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Published in June, 2020

Executive Summary

Analyst Reports

What are Analyst Reports?

Analyst Reports help clients and the ecommerce ecosystem delve deeper into data to provide actionable insights that define CXO agendas. Furthermore, these quarterly reports also help decision makers understand key trends, challenges, and opportunities that influence actions.


1. Deep expertise in Internet – RedSeer has deep expertise and experience in the internet space. With several years of research and analysis of new-age internet companies, RedSeer has helped its clients in various business areas and made them grow / scale.
2. Strong Research and Expert Network – We take pride in our Innovative and Proprietary research methodologies that span 100k+ primary surveys and access to 500+ experts in the internet sector.
3. Highly accurate data and Insights – Redseer understands that the ability to make effective business decisions depends on the availability of accurate KPIs/metrics and granular analysis of the same. With use of technology and a highly robust data collection process, we ensure our data is accurate and reliable.

  • See: Inside the Report

    1. Top-line Performance
    1.1. Gross Merchandise Value (GMV)
    1.2. Average Orders Per Day (OPD)
    1.3. Average Order Value (AOV)

    2. Platform Share (Top 3-5 Players) basis GMV

    3. Category Mix
    3.1. Breakfast
    3.2. Lunch
    3.3. Dinner
    3.4. Late Night

    4. Ordering Behavior
    4.1. % discounted orders/ non-discounted orders
    4.2. Order split by day (weekday vs weekend)
    4.3. Order split by platform (Website/M.Site vs App)

    5. Customer
    5.1. Monthly Transacting Shoppers
    5.2. Frequency of Transactions
    5.3. Average Spend per Customer

    6. Operational Metrics
    6.1. Avg Delivery Time
    6.2. Avg Delivery Radius
    6.3. Cost per Delivery
    6.4. Total Active DEs
    6.5. Split by Delivery channel (own vs 3PL)
    6.6. % Pre-paid share
    6.7. % Private Label Share

    7. Bottom-line metrics
    7.1. Revenue as a % of GMV
    7.2. Supply chain costs as a % of GMV
    7.3. PG costs as a % of GMV
    7.4. Platform Discount as a % of GMV
    7.5. Contribution Margin as a % of GMV
    7.6. Customer support costs as a % of GMV
    7.7. Advertising and marketing cost as a % of GMV
    7.8. People and Admin costs as a % of GMV
    7.9. Cash Burn as a % of GMV

    8. Customer Satisfaction
    8.1. Overall NPS
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