USD 9+ Bn 2023 digital wholesale pie likely to be captured by full-stack players
Published on: Jun 2019
India’s vast retailer/MSME ecosystem faces multiple challenges in day to day operations- from procuring merchandise in a timely and cost-effective fashion to securing working capital. Digital wholesalers like Udaan and Jumbotail have squarely targeted these retailer needs and have swiftly moved to establish a full-stack offering- incorporating wide product selection, doorstep deliveries, and credit availability at affordable interest rates.
Investors have rewarded the full-stack players, with Udaan capturing a large share of investor attention and funding. We expect that a successful business model in this space will require a large scale full-stack solution that can make the market realize its full potential of USD 9+ Bn size in the next five years.
RedSeer research shows that MSMEs struggle with multiple barriers to going digital, yet are still interested in increasing their digital exposure
Rohan Agarwal has been a part of the Redseer Strategy Consultants journey for over six years. He is an expert in digital strategy for traditional corporates and start-ups.
