Imagine living like the Jetsons—your morning coffee brewing itself, your lights dimming when you are ready for bed, and your security system alerting you about unusual activity—all without lifting a finger. How cool is that? Welcome to the era of smart living, where technology transcends the ordinary and transforms our living spaces into intelligent, responsive environments. But wait, how exactly does this magic work?
From traditional locks and simple bulbs to smart locks and intelligent lighting, home devices have evolved from basic functionality to sophisticated connectivity. Imagine walking into a room where the ambient lights automatically brighten in the morning, dim in the evening, and turn off at night. Smart homes are no longer a futuristic dream but a present-day reality.
With smart home devices becoming more accessible and affordable, our gadgets are getting as smart as our smartphones! India is embracing the smart life with open arms. And guess what? The potential here is sky-high, rivaling even the tech giants in the West. Our experts at Redseer, led by Amitabh Kumar, delved deep into this technological revolution that learns from users’ habits and makes life easier at home.
From Conventionality to Connectivity
Remember the days when your air conditioner was just a glorified fan? Smart home devices have sprinted from the “Conventionality” stage—think basic, high-energy consuming gadgets—to the “Connectivity” era, where everything from your lights to your locks can be controlled with a mere swipe or voice command.
The smart home revolution in India is not just a trend; it is a transformation. With increasing affordability, and technological advancements, the future looks incredibly promising.
Today, smart home devices in India offer more than just convenience; they provide seamless control over your environment. Remote monitoring lets you keep an eye on your home from anywhere, while wireless access ensures you can manage devices with ease and remotely. Guest management features allow you to grant temporary access effortlessly. Emerging categories of smart home devices such as Security (cameras, doorbells, door locks), Lighting and Control (lights, switches, plugs, fans), Small Environment Appliances (air purifiers, heaters, air coolers), and Other Small Appliances (vacuum cleaners, air fryers) are driving the change.
Imagine adjusting your home’s ambiance or checking security surveillance with a simple tap on your phone. With advancements in AI, these devices are becoming smarter, anticipating your needs, and enhancing comfort and security autonomously. Welcome to the future of smart living in India!
Smart Devices Everywhere
From Security to Convenience: Smart Devices Shaping Modern Living
Today, smart devices span various categories, each designed to make your life a little easier and a lot cooler.
Security cameras and video doorbells provide a modern solution for monitoring your surroundings. Meanwhile, smart door locks seamlessly move past traditional keys with advanced security features. Intelligent lighting and control systems create well-lit and comfortable living spaces, extending from bulbs to fans. Additionally, small environmental appliances like air and water purifiers ensure clean air and drinking water, all conveniently managed through your phone. Lastly, appliances such as vacuum cleaners, blenders, and chimneys enhance home life by improving convenience and efficiency.
Who knew your blender could be part of a tech revolution?
Smart Home Market in India Poised To Boom
Ever thought your humble abode could be part of a smart home device adoption in India?
The smart home revolution in India is more than just a trend; it represents a significant transformation. With rising affordability, technological advancements, and rising internet penetration the future looks exceptionally bright.
As of CY 2023, internet penetration in India has reached nearly 55% of the population, paving the way for a substantial increase in connected home device usage. Currently, the penetration rate for these smart devices is a tad below 10%, including both entertainment & non-entertainment categories but this is expected to grow alongside improved internet access. While advanced economies such as the USA, China, Japan, and Brazil have higher penetration rates for smart home devices—largely due to superior internet infrastructure, India also has significant headroom for growth.
With all these factors in play, one has to wonder: can your home have a mind of its own?
Market Segmentation and Key Categories for Analysis
The smart home market in India is a hub of innovation, offering a range of cutting-edge products from security essentials like smart locks and HD video doorbells to customizable lighting solutions that set the perfect ambiance with a simple tap. Key areas such as switches, plugs, lights, bulbs, and ceiling fans are transforming with smart capabilities. Additionally, smart environmental appliances such as air and water purifiers ensure your home remains as fresh as your favorite playlist.
The Indian Smart Home Boom
Across both smart and non-smart spheres, these categories were a market worth ~INR 90,000 crore in 2023 and projected to expand by ~1.5 times to reach ₹140,000 crore by 2028. Security is expected to grow the fastest increasing in contribution to ~14% by CY28, while other categories are expected to grow steadily for the same time period
Unlocking the Future: Why Everyone’s Going Smart at Home!
The market is buzzing about smart home devices in the post-COVID-19 world! Did you know the smart home market in India has jumped to an 8-10% penetration rate as of CY23? And it is only going up from here—expect 12-15% by CY25 and a jaw-dropping 25-28% by CY28! Remember the pre-COVID days when it was just <4%? Talk about a glow-up!
Many people are jumping on the smart home bandwagon for several key reasons. First, the convenience and automation offered by smart devices make daily routines easier by transforming chores into effortless tasks. Additionally, improvements in production efficiencies have made these devices more affordable, aligning well with rising disposable incomes. Finally, discretionary spending on home improvement has increased by 6% in the past year, creating a greater opportunity for smart devices to capture a larger share of consumer wallets.
Smart Home Revolution: Urban Living Gets a High-Tech Upgrade!
Consumers are eager to embrace smart home products, driven by the evolving needs of urban lifestyles. Our study reveals that about 70% of consumers are already using or interested in using smart home devices. Currently, ~44% own smart home devices, ~25% are potential users looking to buy smart devices in the future, and ~31% are yet to make the switch.
So, what is fuelling this surge in interest? Here are the key reasons:
- Evolving Customer Needs: With the rise of nuclear families and busy schedules, people are seeking greater security, remote monitoring, and automation to simplify their lives.
- Increasing Reliability: Advances in IoT, AI, and voice assistants are making smart products more efficient and user-friendly, making them a natural fit for modern lifestyles.
- Rising Accessibility & Awareness: The growth of e-commerce and aggressive marketing campaigns by emerging players are boosting awareness of new-age products and their benefits.
As smart home adoption continues to grow, India’s urban dwellers are poised to experience a seamless integration of technology into everyday living.
Classic Charm vs. Modern Tech: The Smart Home Showdown
In India’s dynamic smart home market, both established and emerging brands are defining themselves through technology. Leaders like Airtel, Philips, and Dyson innovate with proprietary tech, setting the bar high. Meanwhile, brands like CP Plus, Dorset, Havells, Syska LED, and Wipro leverage licensed technologies to bring reliability to the forefront.
On the other hand, new-age brands such as Mi, Qubo, and Atomberg are rewriting the rules with their own cutting-edge innovation. Embracing a digital-first approach, these brands blend technology with fresh perspectives, crafting seamless ecosystems of smart gadgets. This clash of old-guard reliability and new-age innovation is reshaping how we define smart living in India.
Tech Takeover: The New Wave of Home Innovation!
New-age brands are revolutionizing the Indian market by combining proprietary technology with a digital-first approach. These brands are elevating the home experience through their tech stack with new and advanced features. Their innovative digital marketing strategies, leveraging online sales and authentic customer reviews also generate buzz. Their commitment to customer excellence is setting them apart and helping them reach a wider audience.
These brands are also building smart ecosystems where products work in harmony, expanding IoT offerings through connected devices.
Forget basic features—these innovators are delivering cutting-edge capabilities like smart guest management, and cloud-based storage, all at prices that will not break the bank!
Smart Cameras: The New Superheroes of Home Security!
When it comes to keeping our homes safe and sound, the benefits of convenience and enhanced security are making smart cameras a must-have! With a rockstar Net Promoter Score (NPS)of 63, it is clear that Indian customers are all in on this trend. What are the top reasons driving this affinity? Think Remote Monitoring, Superior Safety, and App Friendliness!
What Users Say
One working woman from Hyderabad shares, “Smart cameras have totally transformed my life! I used to rely on regular CCTV, but now I can monitor what my maid is doing in each room. Talk about peace of mind!”
Another user from Bengaluru states, “These smart cameras have stepped up our security game! I get alerts for human motion right at my door when I am late for the office or traveling for work, plus the video quality is top-notch. It is like having eyes everywhere at home!”
Unlocking the Future: Why Smart Locks Are Taking Over!
Keyless entry and remote access are changing the game, making smart locks the ultimate home essential! With a stellar NPS Score of 80, Indian customers are fully on board with this trend. So, what is fuelling this obsession? Think Better Security, Remote Access, and Sleek Designs!
What Users Say
“Smart door locks allow me to manage access to maids and other house help without physically being present at home. Having the ability to restrict free-flowing access to my home is amazing!”
— Multiple Device User, Delhi/NCR
“My wife and I have different shift timings, and we come home at different times. Smart door locks have helped us unlock the door without disturbing each other’s sleep which I find very convenient. It is also easy for me to unlock the door for our maid.” – Single device user, Hyderabad.
Embracing Smart Solutions: Consumer Recommendations and Spending Trends
According to our study on purchase behavior and Net Promoter Scores, there is a rising interest in non-security categories as well, leading to increased adoption of smart home devices. For instance, smart bulbs achieved an impressive NPS of 72, making them the top choice in the Lighting and Control segment, while smart plugs followed closely with an NPS of 66. In the smart small appliances category, smart air purifiers led with an exceptional NPS of 85. This trend highlights how more customers are embracing home automation through smart devices and designing their homes accordingly!
What Users Say
A single device user from Pune shares, “Smart lights are a game-changer! I can switch colors based on my mood—warm for chill vibes and bright white for my wife. It is like having a color party at home! And now I am eyeing a smart plug because I am hooked on smart tech!”
A multiple-device user from Hyderabad adds, “We run the motor twice a day, and with the smart plug, it is
Embrace the Future: Transform Your Home with Smart Technology
From basic gadgets to interconnected marvels, smart home devices are reshaping how we live. As India embraces this revolution with enthusiasm, the future looks brighter than ever. With devices that simplify your life, it is time to step into a home that is as smart as you are! So, are you ready to trade in your old-school gadgets for a smart home that practically runs itself? Connect with our expert Amitabh Kumar and subscribe to our newsletter today for expert insights. Get the latest trends and analyses delivered straight to your inbox! For more in-depth insights and detailed analysis, visit Redseer.
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