Why Automotive Aftermarket Consumers Are Embracing Digitisation
I had an Aha! moment recently, when my car broke down in the middle of a busy Bengaluru road! Luckily, some good Samaritans came to the rescue and with their help, my driver pushed the car toa safe place. Meanwhile, I called for roadside assistance and then hopped into a cab. But this gotme thinking. […]
Market Sizing of self-drive segment
The first step was to reach out to experts in rental/self-drive companies, fleet operators and industry experts in each city to understand pan-India and city specific market size, consumer use-cases & behavior, and general trends.
Market Expansion of Automotive Industry
The client, a leading automotive technical textile manufacturer, wanted to assess the opportunity for 3 product categories, including automotive soft trims, and understand how they should go about it. The project entailed developing an action plan for market entry for each of the products. Firstly, the target customer base was to be determined. Next […]
Market Acceptance Study for Upcoming Models Of A Leading Passenger Vehicle Manufacturer
The automobile sector is one of the fastest growing sectors in India. With the huge manufacturing and the presence of various brands comes the need to position these vehicles in the market, based on the different needs of the consumer. A similar study was conducted for our client, a leading passenger vehicle manufacturer, who wanted […]
