Black Friday is a 6-week long eCommerce sales season starting in the month of November. This report will help the stakeholders in the industry to understand the market dynamics during Black Friday and assist retailers/brands to devise customer centric strategies.

The report is a summary of our work in the space which leverages 10+ years of our IP in the region, 5000+ Consumer interactions and 200+ expert discussions. It also covers key themes discussed during the panel discussion by industry leaders, which was held during our webinar.