Luxury in India Is No Longer Niche—It’s the Next Big Growth Engine
As global markets plateau, India is emerging as the luxury world’s next growth engine, driven by an expanding affluent class, rapid digital adoption, and a deeper appetite for premium, curated experiences across cities and segments.
Today, contributing just 2% to global personal luxury though, India is expected to triple its share to 5–6% by FY29, translating to a $24–26B market. Behind this surge is a new class of affluent and aspirational consumers spread well beyond metros, with luxury now finding a home in Chandigarh, Ludhiana, Karnal, Surat, Kochi, and Indore.
From Chandigarh to Surat, Jaipur to Kochi, a new cohort of luxury consumers is taking shape, who are young, ambitious, brand-aware, and eager to engage.
In this latest report, ‘Beyond Prestige: The Next Chapter of Indian Luxury’, by Redseer, we decode the next chapter of India’s luxury story, backed by Redseer’s proprietary consumer insights, market mapping, and go-to-market frameworks and advisory.
Over 50% sales of luxury marketplaces like Tata CliQ Luxury and Ajio Luxe now originate from non-metro zip codes. The 3MQ Report 2025, Macro, Models, Markets Quotient, is a detailed report that clearly answers key questions from investors and founders: Where is growth headed? How can we prepare for it?
What’s Inside?
- India’s $25B Luxury Trajectory: Growth projections, city-level hotspots, and the real scale of opportunity
- Emerging Cities of Affluence: What’s driving demand beyond metros—from Chandigarh, Ludhiana, and Karnal to Bhubaneswar and Indore
- Category Watch: Where premiumisation is taking off—across fashion, jewellery, auto, beauty, and lifestyle
- Digital-First Luxury: How channels like D2C, social commerce, and online discovery are shaping purchase decisions
- Consumer Segments That Matter: Understanding India’s new prestige buyer—from aspiration to access
- Strategic Playbook: Positioning, pricing, localisation, and experience—what it takes to win
Who is this Report Relevant for?
- CEOs & CMOs of luxury and lifestyle brands
- VCs, PEs & Institutional Investors looking to decode India’s next $1B bets
- Strategic Heads & Expansion Teams at global luxury houses
- Platform Leaders & Channel Partners looking to scale luxury reach
Top Questions This Report Answers:
- Which cities will shape India’s luxury future—and how fast are they scaling?
- Is your brand priced right for India’s new affluence curve?
- What digital and offline channels are driving trust, discovery, and loyalty?
- How do you design for experience-led scale in a fragmented, emotion-driven market?
Luxury’s future is not reserved. It’s being claimed, and India is writing the next chapter.
Stay ahead of the curve. Build with clarity. Scale with intent.
