The $3.2Bn Bharat Opportunity: How Tier 2+ Cities Are Driving India’s Interactive Media Boom
India’s ~700 million smartphone users are driving a digital revolution. Thanks to affordable smartphones and low data tariffs, these users are leading the expansion of a USD 440 mn interactive media market in FY2025 that’s growing at a whopping ~45% CAGR till FY2030. India’s GDP growth has surpassed the average growth for emerging and advanced economies on the back of increased private consumption and discretionary spending, which is up by 5 percentage points over the last decade. Combine that with a mostly young population (<30) that has one of the […]
Quick Commerce, Quicker Decisions: Is your Brand Strategy Future-ready?
Summary: Quick commerce has become India’s fastest-growing retail format, reaching 33 million monthly users across 150+ cities. By 2030, it will command 10% of branded retail sales. Brands can capture this opportunity through hyperlocal assortments, premium bundling, strategic promotions, and targeted visibility. Read on to learn how quick commerce platforms help brands triple their growth. Introduction – The Rise of Quick […]
Redseer advised Groww on its IPO journey: know what we did and how we did it.
Executive Summary Groww, India’s largest investment and wealth management platform by NSE active clients, engaged Redseer to conduct an in-depth study of the sector as part of its IPO process. Our mandate was to build the industry section by grounding the narrative in data, structural shifts, and the long-term evolution of India’s capital markets. In […]
The Indian Consumer at 2030: Redefining Aspirations, Choices, and Markets
India’s consumption story is entering its most transformative decade yet. As 400+ million new consumers join the formal economy, their aspirations, behaviours, and purchase journeys are being rewritten — faster than brands can adapt. The Indian Consumer at 2030 report decodes this evolution, offering data-driven foresight on how tomorrow’s India will shop, spend, and shape […]
The Global Vision Deficit: Why Half the World Still Can’t See Clearly
Global Context: The Scale of Challenge Refractive errors, including myopia, hyperopia, presbyopia, and astigmatism, have quietly become one of the world’s most widespread yet under-addressed public health challenges. As per the WHO, ~3.4 billion and ~2.1 billion people are estimated to be affected by issues such as myopia and presbyopia, respectively, by the end of the decade. This translates to close to ~4.7 billion people (~55% of the global population) […]
The Year-Round Wardrobe – Why Online Fashion is Defying the Season
With the Indian festival season behind us, the seasonality trend is incomplete without a deep dive in one of the biggest categories, Fashion. With this, we draw the curtain on insights and market trends on the phenomenon of seasonality in consumer spending across various online sectors, including food ordering, ride-hailing, and retail. These insights were […]
India’s DeepTech Renaissance: The Convergence of Defence, Robotics & Innovation Opening New Opportunities
From sovereign defence innovation to humanoid automation, India stands at the threshold of a once-in-a-generation DeepTech transformation, one that could unlock a $30Bn+ market opportunity by 2030. Redseer’s latest market report, “India’s DeepTech Renaissance: The Convergence of Defence, Robotics & Innovation Opening New Opportunities”, decodes how India’s defence-led DeepTech ecosystem and the global humanoid robotics market are converging to reshape the future of manufacturing, automation, and […]
The Gaming and Interactive Media Opportunity in India
India’s digital entertainment landscape is evolving at record speed. Driven by an 835M-strong, internet user base (with a median age of 29) exhibiting one of the highest daily smartphone engagement rates globally, Gaming and Interactive Media are leading the next growth wave in India’s $9.3Bn Digital Media & Entertainment industry. Together, the Gaming and Interactive […]
India’s Commercial EV Market Outlook 2030: Growth Drivers and Financing Models
Summary: India’s 2070 net-zero goal is accelerating EV adoption, with nearly 20 lakh vehicles sold in 2024. In the commercial space, financing innovations like flexible loans and tailored products are driving EV growth. These innovations open many avenues for EV utilisation across sectors, driving India’s green mobility ambitions. India’s target for net-zero emissions by 2070, and a reduction in fossil […]
The Tier 2+ Paradox for Mobiles: Solving for Brands and Platforms
In our previous edition, we highlighted how volatile the Mobiles category is in Online Retail, recording an extreme Seasonality Index Diff of 1.7. This risk is now heavily concentrated in the most crucial segment of the market. In this edition, we drill down into where this risk is concentrated, proving that the seasonality problem is […]
India’s Home Decor Industry: Retail’s Secret Weapon in $2 Billion Size
As we continue our analysis of alternative growth categories in India’s retail markets, we now turn to a category that speaks of aspiration and taste. The $2 billion home decor market. Just like the toys category and saree market, the home decor segment too remains structurally fragmented, with manual distribution, inconsistent merchandising, and SKU chaos. Yet, these […]
Mirror, Mirror on the Wall: Mobiles, Electronics, or Grocery—Who Rules the Seasonality Scorecard of them all?
India’s overall online purchasing behaviour is “de-seasonalizing”; the annual Sept-Oct peak remains a dominant factor for the Online Retail sector. Let’s deep dive into the six core sectors that account for over 90% of Online Retail’s Gross Merchandise Value (GMV) to identify which sectors are highly seasonal and which are naturally stable. The Monthly Seasonality […]
The Rise of Convenient Eating: How Urban India Balances Speed and Health
As India’s urban households evolve, a new consumer dichotomy is reshaping the food market, the need for convenience, balanced by the desire for health and trust. Redseer’s latest report, “The Rise of Convenient Eating: How Urban India Balances Speed and Health”, dives deep into how India’s fast-paced urban consumers are redefining what, when, and how […]
The Two-Horse Race: Is Bigger Better for Online Food Delivery?
India’s online food delivery market is at a turning point. While overall Gross Order Value (GOV) growth remains stable, a dramatic change in the underlying mix is occurring. The contribution of Average Order Value (AOV) to GOV growth has steadily increased from just ~10% in FY23 to nearly 50% in FY26 (YTD). Meanwhile, growth from […]
Redseer advises on LG Electronics India IPO. Know what and how
Executive Summary LG Electronics India Limited (LGEIL) engaged Redseer, India’s leading strategy consulting firm, to support its IPO through a comprehensive market study. Redseer delivered a detailed and comprehensive industry analysis that built market sizing models across 25+ major product categories in the home appliances and consumer electronics market in India. We captured both the […]
Going the Extra Mile – Challenges and Opportunities in India’s EV Charging Infrastructure
Summary: India has over 30,000 public EV charging stations, but only about a tenth of those are used feasibly. For a truly sustainable green transition, EV charging station operators must balance policy tailwinds with interoperability concerns and on-ground user behaviours. Picture this: you’ve charged your electric car overnight for a short getaway. You’ve mapped at […]
The Great Divide: A Tale of Two Online RTD Beverages Markets
The online non-alcoholic RTD beverages market (excluding water) is now defined by a sharp divide between an increasingly discerning Quick Comm shopper and the more traditional shopper shopping in other online channels. Proprietary data from Benchmark indicates that this shift in GMV mix signals that brands must tailor their products and strategies to meet the […]
India’s Construction Industry: Promising Long-Term Demand, but Short-Term Turbulence is Expected
India’s infrastructure – capital expenditure flywheel is a key structural driver of its long-term growth story. Still, there are some near-term headwinds primarily led by slow on-ground project execution. Both infrastructure and real estate development are expected to be strong in the coming years, so robust management of shorter-term challenges will allow companies to make […]
E-commerce Festive Sale Trends: 1st leg (11 day) closes at INR 60K to 62K Crore, up by 20% to 22%
India’s e-commerce festive season kicked off with a bang. The first 11 days of the 2025 sales event clocked a massive more than INR 60K Cr. GMV, which is nearly 3.5 times of business-as-usual (BAU) levels. This marked a 20%-22% year-on-year surge – almost double the pace of Festive 2024, which grew at just ~12%. With this momentum, the […]
A Billion parcels a month: The new Indian 3PL landscape
India’s logistics industry is entering a period of rapid scale and structural change. Rising e-commerce and hyperlocal deliveries, particularly in categories like fashion, beauty, and daily essentials, are fuelling a surge in shipment volumes. A notable trend within this growth is the rise of low-ticket purchases, translating into more parcels being shipped per unit of […]
Festive 2025: Day0+Day1 Ecommerce Sales Surge 25% with GST Boost, demand led by Smartphones and TVs
22nd September marked more than just the start of Navratri; it signalled a turning point for India’s festive e-commerce story. First 2 days sales surged by 23-25% year-on-year, marking a four-to-fivefold jump in growth over last year’s muted start. The twin forces of GST 2.0 reforms and festive sentiment powered a wave of premium smartphone […]
Tapping Into the Everyday: Instant Home Services and the Next Habit Loop
India has always been a market of many Indias, diverse in income levels, lifestyle, and digital readiness. This diversity makes it both one of the most challenging and rewarding markets for products and services. The emergence of the Instant Economy is a response to a new kind of demand: one that values immediacy, reliability, and […]
Redseer advises on Urban Company. Know what and how
Executive Summary Urban Company engaged Redseer, India’s leading strategy consulting firm, to support its DRHP filing for IPO through a comprehensive market study – developing a detailed market model, uncovering growth opportunities across key segments, and identifying strategic levers to win in the home services category. About the Client Urban Company is the leading online […]
Winning the Quick-Commerce Decade: Playbook for Brand Success
Quick-Commerce (QC) is no longer a side channel; it’s becoming the frontline of consumer demand, and brands cannot afford to ignore this channel. By 2030, nearly 10% of branded spend will flow through QC. For consumer brands, this isn’t just another distribution avenue; it’s the fastest-growing channel to influence buying behavior, shape consumption habits, and […]
India’s IPO Rush: Redseer on the Strategic Imperatives for New-age Companies
India’s capital markets are witnessing a decisive shift. In just the last six months, Redseer has consulted on the IPO strategy for more than a dozen new-age leaders across sectors, from consumer brands to fintech to B2B platforms, who have filed their DRHPs for IPO listing. Just in the last 2 months, multiple sector-defining companies […]
Powering India’s EV Future: The Charging Infra Playbook
India’s EV adoption is accelerating, with sales reaching 2 million units in CY24, a nearly sixfold increase in just four years. But the infrastructure powering this transition is struggling to keep pace. Today, India has ~30,000 public charging stations; however, less than 10% are actively utilised due to reliability issues, theft, and grid challenges. To […]
India’s Gaming Story After RMG Prohibition: 3 Themes That Will Define the Short to Mid Term
At 500+ Mn digital gamers annually in CY2024, India is emerging as a gaming powerhouse globally. Rapid growth in smartphone adoption, affordable high-speed data, and increasingly changing gameplay behaviour (basic hyper-casual to casual, mid-core to core games) are driving growth in user engagement, number of paid users, and willingness to pay. This is clearly reflected […]
Festive Season 2025: What to Expect? What to Action?
India’s festive economy is gearing up for its most decisive growth run yet. With repo rate cuts, rising rural affluence, and urban optimism, consumer sentiment is at a multi-year high. Add to that the acceleration of e-commerce is setting the stage is set for a blockbuster festive season. But behind the headlines lies a more […]
Redseer advises on Bluestone. Know what and how
Executive Summary In its IPO journey, Bluestone engaged with Redseer, India’s leading strategy consulting firm, to build a comprehensive analysis of India’s Jewellery market. Redseer delivered a deep-dive industry analysis that covered macroeconomic and consumer demographic trends, market sizing models for the Indian jewellery market (including the current baseline and future trajectory of demand), benchmarking of competing […]
What’s next for Fantasy Sports ?
Executive Summary: After a subdued 2024, impacted by fewer marquee tournaments and the GST overhaul, India’s fantasy sports industry stands at an inflection point. Valued at approximately $1-1.2 Bn in 2024, this market is projected to grow at a CAGR of 12-14% to reach $2-2.6 Bn by 2030. Though Cricket remains the dominant driver, contributing […]
Driving Commercial EV Adoption with Breakthrough Financial Models
Commercial EV adoption is no longer a question of ‘If’—it’s about ‘How Fast’. From last-mile delivery to urban mobility, India’s electric fleets are scaling rapidly—but the next wave of growth hinges on one critical enabler: innovative financing. In collaboration with Revfin, CII, and Green Frontier Capital, our latest report delivers a first-of-its-kind deep dive into […]
How Redseer’s CDD De-Risked a Global Bank’s Investment in a Study Abroad EdTech Firm
Executive Summary The client partnered with Redseer Strategy Consultants for a commercial due diligence on a high-growth ‘study abroad consultancy and edtech’ firm. Through detailed market research for all the key destination geographies, assessment of the study abroad consultancy ecosystem in India, customer preferences assessment, and competitive benchmarking, Redseer presented a full picture of the […]
Ready-to-Drink (RTD) Beverages – India’s Next Lifestyle Megatrend
From sparkling to stills, from shelves to screens, this is the playbook for winning in India’s evolving drinks market. Executive Summary: India’s Ready-to-Drink (RTD) beverage market is experiencing a pivotal transformation. Now accounting for ~70% of the non-alcoholic beverages category and growing at a CAGR of 18%, RTD is no longer a seasonal trend; it’s […]
Redseer advises on Gupshup. Know what and how
Executive Summary Gupshup, an industry pioneer in Conversational Engagement, worked with Redseer, a leading strategic consulting firm, for sell-side diligence to quantify the addressable opportunity and define its right to win. Leveraging proprietary IP and rigorous competitive benchmarking, we codified three vectors of its advantage: AI‑driven omnichannel engagement, full‑funnel conversational CX, and seamless enterprise […]
Due Diligence That Protected Millions: Redseer Guides Consumer Giant with Right M&A Investment
Executive Summary One of India’s largest consumer products companies partnered with Redseer Strategy Consultants for a commercial due diligence on two players in the emerging hair growth space in India. Redseer’s exercise discovered shortcomings in both assets, with one lagging behind the competition in terms of customer satisfaction, and the other lacking product scalability. Redseer […]
India’s $130+ Billion Appliances Market Opportunity
Executive Summary: India’s $130+ billion appliances market is on the cusp of a tectonic shift, fuelled by rising incomes, aspirational younger cohorts, wellness-driven consumption, and the rapid adoption of digital-first lifestyles. But this isn’t just another consumption play. It’s a high-stakes play on category creation, channel reinvention, and innovation velocity. Brands that decode what India […]
Redseer advises on Lenskart. Know what and how
Executive Summary Lenskart engaged Redseer, India’s leading strategy consulting firm, to support its IPO through a comprehensive multi-market study. Redseer delivered a comprehensive industry analysis that built cross‑country market sizing models to capture both the current baseline and future trajectory of demand, benchmarked competing operating models, and surfaced the strategic levers that position large, vertically […]
Redseer advises on Credila Financial Services. Know what and how
Executive Summary Credila Financial Services engaged Redseer, India’s leading strategy consulting firm, to support its IPO through a comprehensive market study. Redseer conducted a detailed industry and financial analysis, which included developing market models, detailing the current and future view of the industry, and identifying levers that will enable NBFCs to win the overseas education […]
Redseer advises on Titan Smart Wearables. Know what and how
Executive Summary Titan Smart Wearables engaged Redseer Strategy Consultants to conduct a comprehensive commercial due diligence on CueZen, a fast-emerging player in predictive and generative AI for health. With the ambition to go beyond fitness tracking and deliver truly intelligent, health-first wearables, Titan sought to evaluate CueZen’s potential to deliver hyper-personalised behavioural nudges and AI-led […]
Redseer advises on Curefoods. Know what and how
Executive Summary Curefoods partnered with Redseer, India’s leading strategy consulting firm, to highlight the growing preference for outside food consumption among consumers and to analyse the advantages of the cloud-kitchen-based model for its DRHP filing for IPO. About the Client Curefoods is one of the largest digital-first food services companies with a portfolio of 10 […]
Why Global Apparel Players Are Betting Big on India!
India’s $70B+ apparel market is scaling fast and would hit USD 130–150B by 2030 – Global brands are taking notice. With fashion demand exploding across classes and consumers hungry for newness, India is becoming the growth engine the global apparel industry needs. As growth stagnates in mature markets like the US, Europe, and China (hovering […]
Beyond Prestige: The Next Chapter of Indian Luxury
Luxury in India Is No Longer Niche—It’s the Next Big Growth Engine As global markets plateau, India is emerging as the luxury world’s next growth engine, driven by an expanding affluent class, rapid digital adoption, and a deeper appetite for premium, curated experiences across cities and segments. Today, contributing just 2% to global personal luxury […]
Redseer advises on Pine Labs Know what and how
Executive Summary Our client, Pine Labs, partnered with Redseer, India’s leading strategy consulting firm, to analyse and develop a robust payments-sizing model in the digital payments market for its DRHP filing for IPO. About the Client Pine Labs is a prominent technology company focussed on digitizing commerce through digital payments and issuing solutions for merchants, […]
Scaling Quick Commerce Beyond Metros: A Strategic Reassessment
Quick-commerce’s sustained, explosive rise in India is well established. The sector continues to grow at ~150% year-on-year during the first 5 months of this calendar year, driven by dark store footprint expansion, selection growth, category diversification, and fierce competition – all contributing to the provision of an affordable & wide product assortment to consumers at […]
New-Media in India: How Edutainment & Micro-Dramas Are Shaping the Future of Digital Content
Unlocking New Monetisation Playbooks and Digital Storytelling Formats Over the past two decades, Media & Entertainment has become the world’s preferred on-ramp to the digital economy. Affordable smartphones, sub-$1 GB data, and near-universal connectivity have pulled billions online, with nearly a third of their waking hours now spent digitally. In parallel, platforms reimagined both storytelling […]
Fashion Forward: Winning in India’s fast-growth Apparel Market
As global apparel markets plateau, with projected CAGRs of under or around 5% in Japan, Europe, the US, and China, India stands apart. The country’s apparel sector is forecast to grow at a rapid 10–12% CAGR from 2024 to 2030, making it one of the fastest-growing large-scale markets globally. India is ready – structurally and […]
How Redseer Helped India’s Leading Ride Hailing Player Develop and Implement its 2-Wheel Taxi Offering
Executive Summary The client engaged with Redseer Strategy Consultants to develop its 2-wheel taxi offering and understand how and where it should scale the offering. Redseer also ran a city-level pilot across key cities in Uttar Pradesh and select metros. The objective was end–to–end operating model development for its 2-wheel taxi offering based on a deep […]
Redseer advises on Flipkart. Know what and how
Executive Summary Flipkart partnered with Redseer Strategy Consultants to take a closer look at its digital ads business and see how it can grow its digital ads revenues by deriving learnings from competition’s ad business models. Through detailed analysis of customer journeys, ad placements, seller feedback, and competitor strategies, Redseer helped build a clear action plan […]
How Redseer provided Strategic Advisory to leading education-focused NBFC for its Market Position Expansion and Business Growth
Executive Summary A leading NBFC in the educational loans segment, engaged Redseer Strategy Consultants to enhance its market position as many Indian students sought to study overseas post the pandemic. The company needed to gain deeper insight into international geography-level demand & supply trends, domestic student needs, and NBFC competitive landscape, to refine its overall […]
Redseer advises on BigBasket. Know what and how
Executive Summary BigBasket, one of India’s leading online grocery platforms, partnered with Redseer to understand why a large chunk of digitally savvy consumers were still not shopping on its platform in 2020, despite the COVID-19 ramp-up. While these users were active online, they weren’t converting into grocery buyers. Using a mix of data-driven research and […]
3MQ Report: Macro, Models and Market Quotient 2025
The 3MQ Report 2025, Macro, Models, Markets Quotient, is a detailed report that clearly answers key questions from investors and founders: Where is growth headed? How can we prepare for it? The report was released after an exclusive launch in Mumbai. It talks about the key factors that will shape India’s goal of becoming a […]
E-commerce Redefined: Call for Brands to Adapt their Strategies
What started-off as an online service to order books and get them delivered at the doorstep in a few days, India’s e-commerce landscape has seen significant evolution in terms of product categories, assortment spread, discovery approach, delivery speed, and logistics – all focused towards catering more effectively to the diverse needs & preferences of a […]
Game On: Mapping the eSports Boom in India
India’s youth are no longer satisfied with just being passive consumers of media. They don’t just consume content; they now want to be a part of it and drive the action. Moreover, they want to immerse themselves and be part of the real-time experiences! The young and tech-savvy generation is slowly turning from traditional formats […]
The Diamond Disruption: What’s Fueling India’s Next $1B Consumer Category
Conscious consumerism is ‘in’ in luxury markets. Statement pieces on the Met Gala red carpet are coming not from a mine, but from a lab. Lab-grown diamonds (LGDs) are the fastest-growing segment in the global gems and jewellery market, with their share expected to rise from 3-4% to 6% from 2024 to 2029. At this […]
The Great Brand White Space: Why India Is the Next Global Consumer Powerhouse
India’s Once-in-a-Generation Growth Window India, despite being one of the world’s largest and most dynamic markets, is home to just ~350 consumer brands – both traditional and new-age – with revenues over $100 Mn. In contrast, China boasts ~2,800 such brands (8x more), while US consumer spend per capita is 23x higher. The gap isn’t […]
Beauty with a Soul: What Gen Z and Millennials Really Want
Still betting only on metros and celebrity endorsements? India’s next wave of beauty growth is elsewhere already. Two distinct but powerful segments are leading this change: Gen Z and the young millennials, and the non-metro consumer base. The way they discover products, what they value, how they make purchasing decisions, and where they shop is […]
Wheels of the last-mile: How E2W rentals are powering India’s hyperlocal logistics boom
In cities across India, a silent shift is redefining how hyperlocal shipments move. The next time you receive a grocery order, medicine drop, or package from a local seller, it’s likely arriving on a low-speed electric 2W operated by a gig worker. As platforms compete on delivery speed, convenience, and unit economics, this vehicle-as-a-service ecosystem […]
Beyond the Obvious: Unboxing India’s Next $Billion Opportunity in Retail – Toys
A closer look at India’s overlooked $2B toy segment and its surprising retail potential. As India marches towards a projected $1.6 trillion retail economy, much of the spotlight remains fixed on the usual suspects—fashion, electronics, and grocery. These are mainstream, no doubt. But true disruption often brews in the margins. The real inflection points? They’re […]
Beyond the Brew: Scaling Fore Coffee Through insights, Strategy, IPO
Executive Summary Fore Coffee, a rapidly expanding semi-premium coffee chain in Southeast Asia, has collaborated with Redseer Strategy Consultants over a five-year journey to achieve sustainable growth in a competitive market. Through comprehensive consumer behavior analysis, strategic market expansion planning, and support in crafting a compelling IPO narrative, Redseer has been instrumental in positioning Fore […]
How Lab-Grown Diamonds Are Reshaping Jewellery—And India Is Leading the Charge
For centuries, gold has been the undisputed choice for jewellery, especially in India. However, India’s jewellery market is undergoing a transformation. Diamonds are rapidly gaining prominence, from ~7% of the jewellery market in 2019 to ~17% in 2024, expected to grow to 22-27% by 2029, at ~20% CAGR – a trend mirrored across the globe. […]
India’s Got Retail: A Tale of Fragmented Supply & Consolidating Distribution
India’s retail ecosystem, expected to surpass USD 1.6 Tn consumption by 2030, is undergoing a transformative shift. Both supply & distribution are changing rapidly to better serve the diverse & evolving consumer needs. With the growing adoption of technology across the value chain and the advancements in infrastructure & logistics, the interplay of supply and […]
India’s Got Retail: A Tale of Fragmented Supply & Consolidating Distribution
India’s retail ecosystem, expected to surpass USD 1.6 Tn consumption by 2030, is undergoing a transformative shift. Both supply & distribution are changing rapidly to better serve the diverse & evolving consumer needs. With the growing adoption of technology across the value chain and the advancements in infrastructure & logistics, the interplay of supply and […]
Express Logistics in Motion: Market Update & Outlook
India’s express logistics market is transforming at an unprecedented pace. With shipment volumes projected to grow at a staggering 19-23% CAGR, reaching up to 29 billion shipments by FY 2030, businesses must evolve to keep up. The express logistics market growth will be underpinned by unprecedented demand, rising e-commerce penetration, and hyperlocal delivery trends which […]
How Cloud Kitchens Are Disrupting the Restaurant Industry in 2025
Food delivery has become second nature for urban consumers. A few taps and a hot meal arrive at the doorstep—no waiting, no hassle. But behind this convenience, a silent revolution is taking place. Cloud kitchens cooking up a storm in the food industry turning efficiency into a competitive advantage. So, what’s fuelling this shift? Lower costs? Faster […]
Consumers Are Hoarding E-Waste—Because They Don’t Know Any Better
What happens to your old smartphone once you replace it with the latest model? Chances are, it’s sitting in a drawer, along with a tangled mess of chargers, earphones, and other outdated gadgets. Multiply this across millions of households, and the scale of India’s e-waste problem becomes evident. Despite being one of the world’s largest […]
Disrupt or Be Disrupted: Winning Strategies for Consumer Brands
The world of consumer brands is changing fast, and India is at the heart of this transformation. What worked a decade ago—finding a successful product, scaling it, and reaping the rewards for years—is no longer enough. At Ground Zero 10, Redseer’s flagship event, a distinguished panel came together to explore what it takes to win […]
Redseer’s Big Insights: Evolving Playbook of India Internet
India’s growth story is unfolding at a remarkable pace. With a resilient economy, robust infrastructure expansion, and a rapidly evolving digital ecosystem, the country is cementing its position as a global powerhouse. As incomes rise and more consumers enter the digital economy, e-commerce is thriving, premium and luxury segments are expanding, and new-age brands are […]
Delivering the future: How New-Age Logistics is Transforming Brand Success
India’s retail market is projected to reach $1.5 trillion by FY29 and $2.4 trillion by FY34, driven by the rapid expansion of branded and organized retail. Branded retail alone is expected to surpass $1 trillion within a decade, fueled by increasing multi-channel consumption across metros and Tier 2+ cities. E-commerce will play a crucial role, […]
Are you a part of this $1 trillion revolution? Join the leaders shaping India’s digital future
India’s consumer and internet landscape presents one of the most compelling growth narratives of the next decade, with $1 trillion in branded retail potential and a digital economy on track to reach $1 trillion over the same period. With every purchase, transaction, and service now just a tap away, digital is no longer an enabler—it’s […]
India’s New Age IPO Gold Rush: Who Will Win This $1 Trillion Race?
The global IPO landscape had been marked by turbulence, with macroeconomic pressures and high interest rates leading to a subdued market. However, with over 330 listings in 2024, accounting for over 30% of global IPO volumes, India has demonstrated remarkable resilience and investor confidence. India’s IPO performance stands out due to a combination of regulatory […]
Consumer-led E-Waste Market Assessment
India stands at a critical juncture in its e-waste journey—torn between the pitfalls of an unregulated informal sector and the promise of a thriving, sustainable recycling industry. As the world’s third-largest generator of e-waste, the country grapples with inefficient collection networks, environmental hazards, and the untapped economic potential of a sector projected to be worth […]
Why Is India Losing $770 Million in Recyclable Metals Every Year?
What if India could mine billions of dollars worth of metals—without opening a single new mine? Discarded electronics contain massive quantities of gold, copper, aluminium, and other valuable metals, yet most of it is lost due to inefficient recycling processes and the limited presence of formal reverse logistics from consumers to recyclers. Instead of being […]
Recycling or Ruin? The High-Stakes Battle for India’s E-Waste Future
In the race toward digital transformation, India finds itself at a crossroads—one where progress meets an unintended consequence. With every smartphone upgrade, every discarded laptop, and every obsolete appliance, the country inches closer to an environmental challenge that cannot be ignored: Electronic Waste or E-Waste. While rapidly advancing as a global technology powerhouse, India is […]
Why Cloud Kitchens Are Winning the Race in India’s $80 Billion Food Market
When was the last time you ordered food from outside? Maybe three days ago, two days ago, or perhaps just a few hours back? Or you’re savoring your culinary delight as you read this? Metro and Tier-1 consumers are embracing the joy of ordering in and dining out, combining convenience with a refreshing escape from […]
The Big Bite: Scaling success in India’s food services
India’s food services market, valued at $80 billion in 2024, is set to grow at a CAGR of 10-11% through 2030, with the organized sector driving this expansion. As consumer preferences evolve, the rise of online food delivery and organized dine-in establishments is also reshaping the landscape. Multi-brand companies, particularly cloud kitchens, are emerging as […]
India’s Retail Transformation: Why 3PLs Are Crucial to the Brand Boom
India’s retail landscape is shifting from a brand-deficient market to a thriving branded economy. In our last article, Transforming Retail & Logistics Needs in India | Redseer, we discussed how branded retail is projected to surpass $1 trillion in scale within the next decade. In this article, we shall focus on the second part and […]
India’s Retail Transformation and Evolving Logistics Needs of Brands
India is rewriting the retail and consumption playbook as the fastest-growing major economy in the world. It is on track to become the third-largest consumer economy globally. Redseer’s upcoming report on the evolving logistics needs of new-age brands highlights the retail market’s promising trajectory, projecting it to reach approximately $1.5 trillion by FY29 and $2.4 […]
Rising Aspirations: How Value-First Retail is Reshaping Consumption in India
Value-first offline retailers have emerged as a powerful force in India’s retail landscape, uniquely positioned to capture the aspirational retail opportunity. By offering competitive opening price points (OPPs) & average order values (AOVs), selection mix, and store experience, these retailers target a broad demographic, creating a larger addressable market and driving widespread geographic coverage, particularly […]
Wealthtech: Understanding Evolving Consumer Preferences
Wealth is more than a measure of success—it is a resource that demands precise management and strategic allocation. Today, a growing number of individuals are leveraging cutting-edge wealth tech platforms to diversify their portfolios, seeking both innovation and efficiency in managing their wealth. India’s economic growth story has provided fertile ground for this evolution. With […]
The Leading Reports of 2024: A Comprehensive Overview
As 2024 draws to a close, India’s consumer landscape reflects an amalgamation of rapid innovation, evolving consumer preferences, and strategic adaptation. Each of the markets we’ve analyzed this year presents unique opportunities, underscoring the importance of deep market insights and targeted strategies—hallmarks of Redseer’s work. Let’s check out 5 of our standout reports that encapsulate […]
The Future of Coffee in India: A $3 Billion Opportunity Awaits!
The Indian outside coffee market is on an exciting growth trajectory, evolving into a dynamic, multi-segment beverage industry. Once overshadowed by the country’s dominant tea culture, coffee has emerged as a lifestyle and experiential product, particularly among urban consumers. By 2028, the outside coffee market is projected to grow at an impressive CAGR of 15-20% […]
Unlocking Growth in India’s Fragmented Trucking Sector
India’s trucking sector is witnessing an ongoing evolution, characterized by the adoption of digital transformation alongside significant infrastructure development. This shift reflects the industry’s responsiveness to changing demands and technological advancements. As a vital component of the country’s logistics ecosystem, trucking not only fuels economic growth but also serves as the backbone of trade, agriculture, […]
Accelerating Co-Branded Credit Card’s Success with CCaaS Platforms
In a competitive market where consumer loyalty can shift to the next offer, co-branded credit cards (CBCCs) have emerged as a powerful tool for deeper customer engagement. Businesses that were traditional earlier are increasingly turning to innovative solutions to simplify the complex process of launching and managing such programs. With the rise of personalized consumer […]
Exploring Bharat: How Regional Content Drives SFV Platforms’ Growth in India
While we have been discussing Indian Short Form Video(SFV) Apps for quite some time now, central to this growth are Tier-2+ cities—collectively known as “Bharat”—which now account for 63% of SFV engagement and staggering 74% of overall user base on user-generated content (UGC) platforms. These regions are the key to the growth and expansion of […]
India SFV in 2024: From “Likes to Monetizing Millions”
Indian short-form video (SFV) platforms are at a pivotal juncture, transforming from mere entertainment hubs into engines of monetization and brand engagement. These platforms, which have seen a meteoric rise in both user base and content consumption, are now gearing up to witness rapid growth across revenue streams. But what’s driving this shift? The rapid […]
From Clicks to Cash: Navigating the Monetization Potential of India’s Short-Form Video Market
Indian Short Form Video (SFV) platforms are no longer just sources of entertainment—they are transforming into influential contributors within the country’s digital landscape. With Indian users now spending an average of 30 minutes per day on these platforms, and more than 60% of users coming from middle- to high-income households, SFVs are part of our […]
India’s E-Commerce Festive Performance: Growth Driven by Tier 2+ Cities, Shopper Spending, Fashion
India’s e-commerce sector has been seeing spurts of growth in recent years, especially during the festive seasons, as consumers increasingly turn to online shopping. This year, the festive season achieved a milestone, reaching approximately $14 billion in Gross Merchandise Value (GMV). But the significance of this season goes beyond just higher sales figures—it highlights a […]
India’s Festive E-Commerce Market 2024: Unveiling Growth Trends and Emerging Opportunities
The festive period witnessed a 12% year-on-year increase with a Gross Merchandise Value (GMV) of approximately $14 billion, driven by rapid growth in Tier 2+ cities and an increase in shopper spending. Explore the key insights and growth drivers that shaped India’s festive e-commerce season in 2024. Key Insights from the 2024 Festive Season: What’s […]
India’s Mental Health Market on a Growth Trajectory: Trends and Opportunities Ahead
Mental health in India is gaining long-overdue recognition, with increasing awareness and support at both individual and institutional levels. Global conversations around mental health are influencing a shift in India, where digital health solutions, corporate wellness programs, and youth-driven advocacy are creating an environment for mental health care to truly flourish. As accessibility expands and […]
Capturing the Growth Potential in India’s 3PL Market
With over 6.4 billion shipments handled in FY24 across retail, food, and grocery sectors, India’s Third-Party Logistics (3PL) market is navigating unprecedented demand. The rise in e-commerce, quick commerce, and food delivery has not only accelerated the need for efficient logistics but has also opened vast growth potential for specialized delivery needs. The Rise of […]
Pet Parenting in India: Redefining the Future of Petcare
India’s petcare industry is undergoing a transformation, helped by the growing recognition of pets as family members. The growing bond between people and their pets is no longer a simple relationship of ownership—it’s a transformation into full-fledged parenthood, leading to a shift in spending habits, preferences, and expectations.This evolution, as covered in our previous article […]
From Kibble to Care: Understanding India’s Evolving Petcare Market
India’s petcare industry, although still in its early stages, is steadily gaining momentum, driven by changing customer behavior and an increased focus on pet wellness. With more households adopting pets, particularly in the wake of the pandemic, spending on pet-related products and services is gradually picking up. Currently valued at $3.5 billion, the market is […]
India’s Petcare Market: Opportunities in an Evolving Market
India’s petcare market is still in its early stages but holds immense potential for growth. The pandemic triggered a seismic shift in the way Indians perceive pets. No longer just animals kept for companionship, pets have now become integral family members—“pawrents” take pride in caring for them. But how is this shift impacting the industry? […]
Decoding Indian Fashion Landscape: How Can The Fashion Industry Unlock Its Growth Potential?
The Indian fashion industry, long viewed as a powerhouse of potential, has recently been underperforming. Several leading brands are struggling to maintain consistent growth. Last year’s revenue growth (FY 2023-24) for publicly listed fashion players indicates uneven performance uggesting a disconnect between consumer demand and market offerings. At the same time, the rise of new-age, […]
New-Age vs Legacy: The Future of Fashion in India and the Battle for Consumer Loyalty
India’s Fashion market has been underperforming over the last 1-1.5 years. Several leading brands are struggling to maintain consistent growth, with revenue growth for FY 2023-24 showing uneven performance across players. While macro has had its role to play in this underperformance, the situation seems more structural to the fashion industry. During recent years, there […]
How D2C Beverage Brands are Transforming the Online Market for Powders & Syrups
Navigating today’s evolving consumer landscape, where digital transformation and shifting preferences dictate market success, is increasingly challenging. One of the most significant shifts we’re observing is the growing openness of consumers to explore new brands, with direct-to-consumer (D2C) companies leading this change. These agile, innovative players are not just gaining market share—they are redefining the […]
Redseer Predicts a Positive Landscape as Indian Startups Shift to Profitable Growth
The Indian startup ecosystem has demonstrated remarkable resilience, overcoming the challenges of 2023 into a more stable and growth-oriented in 2024. While last year saw a sharp decline in funding and a cautioned & heightened investor scrutiny, the ecosystem has adapted, shifting its focus from rapid, unsustainable growth to disciplined profitability and efficiency. This transformation […]
How are brands looking to capitalize e-commerce opportunity during festive?
The highly anticipated 2024 festive season is here! And with this comes one of the biggest opportunities for brands to capture the pending consumer demand and accelerate growth with a huge opportunity for expansion. The potential to dominate this season and lay the foundation for long-term success is immense. The stakes have never been higher […]
Festive 2024 Insights: Redseer projects 20% YoY E-Commerce Growth
As the 2024 festive season approaches, businesses are presented with a critical opportunity to drive unprecedented growth. With the Indian economy poised for a consumption boom, e-commerce is likely to join the party and achieve a remarkable ~20% year-on-year (YoY) growth in the festive season. This surge is a testament to the strategies employed by […]
The Role of Digital B2B in Streamlining India’s Retail Supply Chain
India’s retail landscape is undergoing a transformative shift, driven by the surge in private consumption and the growing digital adoption across sectors. At the forefront of this transformation is the digital B2B (eB2B) model, which is playing a crucial role in streamlining the country’s fragmented and traditionally inefficient retail supply chain. In a report jointly […]