At the heart of educational institutions, corporate offices, hospitals, and various other institutions across the country are managed cafeterias. The demand for managed cafeterias in India is witnessing remarkable growth, as the market has started to formalize over the last few years. As working professionals, students, and employees seek convenient and nutritious meal options, these […]
Over the years, the remarkable transformation of e-commerce has redefined India’s retail landscape. From its modest inception in 2014 to the upcoming celebration of the 10th anniversary of India’s eTailing festive season, the industry’s journey has been nothing short of extraordinary. 2023 marks the 10th year of festive e-commerce sales in India. The Indian eTailing […]
The Beauty and Personal Care (BPC) market globally is a highly attractive market and is evolving rapidly. As a result, there is scaled influx of brands into the space. With this context, Rohan Agarwal, Partner at Redseer Strategy Consultants, decodes the keys to success for brands in this space. 1. Globally, BPC is the fastest […]
India’s digital transformation journey and the rise of its Micro, Small, and Medium Enterprises (MSMEs) are shaping the country’s economic landscape in profound ways. The push towards a paperless economy has increased efficiency and transparency, contributing to economic growth. In this article, we explore how MSMEs, a critical component of India’s economy, are expanding their […]
The Beauty and Personal Care (BPC) industry stands as a captivating global sector, marked by its remarkable growth and profitability. Over the past decade, the BPC landscape has witnessed profound shifts in consumer behaviour, with a surge in trend adoption and evolving expectations from products. This transformation, amplified by the influence of social media and […]
India is a nation of small businesses and home to over 64 Mn MSMEs that collectively contribute to 30% of the nation’s GDP. While the sector is a crucial component of India’s growth engine, it is also riddled with challenges that inhibit growth. Limited digitization and strained access to capital are two pressing issues that […]
The “India Digital SME Credit Report 2023,” a collaborative effort between GetVantage and Redseer Strategy Consultants, sheds light on a substantial credit deficit amounting to approximately $220 billion, casting a shadow on the progress of digitized businesses within the country. Despite an injection of $53 billion in the fiscal year 2022 and an estimated $165 […]
As businesses world over are battling recession and bringing their offline operations and revenues back to pre-Covid levels, eCommerce growth appears to have peaked and plateaued. RBI’s consumer confidence index assessment of household sentiment about the current and future economic situation gives a sense check on how consumers plan ahead for future expenses. To complement […]
It’s been a frigid period for startups, characterized by tightened investor budgets and a visible slowdown in the fervor that was once the hallmark of the sector. However, beneath the icy exterior, a subtle yet steadfast undercurrent of optimism remains. The belief is that this downturn is just a temporary phase, laying the foundation for […]
Indian new-age tech companies, characterized by innovation, grew in popularity over the last few years. Their growth was propelled by strong customer love. Moreover, liquidity was amenable to their growth plans. This helped a few new-age companies to go public. In 2022, with the macroeconomic conditions tightening across the globe, the new-age stocks were scrutinized […]
Until the end of the last decade, eGrocery was still a category with minimal growth. Then the pandemic thrust the service to the forefront of people’s needs as social distancing norms made it hard to shop groceries offline. In the wake, quick commerce also gained prominence as platforms offered reliable service and buyers preferred the […]
In a diverse and vibrant country like India, consumer behavior varies greatly, and understanding the distinct archetypes of consumers is vital for businesses aiming to capture this vast market. With their prudent spending habits and pursuit of value-driven products, the’ Mass’ consumers are a dominant force. In this article, we delve into the characteristics and […]
Are you curious to discover the untapped potential of a dynamic consumer segment that’s shaping the Indian retail and eCommerce landscape? Brace yourself for a captivating journey through our groundbreaking report! The world of mass consumers, is a burgeoning force that’s set to revolutionize eCommerce growth in India. With annual incomes ranging from INR 2.5 […]
In the heart of India’s bustling startup ecosystem, a remarkable transformation is unfolding over last one year. As the world navigates the aftermath of a pandemic and economic fluctuations, the Indian startup ecosystem is making a hard pivot from growth to profitability. Startups and their investors are adapting, redefining priorities, and embracing new business models […]
Shark Tank has been a successful business reality series and has managed to capture the imagination of followers across class and ages. While the show is entertainment for most of the viewers, for budding entrepreneurs, it’s a master class in pitching and business negotiation. For the investors and startup owners on the show, it’s an […]
Millions of fans follow IPL, the most awaited sporting event in the country. While the quality time spent in the evenings with friends and family watching their favorite teams play keeps most engaged, others are glued to their screens for a chance to add to the excitement and win big. To the average enthusiast, fantasy […]
Internet and Smartphone use in India has witnessed a phenomenal proliferation in the last few years to reach 780 Mn users nationwide. Consuming and creating content has always been challenging for the masses opening up new marketing avenues for brands and internet platforms. In the wake of all the User Generated Content – UGC, a […]
Recent trends in the online payments ecosystem have brought much change to how consumers carry out their day-to-day transactions. From UPI and digital wallets to BNPL, online payments have come a long way to make life easier for both, consumers and businesses. In response to increasing users, fintech companies are also gearing up to meet […]
India’s ~USD 950 Bn retail market is largely unorganized, with general trade driving ~83% of the overall market. The share of general trade is even higher in the grocery market driving >90% of the market. The general trade market in India is highly fragmented and chaotic, wherein retailers face multiple challenges while procuring from traditional […]
In the last few years, we have seen many Digital Native Brands (DNBs), created and scaled online, are doing very well. Brands such as Xiaomi, Boat and Mamaearth, well-adapted to the online ecosystem, have ridden the explosive growth in eCommerce to become household names. As online sales increase across categories, so will the power and […]
According to a report released by Redseer Strategy Consultants in collaboration with Plural by Pine Labs, it is projected that 85% of businesses in India will be digitally enabled by FY26. This means that a large majority of businesses in India will have embraced digital technologies and processes for their operations. This digital transformation is […]
Food and beverages have always been central to sports entertainment, be it at-home or stadium viewing experience. During the growth phase of the online food delivery (OFD) business from 2017 to 2020, OFD players experienced heightened sales on IPL game days. Orders often flew off the restaurant shelves during the matches as friends and families […]
Recently, we witnessed the remarkable success of D2C brands in India, as evidenced by their top rankings on Redseer’s Digital Disruptor list. Among the featured categories, electronics and appliances was one where we saw some good brands stealing the show. In Indonesia, this category is captivating a significant share of the e-commerce market, amounting to […]
Indian e-tailing industry has gradually slowed post-pandemic but continues to perform better than overall retail consumption. While the greater maturity of current users has propelled eCommerce growth, macroeconomic factors have kept the overall consumption growth tepid in the last few quarters. Continued internet proliferation, efforts by e-commerce platforms to boost the shopping experience, and omnichannel […]
Over the last three years markets around the world have been shaken by a few disruptive events, starting with the COVID-19 pandemic. Lockdowns and social distancing boosted the growth of eCommerce, however, the economic headwinds have put a dent in the overall consumer confidence. With the increasing maturity of eCommerce, we believe the time is […]
Generating and maintaining user engagement is at the crux of the digital economy. With the advent of high-speed internet across the country, it is now possible for influencers and brands to connect with their audience in real-time on live streams. Influencers who go live are more accessible to followers and create a sense of urgency […]
Transition care centres are a relatively new entrant in the physical rehab space India. The facilities bridge the gap between tertiary care hospitals and the home of patients to help ease their transition and recovery. Restorative care is a ~ $5 Bn industry which is currently driven by hospitals that are not designed for recovery. Rehab […]
Going vernacular is the new music buzz in town and with the recent win of Natu Natu’s song at the Golden Globe Award and Oscar, the trend is just getting started. India has had a long history of audio content consumption in the form of radio and mass media channels that played non-stop music. With […]
The MENA region has been a beacon of hope amidst the challenging global investment climate. Despite the economic downturn, MENA has seen a surge of positive investor interest, growing north of 20% in terms of funding. This growth is fueled by the emergence of sectors like FinTech and SaaS, as well as the innovative startups […]
The Indian Premiere League has a massive following which has grown every year since its inception in 2008. While it was mostly television entertainment for the majority of the audience, newer avenues of engagement since the proliferation of the internet, such as OTT platforms and fantasy leagues, are driving the growth in the IPL economy. […]
India is a cricket-crazy country celebrating or sobbing together with unmatched passion as their team scores or sinks. IPL 2023 is constantly keeping the nation on its toes, with 10 teams competing for the coveted trophy. The cash-rich league has nearly all top global players playing this season. While the live game in the stadiums […]
The world of consumer brands is undergoing a significant shift as online retail grows in popularity every day. While the ‘Digital First’ brands built and scaled their businesses online, traditional brands are playing catch-up. Together they constitute an assortment of digital brands serving the online retail market. We conducted extensive research and analysis of over […]
The world of consumer brands has undergone a significant transformation as online retail has grown in popularity and importance. Consumers continue to increasingly search, discover and buy products online. eCommerce is also creating opportunities for new brands to be built and existing brands to market themselves on horizontal platforms and their own websites. There is […]
The COVID-19 pandemic was a strong catalyst for the exponential growth of online groceries across the developing world. Initially driven by a response to the lockdowns and supply chain disruptions, the market has since evolved to cater to consumer habits, convenience and local drivers. As a result, various business models have emerged successfully to occupy […]
The Indian economy is undergoing rapid formalization and growth, projected to reach USD 4.9 trillion by 2027, driven by a favorable regulatory environment, infrastructure investment, and digitalization efforts. This transition is evident in the rising share of the formal economy, which increased from 48% in 2017 to 60% in 2023, with an expected further increase […]
Gaming has steadily grown in popularity ever since owning smartphones became the norm for the masses. In recent years India’s gaming market witnessed a surge in growth catalyzed by the pandemic and the advent of live-streaming platforms. A category of ‘hardcore’ gamers has emerged since, who spend a significant time gaming and streaming their gameplay […]
Indian shortform apps are catching up to global players in popularity and usage. In recent years, several homegrown short-form video platforms such as Moj, Josh, and Chingari have gained popularity in the country’s growing creator ecosystem, with global players such as YouTube Shorts and Instagram Reels only broadening the growth of the ecosystem. Moreover, with […]
Short Form Videos (SFV) have gained enormous popularity in the past few years with the trend set in motion by global players such as TikTok and Instagram. With TikTok banned in India, homegrown Short Form Video (SFV) apps have carved out a niche serving the diverse regional content needs of the population. When it comes […]
Indian startups looking to expand overseas should consider Southeast Asia, an attractive geography with tremendous growth potential. According to the Redseer SEA report, the region’s economy has been on a stellar growth trajectory, reaching an impressive USD3.2tn in 2021. What’s more, the population of over 650 million and 70 million SMEs in Southeast Asia are […]
The market disruption by the COVID-19 pandemic created phases of growth and slowdowns for startups. As a result, most businesses experienced a net growth that spanned two pandemic waves. However, in CY-2022, global inflationary pressures severely impacted consumer demand. The revenue increase was driven by higher prices, as volumes remained low across the urban and […]
Last November, a farmer’s unfortunate story captured headlines and created a buzz on social media. A rural man who had travelled 415 kilometers to Bengaluru was forced to sell two quintals of onions for a profit of INR 8.36 after a sudden price crash. The agriculture sector in India is characterized by inefficiencies at every […]
During the first week of January 2023, the media outlets were abuzz with our finding about startup scaling almost 4x faster currently compared to a couple of decades ago. That is, while startups incorporated in the year 2000 took 18 years to reach US$ 100 million revenue, the ones founded in 2017 took 4-5 years. […]
The importance of agriculture in the Indian economy cannot be over-emphasised. An estimated 58% of India’s population depends on agriculture as the primary livelihood source. Furthermore, agriculture contributes 17% to the national GDP, supporting the sector’s continued resilience. Indian agriculture is also 6.4% of the world’s total economic production. To meet the growing demand for […]
Electrification of vehicles in India is still at a nascent stage compared to countries such as Norway and China. While the four-wheeler electrification has been slow, the spotlight of the consumer EV revolution in the country is on two-wheelers (2W) at the moment. Ownership cost savings of electric 2W ranging from 20-70% over petrol 2Ws […]
It is unsurprising that the world is slowly but steadily encouraging a green planet amid heightened concern over climate change and pollution. Working along the same lines, governments all over the world are pushing the Electric Vehicles industry through subsidies and regulations. Further, consumers demand low-emission commuting instead of fossil fuel-driven vehicles, which endangers our […]
Over the last decade, advertising in India experienced significant disruption, with structural changes happening from both the demand and supply sides. Catalyzed by the proliferation of high-speed internet and an explosion in the number of smartphone users, ad spending saw a substantial shift towards digital media channels. However, with increased focus on advertising ROI and […]
Rehabilitation is a concept widely discussed and adopted globally. This is by no means unexpected since over 15% of the world population live with a form of disability, and around 2.41 billion life with conditions that impact their functions in daily life and would benefit from rehabilitation services. Many of these needs call for rehabilitation […]
We live in a digital age where we simply can’t rely on word-of-mouth referrals and traditional marketing methods to stay competitive. And that’s when content marketing comes into play. As a consultant, your expertise and knowledge are valuable assets that can help you attract new clients and grow your business. But with so much content […]
Created and scaled online, Digital Native Brands (DNBs) have been trending over the last few years. Brands such as Xiaomi, Boat and Mamaearth, well-adapted to the online ecosystem, have ridden the explosive growth in eCommerce to become household names. As online sales increase across categories, so will the power and share of digital brands. How […]
India’s healthcare sector is tremendously diverse, with potential in every segment, including providers, payers, and medical technology. As one of the leading medical destinations in the post-pandemic times, India has emphasized making the healthcare sector digital and tech friendly. Along the same lines, rehabilitation technology has emerged as one of the promising sectors to ensure […]
The advertising industry has found new, unique and effective ways to communicate to the target audience through digital mediums. This mode of communication geared up following the COVID pandemic. Further, a surge in the usage of smartphones and internet services has opened many doors for digital advertising. As per our data, digital ad spending in […]
Do you know that the internet was introduced in India in 1986 and was available only to the educational and research community? Our recent study shows that by 2030, India’s internet consumer base will surpass a landmark figure of 1 billion. India has come a long way in its journey to becoming the second largest […]
As a management consultant, you are constantly juggling multiple projects, deadlines, and clients. Effective time management is crucial to your success, as it helps you prioritize your work, stay focused, and deliver high-quality results on time. In this article, we’ll explore some practical time management tips and tricks that can help you stay on top […]
Early 2022 benefited greatly from the COVID-induced growth on the user and innovation front. Post-pandemic times have led to the tremendous growth of both B2B and B2C online marketplace platforms and transformed online shopping from a nice-to-have to a must-have worldwide. Here’s looking back at the market development and the recent research to see what […]
The ecommerce logistics sector grew on the back of technology and innovation, to enable e-retail boom in India.
The ecommerce logistics sector grew on the back of technology and innovation, to enable e-retail boom in India.
The ecommerce logistics sector grew on the back of technology and innovation, to enable e-retail boom in India.
The role of a consultant is demanding and challenging role. It exposes you to a wide range of human beings and various work situations. This requires a certain level of emotional maturity and mental clarity. To succeed, you must have a good breadth of knowledge and significant skills in communication and critical thinking. In […]
Diwali is an occasion when growth, prosperity and togetherness are celebrated across the world. This celebration comes with people exchanging gifts and sweets and the elderly blessing the younger ones with the joy of success. And when it comes to business, consumers’ happiness and appreciation are a true blessing. Well, thanks to the dynamic continuous […]
Whether you are a fresher or are already an experienced business consultant, you recognize that you have to be on the cutting edge when it comes to the advice you offer your clients. And being able to deliver perfectly customized advice to businesses requires meticulous organization. So, let’s look at some tool types that help […]
Revolutionizing the supply chain from manufacturing to end users, digital-first players (tech-led) are bringing a slew of new and exciting propositions to the table. There is no denying that the supply value chain can be chock-full of complexities, often involving multiple processes. But it seems that new-age players, powered by technology, are here to save […]
India’s fragmented retail market of over 13 million General Trade (GT) stores or the local kirana stores will continue to drive retail for the next decade. The eB2B market stood at $5 Bn in 2021 and could touch $100 billion GMV by 2030. Although India’s general trade is vast, it is plagued by several challenges, […]
I had an Aha! moment recently, when my car broke down in the middle of a busy Bengaluru road! Luckily, some good Samaritans came to the rescue and with their help, my driver pushed the car toa safe place. Meanwhile, I called for roadside assistance and then hopped into a cab. But this gotme thinking. […]
‘Health is wealth’. This age-old saying is no longer a cliche. The pandemic has compelled all of us to prioritise health over other aspects of our lives. I have myself been spending at least an hour a day hitting the gym, meditating or making a healthy diet plan. Kudos to technology for making this routine […]
Undoubtedly, India’s eCommerce landscape is one of the fastest growing in the world. But within this sector, there is a more nascent, unexplored segment of the online marketplace that carries huge profitability potential: we’re talking about the eB2B space. Lets take a deep dive into India’s eB2B segment and the potential that lies ahead. 1. […]
Festive sales are a concept that has run across geographies, where China and US have gone mainstream with massive sales events like the Single’s Day Sale and Black Friday Sale respectively. Back home, festive season is in full swing, and so are the sales. Here are some interesting trends and projections for the upcoming festive […]
Though the demand for preventive healthcare has soared since the pandemic and startups in the space are striving to ride this tailwind, it is still largely an untapped market. The opportunities are huge for businesses. The report delves into the entire landscape and shares pointers on how to cash in on the opportunities by tapping into emerging technologies.
As the demand for short-form casual games continues to increase, leading players in the card games and fantasy markets are quickly launching multi-game platforms to capitalize.
HealthTech startups are leveraging data and technology to drive improved wellness and clinical outcomes with cost-efficiency and effectiveness.
In our previous food services newsletter, we had focused on the organised food services market and different brands that were likely to emerge. This takes us to the next set of relevant questions around the evolution of the market landscape. For instance, how big can the existing brands get? Is it a winner-takes-all market? Which […]
Insurance penetration in India is poised to grow rapidly in just a few years.
The health-tech platforms access to a large ~$40 Bn chronic care TAM in India
Digital chronic management players have a lot of headroom ahead, as they currently penetrate less than 1% of their serviceable addressable market in India.
HealthTech’s continuous rise in the spheres of pharma, diagnostics and consultation, together termed as eHealth by Redseer, has been remarkable
In India, the typical medical tourist journey is widely getting digitized for a better customer experience
India’s used smartphone market is poised to reach a staggering market size of USD 10Bn by FY26
India retail banking is poised for disruption as neobanks look to revolutionise personal banking experience.
Technology is disrupting the supply value chain for the manufacturers and providing higher efficiency in the process
As the sector continues to grow, English tests and student counseling will be the main revenue source for market leaders
Owing to the inadequacy of the public transport infrastructure, and the demand-supply gap, the shared mobility seems to be on a great ride of its own, poised to experience 5X growth in a few years.
Tech interventions such as artificial intelligence, machine learning, chatbots and IoT are enabling transformation
With the Online Higher Education & Lifelong learning market poised to reach ~$ 5 Bn by CY 2025, EdTech Is Destined To Flourish!
The report covers the sectors which were addressed at Ground Zero 6.0: the most recent trends, challenges, growth drivers, and the way forward within each of these sectors.
Working professionals to drive this growth: Neobanks have opportunity to address ~120 Mn professional income accounts
The eHealth sector continues to create delights, indicating that it could be the new normal for our healthcare industry
Quick commerce is fundamentally changing consumer purchase behavior in metros and creating delight
Consumers are rapidly taking to BNPL primarily due to ease of use, discounts and their evolving credit needs
Digital brand are finding it increasingly rewarding and have a ~$250 Bn opportunity by 2030
India Internet is surging ahead with >50% y-o-y growth in 2021, and is poised to be a $1 Tn economy by 2030
Translating to a market size of ~$17 Bn in FY 21, the disease care market is expected to grow to ~$60 Bn in next 10 years
Diabetes care market in India is ~$17 Bn in size as of FY21, expected to grow 3X+ to ~$59 Bn by FY31.
Robust economic growth and digitally engaged consumer creates massive opportunity to drive innovation in Fintech adoption