Geography: India

The Top 25 Digital Disruptors Ranking is Out!  

The world of consumer brands is undergoing a significant shift as online retail grows in popularity every day. While the ‘Digital First’ brands built and scaled their businesses online, traditional brands are playing catch-up. Together they constitute an assortment of digital brands serving the online retail market. We conducted extensive research and analysis of over […]

Digital Disruptors 2022

The world of consumer brands has undergone a significant transformation as online retail has grown in popularity and importance. Consumers continue to increasingly search, discover and buy products online. eCommerce is also creating opportunities for new brands to be built and existing brands to market themselves on horizontal platforms and their own websites. There is […]

Decoding the Exceptional Trend of eGrocery in Developing Markets

E-grocery Consultancy | Redseer Strategy Consulting

The COVID-19 pandemic was a strong catalyst for the exponential growth of online groceries across the developing world. Initially driven by a response to the lockdowns and supply chain disruptions, the market has since evolved to cater to consumer habits, convenience and local drivers. As a result, various business models have emerged successfully to occupy […]

MSMEs: Igniting a New Era of Indian eCommerce Prosperity

The Indian economy is undergoing rapid formalization and growth, projected to reach USD 4.9 trillion by 2027, driven by a favorable regulatory environment, infrastructure investment, and digitalization efforts. This transition is evident in the rising share of the formal economy, which increased from 48% in 2017 to 60% in 2023, with an expected further increase […]

Rise of India’s Hardcore Gamers

Gaming has steadily grown in popularity ever since owning smartphones became the norm for the masses. In recent years India’s gaming market witnessed a surge in growth catalyzed by the pandemic and the advent of live-streaming platforms. A category of ‘hardcore’ gamers has emerged since, who spend a significant time gaming and streaming their gameplay […]

Indian shortform apps – on the cusp of monetization

Entertainment | Redseer Strategy Consultin

Indian shortform apps are catching up to global players in popularity and usage. In recent years, several homegrown short-form video platforms such as Moj, Josh, and Chingari have gained popularity in the country’s growing creator ecosystem, with global players such as YouTube Shorts and Instagram Reels only broadening the growth of the ecosystem. Moreover, with […]

Tapping into the $430Bn TAM of Southeast Asia: Opportunities for Indian Startups

Innovative technologies consulting india | Redseer

Indian startups looking to expand overseas should consider Southeast Asia, an attractive geography with tremendous growth potential. According to the Redseer SEA report, the region’s economy has been on a stellar growth trajectory, reaching an impressive USD3.2tn in 2021. What’s more, the population of over 650 million and 70 million SMEs in Southeast Asia are […]

Slowing Consumer Demand: A Double Whammy to Startups in a Funding Winter

The market disruption by the COVID-19 pandemic created phases of growth and slowdowns for startups. As a result, most businesses experienced a net growth that spanned two pandemic waves. However, in CY-2022, global inflationary pressures severely impacted consumer demand. The revenue increase was driven by higher prices, as volumes remained low across the urban and […]

Curbing Farm Productivity Woes

Agritech Consultancy in India | Redseer Strategy Consulting

Last November, a farmer’s unfortunate story captured headlines and created a buzz on social media. A rural man who had travelled 415 kilometers to Bengaluru was forced to sell two quintals of onions for a profit of INR 8.36 after a sudden price crash. The agriculture sector in India is characterized by inefficiencies at every […]

Navigating the Challenging $10-100 Mn Revenue Journey

During the first week of January 2023, the media outlets were abuzz with our finding about startup scaling almost 4x faster currently compared to a couple of decades ago. That is, while startups incorporated in the year 2000 took 18 years to reach US$ 100 million revenue, the ones founded in 2017 took 4-5 years. […]

India’s AgriTech Landscape – A Perspective Report

Agritech Consultancy in India | Redseer Strategy Consulting

The importance of agriculture in the Indian economy cannot be over-emphasised. An estimated 58% of India’s population depends on agriculture as the primary livelihood source. Furthermore, agriculture contributes 17% to the national GDP, supporting the sector’s continued resilience. Indian agriculture is also 6.4% of the world’s total economic production.  To meet the growing demand for […]

India’s Roadmap to 80% Electrification of Two-Wheelers by 2030

Electric Vehicle Manufacturing Consulting | Redseer

Electrification of vehicles in India is still at a nascent stage compared to countries such as Norway and China. While the four-wheeler electrification has been slow, the spotlight of the consumer EV revolution in the country is on two-wheelers (2W) at the moment. Ownership cost savings of electric 2W ranging from 20-70% over petrol 2Ws […]

Two-Wheelers Electric Vehicles Outlook in India | Report

It is unsurprising that the world is slowly but steadily encouraging a green planet amid heightened concern over climate change and pollution. Working along the same lines, governments all over the world are pushing the Electric Vehicles industry through subsidies and regulations. Further, consumers demand low-emission commuting instead of fossil fuel-driven vehicles, which endangers our […]

Influencer Marketing: A Solution to Optimize Digital Ad Spends

Over the last decade, advertising in India experienced significant disruption, with structural changes happening from both the demand and supply sides. Catalyzed by the proliferation of high-speed internet and an explosion in the number of smartphone users, ad spending saw a substantial shift towards digital media channels. However, with increased focus on advertising ROI and […]

Decoding India’s Rehab Tech

Rehab-tech | Redseer Strategy Consulting ch

Rehabilitation is a concept widely discussed and adopted globally. This is by no means unexpected since over 15% of the world population live with a form of disability, and around 2.41 billion life with conditions that impact their functions in daily life and would benefit from rehabilitation services. Many of these needs call for rehabilitation […]

Five content marketing tips every consultant must know! 

We live in a digital age where we simply can’t rely on word-of-mouth referrals and traditional marketing methods to stay competitive. And that’s when content marketing comes into play. As a consultant, your expertise and knowledge are valuable assets that can help you attract new clients and grow your business. But with so much content […]

Unlocking the Digital Potential of Traditional Brands

Created and scaled online, Digital Native Brands (DNBs) have been trending over the last few years. Brands such as Xiaomi, Boat and Mamaearth, well-adapted to the online ecosystem, have ridden the explosive growth in eCommerce to become household names. As online sales increase across categories, so will the power and share of digital brands. How […]

Rehab Tech: Improving Quality of Life

Pharmaceutical Consultancy | Redseer Strategy Consulting India

India’s healthcare sector is tremendously diverse, with potential in every segment, including providers, payers, and medical technology. As one of the leading medical destinations in the post-pandemic times, India has emphasized making the healthcare sector digital and tech friendly. Along the same lines, rehabilitation technology has emerged as one of the promising sectors to ensure […]

Digital Advertising in India and disruptive trends

Image of Digital Advertising

The advertising industry has found new, unique and effective ways to communicate to the target audience through digital mediums. This mode of communication geared up following the COVID pandemic. Further, a surge in the usage of smartphones and internet services has opened many doors for digital advertising. As per our data, digital ad spending in […]

700 Mn+ Indian Digital Consumer Funnel

Do you know that the internet was introduced in India in 1986 and was available only to the educational and research community? Our recent study shows that by 2030, India’s internet consumer base will surpass a landmark figure of 1 billion. India has come a long way in its journey to becoming the second largest […]

8 Tips to Master Time Management

Digital Ads Consulting India | Redseer Strategy Consulting

As a management consultant, you are constantly juggling multiple projects, deadlines, and clients. Effective time management is crucial to your success, as it helps you prioritize your work, stay focused, and deliver high-quality results on time. In this article, we’ll explore some practical time management tips and tricks that can help you stay on top […]

Looking Back at India’s Internet Economy in 2022

Early 2022 benefited greatly from the COVID-induced growth on the user and innovation front. Post-pandemic times have led to the tremendous growth of both B2B and B2C online marketplace platforms and transformed online shopping from a nice-to-have to a must-have worldwide. Here’s looking back at the market development and the recent research to see what […]

Five top-rated books on consulting

The role of a consultant is demanding and challenging role. It exposes you to a wide range of human beings and various work situations. This requires a certain level of emotional maturity and mental clarity. To succeed, you must have a good breadth of knowledge and significant skills in communication and critical thinking.   In […]

Inside Story of 40,000 Crore Festive Season 2022

Diwali is an occasion when growth, prosperity and togetherness are celebrated across the world. This celebration comes with people exchanging gifts and sweets and the elderly blessing the younger ones with the joy of success. And when it comes to business, consumers’ happiness and appreciation are a true blessing. Well, thanks to the dynamic continuous […]

5 essential tools every consult should know

Digital Ads Consulting India | Redseer Strategy Consulting

 Whether you are a fresher or are already an experienced business consultant, you recognize that you have to be on the cutting edge when it comes to the advice you offer your clients. And being able to deliver perfectly customized advice to businesses requires meticulous organization.    ‌So, let’s look at some tool types that help […]

Digital First Players Revolutionizing The Manufacturing Space

Revolutionizing the supply chain from manufacturing to end users, digital-first players (tech-led) are bringing a slew of new and exciting propositions to the table. There is no denying that the supply value chain can be chock-full of complexities, often involving multiple processes. But it seems that new-age players, powered by technology, are here to save […]

Demystifying Kirana eCommerce in India

India’s fragmented retail market of over 13 million General Trade (GT) stores or the local kirana stores will continue to drive retail for the next decade. The eB2B market stood at $5 Bn in 2021 and could touch $100 billion GMV by 2030. Although India’s general trade is vast, it is plagued by several challenges, […]

Why Automotive Aftermarket Consumers Are Embracing Digitisation

I had an Aha! moment recently, when my car broke down in the middle of a busy Bengaluru road! Luckily, some good Samaritans came to the rescue and with their help, my driver pushed the car toa safe place. Meanwhile, I called for roadside assistance and then hopped into a cab. But this gotme thinking. […]

2 Pills to Make eHealth Profitable

‘Health is wealth’. This age-old saying is no longer a cliche. The pandemic has compelled all of us to prioritise health over other aspects of our lives. I have myself been spending at least an hour a day hitting the gym, meditating or making a healthy diet plan. Kudos to technology for making this routine […]

eB2B: A $100 Bn Opportunity and The Face of Future Retail

Retail Consultancy | Redseer Strategy Consulting

Undoubtedly, India’s eCommerce landscape is one of the fastest growing in the world. But within this sector, there is a more nascent, unexplored segment of the online marketplace that carries huge profitability potential: we’re talking about the eB2B space. Lets take a deep dive into India’s eB2B segment and the potential that lies ahead. 1. […]

The Biggest GMV Churner of E-Tailing industry

B2B Consulting Services | Redseer Strategy Consulting

Festive sales are a concept that has run across geographies, where China and US have gone mainstream with massive sales events like the Single’s Day Sale and Black Friday Sale respectively. Back home, festive season is in full swing, and so are the sales. Here are some interesting trends and projections for the upcoming festive […]

The Future of Preventive Healthcare in India

Though the demand for preventive healthcare has soared since the pandemic and startups in the space are striving to ride this tailwind, it is still largely an untapped market. The opportunities are huge for businesses. The report delves into the entire landscape and shares pointers on how to cash in on the opportunities by tapping into emerging technologies.

What’s The Next Domino’s for Indians?

In our previous food services newsletter, we had focused on the organised food services market and different brands that were likely to emerge. This takes us to the next set of relevant questions around the evolution of the market landscape. For instance, how big can the existing brands get? Is it a winner-takes-all market? Which […]

Shared Mobility in the Post-Pandemic World

Innovative Technologies Consulting Mumbai | Redseer

Owing to the inadequacy of the public transport infrastructure, and the demand-supply gap, the shared mobility seems to be on a great ride of its own, poised to experience 5X growth in a few years.

SEA Fintech Report

Robust economic growth and digitally engaged consumer creates massive opportunity to drive innovation in Fintech adoption

Travel Market in India, SEA & GCC

The travel market in India, SEA, and GCC is expected to continue growing in the coming years, presenting opportunities for both domestic and international travel companies. However, the ongoing COVID-19 pandemic has had a significant impact on the industry, with travel restrictions and border closures causing a sharp decline in tourism across the globe.  India […]

Entertainment & Advertising | Riding the Digital Wave

India has a diverse and vibrant entertainment industry, with a wide range of options for consumers to choose from. Entertainment consumption patterns in India vary greatly across different regions, cultures, and socio-economic groups. However, there are a few general trends that can be observed.  Television is still the most popular form of entertainment in India, […]

#3 Delivery Delight Index

This third edition of Delivery Delight Index has unveiled how digitally native brands are providing a superlative delivery experience on the back of third-party logistics players.

40% of TikTok’s India market captured by homegrown apps

The number of Internet users in India set to grow to 970 million from current 600 million in next 5 years, Shortform market is also estimated to grow by 4x on total time spent and reach to 400-450 billion minutes a month from the current ~110 billion minutes.

Recovery Stories in Consumer, Retail and Internet

However, as the partial and full unlock has proceeded, few of the internet sectors have seen either seen a release of the pent-up demand or a new sector baseline has been set, as some of the newer COVID Induced behaviors remain broadly sticky.

Retail-Tech – The next start-up opportunity

This is reflected in the ~15-25% increase in online shoppers in the first few weeks of lockdown. ~30-50% of the customers increased their online purchase for the essential categories.

eGrocery | First COVID & Now JioMart | Part 2

COVID-19 provided a significant push to the eGrocery market as consumers realized the value of at-home access to groceries. In addition to providing convenience, variety & value, eGrocery platforms are now considered to provide safety as well.

Indian EdTech industry analysis: Online education sector to create $ 1.7 BN market by 2022

The 2019 National Education Policy (NEP) which seeks to address these challenges and extend the scope of RTE to students aged 3–18 years, recommended harnessing EdTech through app-based learning, online student communities, and lesson delivery beyond ‘chalk and talk’. Serving as a crucial link between enrolment and enhanced learning outcomes, online education offerings across grades […]