Consumer Archives

Indonesia ecommerce: The metamorphosis continues…

Over the years, e-commerce in Indonesia has experienced significant growth, driven by factors such as increasing internet penetration, smartphone adoption, and a growing middle class. The category mix of e-commerce platforms has evolved to cater to the diverse needs and preferences of Indonesian consumers. It is further expected to undergo changes as the demographics and […]

How to acquire new customers this Black Friday?

Last quarter of the year has traditionally been an important period for sales in UAE contributing more than 30% of overall retail sales. While, last year, the Football world cup overlapped resulting in a significant increase in sales. This year, we expect the growth to taper down as consumers increasingly start living in the moment, […]

How Can Traditional Brands Adapt to the Rise of Online Retail?

In the last few years, we have seen many Digital Native Brands (DNBs), created and scaled online, are doing very well. Brands such as Xiaomi, Boat and Mamaearth, well-adapted to the online ecosystem, have ridden the explosive growth in eCommerce to become household names. As online sales increase across categories, so will the power and […]

IPL x Food delivery: Not a metro phenomena anymore

Food and beverages have always been central to sports entertainment, be it at-home or stadium viewing experience. During the growth phase of the online food delivery (OFD) business from 2017 to 2020, OFD players experienced heightened sales on IPL game days. Orders often flew off the restaurant shelves during the matches as friends and families […]

Will MENA tune in to music streaming?

Despite the significant growth of digital technology and the high adoption of smart devices in the MENA region, music streaming has yet to reach the same level of popularity as other parts of the world. However, this presents an opportunity for the music industry to tap into the untapped potential of the region’s market. With […]

Indian E-tailing Saga: Slow Pace, Steady Stride

Indian e-tailing industry has gradually slowed post-pandemic but continues to perform better than overall retail consumption. While the greater maturity of current users has propelled eCommerce growth, macroeconomic factors have kept the overall consumption growth tepid in the last few quarters. Continued internet proliferation, efforts by e-commerce platforms to boost the shopping experience, and omnichannel […]

Indonesia Online Electronics: A Whitespace for D2C?

Electronics are among the top-selling items in the e-commerce market in Indonesia, accounting for nearly ~25% of the total GMV, and this trend is only expected to continue in the future! In this article, we explore the potential for direct-to-consumer (D2C) brands in the electronics market and the factors that may drive their adoption over […]

ECCI – A pulse check on future eCommerce trends

Over the last three years markets around the world have been shaken by a few disruptive events, starting with the COVID-19 pandemic. Lockdowns and social distancing boosted the growth of eCommerce, however, the economic headwinds have put a dent in the overall consumer confidence. With the increasing maturity of eCommerce, we believe the time is […]

Virtual Gifting: Fueling User Engagement and Monetisation

Generating and maintaining user engagement is at the crux of the digital economy. With the advent of high-speed internet across the country, it is now possible for influencers and brands to connect with their audience in real-time on live streams. Influencers who go live are more accessible to followers and create a sense of urgency […]

Regional Music Streaming- Hitting The Right Notes

Going vernacular is the new music buzz in town and with the recent win of Natu Natu’s song at the Golden Globe Award and Oscar, the trend is just getting started. India has had a long history of audio content consumption in the form of radio and mass media channels that played non-stop music. With […]

Ramadan Across Borders

As we reach the mid of the holy month of Ramadan, we would like to extend our warmest greetings to you and your loved ones. This is a significant time when Muslims from all over the world come together to engage in spiritual reflection, fasting, and devotion through prayer. Here, we will take a closer […]

IPL 2023 Set to Draw Record Growth for Fantasy Games

The Indian Premiere League has a massive following which has grown every year since its inception in 2008. While it was mostly television entertainment for the majority of the audience, newer avenues of engagement since the proliferation of the internet, such as OTT platforms and fantasy leagues, are driving the growth in the IPL economy. […]

IPL Economy 2023

India is a cricket-crazy country celebrating or sobbing together with unmatched passion as their team scores or sinks. IPL 2023 is constantly keeping the nation on its toes, with 10 teams competing for the coveted trophy. The cash-rich league has nearly all top global players playing this season. While the live game in the stadiums […]

Influencing On The Way Up!, Part 2

Here we share how influencer marketing is gaining prominence as an impactful digital ads channel. We find that understanding regional user nuances, category mix, and niche marketing tools is critical to creating to an influencer marketing campaign. This article builds on our earlier note on the rise of influencer marketing in Indonesia, influencing-on-the-way-up. 1. Influencer marketing […]

The Top 25 Digital Disruptors Ranking is Out!

The world of consumer brands is undergoing a significant shift as online retail grows in popularity every day. While the ‘Digital First’ brands built and scaled their businesses online, traditional brands are playing catch-up. Together they constitute an assortment of digital brands serving the online retail market. We conducted extensive research and analysis of over […]

Digital Disruptors 2022

The world of consumer brands has undergone a significant transformation as online retail has grown in popularity and importance. Consumers continue to increasingly search, discover and buy products online. eCommerce is also creating opportunities for new brands to be built and existing brands to market themselves on horizontal platforms and their own websites. There is […]

Ramadan 2023~ Changing habits, evolving patterns!

Ramadan is a significant time of the year for Muslims, with many observing the month-long period of fasting, prayer, and spiritual reflection. For retailers in the Middle East and Southeast Asia regions with significant Muslim populations, this period can be a lucrative time, with an expected $150 billion in retail sales. While Ramadan remains the […]

Decoding the Exceptional Trend of eGrocery in Developing Markets

The COVID-19 pandemic was a strong catalyst for the exponential growth of online groceries across the developing world. Initially driven by a response to the lockdowns and supply chain disruptions, the market has since evolved to cater to consumer habits, convenience and local drivers. As a result, various business models have emerged successfully to occupy […]

Ramadan Retail Renewal

As the sacred month of Ramadan draws near, we would like to send our heartfelt greetings to you and your dear ones. Ramadan is an extraordinary time when Muslims across the globe unite to observe a month of spiritual reflection, fasting, and prayer. Here we will provide a deeper insight into the shifting trends for […]

Indonesia Consumer Survey Findings, Part 2 – Cautiously Optimistic

In this article, we share consumers’ views on key consumer internet sectors in Indonesia. This story builds on our earlier update on consumer sentiments on the macro-outlook, Consumer Survey – Part 1. We share our findings on e-commerce, on-demand and FinTech. Further, we share consumer insights on digitally native/ D2C brands and electric vehicles (EVs). […]

MSMEs: Igniting a New Era of Indian eCommerce Prosperity

The Indian economy is undergoing rapid formalization and growth, projected to reach USD 4.9 trillion by 2027, driven by a favorable regulatory environment, infrastructure investment, and digitalization efforts. This transition is evident in the rising share of the formal economy, which increased from 48% in 2017 to 60% in 2023, with an expected further increase […]

Rise of India’s Hardcore Gamers

Gaming has steadily grown in popularity ever since owning smartphones became the norm for the masses. In recent years India’s gaming market witnessed a surge in growth catalyzed by the pandemic and the advent of live-streaming platforms. A category of ‘hardcore’ gamers has emerged since, who spend a significant time gaming and streaming their gameplay […]

Indian shortform apps – on the cusp of monetization

Indian shortform apps are catching up to global players in popularity and usage. In recent years, several homegrown short-form video platforms such as Moj, Josh, and Chingari have gained popularity in the country’s growing creator ecosystem, with global players such as YouTube Shorts and Instagram Reels only broadening the growth of the ecosystem. Moreover, with […]

Indonesia Consumer Survey Findings, Part 1 – Cautiously Optimistic

In this interesting article, we share highlights from our consumer survey conducted in late Jan 2023. The survey assessed consumers’ views on the macro-outlook, as well as their spending preferences for key online product and services. In the first part, we cover some macro perspectives. We will share consumers’ views on key digital sectors and […]

Indian ShortForm Catching up to Global Counterparts – Opportunity for Influencers and Brands

Short Form Videos (SFV) have gained enormous popularity in the past few years with the trend set in motion by global players such as TikTok and Instagram. With TikTok banned in India, homegrown Short Form Video (SFV) apps have carved out a niche serving the diverse regional content needs of the population. When it comes […]

The Great Shift: Advertisers look beyond big tech

Though Facebook, Instagram, and Google are likely to remain important channels for digital advertising, we can expect to see a shift towards alternative channels like e-commerce and affiliate marketing platforms in the coming years as advertisers look for new ways to reach and engage their target audiences. As per our recent study on Digital Ads, […]

GCC Conglomerates

GCC online retail sector has witnessed a rampant expansion, leapfrogging from 10 Bn USD in 2019 to 30 Bn USD in 2022. A strong digital enabler ecosystem, proactive policymaking coupled with a digital-ready population of 54 Mn, GCC ecommerce boom is unravelling. 1. GCC Online retail is sizable: ~$30bn in GMV and has been growing […]

Genomics – Leapfrogging into the Indonesian Healthcare Future

Indonesia is the fourth most populous country in the world, with a population of approximately 274 million people. The healthcare landscape in Indonesia is complex and challenging, with a range of issues such as inadequate healthcare infrastructure, a shortage of healthcare professionals, and limited access to healthcare services in rural areas. Here we look at […]

Curbing Farm Productivity Woes

Last November, a farmer’s unfortunate story captured headlines and created a buzz on social media. A rural man who had travelled 415 kilometers to Bengaluru was forced to sell two quintals of onions for a profit of INR 8.36 after a sudden price crash. The agriculture sector in India is characterized by inefficiencies at every […]

Unlocking the keys to becoming a successful consultant in India: Three insider secrets!

Redseer Strategy Consulting is a team of business, strategy and technology consultants who help clients envision and build their future in the digital world. As we work with visionaries across multiple industries across the globe, we understand the efforts and skills required of a consultant to be successful. To help candidates pursue a successful career, […]

How Consultants Can Benefit From ChatGPT?

Do you want to know what ChatGPT can do for you? Well, here’s a question to think about: “Are there any repetitive tasks you’re doing that could be done by AI so you can focus on more important things in your work?” As a consultant, here are three things you can use ChatGPT for: Improving […]

Influencer Marketing: A Solution to Optimize Digital Ad Spends

Over the last decade, advertising in India experienced significant disruption, with structural changes happening from both the demand and supply sides. Catalyzed by the proliferation of high-speed internet and an explosion in the number of smartphone users, ad spending saw a substantial shift towards digital media channels. However, with increased focus on advertising ROI and […]

Harnessing Your Superpowers: You Don’t Have to Do Everything Yourself

It’s never easy to accept the fact that we can’t excel at everything. However, as hard as it may be to swallow, the truth remains: you aren’t good at everything. Being on a path to success, you may often find yourself with an attitude to take on more than you can handle. But the hard […]

Five content marketing tips every consultant must know!

We live in a digital age where we simply can’t rely on word-of-mouth referrals and traditional marketing methods to stay competitive. And that’s when content marketing comes into play. As a consultant, your expertise and knowledge are valuable assets that can help you attract new clients and grow your business. But with so much content […]

Unlocking the Digital Potential of Traditional Brands

Created and scaled online, Digital Native Brands (DNBs) have been trending over the last few years. Brands such as Xiaomi, Boat and Mamaearth, well-adapted to the online ecosystem, have ridden the explosive growth in eCommerce to become household names. As online sales increase across categories, so will the power and share of digital brands. How […]

Hidden Value of Discovery Commerce

With online taking center stage for influencing awareness, research, and consideration, the path to purchase is more complex than ever before. While online presents an immense opportunity to unlock growth by driving discovery for brands, its hidden value is yet to be capitalized. In this article, we deep dive into the sharp shifts in consumer […]

Rehab Tech: Improving Quality of Life

India’s healthcare sector is tremendously diverse, with potential in every segment, including providers, payers, and medical technology. As one of the leading medical destinations in the post-pandemic times, India has emphasized making the healthcare sector digital and tech friendly. Along the same lines, rehabilitation technology has emerged as one of the promising sectors to ensure […]

Digital Advertising in India and disruptive trends

The advertising industry has found new, unique and effective ways to communicate to the target audience through digital mediums. This mode of communication geared up following the COVID pandemic. Further, a surge in the usage of smartphones and internet services has opened many doors for digital advertising. As per our data, digital ad spending in […]

8 Tips to Master Time Management

As a management consultant, you are constantly juggling multiple projects, deadlines, and clients. Effective time management is crucial to your success, as it helps you prioritize your work, stay focused, and deliver high-quality results on time. In this article, we’ll explore some practical time management tips and tricks that can help you stay on top […]

Make 2023 your best year at work with 5 New Year’s resolutions

Almost everyone sets personal goals for the new year, whether it’s to lose weight, save money, or start a new activity. If you are a professional, making resolutions to simplify your life and sharpen your skills is a terrific idea. If you’re stuck for ideas, we’ve compiled a list of five new year’s resolutions that […]

Quick Commerce: The Way Forward

Globally, it has not been an easy ride for the industry in the post-COVID period due to several key challenges such as logistics and profitability. We connected with Vincent Tjendra, CEO at Astro to discuss what players could do differently in the upcoming period. In this article, we take a deeper look at the Quick […]

E-Commerce Double Days – Doubling Down on Retention

Indonesia’s double-day sales are one the largest sale periods in the region. With evolving consumer preferences, sales campaigns also need to evolve. In this article, we take a look at changing e-commerce landscape in Indonesia. As the number of consumers grows in the country, preferences have shifted towards convenience-based shopping. 1. Indonesia’s double-day sales campaigns […]

E-Commerce Enablers – An Encouraging Future

While a large portion of merchants have become digitized in the region, conducting efficient operations both online and offline continues to be a major challenge. E-commerce enablers helped merchants go online during the pandemic, and now, new challenges arise in the evolving market, which create further opportunities. Here’s a discussion on how enabler platforms in […]

Five strategies to improve your project management skills

In order to initiate, execute and control a series of events and attain a goal, project management depends on a team. Working in a project management team can imply that no individual is fully responsible for a certain task. But how do you make your project management abilities stand out? Create a project schedule Use […]

Understanding School Digitization

The ecommerce logistics sector grew on the back of technology and innovation, to enable e-retail boom in India.

Digital Native Brands – Transforming Retail Landscape

The ecommerce logistics sector grew on the back of technology and innovation, to enable e-retail boom in India.

Black Friday Sales To Cross ~ $350 Bn This Year

Black Friday, the biggest shopping extravaganza, presents a ~$350 Bn global opportunity through online sales. This year Black Friday will coincide with FIFA World Cup, impacting customers’ purchase behaviour and shopping patterns. Driven by deals and discounts, the Black Friday season is filled with excitement for shoppers, and financial sharing applications are providing an additional […]

Digital Ads: The Right Click!

Globally there have been cautionary headwinds for the ad market as a whole, but Southeast Asia has significant headroom to grow due to its low maturity compared to other countries in the region. The market is noticing a shift of advertising spend from offline channels to online channels, and e-commerce ads in particular, due to […]

The Game That Goes Beyond 90 Mins!

Digital Media has revolutionized how we experience sports events; its impact on World Cups has historically been massive and is expected to increase with the current edition of the Qatar World Cup. World Cup will drive audience engagement whose interest is directed not only to the 90 minutes of the game but also to behind-the-scenes […]

A Cup Full Of Food

Food delivery market is poised to benefit from the celebratory atmosphere that has been a feature of Mega sports events. High consumption enthusiasm will drive consumer spending and acts as a springboard to boost sales. “The Qatar cloud kitchen culture is rapidly evolving and will naturally get a major boost from the celebratory atmosphere” Ramez […]

The Most Inclusive Football Tournament

It is our pleasure to release our report “The Most Inclusive Football Tournament” covering key themes that will play out during the upcoming World Cup in Qatar. The championship in Qatar is one of the largest sporting events in a post-pandemic world. This report covers the impact, market outlook, and evolving consumer and supplier trends […]

The Most Inclusive Football Tournament

Football world championship in Qatar is one of the largest sporting events in a post-pandemic world. Enabled by the proliferation of digital media channels and internet/smartphone penetration, an unprecedented 5 billion consumers are expected to engage with the event. Consumption is expected to spike during the tournament which overlaps with the retail festive season. The […]

How can restaurants sustain in the evolving food service industry?

MENA Food Delivery Ecosystem is rapidly evolving. While food aggregators helped restaurants weather the pandemic, their impact on the profit margins has been reduced. Restaurants are creating own unique propositions to attract consumers and consecutively restaurant own apps are now the fastest growing segment. Evolving stakeholder economics is poised to reshape the food delivery market in […]

Vietnam Healthcare

With robust macro tailwinds for the sector and on ground demand for health-related services, the healthcare sector in Vietnam is poised to undergo significant transformations. Emerging technologies like artificial intelligence, blockchain and online services are increasingly being used to tackle deficiencies in the existing healthcare system. Further omni-channel players have gained significant traction on account […]

OTT Plays Finale After the World Cup

OTT is the future of entertainment, and sports tournaments have emerged to springboard user engagement. FIFA World Cup 2022 is expecting ~5bn viewership, out of which ~1bn viewership is projected through OTT platforms. A steep spike in OTT subscriptions is seen during a major sports event, which experiences a dramatic fall post event. Thus, OTT […]

Is direct the way to go for Beauty?

The BPC market in the MENA region is going through a transformational period driven by evolving consumer needs and shopper persona. While legacy brands have undertaken various initiatives to fulfill emerging trends, consumers aren’t fully satisfied. This has led to the emergence of D2C brands who have been able to develop meaningful relationships with customers […]

Chiratae Ventures Patrick J. McGovern Awards 2022 – Honoring individuals with exceptional contributions

The ecommerce logistics sector grew on the back of technology and innovation, to enable e-retail boom in India.

The Art of Effective Communication Strategies for Business Success

Effective communication is a critical skill in today’s business world. Whether you’re communicating with colleagues, clients, or stakeholders, being able to convey your message clearly and persuasively is essential for achieving business outcomes. In this blog, we will explore some of the strategies for effective communication in the workplace. In conclusion, effective communication is essential […]

Five top-rated books on consulting

The role of a consultant is demanding and challenging role. It exposes you to a wide range of human beings and various work situations. This requires a certain level of emotional maturity and mental clarity. To succeed, you must have a good breadth of knowledge and significant skills in communication and critical thinking. In […]

Black Friday Alert!

Black Friday has emerged as one of the most important events in retail in the Middle East and North Africa (MENA), owing to the wide array of deals and discounts, spread out over the 5–6 week festive period. As retail traffic is set to be high; retailers in the region need to be cognizant of […]

Inside Story of 40,000 Crore Festive Season 2022

Diwali is an occasion when growth, prosperity and togetherness are celebrated across the world. This celebration comes with people exchanging gifts and sweets and the elderly blessing the younger ones with the joy of success. And when it comes to business, consumers’ happiness and appreciation are a true blessing. Well, thanks to the dynamic continuous […]

5 essential tools every consult should know

Whether you are a fresher or are already an experienced business consultant, you recognize that you have to be on the cutting edge when it comes to the advice you offer your clients. And being able to deliver perfectly customized advice to businesses requires meticulous organization. ‌So, let’s look at some tool types that help […]

Black Friday Shopping Season Is Here

Black Friday is the most anticipated online shopping event of the year, owing to the wide array of deals and discounts spread out over the 5–6-week festive period. This year promises to be no different, with consumer purchase intent peaking in anticipation of this sales extravaganza. With interesting price drops and high consumer purchase intent, […]

What are the key consulting skills valued by clients?

Being a consultant requires having a toolkit of skills that you can use to pursue job opportunities. The skills you develop over the course of your career can help you in a role where your client list and responsibilities often change. Strengthening this skill set can help you become adaptable and effective no matter where […]

Demystifying Kirana eCommerce in India

India’s fragmented retail market of over 13 million General Trade (GT) stores or the local kirana stores will continue to drive retail for the next decade. The eB2B market stood at $5 Bn in 2021 and could touch $100 billion GMV by 2030. Although India’s general trade is vast, it is plagued by several challenges, […]

Realising Potential Through Consolidation

The digital economy went through a disruption and high growth phase over the last few years, aided by the pandemic. While most sectors are still in nascency in terms of online penetration, a few sectors, like FoodTech, are more evolved in the region, with penetration levels higher than most other global benchmarks. And in such […]

The biggest ever World Cup

1. Online viewership expected to reach 5 Bn during FIFA World Cup 2022 5 Bn eyes are expected to be glued to FIFA World Cup in Qatar, expecting a growth of over 43% than the viewership witnessed during FIFA World Cup in Russia. Covid fueled digital penetration which has given fans multiple ways for football […]

What’s Brewing In Indonesia Coffee Chains? – Part 3

Compared to other business models, coffee-chain players have been less affected by COVID due to their greater online presence, access and affordable offerings. They are expected to gain more traction by targeting different markets and introducing new products. We believe the sector holds long-term potential on the back of its standardized product offerings to a wider […]

2 Pills to Make eHealth Profitable

‘Health is wealth’. This age-old saying is no longer a cliche. The pandemic has compelled all of us to prioritise health over other aspects of our lives. I have myself been spending at least an hour a day hitting the gym, meditating or making a healthy diet plan. Kudos to technology for making this routine […]

The biggest ever World Cup

1. Qatar, the first Middle East nation to hold the World Cup is spending a massive $200 Bn in the lead up to the Mega event Qatar is the first Middle East country which will be hosting the FIFA World Cup. This World Cup will be the most compact World Cup where all the stadiums […]

Indonesia eHealth: Consumer Pulse Series

1. Indonesia healthcare faces severe shortage of resources, with the lowest density of medical practitioners and pharmacists in the region Current capacity of Indonesia’s Healthcare system highlights its inadequacy to deal with the demands of growing population especially post pandemic. It has the lowest density of doctors and pharmacists among ASEAN countries; and given the […]

What the 2025 runway looks like for UAE Fashion

1. UAE Fashion E-tail market poised to near 20% penetration by 2025 on the back of soaring purchase frequency rates An instrumental change to the UAE fashion scene in the coming years is that increase in frequency and average order value which will drive higher wallet share for online channel, will drive a lot more […]

Travel has arrived

1. UAE Travel market has recovered swiftly, closing in on pre-pandemic levels in 2H2021… In 2020, The travel market fell by over 65% owing to mobility and travel restrictions. However, Expo 2020, Global events like Dubai Shopping festival, Sport and Music concerts coupled with practical and responsive government policies, drove tourists to UAE and proved […]

Online Fundamentally Altered Grocery Buying Behavior

1. Grocery was the most underpenetrated online sector pre pandemic… The Grocery sector has been a predominantly offline shopped sector before the covid 19 pandemic, due to its essential nature. Consumers have always preferred to personally check the products before shopping for grocery as it directly impacts their health and wellbeing. Grocery shopping was a […]

The Biggest GMV Churner of E-Tailing industry

Festive sales are a concept that has run across geographies, where China and US have gone mainstream with massive sales events like the Single’s Day Sale and Black Friday Sale respectively. Back home, festive season is in full swing, and so are the sales. Here are some interesting trends and projections for the upcoming festive […]

The Future of Preventive Healthcare in India

Though the demand for preventive healthcare has soared since the pandemic and startups in the space are striving to ride this tailwind, it is still largely an untapped market. The opportunities are huge for businesses. The report delves into the entire landscape and shares pointers on how to cash in on the opportunities by tapping into emerging technologies.

SEA Travel And Hospitality – Time For Takeoff – Part 2

1. SEA is noticing increased interest in travel from local tourists There has been a major increase in tourism interest starting in early 2022 across Southeast Asia with most countries noticing increase in search interest for travel and hospitality. Exceptions to this case are Vietnam and Thailand where the interest is delayed to mid-late 2022 […]

Redseer’s MENA Consumer Electronics perspective is now available

1. The Consumer Electronics retail market will represent a ~$100 Bn opportunity by 2027… The electronics market in MENA is currently ~$60 Bn and is forecasted to grow at a CAGR of 9% to be a ~100 market by 2027. UAE & KSA account for close to half of the market currently and their share […]

A Sweeping Victory for India’s Casual Card Games

As the demand for short-form casual games continues to increase, leading players in the card games and fantasy markets are quickly launching multi-game platforms to capitalize.

The Focus is shifting In India’s Digital Ad Market

The ecommerce logistics sector grew on the back of technology and innovation, to enable e-retail boom in India.

The $197 Billion Preventive Healthcare Market Proves Health Is Wealth

HealthTech startups are leveraging data and technology to drive improved wellness and clinical outcomes with cost-efficiency and effectiveness.

What’s The Next Domino’s for Indians?

In our previous food services newsletter, we had focused on the organised food services market and different brands that were likely to emerge. This takes us to the next set of relevant questions around the evolution of the market landscape. For instance, how big can the existing brands get? Is it a winner-takes-all market? Which […]

Influencing On The Way Up!

1. Merchants are increasingly shifting their ad spend wallet to digital channels; influencer marketing is a fast-growing segment Traditional media is losing share to digital media on a global scale. Over the past year, internet advertising has grown at a robust rate of 26% beating offline ad spending, which only grew by 9%. Predictably, digital […]

3MQ Report: Macro, Models and Market Quotient 2025

Fashion Forward: Winning in India’s fast-growth Apparel Market

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