Black Friday is a shopping event that takes place on the day after the US holiday of Thanksgiving, which falls on the fourth Thursday in November. It is one of the year’s busiest shopping days, both in physical stores and online. In recent years, online shopping on Black Friday has become increasingly popular, with more and more consumers choosing to shop from the comfort of their homes instead of braving the crowds at brick-and-mortar stores.
In 2021, the online shopping event on Black Friday generated around $6 billion in sales in the United States alone, according to data from Adobe Analytics. This was a significant increase from the previous year when online sales on Black Friday reached $5.1 billion. The increase in online sales can be attributed to a number of factors, including the ongoing COVID-19 pandemic, which has led many consumers to avoid crowded stores and shop online instead.
Here’s a complete report on how Black Friday has become a major event for retailers and consumers alike, and the trend towards online shopping will likely continue in the coming years.