Pandemic tailwinds: E-commerce sales set to double in 2020

“AOV (average order value) has increased from ₹1,300 in February to ₹1,500 and will go up further by ₹50-100 during the festival sales. While our customers buy groceries 3.1 times a month, our BBStar loyalty customers buy four times a month on BigBasket. Since we have already achieved so much of growth, we upped our growth targets for FY21 by 40-50 per cent and are well on track to achieve it,” he added.

Ready-to-cook category sees a spike in demand

The RTC market in India, RedSeer says, stood at Rs 2,100 crore in 2019, and is expected to grow at a CAGR of 18% to reach Rs 4,800 crore by 2024. Analysts predict that the Rs 8,000 crore organised RTE category is set to double in the next five years.

The on-demand grocery delivery market heats up

The e-grocery segment has been one of the fastest to recover from the impact of the Covid-19 pandemic, with sales numbers reaching the pre-Covid level in June itself. Meanwhile, in the same month, non-essential categories on e-commerce (such as fashion and electronics) saw sales amounting to 40% of pre-Covid times, according to RedSeer Benchmarks.