Apr, 2017      |     By Anil Kumar , Ujjwal Chaudhry

State of e-tailing in India-17

Industry continued its flattish growth trajectory in Q1-CY17 as well, with just 5% y-o-y growth


Anil Kumar

Anil Kumar

CEO

Ujjwal Chaudhry

Ujjwal Chaudhry

associate director

What is in this report?

Research Methodology

RedSeer's Integrated Research Approach TM incorporating the following:

  1. Tracks 50,000+ monthly online transactions
  2. Primary Interviews with 1,000+ sellers in 10+ cities every quarter
  3. Primary Interviews with 3,000+ customers every month

Seven Key Dimensions for Assessing Sector Performance

Glossary

State of the E-Tailing Market Q1-CY17- Executive Summary

Agenda

Sector Assessment Scorecard: Q1-CY17 Performance

The year 2016 represented a year of major growth slowdown for the e-tailing industry

Industry continued its flattish growth trajectory in Q1-CY17 as well, with just 5% y-o-y growth

Key reason for flat growth- Industry's continued lack of success in onboarding new customers in Q1'17

Flat growth is also a result of higher industry focus on mobiles and stagnant share of high-revenue, high volume non-mobile categories

Limited volume growth in high margin categories has seen industry revenues flatten; however, lower costs have improved CM and reduced burn

Average delivery speeds and share of fast deliveries continued to improve for the industry in past quarter

Driven by better delivery experience along with improvement in other key areas, consumer satisfaction improved y-o-y and q-o-q

Seller satisfaction also improved- driven by improved supply chain and seller panel experience along with faster payment speeds

Player-wise consumer satisfaction

Agenda

List of Paid Reports on E-tailing Market – Q1 CY17

Our Consumer Internet Sector Coverage – we cover 20+ sectors across the Internet industry

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