneer in Conversational Engagement, worked with Redseer, a leading strategic consulting firm, for sell-side diligence to quantify the addressable opportunity and define its right to win. Leveraging proprietary IP and rigorous competitive benchmarking, we codified three vectors of its advantage: AI‑driven omnichannel engagement, full‑funnel conversational CX, and seamless enterprise […]
Due Diligence That Protected Millions: Redseer Guides Consumer Giant with Right M&A Investment
Executive Summary One of India’s largest consumer products companies partnered with Redseer Strategy Consultants for a commercial due diligence on two players in the emerging hair growth space in India. Redseer’s exercise discovered shortcomings in both assets, with one lagging behind the competition in terms of customer satisfaction, and the other lacking product scalability. Redseer […]
India’s $130+ Billion Appliances Market Opportunity
Executive Summary: India’s $130+ billion appliances market is on the cusp of a tectonic shift, fuelled by rising incomes, aspirational younger cohorts, wellness-driven consumption, and the rapid adoption of digital-first lifestyles. But this isn’t just another consumption play. It’s a high-stakes play on category creation, channel reinvention, and innovation velocity. Brands that decode what India […]
Lenskart’s key business decisions informed by Redseer strategy consulting
Executive Summary Lenskart engaged Redseer, India’s leading strategy consulting firm, to support its IPO through a comprehensive multi-market study. Redseer delivered a comprehensive industry analysis that built cross‑country market sizing models to capture both the current baseline and future trajectory of demand, benchmarked competing operating models, and surfaced the strategic levers that position large, vertically […]
Redseer enabling Credila Financial Services’ growth path
Executive Summary Credila Financial Services engaged Redseer, India’s leading strategy consulting firm, to support its IPO through a comprehensive market study. Redseer conducted a detailed industry and financial analysis, which included developing market models, detailing the current and future view of the industry, and identifying levers that will enable NBFCs to win the overseas education […]
Strategy consulting support for Titan Smart Wearables’ strategic initiatives
Executive Summary Titan Smart Wearables engaged Redseer Strategy Consultants to conduct a comprehensive commercial due diligence on CueZen, a fast-emerging player in predictive and generative AI for health. With the ambition to go beyond fitness tracking and deliver truly intelligent, health-first wearables, Titan sought to evaluate CueZen’s potential to deliver hyper-personalised behavioural nudges and AI-led […]
Guiding Curefoods’ multi-brand growth strategy
Executive Summary Curefoods partnered with Redseer, India’s leading strategy consulting firm, to highlight the growing preference for outside food consumption among consumers and to analyse the advantages of the cloud-kitchen-based model for its DRHP filing for IPO. About the Client Curefoods is one of the largest digital-first food services companies with a portfolio of 10 […]
Why Global Apparel Players Are Betting Big on India!
India’s $70B+ apparel market is scaling fast and would hit USD 130–150B by 2030 – Global brands are taking notice. With fashion demand exploding across classes and consumers hungry for newness, India is becoming the growth engine the global apparel industry needs. As growth stagnates in mature markets like the US, Europe, and China (hovering […]
Beyond Prestige: The Next Chapter of Indian Luxury
Luxury in India Is No Longer Niche—It’s the Next Big Growth Engine As global markets plateau, India is emerging as the luxury world’s next growth engine, driven by an expanding affluent class, rapid digital adoption, and a deeper appetite for premium, curated experiences across cities and segments. Today, contributing just 2% to global personal luxury […]
Enabling Pine Labs’ high-impact growth decisions
Executive Summary Our client, Pine Labs, partnered with Redseer, India’s leading strategy consulting firm, to analyse and develop a robust payments-sizing model in the digital payments market for its DRHP filing for IPO. About the Client Pine Labs is a prominent technology company focussed on digitizing commerce through digital payments and issuing solutions for merchants, […]
Scaling Quick Commerce Beyond Metros: A Strategic Reassessment
Quick-commerce’s sustained, explosive rise in India is well established. The sector continues to grow at ~150% year-on-year during the first 5 months of this calendar year, driven by dark store footprint expansion, selection growth, category diversification, and fierce competition – all contributing to the provision of an affordable & wide product assortment to consumers at […]
New-Media in India: How Edutainment & Micro-Dramas Are Shaping the Future of Digital Content
Unlocking New Monetisation Playbooks and Digital Storytelling Formats Over the past two decades, Media & Entertainment has become the world’s preferred on-ramp to the digital economy. Affordable smartphones, sub-$1 GB data, and near-universal connectivity have pulled billions online, with nearly a third of their waking hours now spent digitally. In parallel, platforms reimagined both storytelling […]
Fashion Forward: Winning in India’s fast-growth Apparel Market
As global apparel markets plateau, with projected CAGRs of under or around 5% in Japan, Europe, the US, and China, India stands apart. The country’s apparel sector is forecast to grow at a rapid 10–12% CAGR from 2024 to 2030, making it one of the fastest-growing large-scale markets globally. India is ready – structurally and […]
How Redseer Helped India’s Leading Ride Hailing Player Develop and Implement its 2-Wheel Taxi Offering
Executive Summary The client engaged with Redseer Strategy Consultants to develop its 2-wheel taxi offering and understand how and where it should scale the offering. Redseer also ran a city-level pilot across key cities in Uttar Pradesh and select metros. The objective was end–to–end operating model development for its 2-wheel taxi offering based on a deep […]
Flipkart’s growth execution strengthened by strategy consulting
Executive Summary Flipkart partnered with Redseer Strategy Consultants to take a closer look at its digital ads business and see how it can grow its digital ads revenues by deriving learnings from competition’s ad business models. Through detailed analysis of customer journeys, ad placements, seller feedback, and competitor strategies, Redseer helped build a clear action plan […]
How Redseer provided Strategic Advisory to leading education-focused NBFC for its Market Position Expansion and Business Growth
Executive Summary A leading NBFC in the educational loans segment, engaged Redseer Strategy Consultants to enhance its market position as many Indian students sought to study overseas post the pandemic. The company needed to gain deeper insight into international geography-level demand & supply trends, domestic student needs, and NBFC competitive landscape, to refine its overall […]
BigBasket’s business growth enabled by Redseer Consulting
Executive Summary BigBasket, one of India’s leading online grocery platforms, partnered with Redseer to understand why a large chunk of digitally savvy consumers were still not shopping on its platform in 2020, despite the COVID-19 ramp-up. While these users were active online, they weren’t converting into grocery buyers. Using a mix of data-driven research and […]
3MQ Report: Macro, Models and Market Quotient 2025
The 3MQ Report 2025, Macro, Models, Markets Quotient, is a detailed report that clearly answers key questions from investors and founders: Where is growth headed? How can we prepare for it? The report was released after an exclusive launch in Mumbai. It talks about the key factors that will shape India’s goal of becoming a […]
E-commerce Redefined: Call for Brands to Adapt their Strategies
What started-off as an online service to order books and get them delivered at the doorstep in a few days, India’s e-commerce landscape has seen significant evolution in terms of product categories, assortment spread, discovery approach, delivery speed, and logistics – all focused towards catering more effectively to the diverse needs & preferences of a […]
Game On: Mapping the eSports Boom in India
India’s youth are no longer satisfied with just being passive consumers of media. They don’t just consume content; they now want to be a part of it and drive the action. Moreover, they want to immerse themselves and be part of the real-time experiences! The young and tech-savvy generation is slowly turning from traditional formats […]
The Diamond Disruption: What’s Fueling India’s Next $1B Consumer Category
Conscious consumerism is ‘in’ in luxury markets. Statement pieces on the Met Gala red carpet are coming not from a mine, but from a lab. Lab-grown diamonds (LGDs) are the fastest-growing segment in the global gems and jewellery market, with their share expected to rise from 3-4% to 6% from 2024 to 2029. At this […]
The Great Brand White Space: Why India Is the Next Global Consumer Powerhouse
India’s Once-in-a-Generation Growth Window India, despite being one of the world’s largest and most dynamic markets, is home to just ~350 consumer brands – both traditional and new-age – with revenues over $100 Mn. In contrast, China boasts ~2,800 such brands (8x more), while US consumer spend per capita is 23x higher. The gap isn’t […]
Beauty with a Soul: What Gen Z and Millennials Really Want
Still betting only on metros and celebrity endorsements? India’s next wave of beauty growth is elsewhere already. Two distinct but powerful segments are leading this change: Gen Z and the young millennials, and the non-metro consumer base. The way they discover products, what they value, how they make purchasing decisions, and where they shop is […]
Wheels of the last-mile: How E2W rentals are powering India’s hyperlocal logistics boom
In cities across India, a silent shift is redefining how hyperlocal shipments move. The next time you receive a grocery order, medicine drop, or package from a local seller, it’s likely arriving on a low-speed electric 2W operated by a gig worker. As platforms compete on delivery speed, convenience, and unit economics, this vehicle-as-a-service ecosystem […]
Beyond the Obvious: Unboxing India’s Next $Billion Opportunity in Retail – Toys
A closer look at India’s overlooked $2B toy segment and its surprising retail potential. As India marches towards a projected $1.6 trillion retail economy, much of the spotlight remains fixed on the usual suspects—fashion, electronics, and grocery. These are mainstream, no doubt. But true disruption often brews in the margins. The real inflection points? They’re […]
Beyond the Brew: Scaling Fore Coffee Through Insights, Strategy, IPO
Executive Summary Fore Coffee, a rapidly expanding semi-premium coffee chain in Southeast Asia, has collaborated with Redseer Strategy Consultants over a five-year journey to achieve sustainable growth in a competitive market. Through comprehensive consumer behavior analysis, strategic market expansion planning, and support in crafting a compelling IPO narrative, Redseer has been instrumental in positioning Fore […]
How Lab-Grown Diamonds Are Reshaping Jewellery—And India Is Leading the Charge
For centuries, gold has been the undisputed choice for jewellery, especially in India. However, India’s jewellery market is undergoing a transformation. Diamonds are rapidly gaining prominence, from ~7% of the jewellery market in 2019 to ~17% in 2024, expected to grow to 22-27% by 2029, at ~20% CAGR – a trend mirrored across the globe. […]
India’s Got Retail: A Tale of Fragmented Supply & Consolidating Distribution
India’s retail ecosystem, expected to surpass USD 1.6 Tn consumption by 2030, is undergoing a transformative shift. Both supply & distribution are changing rapidly to better serve the diverse & evolving consumer needs. With the growing adoption of technology across the value chain and the advancements in infrastructure & logistics, the interplay of supply and […]
India’s Got Retail: A Tale of Fragmented Supply & Consolidating Distribution
India’s retail ecosystem, expected to surpass USD 1.6 Tn consumption by 2030, is undergoing a transformative shift. Both supply & distribution are changing rapidly to better serve the diverse & evolving consumer needs. With the growing adoption of technology across the value chain and the advancements in infrastructure & logistics, the interplay of supply and […]
Express Logistics in Motion: Market Update & Outlook
India’s express logistics market is transforming at an unprecedented pace. With shipment volumes projected to grow at a staggering 19-23% CAGR, reaching up to 29 billion shipments by FY 2030, businesses must evolve to keep up. The express logistics market growth will be underpinned by unprecedented demand, rising e-commerce penetration, and hyperlocal delivery trends which […]
How Cloud Kitchens Are Disrupting the Restaurant Industry in 2025
Food delivery has become second nature for urban consumers. A few taps and a hot meal arrive at the doorstep—no waiting, no hassle. But behind this convenience, a silent revolution is taking place. Cloud kitchens cooking up a storm in the food industry turning efficiency into a competitive advantage. So, what’s fuelling this shift? Lower costs? Faster […]
Consumers Are Hoarding E-Waste—Because They Don’t Know Any Better
What happens to your old smartphone once you replace it with the latest model? Chances are, it’s sitting in a drawer, along with a tangled mess of chargers, earphones, and other outdated gadgets. Multiply this across millions of households, and the scale of India’s e-waste problem becomes evident. Despite being one of the world’s largest […]
Disrupt or Be Disrupted: Winning Strategies for Consumer Brands
The world of consumer brands is changing fast, and India is at the heart of this transformation. What worked a decade ago—finding a successful product, scaling it, and reaping the rewards for years—is no longer enough. At Ground Zero 10, Redseer’s flagship event, a distinguished panel came together to explore what it takes to win […]
Redseer’s Big Insights: Evolving Playbook of India Internet
India’s growth story is unfolding at a remarkable pace. With a resilient economy, robust infrastructure expansion, and a rapidly evolving digital ecosystem, the country is cementing its position as a global powerhouse. As incomes rise and more consumers enter the digital economy, e-commerce is thriving, premium and luxury segments are expanding, and new-age brands are […]
Delivering the future: How New-Age Logistics is Transforming Brand Success
India’s retail market is projected to reach $1.5 trillion by FY29 and $2.4 trillion by FY34, driven by the rapid expansion of branded and organized retail. Branded retail alone is expected to surpass $1 trillion within a decade, fueled by increasing multi-channel consumption across metros and Tier 2+ cities. E-commerce will play a crucial role, […]
Are you a part of this $1 trillion revolution? Join the leaders shaping India’s digital future
India’s consumer and internet landscape presents one of the most compelling growth narratives of the next decade, with $1 trillion in branded retail potential and a digital economy on track to reach $1 trillion over the same period. With every purchase, transaction, and service now just a tap away, digital is no longer an enabler—it’s […]
India’s New Age IPO Gold Rush: Who Will Win This $1 Trillion Race?
The global IPO landscape had been marked by turbulence, with macroeconomic pressures and high interest rates leading to a subdued market. However, with over 330 listings in 2024, accounting for over 30% of global IPO volumes, India has demonstrated remarkable resilience and investor confidence. India’s IPO performance stands out due to a combination of regulatory […]
Consumer-led E-Waste Market Assessment
India stands at a critical juncture in its e-waste journey—torn between the pitfalls of an unregulated informal sector and the promise of a thriving, sustainable recycling industry. As the world’s third-largest generator of e-waste, the country grapples with inefficient collection networks, environmental hazards, and the untapped economic potential of a sector projected to be worth […]
Why Is India Losing $770 Million in Recyclable Metals Every Year?
What if India could mine billions of dollars worth of metals—without opening a single new mine? Discarded electronics contain massive quantities of gold, copper, aluminium, and other valuable metals, yet most of it is lost due to inefficient recycling processes and the limited presence of formal reverse logistics from consumers to recyclers. Instead of being […]
Recycling or Ruin? The High-Stakes Battle for India’s E-Waste Future
In the race toward digital transformation, India finds itself at a crossroads—one where progress meets an unintended consequence. With every smartphone upgrade, every discarded laptop, and every obsolete appliance, the country inches closer to an environmental challenge that cannot be ignored: Electronic Waste or E-Waste. While rapidly advancing as a global technology powerhouse, India is […]
Why Cloud Kitchens Are Winning the Race in India’s $80 Billion Food Market
When was the last time you ordered food from outside? Maybe three days ago, two days ago, or perhaps just a few hours back? Or you’re savoring your culinary delight as you read this? Metro and Tier-1 consumers are embracing the joy of ordering in and dining out, combining convenience with a refreshing escape from […]
The Big Bite: Scaling success in India’s food services
India’s food services market, valued at $80 billion in 2024, is set to grow at a CAGR of 10-11% through 2030, with the organized sector driving this expansion. As consumer preferences evolve, the rise of online food delivery and organized dine-in establishments is also reshaping the landscape. Multi-brand companies, particularly cloud kitchens, are emerging as […]
India’s Retail Transformation: Why 3PLs Are Crucial to the Brand Boom
India’s retail landscape is shifting from a brand-deficient market to a thriving branded economy. In our last article, Transforming Retail & Logistics Needs in India | Redseer, we discussed how branded retail is projected to surpass $1 trillion in scale within the next decade. In this article, we shall focus on the second part and […]
India’s Retail Transformation and Evolving Logistics Needs of Brands
India is rewriting the retail and consumption playbook as the fastest-growing major economy in the world. It is on track to become the third-largest consumer economy globally. Redseer’s upcoming report on the evolving logistics needs of new-age brands highlights the retail market’s promising trajectory, projecting it to reach approximately $1.5 trillion by FY29 and $2.4 […]