Redseer’s Commercial Diligence Supports Innovist’s Science-Led BPC Playbook
Executive Summary Redseer partnered with ICICI Venture to conduct a commercial due diligence (CDD) of Innovist, a fast-growing house of science-led beauty and personal care brands, including Chemist at Play, Bare Anatomy, and SunScoop. Our assessment unveiled key shifts in India’s BPC landscape, from rising interest in ingredient-led products, the emergence of science-backed brands, to […]
Guiding leading e-Pharma company through its customer journey
The objective was to help a leading eHealth platform study the relative satisfaction of its consumers vs the leading competitors, in terms of pricing, quality, availability of products, delivery time, variety of offerings, customer service
Dormant user assesment for an online food delivery platform
The engagement was driven through primary research – surveys and in-depth interviews – of dormant users to pin-point the reasons for lapsing and understand the steps to be taken to win the customers back.
Market landscaping and identifying consumer pain points for one of the leading eHealth players in India
Pharmaceuticals market sizing in India, ePharma penetration in the market, ePharma category mix and player market shares, top-line & bottom-line player level comparison
Customer Perception of online 2W rental & taxi players
The objective was to help a major fund assess the customer perception of online 2W rental platforms in India.
Benchmarking mobility players on consumer behavior for Perth (Australia)
Insights on customer behavior of Perth in terms of reasons for choosing ride-hailing platforms, use-case, decision making criteria, ownership of car, deal-seeking, platform loyalty and frequency of usage
Customer experience assessment for e-tailers
Our client one of the largest e-tailing players in India wanted to benchmark its customer satisfaction with the competitors and understand the satisfaction across key parameters.
