From Fast to Faster: Exploring India’s Q-Commerce Boom

Picture a typical day in the life of a young entrepreneur in Bangalore. He’s juggling the demands of a start-up, a vibrant social life, and the challenges of living alone in a bustling city. He’s just realized he’s out of groceries, and he has no time to visit the supermarket. Or imagine a working mother […]

Click to Chic:  How E-Commerce is Redefining India’s Fashion Landscape 

E-commerce is shaking up the fashion scene in India, making it more accessible and exciting than ever before. Gone are the days when fashion trends were confined to high-end boutiques in major cities. Now, with just a few clicks, you can explore and purchase from an extensive range of high-end and value brands from the […]

State of D2C in India: A Logistics Update

The report State of D2C in India: A Logistics Update talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third-party logistics enablers emerge as indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs.   As […]

Astro-Tech: Navigating Cosmic Trends in the Digital Era

IPO Consultant India | Redseer Strategy Consulting

Are you an urban working professional looking to know about the future of your career, a retired senior citizen wanting to match kundlis for your children, or a homemaker looking for near-future predictions for the health and wellness of your family? – Do you fall into any of these three categories? Well, if the answer […]

Decoding Omnichannel: Strategies for D2C Brands 

In today’s bustling marketplace, where customers roam across multiple platforms before making a purchase, D2C (Direct-to-Consumer) brands are uniquely poised to redefine retail landscapes. However, capturing and retaining customer attention in this saturated environment demands a strategic embrace of omnichannel marketing, for D2C brands, which control every aspect of their production, marketing, and sales process, […]

Decoding Omnichannel: Strategies for D2C Brands 

In “Decoding Omnichannel,” the report delves into the intricacies of this retail revolution, drawing insights from trailblazing companies like Caratlane, Lenskart, and Mamaearth. By offering actionable strategies and insights, we aim to empower entrepreneurs and brands to navigate this dynamic landscape with confidence. As India’s retail market hurtles towards a projected $2.2 trillion by 2030, […]

Switching Gears: Unlocking the Potential of EV Leasing in India 

The moment you spot a sleek and stylish electric vehicle (EV) silently running on Indian roads, thoughts like ~ “Is this the right time to transition to EVs? How high is the maintenance cost?” ~ is quite common. While many think EVs to be fancy stuff for tech enthusiasts or eco-warriors, there is a new […]

Exploring the Evolution of Luggage Industry in a Post-COVID Era

Have you ever just stopped to watch the conveyor belts in airports come to life? Amidst all that airport madness, one can’t help but stare at the diverse array of other luggage.    But beyond the carousel of colors and shapes, lies the story of an industry teeming with adventure, exploration, and a dash of personal style. Be it sleek suitcases or rugged […]

Fantasy Sport Gaming in India: A Look at the Impact of IPL on Gaming Trends

The Indian Premier League (IPL) kicked off with yet another thrilling season last month and let us tell you its impact is being felt far beyond the boundary ropes. As the current IPL season unfolds, it’s proving to be a batting powerhouse, with cricketers smashing records and thrilling fans worldwide. But beyond the exhilarating matches […]

Sparking Change: Navigating the Crossroads of India’s EV Revolution 

India’s 2W story has driven the electrification wave in India and continues to show high adoption rates. FY 24 has been a defining year for E2Ws, particularly as the penetration crossed 6.8% in the last quarter, well above the inflection point of 3-5%.  It will be interesting to see how E2W adoption plays out over […]

Demystifying India’s e-Commerce Growth

Are you a frequent online shopper? When was the last time you purchased online? Which are your favorite ecommerce apps? Well if you can answer all these questions, then you too are a part of the growing e-commerce populace that’s driving India’s e-commerce revolution! From the towering skyscrapers of financial districts to the bustling markets […]

Unveiling the Secrets Behind Smarter Investment Decisions

In the ever-evolving landscape of venture capitalism, the quest for the next big investment opportunity is akin to searching for a needle in a haystack. With countless companies vying for attention, how does one discern diamonds from the rough?  Enter the strategic deal qualification exercise between a leading VC firm and a team of seasoned […]

Breaking barriers: Rise of challenger platforms in digital advertising landscape 

The advertising market in India is likely to observe a muted year for advertising spend with a ~6% growth. Total advertising spend is poised to reach US$16-17 Bn in FY24, heavily impacted by the slowdown in consumption observed in the last 5-6 quarters. Digital Advertising which accounted for 55-56% of total advertising spend in FY24 […]

Decoding the Digital Advertising Playing Field in FY24 

Redseer’s latest report ‘Breaking barriers: Rise of challenger platforms in the digital advertising landscape‘ reveals that FY2024 is likely to be a muted year for advertising spend with a ~6% growth. Total advertising spend is poised to reach US$16-17 Bn in FY24, heavily impacted by the slowdown in consumption observed in the last 5-6 quarters. […]

Making waves the Audio Series way

The Digital Media & Entertainment (M&E) landscape has exhibited significant growth potential over the years. It comprises three vibrant and competitive pillars: Social Media, Video Streaming, and Audio Streaming. Although social media is the fastest growing pillar of Digital M&E globally, the growing popularity of the Audio Series format and non-music entertainment within Audio Streaming […]

Ear-It-All: The booming world of audio series

Redseer's Audio Series report

The Media & Entertainment (M&E) sector stands as a cornerstone of online content consumption, serving billions of internet users worldwide. Acting as a gateway to the digital economy, M&E has seen significant evolution over the years. While social media and Video Streaming have reached maturity, Audio Streaming, particularly Audio Series, emerges as a promising frontier […]

Winning Recipe for Food Brands in India

The Indian food services market is projected to exceed $100 billion by 2028, growing at a CAGR of 10–12%. This growth, driven by evolving consumer behavior, is expected to double the market from $30 billion to $60 billion. To capitalize on the heterogeneous nature of the market, brands are urged to embrace diverse cuisines. The […]

Winning Recipe for Food Brands in India

The Indian food services market is witnessing a transformative trend in the outside food eating habits of the consumers especially in metro and tier 1 cities. Leading this paradigm shift is the House of Brands (HoBs) model, poised to revolutionize brand scalability and revenue generation. Redseer’s latest report, “Winning Recipe for Food Brands in India,” […]

Study reveals udaan winning on customer service excellence, after market consolidation

This recent study conducted by Redseer Strategy Consultants and Udaan takes a deep dive into the eB2B market and offers key insights and a strategic approach aimed at unlocking unparalleled growth opportunities for businesses operating in the segment. The comprehensive analysis and in-depth market research reveals that Udaan, India’s largest eB2B player, has emerged as […]

$90 billion+ opportunity in Multicategory eB2B 

General trade currently drives >90% of the ~USD 950 Bn Indian Retail market and it is largely fragmented in nature. The challenges of slow delivery service, inconsistent product quality, pricing opacity, lack of credit, and even frequent stockouts continue to affect procurement through traditional channels, rendering the process both expensive and cumbersome. The influx of […]

The pathway to supercharging MSME growth

The Indian MSME growth story is being catalyzed by two ongoing watershed movements– the first being the transition of the nation into a paperless economy and the second being the increased formalization of the informal economy. At the juncture of these two movements, the sector has played a critical role in the expansion of the […]

eGrocery’s Surge & Challenges

eGrocery was a category that exhibited minimal growth through the previous decade until a recent watershed event came to be – the COVID-19 pandemic. With social distancing norms in place, people across multiple geographies switched to quick commerce and slotted deliveries for the convenience and reliability they offered. This fastest-growing subset of eTailing has seen significant […]

A New Year’s Eve Recipe for Food Delivery Peak Days

Food Delivery

Every year, there are several occasions such as Diwali, IPL, World Cup etc. where online food delivery is integral to the celebrations. These days are mission-critical for online food delivery platforms and brands alike. While the demand spikes are significant, platforms and brands also gain new users.   This is especially relevant for chain restaurants and […]

Digitized India: Catalysing the Payments landscape

Recent trends in the online payments’ ecosystem have brought much change to how consumers carry out their day-to-day transactions. From UPI and digital wallets to BNPL, online payments have come a long way to make life easier for both consumers and businesses. In response to increasing users, fintech companies are also gearing up to meet […]

Indian Tech’s Trillion-Dollar Trajectory: IPOs Lead the Charge

As the Indian technology ecosystem braces for an unprecedented era of growth, a recent report by Redseer titled “India’s Evolving Tech Fundraising Market,” a collaboration between HSBC and Redseer sheds light on the significant transformations underway. The headline-grabbing projection is that the total market cap of listed new-age stocks in India is poised to skyrocket […]

Recovery, Resilience and building on Optimism for 2024    

As we bid farewell to 2023, a year marked by dynamic evolution and unparalleled resilience in the startup ecosystem, we stand on the precipice of 2024, filled with renewed hope and determination. This year’s journey, woven with the threads of recovery, resilience, and digitization, not only tested our mettle but also showcased India’s collective capacity […]

Capitalizing on the Rapidly Growing Indian Study Abroad Market 

The Indian Study Abroad market has witnessed a noticeable resurgence and understanding the pulse of market trends is crucial for maintaining a competitive edge. The recent study conducted by Redseer, spearheaded by Kushal Bhatnagar (Partner), sheds light on the rapidly growing Indian Study Abroad market. The study goes beyond exploring the nuanced needs and aspirations […]

Impact of DPI on the Indian Internet Economy

Over the past several years, India has embarked on a remarkable journey towards becoming a digitally enabled society. This digital transformation has not only reshaped the nation’s socioeconomic landscape but also served as a global model for how technology can be harnessed to uplift and connect diverse and large populations. At the heart of this […]

What does eCommerce Consumer Confidence look like post festive season 2023? 

Both online and offline retail in India started gaining momentum from Q1FY24 with offline retail growing faster than ecommerce in Q2FY24. As per seasonal trends and captured in our ECCI of 131 for Jul’23 this led to a strong festive season of Oct-Nov ‘23.  Not surprisingly in the post-festive period, the sentiment for future 4-months […]

The decathlon to Bharat’s Short-Form Video-loving audiences

A relatively new phenomenon is taking Bharat content consumers by storm, absorbing over an hour of their time on a daily basis. Original, premier and linguistically diverse content guided by cutting-edge NLP/ML algorithms finds its way to this incredibly diverse demographic and elicits higher rates of engagement. India’s very own Short-Form Video (SFV) platforms are […]

As Core Gaming scores points in India, will investors join the quest?

FY23 alone saw more casual gamers graduating to core gaming, signalling a major structural shift in India’s gaming ecosystem. As more and more Monthly Average Users (MAUs) willingly participate in the requisite payments to level up, the time is ripe to explore ways in which this growing cohort can be best engaged and monetized.   In […]

Indian SFV Platforms: High on Demand from all Quarters

Through its brief yet eventful run, TikTok surprised the nation with its unprecedented success as a social media platform in a) democratizing the content creation process to Tier-2+ cities, b) breaking down language barriers, c) making the best use of India’s digitization movement. It was only natural for the sudden ban of this highly engaging and […]

Demystifying India’s SFV platforms 

The rise of Short-Form Video (SFV) platforms in India, driven by a user base of over 250 million, with a significant majority from Tier-2 cities and beyond, is reshaping the advertising landscape. Original, relatable, and non-inflammatory content has led to high user engagement, reflected in a Net Promoter Score of approximately 55%. Razor-sharp content recommendations […]

Will eGrocery crack the code among digital non-natives? 

eGrocery was a category that exhibited minimal growth through the previous decade until a recent watershed event came to be – the COVID-19 pandemic. With social distancing norms in place, people across multiple geographies switched to quick commerce and slotted deliveries for the convenience and reliability they offered. This fastest-growing subset of eTailing has seen significant […]

Trends Reshaping India’s Payment Landscape   

Recent trends in the online payments ecosystem have brought much change to how consumers carry out their day-to-day transactions. From UPI and digital wallets to BNPL, online payments have come a long way to make life easier for both consumers and businesses. In response to increasing users, fintech companies are also gearing up to meet […]

Outlook: Logistics in India by 2030

Building upon the insights from our previous newsletter, we continue our exploration into India’s e-commerce and logistics sectors. The landscape is evolving at a remarkable pace, offering a tapestry of opportunities and challenges for businesses and service providers alike. In our earlier edition, we had dived into how the growth of D2C brands are fueling […]

Logistics needs of Indian D2C 

Dive into the heart of India’s burgeoning Direct-to-Consumer (D2C) market poised to hit a staggering US$ 30-35 billion GMV with up to 3 billion shipments by 2027. Redseer Strategy Consultants unveils the critical role of third-party logistics providers (3PLs) in this growth story. Gain valuable insights gathered from 60+ emerging D2C brands in India, decoding […]

Festive Optimism Prevails: MSME Sellers Eye Sales Surge

Everyone in India is gearing up for the coming festivities. And in that spirit, Redseer is watching all aspects of the ecommerce Industry’s biggest GMV churner, the festive season sales. Our latest analysis takes into account the MSME seller’s perspective and how online sellers are expecting to buck the trend in a tough year. In […]

Flavorful fortunes – Eating is a serious business in India

At the heart of educational institutions, corporate offices, hospitals, and various other institutions across the country are managed cafeterias. The demand for managed cafeterias in India is witnessing remarkable growth, as the market has started to formalize over the last few years. As working professionals, students, and employees seek convenient and nutritious meal options, these […]

90,000 Crore. That’s How Much GMV Festive Season 2023 Can Clock 

Over the years, the remarkable transformation of e-commerce has redefined India’s retail landscape. From its modest inception in 2014 to the upcoming celebration of the 10th anniversary of India’s eTailing festive season, the industry’s journey has been nothing short of extraordinary.  2023 marks the 10th year of festive e-commerce sales in India.  The Indian eTailing […]

Decoding the Success of Pure-Play Beauty Companies

The Beauty and Personal Care (BPC) market globally is a highly attractive market and is evolving rapidly. As a result, there is scaled influx of brands into the space. With this context, Rohan Agarwal, Partner at Redseer Strategy Consultants, decodes the keys to success for brands in this space. 1. Globally, BPC is the fastest […]

MSMEs’ Impact on India’s E-commerce Surge

India’s digital transformation journey and the rise of its Micro, Small, and Medium Enterprises (MSMEs) are shaping the country’s economic landscape in profound ways. The push towards a paperless economy has increased efficiency and transparency, contributing to economic growth. In this article, we explore how MSMEs, a critical component of India’s economy, are expanding their […]

Beauty Unveiled: Decoding the Success of Pure-Play Beauty Companies

Cover image of Redseer's BPC report

The Beauty and Personal Care (BPC) industry stands as a captivating global sector, marked by its remarkable growth and profitability. Over the past decade, the BPC landscape has witnessed profound shifts in consumer behaviour, with a surge in trend adoption and evolving expectations from products. This transformation, amplified by the influence of social media and […]

Skilling and Employability Solutions for the Next Half Billion

When India became the world’s most populous country this year, its massive, young workforce was propelled into the spotlight—at 281, the median Indian is a full decade younger than the median Chinese person. India has the world’s second-largest working-age population, and its potential workforce will continue to grow in size until 2049. With 960 million […]

Unlocking Growth: India’s Digital SME Credit Gap and Economic Potential

The “India Digital SME Credit Report 2023,” a collaborative effort between GetVantage and Redseer Strategy Consultants, sheds light on a substantial credit deficit amounting to approximately $220 billion, casting a shadow on the progress of digitized businesses within the country. Despite an injection of $53 billion in the fiscal year 2022 and an estimated $165 […]

eCommerce spending sentiment outlook remains optimistic

As businesses world over are battling recession and bringing their offline operations and revenues back to pre-Covid levels, eCommerce growth appears to have peaked and plateaued. RBI’s consumer confidence index assessment of household sentiment about the current and future economic situation gives a sense check on how consumers plan ahead for future expenses. To complement […]

Spring on the horizon: Funding winter to blow over in 6-12 months

It’s been a frigid period for startups, characterized by tightened investor budgets and a visible slowdown in the fervor that was once the hallmark of the sector. However, beneath the icy exterior, a subtle yet steadfast undercurrent of optimism remains. The belief is that this downturn is just a temporary phase, laying the foundation for […]

Are Indian Tech Startups IPO Ready?

Indian new-age tech companies, characterized by innovation, grew in popularity over the last few years. Their growth was propelled by strong customer love. Moreover, liquidity was amenable to their growth plans. This helped a few new-age companies to go public. In 2022, with the macroeconomic conditions tightening across the globe, the new-age stocks were scrutinized […]

From Aisle Strolling to One-Click Buying: Unravelling eGrocery Boom 

Until the end of the last decade, eGrocery was still a category with minimal growth. Then the pandemic thrust the service to the forefront of people’s needs as social distancing norms made it hard to shop groceries offline. In the wake, quick commerce also gained prominence as platforms offered reliable service and buyers preferred the […]

Unlocking the Value in Indian eCommerce 

In a diverse and vibrant country like India, consumer behavior varies greatly, and understanding the distinct archetypes of consumers is vital for businesses aiming to capture this vast market. With their prudent spending habits and pursuit of value-driven products, the’ Mass’ consumers are a dominant force. In this article, we delve into the characteristics and […]

Unlocking value in Indian eCommerce: Catering to the ‘Mass’ Consumer

Are you curious to discover the untapped potential of a dynamic consumer segment that’s shaping the Indian retail and eCommerce landscape? Brace yourself for a captivating journey through our groundbreaking report! The world of mass consumers is a burgeoning force that’s set to revolutionize growth of Indian eCommerce. With annual incomes ranging from INR 2.5 […]

Unicorns at a Crossroads: The Battle for Profitability in Indian Startup Space  

In the heart of India’s bustling startup ecosystem, a remarkable transformation is unfolding over last one year. As the world navigates the aftermath of a pandemic and economic fluctuations, the Indian startup ecosystem is making a hard pivot from growth to profitability. Startups and their investors are adapting, redefining priorities, and embracing new business models […]

Shark Tank India: A Win-Win for Startups and Investors    

Shark Tank has been a successful business reality series and has managed to capture the imagination of followers across class and ages. While the show is entertainment for most of the viewers, for budding entrepreneurs, it’s a master class in pitching and business negotiation. For the investors and startup owners on the show, it’s an […]

Fantasy Cricket Fever Takes Over IPL 2023 with Record Revenue      

Millions of fans follow IPL, the most awaited sporting event in the country. While the quality time spent in the evenings with friends and family watching their favorite teams play keeps most engaged, others are glued to their screens for a chance to add to the excitement and win big. To the average enthusiast, fantasy […]

Influence Marketplace – A silver bullet for influencer marketing success     

Internet and Smartphone use in India has witnessed a phenomenal proliferation in the last few years to reach 780 Mn users nationwide. Consuming and creating content has always been challenging for the masses opening up new marketing avenues for brands and internet platforms. In the wake of all the User Generated Content – UGC, a […]

The future of online payments: BNPL, UPI, Embedded Finance & more    

Recent trends in the online payments ecosystem have brought much change to how consumers carry out their day-to-day transactions. From UPI and digital wallets to BNPL, online payments have come a long way to make life easier for both, consumers and businesses. In response to increasing users, fintech companies are also gearing up to meet […]

Evolving eB2B Landscape in India: Multicategory – The Winning Model 

India’s ~USD 950 Bn retail market is largely unorganized, with general trade driving ~83% of the overall market. The share of general trade is even higher in the grocery market driving >90% of the market. The general trade market in India is highly fragmented and chaotic, wherein retailers face multiple challenges while procuring from traditional […]

How Can Traditional Brands Adapt to the Rise of Online Retail?

In the last few years, we have seen many Digital Native Brands (DNBs), created and scaled online, are doing very well. Brands such as Xiaomi, Boat and Mamaearth, well-adapted to the online ecosystem, have ridden the explosive growth in eCommerce to become household names. As online sales increase across categories, so will the power and […]

The Future of India’s Digital Payment

According to a report released by Redseer Strategy Consultants in collaboration with Plural by Pine Labs, it is projected that 85% of businesses in India will be digitally enabled by FY26. This means that a large majority of businesses in India will have embraced digital technologies and processes for their operations. This digital transformation is […]

IPL x Food delivery: Not a metro phenomena anymore 

Food and beverages have always been central to sports entertainment, be it at-home or stadium viewing experience. During the growth phase of the online food delivery (OFD) business from 2017 to 2020, OFD players experienced heightened sales on IPL game days. Orders often flew off the restaurant shelves during the matches as friends and families […]

Indonesia – A White Space for Indian D2C Brands 

Recently, we witnessed the remarkable success of D2C brands in India, as evidenced by their top rankings on Redseer’s Digital Disruptor list. Among the featured categories, electronics and appliances was one where we saw some good brands stealing the show. In Indonesia, this category is captivating a significant share of the e-commerce market, amounting to […]

Indian E-tailing Saga: Slow Pace, Steady Stride 

Indian e-tailing industry has gradually slowed post-pandemic but continues to perform better than overall retail consumption. While the greater maturity of current users has propelled eCommerce growth, macroeconomic factors have kept the overall consumption growth tepid in the last few quarters. Continued internet proliferation, efforts by e-commerce platforms to boost the shopping experience, and omnichannel […]

ECCI – A pulse check on future eCommerce trends  

Over the last three years markets around the world have been shaken by a few disruptive events, starting with the COVID-19 pandemic. Lockdowns and social distancing boosted the growth of eCommerce, however, the economic headwinds have put a dent in the overall consumer confidence. With the increasing maturity of eCommerce, we believe the time is […]

Virtual Gifting: Fueling User Engagement and Monetisation 

Generating and maintaining user engagement is at the crux of the digital economy. With the advent of high-speed internet across the country, it is now possible for influencers and brands to connect with their audience in real-time on live streams. Influencers who go live are more accessible to followers and create a sense of urgency […]

Transition Care Centres – Transforming Recovery Profitably 

Transition care centres are a relatively new entrant in the physical rehab space India. The facilities bridge the gap between tertiary care hospitals and the home of patients to help ease their transition and recovery. Restorative care is a ~ $5 Bn industry which is currently driven by hospitals that are not designed for recovery. Rehab […]

Regional Music Streaming- Hitting The Right Notes

Going vernacular is the new music buzz in town and with the recent win of Natu Natu’s song at the Golden Globe Award and Oscar, the trend is just getting started. India has had a long history of audio content consumption in the form of radio and mass media channels that played non-stop music. With […]

Middle East – A silver lining amid global slowdowns

The MENA region has been a beacon of hope amidst the challenging global investment climate. Despite the economic downturn, MENA has seen a surge of positive investor interest, growing north of 20% in terms of funding. This growth is fueled by the emergence of sectors like FinTech and SaaS, as well as the innovative startups […]

IPL 2023 Set to Draw Record Growth for Fantasy Games 

The Indian Premiere League has a massive following which has grown every year since its inception in 2008. While it was mostly television entertainment for the majority of the audience, newer avenues of engagement since the proliferation of the internet, such as OTT platforms and fantasy leagues, are driving the growth in the IPL economy. […]

IPL Economy 2023

India is a cricket-crazy country celebrating or sobbing together with unmatched passion as their team scores or sinks. IPL 2023 is constantly keeping the nation on its toes, with 10 teams competing for the coveted trophy. The cash-rich league has nearly all top global players playing this season.   While the live game in the stadiums […]

The Top 25 Digital Disruptors Ranking is Out!  

The world of consumer brands is undergoing a significant shift as online retail grows in popularity every day. While the ‘Digital First’ brands built and scaled their businesses online, traditional brands are playing catch-up. Together they constitute an assortment of digital brands serving the online retail market. We conducted extensive research and analysis of over […]

Digital Disruptors 2022

The world of consumer brands has undergone a significant transformation as online retail has grown in popularity and importance. Consumers continue to increasingly search, discover and buy products online. eCommerce is also creating opportunities for new brands to be built and existing brands to market themselves on horizontal platforms and their own websites. There is […]

Decoding the Exceptional Trend of eGrocery in Developing Markets

The COVID-19 pandemic was a strong catalyst for the exponential growth of online groceries across the developing world. Initially driven by a response to the lockdowns and supply chain disruptions, the market has since evolved to cater to consumer habits, convenience and local drivers. As a result, various business models have emerged successfully to occupy […]

MSMEs: Igniting a New Era of Indian eCommerce Prosperity

The Indian economy is undergoing rapid formalization and growth, projected to reach USD 4.9 trillion by 2027, driven by a favorable regulatory environment, infrastructure investment, and digitalization efforts. This transition is evident in the rising share of the formal economy, which increased from 48% in 2017 to 60% in 2023, with an expected further increase […]

Rise of India’s Hardcore Gamers

Gaming has steadily grown in popularity ever since owning smartphones became the norm for the masses. In recent years India’s gaming market witnessed a surge in growth catalyzed by the pandemic and the advent of live-streaming platforms. A category of ‘hardcore’ gamers has emerged since, who spend a significant time gaming and streaming their gameplay […]

Indian shortform apps – on the cusp of monetization

Indian shortform apps are catching up to global players in popularity and usage. In recent years, several homegrown short-form video platforms such as Moj, Josh, and Chingari have gained popularity in the country’s growing creator ecosystem, with global players such as YouTube Shorts and Instagram Reels only broadening the growth of the ecosystem. Moreover, with […]

Tapping into the $430Bn TAM of Southeast Asia: Opportunities for Indian Startups

Indian startups looking to expand overseas should consider Southeast Asia, an attractive geography with tremendous growth potential. According to the Redseer SEA report, the region’s economy has been on a stellar growth trajectory, reaching an impressive USD3.2tn in 2021. What’s more, the population of over 650 million and 70 million SMEs in Southeast Asia are […]

Slowing Consumer Demand: A Double Whammy to Startups in a Funding Winter

The market disruption by the COVID-19 pandemic created phases of growth and slowdowns for startups. As a result, most businesses experienced a net growth that spanned two pandemic waves. However, in CY-2022, global inflationary pressures severely impacted consumer demand. The revenue increase was driven by higher prices, as volumes remained low across the urban and […]

Curbing Farm Productivity Woes

Last November, a farmer’s unfortunate story captured headlines and created a buzz on social media. A rural man who had travelled 415 kilometers to Bengaluru was forced to sell two quintals of onions for a profit of INR 8.36 after a sudden price crash. The agriculture sector in India is characterized by inefficiencies at every […]

Navigating the Challenging $10-100 Mn Revenue Journey

During the first week of January 2023, the media outlets were abuzz with our finding about startup scaling almost 4x faster currently compared to a couple of decades ago. That is, while startups incorporated in the year 2000 took 18 years to reach US$ 100 million revenue, the ones founded in 2017 took 4-5 years. […]

India’s AgriTech Landscape – A Perspective Report

The importance of agriculture in the Indian economy cannot be over-emphasised. An estimated 58% of India’s population depends on agriculture as the primary livelihood source. Furthermore, agriculture contributes 17% to the national GDP, supporting the sector’s continued resilience. Indian agriculture is also 6.4% of the world’s total economic production.  To meet the growing demand for […]

India’s Roadmap to 80% Electrification of Two-Wheelers by 2030

Electrification of vehicles in India is still at a nascent stage compared to countries such as Norway and China. While the four-wheeler electrification has been slow, the spotlight of the consumer EV revolution in the country is on two-wheelers (2W) at the moment. Ownership cost savings of electric 2W ranging from 20-70% over petrol 2Ws […]

Two-Wheelers Electric Vehicles Outlook in India | Report

It is unsurprising that the world is slowly but steadily encouraging a green planet amid heightened concern over climate change and pollution. Working along the same lines, governments all over the world are pushing the Electric Vehicles industry through subsidies and regulations. Further, consumers demand low-emission commuting instead of fossil fuel-driven vehicles, which endangers our […]

Influencer Marketing: A Solution to Optimize Digital Ad Spends

Over the last decade, advertising in India experienced significant disruption, with structural changes happening from both the demand and supply sides. Catalyzed by the proliferation of high-speed internet and an explosion in the number of smartphone users, ad spending saw a substantial shift towards digital media channels. However, with increased focus on advertising ROI and […]

Decoding India’s Rehab Tech

Rehabilitation is a concept widely discussed and adopted globally. This is by no means unexpected since over 15% of the world population live with a form of disability, and around 2.41 billion life with conditions that impact their functions in daily life and would benefit from rehabilitation services. Many of these needs call for rehabilitation […]

Five content marketing tips every consultant must know! 

We live in a digital age where we simply can’t rely on word-of-mouth referrals and traditional marketing methods to stay competitive. And that’s when content marketing comes into play. As a consultant, your expertise and knowledge are valuable assets that can help you attract new clients and grow your business. But with so much content […]

Unlocking the Digital Potential of Traditional Brands

Created and scaled online, Digital Native Brands (DNBs) have been trending over the last few years. Brands such as Xiaomi, Boat and Mamaearth, well-adapted to the online ecosystem, have ridden the explosive growth in eCommerce to become household names. As online sales increase across categories, so will the power and share of digital brands. How […]

Rehab Tech: Improving Quality of Life

India’s healthcare sector is tremendously diverse, with potential in every segment, including providers, payers, and medical technology. As one of the leading medical destinations in the post-pandemic times, India has emphasized making the healthcare sector digital and tech friendly. Along the same lines, rehabilitation technology has emerged as one of the promising sectors to ensure […]

Digital Advertising in India and disruptive trends

Image of Digital Advertising

The advertising industry has found new, unique and effective ways to communicate to the target audience through digital mediums. This mode of communication geared up following the COVID pandemic. Further, a surge in the usage of smartphones and internet services has opened many doors for digital advertising. As per our data, digital ad spending in […]

700 Mn+ Indian Digital Consumer Funnel

Do you know that the internet was introduced in India in 1986 and was available only to the educational and research community? Our recent study shows that by 2030, India’s internet consumer base will surpass a landmark figure of 1 billion. India has come a long way in its journey to becoming the second largest […]

8 Tips to Master Time Management

As a management consultant, you are constantly juggling multiple projects, deadlines, and clients. Effective time management is crucial to your success, as it helps you prioritize your work, stay focused, and deliver high-quality results on time. In this article, we’ll explore some practical time management tips and tricks that can help you stay on top […]

Looking Back at India’s Internet Economy in 2022

Early 2022 benefited greatly from the COVID-induced growth on the user and innovation front. Post-pandemic times have led to the tremendous growth of both B2B and B2C online marketplace platforms and transformed online shopping from a nice-to-have to a must-have worldwide. Here’s looking back at the market development and the recent research to see what […]