Oct, 2017     

Distribution Network revamp for medical equipment player

To assess and strategize revamping of distribution network for growth in India. To identify the potential market of medical equipment in India and expected growth over next 20 years. To assess the gaps existing in the current distribution infrastructure of the company and understand the industry best practices and way forward strategy for the top players in this industry.

We reached out to our experts in the medical equipment industry and with their inputs designed a market size estimation tool, covering the following parameters – customer segments, type of device, geography etc. We defined a comprehensive distributor rating tool based on exclusivity, size, infrastructure with the partner etc. The tools were designed post extensive interviews with customers, doctors, and diagnostic centre operators.

The findings helped the company assess its existing partners and also lead to the enhancement of  its product portfolio through the acquisition of a European firm.