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Mar, 2021     

eGrocery Supply Chain Strategy for leading e-com horizontal Identify industry best practices to enable the supply chain design of a large eCommerce player for its grocery vertical

Assessment of the top-line and growth of the key online grocery players such as Bigbasket, Grofers, Amazon Pantry and Milkbasket including orders per day, AOV, GMV, Category share


A leading Horizontal marketplace platform was running its own grocery vertical and wanted to understand the industry best practices in terms of top-line, sourcing models, unit economics as well as other success levers for growing its grocery vertical.

Key Steps-

1. Assessment of the top-line and growth of the key online grocery players such as Bigbasket, Grofers, Amazon Pantry and Milkbasket including orders per day, AOV, GMV, Category share etc.
2. To assess the customer behaviour of above grocery platform including target customer segment, purchase frequency, retention etc.
3. To assess the supply chain network of above players including their presence, sourcing strategy, warehousing strategy and last-mile strategy
4. To assess the cost structure of these players across various stages of the supply chain including first-mile, line-haul, warehouse and last mile.
5. To identify the innovations done by players in the last-mile and the factors driving the growth of these online grocery players

The study involved interacting with multiple industry experts across business teams, operations team and category teams to understand the entire operation of online grocery players. The above study helped the client to understand the operation of online grocery market and helped them understand levers to optimize the supply chain costs and understanding levers to drive profitability of the vertical.