Apr, 2017 | By Anil Kumar , Ujjwal Chaudhry
State of e-tailing in India-17
Industry continued its flattish growth trajectory in Q1-CY17 as well, with just 5% y-o-y growth
Anil Kumar
CEO
Ujjwal Chaudhry
associate director
What is in this report?
Research Methodology
RedSeer's Integrated Research Approach TM incorporating the following:
- Tracks 50,000+ monthly online transactions
- Primary Interviews with 1,000+ sellers in 10+ cities every quarter
- Primary Interviews with 3,000+ customers every month
Seven Key Dimensions for Assessing Sector Performance
Glossary
State of the E-Tailing Market Q1-CY17- Executive Summary
Agenda
Sector Assessment Scorecard: Q1-CY17 Performance
The year 2016 represented a year of major growth slowdown for the e-tailing industry
Industry continued its flattish growth trajectory in Q1-CY17 as well, with just 5% y-o-y growth
Key reason for flat growth- Industry's continued lack of success in onboarding new customers in Q1'17
Flat growth is also a result of higher industry focus on mobiles and stagnant share of high-revenue, high volume non-mobile categories
Limited volume growth in high margin categories has seen industry revenues flatten; however, lower costs have improved CM and reduced burn
Average delivery speeds and share of fast deliveries continued to improve for the industry in past quarter
Driven by better delivery experience along with improvement in other key areas, consumer satisfaction improved y-o-y and q-o-q
Seller satisfaction also improved- driven by improved supply chain and seller panel experience along with faster payment speeds
Player-wise consumer satisfaction
Agenda
List of Paid Reports on E-tailing Market – Q1 CY17
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