Four Different Buyers. Only One Channel.
When Satyam Prasad drove his first car into his home village in Ajmer, his family gathered around it like it was a new family member. It had a few years of the previous owners on it and a price tag well within his INR 4 lakh budget. None of that mattered. What mattered was that […]
India’s used car market is a $4 Billion Opportunity.
Currently valued at $53 billion, India’s used-cars market is projected to reach $68-78 billion by FY 31. India will be the third-largest used-car market in the world, following the US and China. “The growth is at 14-18% CAGR.” It’s not just the market size. 65% of Indian’s used-car buyers are purchasing their first car. 28% […]
Buying with Confidence: Bridging the Trust Deficit in India’s USD 70 Bn Used-cars Market
India’s used-car market is growing faster than any other major used-car market, and is on track to become the third largest globally by FY31, with 9-10 million projected retail transactions. Despite this, India’s used-to-new car ratio is still below the global benchmarks, indicating significant untapped potential. Why is this market different? What’s Driving the Next Phase of Growth: Six structural tailwinds, from an expanding vehicle parc and shortening replacement cycles to improving financing infrastructure and […]
Why Automotive Aftermarket Consumers Are Embracing Digitisation
I had an Aha! moment recently, when my car broke down in the middle of a busy Bengaluru road! Luckily, some good Samaritans came to the rescue and with their help, my driver pushed the car toa safe place. Meanwhile, I called for roadside assistance and then hopped into a cab. But this gotme thinking. […]
Market Sizing of self-drive segment
The first step was to reach out to experts in rental/self-drive companies, fleet operators and industry experts in each city to understand pan-India and city specific market size, consumer use-cases & behavior, and general trends.
Market Expansion of Automotive Industry
The client, a leading automotive technical textile manufacturer, wanted to assess the opportunity for 3 product categories, including automotive soft trims, and understand how they should go about it. The project entailed developing an action plan for market entry for each of the products. Firstly, the target customer base was to be determined. Next […]
Market Acceptance Study for Upcoming Models Of A Leading Passenger Vehicle Manufacturer
The automobile sector is one of the fastest growing sectors in India. With the huge manufacturing and the presence of various brands comes the need to position these vehicles in the market, based on the different needs of the consumer. A similar study was conducted for our client, a leading passenger vehicle manufacturer, who wanted […]