Redseer Strategy Consultants is proud to present its top five predictions for MENA’s digital economy in 2025, building on a transformative 2024. With consumer demand for digital services expanding across new sectors like Quick Commerce and a record-breaking $10 billion IPO by Talabat, the region’s digital landscape is poised for unprecedented growth.

Our analysis predicts the digital economy will reach $200 billion in 2025, contributing over 10% to Private Final Consumption Expenditure (PFCE). Quick Commerce will emerge as a $6 billion sector, driven by UAE and KSA markets, with non-grocery categories playing a pivotal role.

We anticipate an all-time high of 10+ digital-first IPOs, further underscoring MENA’s digital transformation. Consolidation through M&A activity will also reshape industries like FoodTech and FinTech.

Consumer behavior is evolving, with a focus on self-development through digital media, particularly podcasts and learning platforms. By 2025, one-third of digital media usage will center on personal growth. Additionally, digital subscriptions are set to surpass the number of active digital users, signaling a new era of loyalty-driven growth.

This report encapsulates these transformative trends, offering valuable insights for businesses aiming to align with MENA’s rapidly evolving digital economy. Download the report for more detailed insight.