The Leading Reports of 2024: A Comprehensive Overview
As 2024 draws to a close, India’s consumer landscape reflects an amalgamation of rapid innovation, evolving consumer preferences, and strategic adaptation. Each of the markets we’ve analyzed this year presents unique opportunities, underscoring the importance of deep market insights and targeted strategies—hallmarks of Redseer’s work. Let’s check out 5 of our standout reports that encapsulate […]
The Future of Coffee in India: A $3 Billion Opportunity Awaits!
The Indian outside coffee market is on an exciting growth trajectory, evolving into a dynamic, multi-segment beverage industry. Once overshadowed by the country’s dominant tea culture, coffee has emerged as a lifestyle and experiential product, particularly among urban consumers. By 2028, the outside coffee market is projected to grow at an impressive CAGR of 15-20% […]
Unlocking Growth in India’s Fragmented Trucking Sector
India’s trucking sector is witnessing an ongoing evolution, characterized by the adoption of digital transformation alongside significant infrastructure development. This shift reflects the industry’s responsiveness to changing demands and technological advancements. As a vital component of the country’s logistics ecosystem, trucking not only fuels economic growth but also serves as the backbone of trade, agriculture, […]
Accelerating Co-Branded Credit Card’s Success with CCaaS Platforms
In a competitive market where consumer loyalty can shift to the next offer, co-branded credit cards (CBCCs) have emerged as a powerful tool for deeper customer engagement. Businesses that were traditional earlier are increasingly turning to innovative solutions to simplify the complex process of launching and managing such programs. With the rise of personalized consumer […]
Exploring Bharat: How Regional Content Drives SFV Platforms’ Growth in India
While we have been discussing Indian Short Form Video(SFV) Apps for quite some time now, central to this growth are Tier-2+ cities—collectively known as “Bharat”—which now account for 63% of SFV engagement and staggering 74% of overall user base on user-generated content (UGC) platforms. These regions are the key to the growth and expansion of […]
India SFV in 2024: From “Likes to Monetizing Millions”
Indian short-form video (SFV) platforms are at a pivotal juncture, transforming from mere entertainment hubs into engines of monetization and brand engagement. These platforms, which have seen a meteoric rise in both user base and content consumption, are now gearing up to witness rapid growth across revenue streams. But what’s driving this shift? The rapid […]
From Clicks to Cash: Navigating the Monetization Potential of India’s Short-Form Video Market
Indian Short Form Video (SFV) platforms are no longer just sources of entertainment—they are transforming into influential contributors within the country’s digital landscape. With Indian users now spending an average of 30 minutes per day on these platforms, and more than 60% of users coming from middle- to high-income households, SFVs are part of our […]
India’s E-Commerce Festive Performance: Growth Driven by Tier 2+ Cities, Shopper Spending, Fashion
India’s e-commerce sector has been seeing spurts of growth in recent years, especially during the festive seasons, as consumers increasingly turn to online shopping. This year, the festive season achieved a milestone, reaching approximately $14 billion in Gross Merchandise Value (GMV). But the significance of this season goes beyond just higher sales figures—it highlights a […]
India’s Festive E-Commerce Market 2024: Unveiling Growth Trends and Emerging Opportunities
The festive period witnessed a 12% year-on-year increase with a Gross Merchandise Value (GMV) of approximately $14 billion, driven by rapid growth in Tier 2+ cities and an increase in shopper spending. Explore the key insights and growth drivers that shaped India’s festive e-commerce season in 2024. Key Insights from the 2024 Festive Season: What’s […]
India’s Mental Health Market on a Growth Trajectory: Trends and Opportunities Ahead
Mental health in India is gaining long-overdue recognition, with increasing awareness and support at both individual and institutional levels. Global conversations around mental health are influencing a shift in India, where digital health solutions, corporate wellness programs, and youth-driven advocacy are creating an environment for mental health care to truly flourish. As accessibility expands and […]
Capturing the Growth Potential in India’s 3PL Market
With over 6.4 billion shipments handled in FY24 across retail, food, and grocery sectors, India’s Third-Party Logistics (3PL) market is navigating unprecedented demand. The rise in e-commerce, quick commerce, and food delivery has not only accelerated the need for efficient logistics but has also opened vast growth potential for specialized delivery needs. The Rise of […]
Pet Parenting in India: Redefining the Future of Petcare
India’s petcare industry is undergoing a transformation, helped by the growing recognition of pets as family members. The growing bond between people and their pets is no longer a simple relationship of ownership—it’s a transformation into full-fledged parenthood, leading to a shift in spending habits, preferences, and expectations.This evolution, as covered in our previous article […]
From Kibble to Care: Understanding India’s Evolving Petcare Market
India’s petcare industry, although still in its early stages, is steadily gaining momentum, driven by changing customer behavior and an increased focus on pet wellness. With more households adopting pets, particularly in the wake of the pandemic, spending on pet-related products and services is gradually picking up. Currently valued at $3.5 billion, the market is […]
India’s Petcare Market: Opportunities in an Evolving Market
India’s petcare market is still in its early stages but holds immense potential for growth. The pandemic triggered a seismic shift in the way Indians perceive pets. No longer just animals kept for companionship, pets have now become integral family members—“pawrents” take pride in caring for them. But how is this shift impacting the industry? […]
Decoding Indian Fashion Landscape: How Can The Fashion Industry Unlock Its Growth Potential?
The Indian fashion industry, long viewed as a powerhouse of potential, has recently been underperforming. Several leading brands are struggling to maintain consistent growth. Last year’s revenue growth (FY 2023-24) for publicly listed fashion players indicates uneven performance uggesting a disconnect between consumer demand and market offerings. At the same time, the rise of new-age, […]
New-Age vs Legacy: The Future of Fashion in India and the Battle for Consumer Loyalty
India’s Fashion market has been underperforming over the last 1-1.5 years. Several leading brands are struggling to maintain consistent growth, with revenue growth for FY 2023-24 showing uneven performance across players. While macro has had its role to play in this underperformance, the situation seems more structural to the fashion industry. During recent years, there […]
How D2C Beverage Brands are Transforming the Online Market for Powders & Syrups
Navigating today’s evolving consumer landscape, where digital transformation and shifting preferences dictate market success, is increasingly challenging. One of the most significant shifts we’re observing is the growing openness of consumers to explore new brands, with direct-to-consumer (D2C) companies leading this change. These agile, innovative players are not just gaining market share—they are redefining the […]
Redseer Predicts a Positive Landscape as Indian Startups Shift to Profitable Growth
The Indian startup ecosystem has demonstrated remarkable resilience, overcoming the challenges of 2023 into a more stable and growth-oriented in 2024. While last year saw a sharp decline in funding and a cautioned & heightened investor scrutiny, the ecosystem has adapted, shifting its focus from rapid, unsustainable growth to disciplined profitability and efficiency. This transformation […]
How are brands looking to capitalize e-commerce opportunity during festive?
The highly anticipated 2024 festive season is here! And with this comes one of the biggest opportunities for brands to capture the pending consumer demand and accelerate growth with a huge opportunity for expansion. The potential to dominate this season and lay the foundation for long-term success is immense. The stakes have never been higher […]
Festive 2024 Insights: Redseer projects 20% YoY E-Commerce Growth
As the 2024 festive season approaches, businesses are presented with a critical opportunity to drive unprecedented growth. With the Indian economy poised for a consumption boom, e-commerce is likely to join the party and achieve a remarkable ~20% year-on-year (YoY) growth in the festive season. This surge is a testament to the strategies employed by […]
The Role of Digital B2B in Streamlining India’s Retail Supply Chain
India’s retail landscape is undergoing a transformative shift, driven by the surge in private consumption and the growing digital adoption across sectors. At the forefront of this transformation is the digital B2B (eB2B) model, which is playing a crucial role in streamlining the country’s fragmented and traditionally inefficient retail supply chain. In a report jointly […]
Unlocking Premiumization and Stepification in India’s Beauty Market: Educating the Empowered Consumer
“Premiumization” and “Stepification” are not just buzzwords—they are critical strategies that beauty brands must embrace to capitalize on emerging opportunities in India’s rapidly growing beauty industry. These trends are driving a transformative shift, enabling brands to meet the evolving preferences of a discerning consumer base and secure a substantial share of the market. In our […]
The Rise of eB2B Platforms: Powering the Next Wave of Retail Transformation
The retail landscape in Bengaluru and Hyderabad is experiencing a profound shift as digital transformation reshapes the operational fabric of kirana stores. With India’s retail market anticipated to reach USD 1450-1550 billion by 2028, the integration of digital technologies is becoming a game-changer. Redseer’s latest study commissioned with udaan underscores how eB2B platforms, are pivotal […]
Unlocking a $34 Billion Opportunity: How Omnichannel is Powering India’s Beauty Market Growth at 25% CAGR
As India’s beauty and personal care (BPC) market undergoes rapid transformation, driven by e-commerce growth and digital innovation, brands must adopt a comprehensive omnichannel strategy to fully capitalise on emerging opportunities. With the market projected to reach USD 34 billion by 2028, businesses need to move beyond traditional online sales models and create seamless, multi-channel […]
India’s Beauty Industry : Transforming boundaries across Audiences and Categories
India’s beauty industry is rapidly expanding, with projections showing it will reach $34 billion by 2028. This growth is fueled by rising disposable incomes, increased consumer aspirations, and the influence of social media and e-commerce. As Indian consumers become more sophisticated, there’s a growing demand for premium beauty products and personalized experiences driven by global […]
Co-Branded Credit Cards: Your Secret Weapon for Deeper Consumer Engagement
In today’s fiercely competitive marketplace, where every brand vies for a deeper connection with its audience, the strategic tools you choose can make or break your strategy. Whether it’s through personalized online experiences or high-impact offline interactions, the race to win consumer loyalty has never been more intense. However, one resource that brands can leverage […]
The Rise of Co-branded Credit Cards: Redefining Customer Loyalty
In collaboration with Hyperface, we present a comprehensive report on the co-branded credit card (CBCC) industry in India. This report is designed for brands considering a strategic move into this rapidly growing space. Key Highlights: Access the full report and enhance your understanding of the CBCC landscape by clicking below.
The Shifting Landscape of Study Abroad: Why Are Indian Students Turning to New Global Learning Destinations?
Indian students have always eyed the US, UK, Australia, and Canada for higher studies. While regulatory changes in these countries are expected to slow market growth in the short term, studying abroad remains a strong long-term opportunity, projected to grow from $38 billion in FY2024 to $58 billion in FY2029. In one of our previous […]
Spotting the Next Big Thing: How Fast Fashion Brands Can Stay Ahead
Trends evolve at breakneck speed, but are fashion brands truly keeping up with the demands of consumers? In India’s current fashion landscape, there is a clear gap between the brands’ offerings and consumer preferences. This disconnect has created a prime opportunity for fast fashion brands to disrupt the industry by swiftly capitalizing on the latest […]
Ready to Drink Evolution: How Q-Commerce is Redefining Refreshment in Ready to Drink Beverage Market
It’s a sweltering summer afternoon, and you’re at home, craving something to quench your thirst. With just a few taps on your phone, you browse through your favourite quick commerce app. In minutes, a delivery arrives at your doorstep, offering an array of choices—from refreshing iced teas to invigorating cold coffees and wholesome fruit juices. […]
Digital Advertising: Demystifying Evolving Needs of Advertisers in India
Advertising today is seamlessly integrated into our daily lives across multiple channels and platforms, marking a significant evolution from the dominance of TV and radio. The widespread adoption of smartphones and the expanding internet reach have transformed how brands engage with audiences, making digital advertising more personalised and targeted than ever. With over 800 million […]
India’s Q-Commerce Ascent: A New Era in Shopping
Quick Commerce or Q-Commerce has swiftly transitioned from a novel concept to a crucial part of urban living. It’s the pulse of the new-age consumer, delivering everything from groceries to gadgets at a remarkable pace. This rapid service, which has become a core aspect of daily routines, highlights India’s adaptability and appetite for innovation. Picture […]
Unlocking Convenience: The Indian Smart Home Revolution
Imagine living like the Jetsons—your morning coffee brewing itself, your lights dimming when you are ready for bed, and your security system alerting you about unusual activity—all without lifting a finger. How cool is that? Welcome to the era of smart living, where technology transcends the ordinary and transforms our living spaces into intelligent, responsive […]
From Stone Age to Smart Age: Transforming Your Home into a Smart Home
The report “From Stone Age to Smart Age: Transforming Your Home Into A Smart Home” discusses the concept of smart living, where technology automates and enhances daily life through smart home devices. It highlights how smart home technology has evolved from basic functionality to sophisticated connectivity, allowing for automation and remote control of various household […]
Festive 2024: Unveiling India’s Grand Consumption Revival
As the much-awaited season of celebrations approaches, there’s a noticeable buzz in the air. E-commerce platforms are gearing up for what promises to be an exciting festive season. Everywhere you look, from billboards to your email inbox, there’s a sense of anticipation and excitement. The festive spirit is charged with the promise of new beginnings, […]
The New Age of Borrowing: A Generational Shift Towards Digital Lending
Imagine a world where getting a loan is as easy as ordering a pizza. No long queues, no mountains of paperwork—just a few taps on your smartphone, and you’re set. Welcome to the new age of borrowing, which is on the brink of a major transformation, driven by the borrowing behaviors of Gen Z (aged […]
Trend Tempo: The Rapid Growth of Fast Fashion in India
Have you ever wondered how fashion enthusiasts and avid shoppers keep up with the rapid-fire trends from runway shows, influencers, and social media? The answer often lies in the world of “fast fashion.” Imagine scrolling through endless feeds of affordable, trendy garments from online retailers or snagging that stylish trench coat at a big-box store’s […]
From Field to Fantasy: Inside IPL 2024’s Fantasy Sports Surge
In the energetic world of Indian sports, where cricket reigns supreme, IPL has always been more than just a tournament—it’s a festival that grips the nation. And as the cricket fever spreads, another game unfolds on millions of screens and devices: fantasy sports. This year, IPL 2024 has once again shown the immense potential of […]
From Fast to Faster: Exploring India’s Q-Commerce Boom
Picture a typical day in the life of a young entrepreneur in Bangalore. He’s juggling the demands of a start-up, a vibrant social life, and the challenges of living alone in a bustling city. He’s just realized he’s out of groceries, and he has no time to visit the supermarket. Or imagine a working mother […]
Bridging the Financial Gap: Exploring Untapped Personal Finance Needs for Middle and Lower-Income Groups
Managing personal finance isn’t just about crunching numbers and paying bills on time; it’s the secret sauce for family success and happiness. From cosy homes to dreams like buying your own boat or giving your kids the best education, smart money moves set the stage for a bright future. Yet despite meticulous budgeting, unexpected expenses […]
Click to Chic: How E-Commerce is Redefining India’s Fashion Landscape
E-commerce is shaking up the fashion scene in India, making it more accessible and exciting than ever before. Gone are the days when fashion trends were confined to high-end boutiques in major cities. Now, with just a few clicks, you can explore and purchase from an extensive range of high-end and value brands from the […]
Astro-Tech: Navigating Cosmic Trends in the Digital Era
Are you an urban working professional looking to know about the future of your career, a retired senior citizen wanting to match kundlis for your children, or a homemaker looking for near-future predictions for the health and wellness of your family? – Do you fall into any of these three categories? Well, if the answer […]
Decoding Omnichannel: Strategies for D2C Brands
In today’s bustling marketplace, where customers roam across multiple platforms before making a purchase, D2C (Direct-to-Consumer) brands are uniquely poised to redefine retail landscapes. However, capturing and retaining customer attention in this saturated environment demands a strategic embrace of omnichannel marketing, for D2C brands, which control every aspect of their production, marketing, and sales process, […]
Decoding Omnichannel: Strategies for D2C Brands
In “Decoding Omnichannel,” the report delves into the intricacies of this retail revolution, drawing insights from trailblazing companies like Caratlane, Lenskart, and Mamaearth. By offering actionable strategies and insights, we aim to empower entrepreneurs and brands to navigate this dynamic landscape with confidence. As India’s retail market hurtles towards a projected $2.2 trillion by 2030, […]
Switching Gears: Unlocking the Potential of EV Leasing in India
The moment you spot a sleek and stylish electric vehicle (EV) silently running on Indian roads, thoughts like ~ “Is this the right time to transition to EVs? How high is the maintenance cost?” ~ is quite common. While many think EVs to be fancy stuff for tech enthusiasts or eco-warriors, there is a new […]
Exploring the Evolution of Luggage Industry in a Post-COVID Era
Have you ever just stopped to watch the conveyor belts in airports come to life? Amidst all that airport madness, one can’t help but stare at the diverse array of other luggage. But beyond the carousel of colors and shapes, lies the story of an industry teeming with adventure, exploration, and a dash of personal style. Be it sleek suitcases or rugged […]
Fantasy Sport Gaming in India: A Look at the Impact of IPL on Gaming Trends
The Indian Premier League (IPL) kicked off with yet another thrilling season last month and let us tell you its impact is being felt far beyond the boundary ropes. As the current IPL season unfolds, it’s proving to be a batting powerhouse, with cricketers smashing records and thrilling fans worldwide. But beyond the exhilarating matches […]
Sparking Change: Navigating the Crossroads of India’s EV Revolution
India’s 2W story has driven the electrification wave in India and continues to show high adoption rates. FY 24 has been a defining year for E2Ws, particularly as the penetration crossed 6.8% in the last quarter, well above the inflection point of 3-5%. It will be interesting to see how E2W adoption plays out over […]
Demystifying India’s e-Commerce Growth
Are you a frequent online shopper? When was the last time you purchased online? Which are your favorite ecommerce apps? Well if you can answer all these questions, then you too are a part of the growing e-commerce populace that’s driving India’s e-commerce revolution! From the towering skyscrapers of financial districts to the bustling markets […]
Unveiling the Secrets Behind Smarter Investment Decisions
In the ever-evolving landscape of venture capitalism, the quest for the next big investment opportunity is akin to searching for a needle in a haystack. With countless companies vying for attention, how does one discern diamonds from the rough? Enter the strategic deal qualification exercise between a leading VC firm and a team of seasoned […]
Unleashing the Power of Sound: How India’s Audio Series are Redefining Entertainment!
Imagine being caught in the hustle and bustle of city life, your daily commute feeling like a never-ending loop. Suddenly, amidst the chaos, you discover a world of captivating stories, waiting to be explored with just a tap of your smartphone. Welcome to the transformative realm of audio series! In an age where screens clamor […]
Unveiling India’s Q-Commerce Revolution: Can India be quick commerce’s first success story?
In the dynamic landscape of retail and ecommerce, one trend has emerged as a game changer: the meteoric rise of quick commerce (q-commerce) in India. Q-commerce, with a $2.8 Bn current market size, is set to become a disruptive force, poised to reshape the retail industry as we know it. With India’s burgeoning urban population […]
Breaking barriers: Rise of challenger platforms in digital advertising landscape
The advertising market in India is likely to observe a muted year for advertising spend with a ~6% growth. Total advertising spend is poised to reach US$16-17 Bn in FY24, heavily impacted by the slowdown in consumption observed in the last 5-6 quarters. Digital Advertising which accounted for 55-56% of total advertising spend in FY24 […]
Decoding the Digital Advertising Playing Field in FY24
Redseer’s latest report ‘Breaking barriers: Rise of challenger platforms in the digital advertising landscape‘ reveals that FY2024 is likely to be a muted year for advertising spend with a ~6% growth. Total advertising spend is poised to reach US$16-17 Bn in FY24, heavily impacted by the slowdown in consumption observed in the last 5-6 quarters. […]
Making waves the Audio Series way
The Digital Media & Entertainment (M&E) landscape has exhibited significant growth potential over the years. It comprises three vibrant and competitive pillars: Social Media, Video Streaming, and Audio Streaming. Although social media is the fastest growing pillar of Digital M&E globally, the growing popularity of the Audio Series format and non-music entertainment within Audio Streaming […]
Ear-It-All: The booming world of audio series
The Media & Entertainment (M&E) sector stands as a cornerstone of online content consumption, serving billions of internet users worldwide. Acting as a gateway to the digital economy, M&E has seen significant evolution over the years. While social media and Video Streaming have reached maturity, Audio Streaming, particularly Audio Series, emerges as a promising frontier […]
Winning Recipe for Food Brands in India
The Indian food services market is projected to exceed $100 billion by 2028, growing at a CAGR of 10–12%. This growth, driven by evolving consumer behavior, is expected to double the market from $30 billion to $60 billion. To capitalize on the heterogeneous nature of the market, brands are urged to embrace diverse cuisines. The […]
Winning Recipe for Food Brands in India
The Indian food services market is witnessing a transformative trend in the outside food eating habits of the consumers especially in metro and tier 1 cities. Leading this paradigm shift is the House of Brands (HoBs) model, poised to revolutionize brand scalability and revenue generation. Redseer’s latest report, “Winning Recipe for Food Brands in India,” […]
Study reveals udaan winning on customer service excellence, after market consolidation
This recent study conducted by Redseer Strategy Consultants and Udaan takes a deep dive into the eB2B market and offers key insights and a strategic approach aimed at unlocking unparalleled growth opportunities for businesses operating in the segment. The comprehensive analysis and in-depth market research reveals that Udaan, India’s largest eB2B player, has emerged as […]
$90 billion+ opportunity in Multicategory eB2B
General trade currently drives >90% of the ~USD 950 Bn Indian Retail market and it is largely fragmented in nature. The challenges of slow delivery service, inconsistent product quality, pricing opacity, lack of credit, and even frequent stockouts continue to affect procurement through traditional channels, rendering the process both expensive and cumbersome. The influx of […]
The pathway to supercharging MSME growth
The Indian MSME growth story is being catalyzed by two ongoing watershed movements– the first being the transition of the nation into a paperless economy and the second being the increased formalization of the informal economy. At the juncture of these two movements, the sector has played a critical role in the expansion of the […]
eGrocery’s Surge & Challenges
eGrocery was a category that exhibited minimal growth through the previous decade until a recent watershed event came to be – the COVID-19 pandemic. With social distancing norms in place, people across multiple geographies switched to quick commerce and slotted deliveries for the convenience and reliability they offered. This fastest-growing subset of eTailing has seen significant […]
A New Year’s Eve Recipe for Food Delivery Peak Days
Every year, there are several occasions such as Diwali, IPL, World Cup etc. where online food delivery is integral to the celebrations. These days are mission-critical for online food delivery platforms and brands alike. While the demand spikes are significant, platforms and brands also gain new users. This is especially relevant for chain restaurants and […]
Digitized India: Catalysing the Payments landscape
Recent trends in the online payments’ ecosystem have brought much change to how consumers carry out their day-to-day transactions. From UPI and digital wallets to BNPL, online payments have come a long way to make life easier for both consumers and businesses. In response to increasing users, fintech companies are also gearing up to meet […]
Indian Tech’s Trillion-Dollar Trajectory: IPOs Lead the Charge
As the Indian technology ecosystem braces for an unprecedented era of growth, a recent report by Redseer titled “India’s Evolving Tech Fundraising Market,” a collaboration between HSBC and Redseer sheds light on the significant transformations underway. The headline-grabbing projection is that the total market cap of listed new-age stocks in India is poised to skyrocket […]
Recovery, Resilience and building on Optimism for 2024
As we bid farewell to 2023, a year marked by dynamic evolution and unparalleled resilience in the startup ecosystem, we stand on the precipice of 2024, filled with renewed hope and determination. This year’s journey, woven with the threads of recovery, resilience, and digitization, not only tested our mettle but also showcased India’s collective capacity […]
Mature users, original content and monetizable platforms – making India’s M&E sector tick
India’s Digital Media & Entertainment (M&E) sector is a site of vibrant growth potential with multiple key developments occurring across a few pertinent formats- namely OTT Audio, Video, Gaming and Short Form Videos. As the nation’s cohort of mature internet users is set to grow beyond 35-40 million, the Digital M&E sector is on its […]
Capitalizing on the Rapidly Growing Indian Study Abroad Market
The Indian Study Abroad market has witnessed a noticeable resurgence and understanding the pulse of market trends is crucial for maintaining a competitive edge. The recent study conducted by Redseer, spearheaded by Kushal Bhatnagar (Partner), sheds light on the rapidly growing Indian Study Abroad market. The study goes beyond exploring the nuanced needs and aspirations […]
Digital Public Infrastructure – the backbone and catalyst of India’s economic growth
India’s tryst with Digital Public Infrastructure began with the roll out of the Aadhar process – a commendable effort designed to provide a unique identity card for the 1.2 billion strong Indian population. Since the undertaking of the mammoth task, the digital identity spectrum has evolved to the JAM trinity or Jan Dhan, Aadhar and […]
Impact of DPI on the Indian Internet Economy
Over the past several years, India has embarked on a remarkable journey towards becoming a digitally enabled society. This digital transformation has not only reshaped the nation’s socioeconomic landscape but also served as a global model for how technology can be harnessed to uplift and connect diverse and large populations. At the heart of this […]
What does eCommerce Consumer Confidence look like post festive season 2023?
Both online and offline retail in India started gaining momentum from Q1FY24 with offline retail growing faster than ecommerce in Q2FY24. As per seasonal trends and captured in our ECCI of 131 for Jul’23 this led to a strong festive season of Oct-Nov ‘23. Not surprisingly in the post-festive period, the sentiment for future 4-months […]
The decathlon to Bharat’s Short-Form Video-loving audiences
A relatively new phenomenon is taking Bharat content consumers by storm, absorbing over an hour of their time on a daily basis. Original, premier and linguistically diverse content guided by cutting-edge NLP/ML algorithms finds its way to this incredibly diverse demographic and elicits higher rates of engagement. India’s very own Short-Form Video (SFV) platforms are […]
As Core Gaming scores points in India, will investors join the quest?
FY23 alone saw more casual gamers graduating to core gaming, signalling a major structural shift in India’s gaming ecosystem. As more and more Monthly Average Users (MAUs) willingly participate in the requisite payments to level up, the time is ripe to explore ways in which this growing cohort can be best engaged and monetized. In […]
Indian SFV Platforms: High on Demand from all Quarters
Through its brief yet eventful run, TikTok surprised the nation with its unprecedented success as a social media platform in a) democratizing the content creation process to Tier-2+ cities, b) breaking down language barriers, c) making the best use of India’s digitization movement. It was only natural for the sudden ban of this highly engaging and […]
Demystifying India’s SFV platforms
The rise of Short-Form Video (SFV) platforms in India, driven by a user base of over 250 million, with a significant majority from Tier-2 cities and beyond, is reshaping the advertising landscape. Original, relatable, and non-inflammatory content has led to high user engagement, reflected in a Net Promoter Score of approximately 55%. Razor-sharp content recommendations […]
Will eGrocery crack the code among digital non-natives?
eGrocery was a category that exhibited minimal growth through the previous decade until a recent watershed event came to be – the COVID-19 pandemic. With social distancing norms in place, people across multiple geographies switched to quick commerce and slotted deliveries for the convenience and reliability they offered. This fastest-growing subset of eTailing has seen significant […]
Trends Reshaping India’s Payment Landscape
Recent trends in the online payments ecosystem have brought much change to how consumers carry out their day-to-day transactions. From UPI and digital wallets to BNPL, online payments have come a long way to make life easier for both consumers and businesses. In response to increasing users, fintech companies are also gearing up to meet […]
Outlook: Logistics in India by 2030
Building upon the insights from our previous newsletter, we continue our exploration into India’s e-commerce and logistics sectors. The landscape is evolving at a remarkable pace, offering a tapestry of opportunities and challenges for businesses and service providers alike. In our earlier edition, we had dived into how the growth of D2C brands are fueling […]
Logistics needs of Indian D2C
Dive into the heart of India’s burgeoning Direct-to-Consumer (D2C) market poised to hit a staggering US$ 30-35 billion GMV with up to 3 billion shipments by 2027. Redseer Strategy Consultants unveils the critical role of third-party logistics providers (3PLs) in this growth story. Gain valuable insights gathered from 60+ emerging D2C brands in India, decoding […]
Festive Optimism Prevails: MSME Sellers Eye Sales Surge
Everyone in India is gearing up for the coming festivities. And in that spirit, Redseer is watching all aspects of the ecommerce Industry’s biggest GMV churner, the festive season sales. Our latest analysis takes into account the MSME seller’s perspective and how online sellers are expecting to buck the trend in a tough year. In […]
Flavorful fortunes – Eating is a serious business in India
At the heart of educational institutions, corporate offices, hospitals, and various other institutions across the country are managed cafeterias. The demand for managed cafeterias in India is witnessing remarkable growth, as the market has started to formalize over the last few years. As working professionals, students, and employees seek convenient and nutritious meal options, these […]
90,000 Crore. That’s How Much GMV Festive Season 2023 Can Clock
Over the years, the remarkable transformation of e-commerce has redefined India’s retail landscape. From its modest inception in 2014 to the upcoming celebration of the 10th anniversary of India’s eTailing festive season, the industry’s journey has been nothing short of extraordinary. 2023 marks the 10th year of festive e-commerce sales in India. The Indian eTailing […]
Decoding the Success of Pure-Play Beauty Companies
The Beauty and Personal Care (BPC) market globally is a highly attractive market and is evolving rapidly. As a result, there is scaled influx of brands into the space. With this context, Rohan Agarwal, Partner at Redseer Strategy Consultants, decodes the keys to success for brands in this space. 1. Globally, BPC is the fastest […]
MSMEs’ Impact on India’s E-commerce Surge
India’s digital transformation journey and the rise of its Micro, Small, and Medium Enterprises (MSMEs) are shaping the country’s economic landscape in profound ways. The push towards a paperless economy has increased efficiency and transparency, contributing to economic growth. In this article, we explore how MSMEs, a critical component of India’s economy, are expanding their […]
Beauty Unveiled: Decoding the Success of Pure-Play Beauty Companies
The Beauty and Personal Care (BPC) industry stands as a captivating global sector, marked by its remarkable growth and profitability. Over the past decade, the BPC landscape has witnessed profound shifts in consumer behaviour, with a surge in trend adoption and evolving expectations from products. This transformation, amplified by the influence of social media and […]
MSME Credit Capital Deficit – How much of a difference can Alternate Finance make?
India is a nation of small businesses and home to over 64 Mn MSMEs that collectively contribute to 30% of the nation’s GDP. While the sector is a crucial component of India’s growth engine, it is also riddled with challenges that inhibit growth. Limited digitization and strained access to capital are two pressing issues that […]
Skilling and Employability Solutions for the Next Half Billion
When India became the world’s most populous country this year, its massive, young workforce was propelled into the spotlight—at 281, the median Indian is a full decade younger than the median Chinese person. India has the world’s second-largest working-age population, and its potential workforce will continue to grow in size until 2049. With 960 million […]
Unlocking Growth: India’s Digital SME Credit Gap and Economic Potential
The “India Digital SME Credit Report 2023,” a collaborative effort between GetVantage and Redseer Strategy Consultants, sheds light on a substantial credit deficit amounting to approximately $220 billion, casting a shadow on the progress of digitized businesses within the country. Despite an injection of $53 billion in the fiscal year 2022 and an estimated $165 […]
eCommerce spending sentiment outlook remains optimistic
As businesses world over are battling recession and bringing their offline operations and revenues back to pre-Covid levels, eCommerce growth appears to have peaked and plateaued. RBI’s consumer confidence index assessment of household sentiment about the current and future economic situation gives a sense check on how consumers plan ahead for future expenses. To complement […]
Spring on the horizon: Funding winter to blow over in 6-12 months
It’s been a frigid period for startups, characterized by tightened investor budgets and a visible slowdown in the fervor that was once the hallmark of the sector. However, beneath the icy exterior, a subtle yet steadfast undercurrent of optimism remains. The belief is that this downturn is just a temporary phase, laying the foundation for […]
Are Indian Tech Startups IPO Ready?
Indian new-age tech companies, characterized by innovation, grew in popularity over the last few years. Their growth was propelled by strong customer love. Moreover, liquidity was amenable to their growth plans. This helped a few new-age companies to go public. In 2022, with the macroeconomic conditions tightening across the globe, the new-age stocks were scrutinized […]
From Aisle Strolling to One-Click Buying: Unravelling eGrocery Boom
Until the end of the last decade, eGrocery was still a category with minimal growth. Then the pandemic thrust the service to the forefront of people’s needs as social distancing norms made it hard to shop groceries offline. In the wake, quick commerce also gained prominence as platforms offered reliable service and buyers preferred the […]
Unlocking the Value in Indian eCommerce
In a diverse and vibrant country like India, consumer behavior varies greatly, and understanding the distinct archetypes of consumers is vital for businesses aiming to capture this vast market. With their prudent spending habits and pursuit of value-driven products, the’ Mass’ consumers are a dominant force. In this article, we delve into the characteristics and […]
Unlocking value in Indian eCommerce: Catering to the ‘Mass’ Consumer
Are you curious to discover the untapped potential of a dynamic consumer segment that’s shaping the Indian retail and eCommerce landscape? Brace yourself for a captivating journey through our groundbreaking report! The world of mass consumers is a burgeoning force that’s set to revolutionize growth of Indian eCommerce. With annual incomes ranging from INR 2.5 […]
Unicorns at a Crossroads: The Battle for Profitability in Indian Startup Space
In the heart of India’s bustling startup ecosystem, a remarkable transformation is unfolding over last one year. As the world navigates the aftermath of a pandemic and economic fluctuations, the Indian startup ecosystem is making a hard pivot from growth to profitability. Startups and their investors are adapting, redefining priorities, and embracing new business models […]
Shark Tank India: A Win-Win for Startups and Investors
Shark Tank has been a successful business reality series and has managed to capture the imagination of followers across class and ages. While the show is entertainment for most of the viewers, for budding entrepreneurs, it’s a master class in pitching and business negotiation. For the investors and startup owners on the show, it’s an […]
Fantasy Cricket Fever Takes Over IPL 2023 with Record Revenue
Millions of fans follow IPL, the most awaited sporting event in the country. While the quality time spent in the evenings with friends and family watching their favorite teams play keeps most engaged, others are glued to their screens for a chance to add to the excitement and win big. To the average enthusiast, fantasy […]
Influence Marketplace – A silver bullet for influencer marketing success
Internet and Smartphone use in India has witnessed a phenomenal proliferation in the last few years to reach 780 Mn users nationwide. Consuming and creating content has always been challenging for the masses opening up new marketing avenues for brands and internet platforms. In the wake of all the User Generated Content – UGC, a […]
The future of online payments: BNPL, UPI, Embedded Finance & more
Recent trends in the online payments ecosystem have brought much change to how consumers carry out their day-to-day transactions. From UPI and digital wallets to BNPL, online payments have come a long way to make life easier for both, consumers and businesses. In response to increasing users, fintech companies are also gearing up to meet […]
Evolving eB2B Landscape in India: Multicategory – The Winning Model
India’s ~USD 950 Bn retail market is largely unorganized, with general trade driving ~83% of the overall market. The share of general trade is even higher in the grocery market driving >90% of the market. The general trade market in India is highly fragmented and chaotic, wherein retailers face multiple challenges while procuring from traditional […]