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Digital Advertising in Transition

TMT

The Technology, Media, and Telecommunications sector is is undergoing significant changes in terms of how the content is produced, consumed, and bought. Through our deep research, cutting-edge analytics, and strategic counsel, we assist businesses in creating the growth strategy and execution plan they need to respond to change, and prosper in the face of disruption. Rapid rise of the Indian short form is a testimony to our work.

Our Offerings

Growth Strategy

We support clients in evaluating and streamlining monetization levers, and crafting digital ad strategy

Supporting India’s leading vernacular social media platform on multiple aspects of their growth strategy over last 5 years
Advised large eCommerce platforms on their AdTech strategy, category focus for their platform monetization

New Market Entry

We assist clients with content format diversification, international expansion strategy, and bespoke offering design for new customer cohorts

Helped in launch of a new hyperlocal vernacular news platform basis on-ground understanding of consumer needs and trends

Consumer Value Unlock

We enable value creation through enterprise sales strategy design, driving next wave of customer growth, and user funnel improvement and retention strategy

Ongoing support provided to multiple leading ads platform grow ad revenues from internet platforms based on a data driven KAM strategy running across multiple quarters

Product and Content Strategy

We help clients with demand sourcing, micromarket Investigations of emerging trends, and ad load optimization

Helped in launch of a new hyperlocal vernacular news platform basis on-ground understanding of consumer needs and trends
Supported India’s leading retailer in assessing their ad loads to rive experience improvements

Transaction Advisory

We aid clients across M&A support, commercial due diligence for funds, sell side due diligence and road to IPO strategy & public affairs management

M&A support for leading social platform
Sell side DD on 20+ targets in the space including across complex problem statements
CDD support on multiple targets across the segments in B2B and B2C TMT