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GAMING AND EXPERIENCES

Play to Profit
Gaming continues to be one of the fastest-growing vectors in new media, with in-app purchases, eSports, and immersive entertainment formats unlocking significant monetisation despite ongoing regulatory shifts. In parallel, demand for live, authentic, and community-driven experiences is accelerating across music, comedy, and pop culture. As youth seek deeper connection and shared moments, both digital and physical platforms are scaling to deliver relevance, repeat, and revenue.

Our Gaming and Experiences Services

Growth Strategy

We support clients in their digital strategy across different formats such as ecommerce, q-commerce, FSA, eB2B, D2C and social media, improvement in terms of trade with channels, as well as offline channel growth and positioning/pricing

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New Market Entry

We assist clients to expand in new cities/micro-markets, enter international markets and succeed in new/adjacent categories in India and globally.

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Consumer Value Unlock

We unlock customer value through brand positioning & perception improvement, refinement of customer propositions & targeting efforts, increasing NPS, retention and wallet share.

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Product and Content Strategy

We help clients with demand sourcing, micro-market Investigations of emerging trends, and ad load optimisation.

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Transaction Advisory

We aid clients across M&A support, commercial and tech due diligence for funds, sell-side due diligence and road to IPO strategy & public affairs management.

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Performance Tracking with Benchmarks TM

Our proprietary Benchmarks portal helps with detailed insights and strategic foresight for measuring top-to-bottom line performance, diagnostics around major gaps, and enabling the right decision-making.

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Gaming and Experiences Experts

Mrigank Gutgutia

Partner

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Mukesh Kumar

Associate Partner

What’s New

Southeast Asia: Emerging Hub for Live Experiences | Redseer
Article

Southeast Asia – The Emerging Hub for Live Experiences

Inside Indonesia's $8Bn BPC Market | Redseer Glow Economy

Gaming and Experiences• Jan 19 2025
IPL 2024 Fantasy Sports | Redseer Strategy Consulting
Article

From Field to Fantasy: Inside IPL 2024’s Fantasy Sports Surge

Gaming and Experiences• Jun 20 2024
IPO Consultant India | Redseer Strategy Consulting
Article

Astro-Tech: Navigating Cosmic Trends in the Digital Era

Gaming and Experiences• May 16 2024
Sports Management | Redseer Strategy Consulting
Article

Fantasy Sport Gaming in India: A Look at the Impact of IPL on Gaming Trends

Gaming and Experiences• Apr 18 2024
Southeast Asia: Emerging Hub for Live Experiences | Redseer
Article

Southeast Asia – The Emerging Hub for Live Experiences

Inside Indonesia's $8Bn BPC Market | Redseer Glow Economy

Gaming and Experiences• Jan 19 2025
IPL 2024 Fantasy Sports | Redseer Strategy Consulting
Article

From Field to Fantasy: Inside IPL 2024’s Fantasy Sports Surge

In the energetic world of Indian sports, where cricket reigns supreme, IPL has always been more than just a tournament—it’s a festival that grips the nation. And as the cricket fever spreads, another game unfolds on millions of screens and devices: fantasy sports. This year, IPL 2024 has once again shown the immense potential of […]

Gaming and Experiences• Jun 20 2024
IPO Consultant India | Redseer Strategy Consulting
Article

Astro-Tech: Navigating Cosmic Trends in the Digital Era

Are you an urban working professional looking to know about the future of your career, a retired senior citizen wanting to match kundlis for your children, or a homemaker looking for near-future predictions for the health and wellness of your family? – Do you fall into any of these three categories? Well, if the answer […]

Gaming and Experiences• May 16 2024
Sports Management | Redseer Strategy Consulting
Article

Fantasy Sport Gaming in India: A Look at the Impact of IPL on Gaming Trends

The Indian Premier League (IPL) kicked off with yet another thrilling season last month and let us tell you its impact is being felt far beyond the boundary ropes. As the current IPL season unfolds, it’s proving to be a batting powerhouse, with cricketers smashing records and thrilling fans worldwide. But beyond the exhilarating matches […]

Gaming and Experiences• Apr 18 2024

Where’s the Next Billion-Dollar Media Format Coming From?

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