The plant-based protein market in the UAE and GCC is rapidly emerging due to shifting consumer preferences and health trends. Despite the GCC’s $17 billion meat market, with chicken dominating, 10-15% of consumers want to cut back on meat due to health concerns.

In the UAE, around 15% of consumers are seeking to reduce meat consumption, with a third interested in plant-based substitutes, particularly in fast food. Notably, 26% prefer plant-based alternatives, and over 40% in UAE and KSA favor these options, influencing fast food chains to diversify their menus.

With over 80% of consumers prioritizing health-conscious food choices and 41% identifying as flexitarians, the plant-based market is booming. The GCC plant-based meat market is projected to reach $500 million by 2030, driven by rising awareness, improved product taste, and growing consumer demand.