USD 9+ Bn 2023 digital wholesale pie likely to be captured by full-stack players 

Published on: Jun 2019

India’s vast retailer/MSME ecosystem faces multiple challenges in day to day operations- from procuring merchandise in a timely and cost-effective fashion to securing working capital. Digital wholesalers like Udaan and Jumbotail have squarely targeted these retailer needs and have swiftly moved to establish a full-stack offering- incorporating wide product selection, doorstep deliveries, and credit availability at affordable interest rates.

 Investors have rewarded the full-stack players, with Udaan capturing a large share of investor attention and funding. We expect that a successful business model in this space will require a large scale full-stack solution that can make the market realize its full potential of USD 9+ Bn size in the next five years. 

RedSeer research shows that MSMEs struggle with multiple barriers to going digital, yet are still interested in increasing their digital exposure

Published on: Jan 2019



  • Rohan Agarwal has been a part of the Redseer Strategy Consultants journey for over six years. He is an expert in digital strategy for traditional corporates and start-ups.