Are you curious to discover the untapped potential of a dynamic consumer segment that’s shaping the Indian retail and eCommerce landscape? Brace yourself for a captivating journey through our groundbreaking report!

The world of mass consumers is a burgeoning force that’s set to revolutionize growth of Indian eCommerce. With annual incomes ranging from INR 2.5 to 10 lakhs, these savvy shoppers are leading the charge towards a digital shopping revolution. But that’s not all; their value-conscious mindset makes them irresistible to businesses and eCommerce platforms seeking success.

Prepare to be astonished as we unravel the potential worth of this captivating consumer group – an awe-inspiring US$ 1.3 trillion by 2030! Here’s the revelation of how their thirst for value and hunt for deals is driving an explosive expansion of their online wallet share.

The report offers the decisive factors that sway these consumers’ choices – competitive pricing, product quality, and a trustworthy eCommerce platform. Surprisingly, even unbranded products can charm them if the quality aligns with their discerning taste, opening doors for new and local brands to flourish.

Intrigued? We implore you to delve into the full report to unlock the secrets behind the influential role of mass consumers in shaping the Indian retail market. As they venture deeper into the digital realm and drive retail growth, businesses and eCommerce platforms stand poised to seize the opportunity of a lifetime.