Who’s making Indonesia look pretty?
Lately, everywhere we look in Jakarta, we see advertisements/content for Beauty & Personal care companies. And it makes sense also, as the country’s disposable income is on the rise, consumers are spending heavily on looking better. With ample whitespaces, brands have come to fulfill customer needs. We have been tracking the space for a while now and have […]
Demystifying India’s e-Commerce Growth
Are you a frequent online shopper? When was the last time you purchased online? Which are your favorite ecommerce apps? Well if you can answer all these questions, then you too are a part of the growing e-commerce populace that’s driving India’s e-commerce revolution! From the towering skyscrapers of financial districts to the bustling markets […]
MENA e-commerce: A unique ecosystem, in a period of transition
Amidst the turbulence of the pandemic, the digital economy surged globally, but nowhere more profoundly than in the MENA region. This is because we were still in the period of customer acquisition where the marketing spending was extremely high. The pandemic helped leapfrog these days, placing our region on a pedestal of growth. Now, as […]
KSA food aggregators to deliver a million smiles
The food service sector in Saudi Arabia is currently a massive SAR 100 Bn market that has displayed resilience and rebounded swiftly. The market witnessed a COVID-led decline because of reduced mobility/ operational hours and restaurant closures. During this time, an emerging trend of in-home consumption emerged which created a unique opportunity for food delivery […]
Not so Modest opportunity in Modest Fashion
Fashion’s booming! New brands are popping up everywhere – just in 2022 fashion startups had raised USD 6 billion + globally But here’s the thing: while chatting with a colleague recently, she was surprised she couldn’t find stylish modest clothes that fit her taste. We did some digging, and guess what? There just aren’t many funded […]
From Sand to Spectacle: KS Ramakrishnan on Building in GCC for the World, through the Lens of Leisure & Entertainment
GCC has been at the forefront of building global companies in the hydrocarbon industry. However, more recently we are seeing tech companies starting out of GCC or making it their base for global expansion. Today, we are excited to be talking to a leader who has built a niche and profitable services company in the […]
Indonesia Quick Commerce: Can it crack the code like India?
Quick Commerce (QC) stumbled in Indonesia (and elsewhere) thanks to some business model hiccups. But look at India – QC’s not just surviving, it’s stealing thunder from mainstream e-commerce giants. This playbook could be the key to unlocking QC’s true potential in Indonesia. It’s a challenge, but winnable. Grab and Astro – the QC frontrunners […]
Unleashing the Power of Sound: How India’s Audio Series are Redefining Entertainment!
Imagine being caught in the hustle and bustle of city life, your daily commute feeling like a never-ending loop. Suddenly, amidst the chaos, you discover a world of captivating stories, waiting to be explored with just a tap of your smartphone. Welcome to the transformative realm of audio series! In an age where screens clamor […]
Unveiling India’s Q-Commerce Revolution: Can India be quick commerce’s first success story?
In the dynamic landscape of retail and ecommerce, one trend has emerged as a game changer: the meteoric rise of quick commerce (q-commerce) in India. Q-commerce, with a $2.8 Bn current market size, is set to become a disruptive force, poised to reshape the retail industry as we know it. With India’s burgeoning urban population […]
Breaking barriers: Rise of challenger platforms in digital advertising landscape
The advertising market in India is likely to observe a muted year for advertising spend with a ~6% growth. Total advertising spend is poised to reach US$16-17 Bn in FY24, heavily impacted by the slowdown in consumption observed in the last 5-6 quarters. Digital Advertising which accounted for 55-56% of total advertising spend in FY24 […]
Decoding the Digital Advertising Playing Field in FY24
Redseer’s latest report ‘Breaking barriers: Rise of challenger platforms in the digital advertising landscape‘ reveals that FY2024 is likely to be a muted year for advertising spend with a ~6% growth. Total advertising spend is poised to reach US$16-17 Bn in FY24, heavily impacted by the slowdown in consumption observed in the last 5-6 quarters. […]
Saudi Arabia’s Rise to Global Entertainment Dominance
In the aftermath of the global pandemic, the Kingdom of Saudi Arabia (KSA) is experiencing a remarkable transformation across various facets of society. Swift advancements in social, economic, and cultural realms underscore Saudi Arabia’s aspiration to become the hub of the region and the world. This transformative phase is driven by a growing acceptance of […]
Profitable with moats – the next phase of growth for Online Travel Agents
In one of our previous updates, at the start of this year, we spoke about the Indonesian travel market and its immense opportunity. In this article we take a deeper look at the Online Travel Agent (OTA) market and what trends are going to be shaping up the industry. And as a bonus, we also talk about […]
Making waves the Audio Series way
The Digital Media & Entertainment (M&E) landscape has exhibited significant growth potential over the years. It comprises three vibrant and competitive pillars: Social Media, Video Streaming, and Audio Streaming. Although social media is the fastest growing pillar of Digital M&E globally, the growing popularity of the Audio Series format and non-music entertainment within Audio Streaming […]
Ear-It-All: The booming world of audio series
The Media & Entertainment (M&E) sector stands as a cornerstone of online content consumption, serving billions of internet users worldwide. Acting as a gateway to the digital economy, M&E has seen significant evolution over the years. While social media and Video Streaming have reached maturity, Audio Streaming, particularly Audio Series, emerges as a promising frontier […]
Sweat, Smoothies, and Stats: Indonesia’s wellness wave
The wellness movement is becoming an essential part of the lifestyles of Gen Z and millennials due to their busy schedules, increasing health issues, and growing awareness. It is not just a trend or about physical health, but it is a deeper connection to the overall well-being of the body, mind, and spirit. In Indonesia, […]
Winning Recipe for Food Brands in India
The Indian food services market is projected to exceed $100 billion by 2028, growing at a CAGR of 10–12%. This growth, driven by evolving consumer behavior, is expected to double the market from $30 billion to $60 billion. To capitalize on the heterogeneous nature of the market, brands are urged to embrace diverse cuisines. The […]
Winning Recipe for Food Brands in India
The Indian food services market is witnessing a transformative trend in the outside food eating habits of the consumers especially in metro and tier 1 cities. Leading this paradigm shift is the House of Brands (HoBs) model, poised to revolutionize brand scalability and revenue generation. Redseer’s latest report, “Winning Recipe for Food Brands in India,” […]
Study reveals udaan winning on customer service excellence, after market consolidation
This recent study conducted by Redseer Strategy Consultants and Udaan takes a deep dive into the eB2B market and offers key insights and a strategic approach aimed at unlocking unparalleled growth opportunities for businesses operating in the segment. The comprehensive analysis and in-depth market research reveals that Udaan, India’s largest eB2B player, has emerged as […]
Ramadan: Homebound in UAE, Outbound in KSA
The holy month of Ramadan is around the corner, and we did a recent study to understand consumer needs, motivations, and preferences during the period. Some interesting trends have emerged, and stark differences exist between the expected behavior in the UAE and KSA. 1. Ramadan at Home in UAE, Out and About in KSA Celebrations […]
Ramadan 2024: How will Indonesian consumers spend USD 70Bn
Ramadan is a month of fasting and spiritual reflection for Muslims around the world, a time for family gatherings, community events, and religious observance. It is also a time of increased retail spending, as families stock up on food, gifts, and clothing in preparation for the Eid al-Fitr holiday that marks the end of the […]
The pathway to supercharging MSME growth
The Indian MSME growth story is being catalyzed by two ongoing watershed movements– the first being the transition of the nation into a paperless economy and the second being the increased formalization of the informal economy. At the juncture of these two movements, the sector has played a critical role in the expansion of the […]
Regulatory Rollercoaster: Southeast Asia’s Ups, Downs, and Loop-de-Loop
Understanding regulations is the key to managing business risks. Failing to appreciate regulatory nuances can flip an otherwise promising investment. Look at 2023. The EU launched anti-trust cases against Google, China remained tough on its tech sector, and Indonesia put the brakes on social media companies offering e-commerce. These had meaningful impacts on respective companies […]
eGrocery’s Surge & Challenges
eGrocery was a category that exhibited minimal growth through the previous decade until a recent watershed event came to be – the COVID-19 pandemic. With social distancing norms in place, people across multiple geographies switched to quick commerce and slotted deliveries for the convenience and reliability they offered. This fastest-growing subset of eTailing has seen significant […]
A New Year’s Eve Recipe for Food Delivery Peak Days
Every year, there are several occasions such as Diwali, IPL, World Cup etc. where online food delivery is integral to the celebrations. These days are mission-critical for online food delivery platforms and brands alike. While the demand spikes are significant, platforms and brands also gain new users. This is especially relevant for chain restaurants and […]
‘‘Wonderful Indonesia’ – it has something for everyone!
Greetings from the enchanting archipelago of Indonesia! As we reflect on our nearly year-long journey in this diverse and vibrant country. We were struck by the immense travel offerings that the country has. From the famous beach escapes of Bali to the rich cultural history of Yogyakarta and multiple hidden gems in the form of […]
Mature users, original content and monetizable platforms – making India’s M&E sector tick
India’s Digital Media & Entertainment (M&E) sector is a site of vibrant growth potential with multiple key developments occurring across a few pertinent formats- namely OTT Audio, Video, Gaming and Short Form Videos. As the nation’s cohort of mature internet users is set to grow beyond 35-40 million, the Digital M&E sector is on its […]
Massive USD 31 Bn Food Services Market in KSA to get an L&E uplift
The Food Services Landscape in KSA is witnessing significant growth powered by a thriving food delivery segment. This comes at a time when the kingdom is investing significantly into leisure and entertainment infrastructure to attract tourism, both international and domestic. The intersection of food services and L&E offers attractive opportunities for brands catering to these […]
Singapore Fashion: What a successful launch looks like
In this note, we look at Singapore’s vibrant fashion market landscape and its growth drivers. We share factors that are critical for brands to scale locally and in the broader SEA region. Brands that effectively tap into local tastes, leverage online platforms, and foster meaningful connections with the Singaporean audience are poised for triumph in […]
Capitalizing on the Rapidly Growing Indian Study Abroad Market
The Indian Study Abroad market has witnessed a noticeable resurgence and understanding the pulse of market trends is crucial for maintaining a competitive edge. The recent study conducted by Redseer, spearheaded by Kushal Bhatnagar (Partner), sheds light on the rapidly growing Indian Study Abroad market. The study goes beyond exploring the nuanced needs and aspirations […]
Indonesia’s Journey to Better Health and Wellness – Part 2
This is part two of our series on Indonesia’s healthcare. We’re exploring future technological breakthroughs in healthcare. Indonesia is just starting to use tech in healthcare. Early efforts, such as Telemedicine and Online Booking, have already made healthcare more efficient and convenient. Upcoming advancements, especially in genomics, could bring over $100 billion in economic gains. […]
Indonesia’s Journey to Better Health and Wellness – Part 1
Indonesia’s healthcare infrastructure lags its counterparts and falls short of WHO benchmarks, signaling a clear need for enhancement. With prevailing health system challenges and a demographic set to age by 2030, the time for Indonesia to act is now. This newsletter zeroes in on healthcare expenditure, private sector contributions, and the evolving trends in the […]
What does eCommerce Consumer Confidence look like post festive season 2023?
Both online and offline retail in India started gaining momentum from Q1FY24 with offline retail growing faster than ecommerce in Q2FY24. As per seasonal trends and captured in our ECCI of 131 for Jul’23 this led to a strong festive season of Oct-Nov ‘23. Not surprisingly in the post-festive period, the sentiment for future 4-months […]
How Indonesia Eats at Food Services: Part – 2
In the first part of our series, we explored the rising prominence of local cuisines within Indonesia’s Food Services sector. Now, in Part-2, we delve into the growth prospects for both online and offline channels, and how both new entrants and established players can capitalize on these trends. 01. Despite being considered as the champions […]
The decathlon to Bharat’s Short-Form Video-loving audiences
A relatively new phenomenon is taking Bharat content consumers by storm, absorbing over an hour of their time on a daily basis. Original, premier and linguistically diverse content guided by cutting-edge NLP/ML algorithms finds its way to this incredibly diverse demographic and elicits higher rates of engagement. India’s very own Short-Form Video (SFV) platforms are […]
How Indonesia Eats at Food Services: Part -1
Indonesia’s Food Services sector is a relatively small part of the overall F&B pie. The share of Food Services is below the levels in China and the US, in both percentage and absolute terms. This low base provides meaningful headroom for growth, with an estimated 8% CAGR over 2022-27E. Sustained economic growth, rising affordability levels, […]
As Core Gaming scores points in India, will investors join the quest?
FY23 alone saw more casual gamers graduating to core gaming, signalling a major structural shift in India’s gaming ecosystem. As more and more Monthly Average Users (MAUs) willingly participate in the requisite payments to level up, the time is ripe to explore ways in which this growing cohort can be best engaged and monetized. In […]
Is Singles Day the New-Black Friday?
Its that time of the year! Black Friday has had a significant impact on the buying behaviour of consumers and now has become integrated in the retail calendar in UAE. This year Black Friday’s market growth is anticipated to stabilize as compared to last year, however it has now evolved into a festive last quarter […]
Indian SFV Platforms: High on Demand from all Quarters
Through its brief yet eventful run, TikTok surprised the nation with its unprecedented success as a social media platform in a) democratizing the content creation process to Tier-2+ cities, b) breaking down language barriers, c) making the best use of India’s digitization movement. It was only natural for the sudden ban of this highly engaging and […]
Demystifying India’s SFV platforms
The rise of Short-Form Video (SFV) platforms in India, driven by a user base of over 250 million, with a significant majority from Tier-2 cities and beyond, is reshaping the advertising landscape. Original, relatable, and non-inflammatory content has led to high user engagement, reflected in a Net Promoter Score of approximately 55%. Razor-sharp content recommendations […]
Navigating the UAE’s Super-App Market Landscape
The e-commerce landscape in UAE is witnessing a decline in the number of shopping apps used by consumers due to their increasing preference for streamlined app usage. Super-apps have emerged as a response to this trend, as major brands like Careem, Talabat, Noon Food, and Amazon expand to become comprehensive one-stop solutions for diverse consumer […]
Will eGrocery crack the code among digital non-natives?
eGrocery was a category that exhibited minimal growth through the previous decade until a recent watershed event came to be – the COVID-19 pandemic. With social distancing norms in place, people across multiple geographies switched to quick commerce and slotted deliveries for the convenience and reliability they offered. This fastest-growing subset of eTailing has seen significant […]
Decoding UAE’s eGrocery Market Landscape
Over the past years, UAE eGrocery market been evolving. It has now matured and has a level of penetration comparable to developed markets. At the same time, the market has experienced a shift, moving from marketplace-driven to a balanced mix of omnichannel and hyperlocal players. Going forward, the eGrocery market is expected to double, attaining […]
Charting the Course: Jahez CFO Heni Jallouli Unravels the Dynamics of Saudi Arabia’s Food Delivery Landscape
In the bustling landscape of the Middle East’s food delivery market, one name stands out for its remarkable strides and unwavering commitment to convenience, taste, and technological innovation – Jahez. As a leading local digital champion, Jahez has become synonymous with hassle-free culinary experiences, redefining how people savor their favorite dishes in the region. Founded […]
MENA Black Friday a $74 Bn retail opportunity
1. MENA Black Friday will represent a sizable $74 Bn retail opportunity in 2023; However, its significance within the online retail calendar is moderating er ecosystem Black Friday Sales stabilizing but still significant. While the World Cup influenced sales last year, it is anticipated that the MENA retail calendar will return to its usual patterns. The […]
Indonesia’s Mobile Gaming: Levelling Up In-App-Purchase
With more than 70% population holding a smartphone in their hand, gaming has become more accessible to people across socio-economic groups in Indonesia. Thanks to In-App Purchases (IAP) gaining more traction, the country is set to be one of the largest mobile gaming markets in the world. In this newsletter, we highlight the mobile game […]
Indonesia: Regulations Hammer Live-Commerce, But Resurgence Remains on Cards
Indonesia’s regulatory curveball, mandating the separation of e-commerce and live-streaming functions, will take the steam out of the live-commerce juggernaut. GMV growth rates will moderate in the short term. However, the sector’s structural growth trajectory will remain intact. We think TikTok will make a comeback via a live-commerce-free e-commerce route. Assuming no further regulatory changes, […]
Festive Optimism Prevails: MSME Sellers Eye Sales Surge
Everyone in India is gearing up for the coming festivities. And in that spirit, Redseer is watching all aspects of the ecommerce Industry’s biggest GMV churner, the festive season sales. Our latest analysis takes into account the MSME seller’s perspective and how online sellers are expecting to buck the trend in a tough year. In […]
Saudi Arabia Real Estate: A Growth Story Grounded in Stability
1. KSA real estate sector set to grow at a 10% CAGR over next 5 years – almost at par with UAE The growth narrative in KSA is unfolding, and the real estate sector is directly benefiting from it. KSA’s real estate sector is set to grow at a steady 10% CAGR annually for the […]
Flavorful fortunes – Eating is a serious business in India
At the heart of educational institutions, corporate offices, hospitals, and various other institutions across the country are managed cafeterias. The demand for managed cafeterias in India is witnessing remarkable growth, as the market has started to formalize over the last few years. As working professionals, students, and employees seek convenient and nutritious meal options, these […]
Food Delivery: A Taste of Saudi Arabia’s Thriving Market
1. Food aggregators have already generated value for the broader ecosystem Currently, food aggregator market accounts for ~16% of the total food service market and has created roughly 150,000 jobs, equivalent to 1% of the total workforce in KSA. Furthermore, recent relaxation in labor regulations has made it easier to acquire delivery riders. Given the […]
90,000 Crore. That’s How Much GMV Festive Season 2023 Can Clock
Over the years, the remarkable transformation of e-commerce has redefined India’s retail landscape. From its modest inception in 2014 to the upcoming celebration of the 10th anniversary of India’s eTailing festive season, the industry’s journey has been nothing short of extraordinary. 2023 marks the 10th year of festive e-commerce sales in India. The Indian eTailing […]
Decoding the Success of Pure-Play Beauty Companies
The Beauty and Personal Care (BPC) market globally is a highly attractive market and is evolving rapidly. As a result, there is scaled influx of brands into the space. With this context, Rohan Agarwal, Partner at Redseer Strategy Consultants, decodes the keys to success for brands in this space. 1. Globally, BPC is the fastest […]
UAE: Gateway to $1.5Tn MENA Consumer Spending
UAE is the gateway to the $1.5 Tn MENA consumer spending market. UAE contributes 15% of GDP and over 15% of regional tourist influx, its strategic location and robust infrastructure have solidified its position as global trade hub status. Pro-business policies of the government coupled with strong consumer confidence in the country; position it as […]
MSMEs’ Impact on India’s E-commerce Surge
India’s digital transformation journey and the rise of its Micro, Small, and Medium Enterprises (MSMEs) are shaping the country’s economic landscape in profound ways. The push towards a paperless economy has increased efficiency and transparency, contributing to economic growth. In this article, we explore how MSMEs, a critical component of India’s economy, are expanding their […]
Beauty Unveiled: Decoding the Success of Pure-Play Beauty Companies
The Beauty and Personal Care (BPC) industry stands as a captivating global sector, marked by its remarkable growth and profitability. Over the past decade, the BPC landscape has witnessed profound shifts in consumer behaviour, with a surge in trend adoption and evolving expectations from products. This transformation, amplified by the influence of social media and […]
Skilling and Employability Solutions for the Next Half Billion
When India became the world’s most populous country this year, its massive, young workforce was propelled into the spotlight—at 281, the median Indian is a full decade younger than the median Chinese person. India has the world’s second-largest working-age population, and its potential workforce will continue to grow in size until 2049. With 960 million […]
Shopping Goes Social – $10Bn Opportunity for MENA Retailers
The fusion of shopping and social media is reshaping consumer behavior and advertising strategies, offering a potential windfall of over $10 billion for those who seize the moment. Social media’s ascendancy from a communication tool to an overpowering advertising force cannot be ignored. With users now spending more than double the time on these platforms, […]
eCommerce spending sentiment outlook remains optimistic
As businesses world over are battling recession and bringing their offline operations and revenues back to pre-Covid levels, eCommerce growth appears to have peaked and plateaued. RBI’s consumer confidence index assessment of household sentiment about the current and future economic situation gives a sense check on how consumers plan ahead for future expenses. To complement […]
Disruption of the digital disrupters
There are some interesting trends playing out in the dynamic realm of digital entertainment. OTT video & audio streaming services are thriving in developed MENA nations. These industries are shifting to ad-based models to create mass appeal and drive penetration beyond the urban elite consumers. Thus, the Digital advertising space is set to be disrupted, […]
The Future is Customer Engagement
Customer engagement platforms are empowering organizations in the region to adapt to the fast-evolving consumer landscape, providing customizable and full-stack solutions to meet the varying, cross-industry needs, of customer engagement. As the focus in the digital economy shifts from customer acquisition to retention, these solutions become increasingly important in fostering lasting relationships and driving business […]
Unveiling Redseer’s Ecommerce Confidence Index in Middle East
We are delighted to unveil the inaugural Ecommerce Consumer Confidence Index (ECCI) in MENA. This index aims to capture the sentiment of consumers towards ecommerce. 1. Redseer has created ECCI to assess the consumer sentiment and confidence around eCommerce Ecommerce Confidence Index is designed to assess consumer sentiment and confidence in the eCommerce landscape by […]
From Aisle Strolling to One-Click Buying: Unravelling eGrocery Boom
Until the end of the last decade, eGrocery was still a category with minimal growth. Then the pandemic thrust the service to the forefront of people’s needs as social distancing norms made it hard to shop groceries offline. In the wake, quick commerce also gained prominence as platforms offered reliable service and buyers preferred the […]
Shopping Goes Social
Social media channels, with their large userbase and increasing time spent, continue to be the influential channels for retail purchase decisions. Social commerce along with live streaming has already taken up significant market share in some of the leading markets like China and Vietnam. This trend is expected to be followed in the MENA region […]
Unlocking the Value in Indian eCommerce
In a diverse and vibrant country like India, consumer behavior varies greatly, and understanding the distinct archetypes of consumers is vital for businesses aiming to capture this vast market. With their prudent spending habits and pursuit of value-driven products, the’ Mass’ consumers are a dominant force. In this article, we delve into the characteristics and […]
Unlocking value in Indian eCommerce: Catering to the ‘Mass’ Consumer
Are you curious to discover the untapped potential of a dynamic consumer segment that’s shaping the Indian retail and eCommerce landscape? Brace yourself for a captivating journey through our groundbreaking report! The world of mass consumers is a burgeoning force that’s set to revolutionize growth of Indian eCommerce. With annual incomes ranging from INR 2.5 […]
Decoding the UAE Real Estate Market
The UAE real estate market is booming, thanks to Russian expats and local buyers. In the short term, Russian expats are fuelling the market, while in the long term, local buyers will drive growth. In this newsletter, we’ll explore the top trends and factors that are contributing to this growth, including the influx of Russian […]
Fantasy Cricket Fever Takes Over IPL 2023 with Record Revenue
Millions of fans follow IPL, the most awaited sporting event in the country. While the quality time spent in the evenings with friends and family watching their favorite teams play keeps most engaged, others are glued to their screens for a chance to add to the excitement and win big. To the average enthusiast, fantasy […]
Influence Marketplace – A silver bullet for influencer marketing success
Internet and Smartphone use in India has witnessed a phenomenal proliferation in the last few years to reach 780 Mn users nationwide. Consuming and creating content has always been challenging for the masses opening up new marketing avenues for brands and internet platforms. In the wake of all the User Generated Content – UGC, a […]
Indonesia ecommerce: The metamorphosis continues…
Over the years, e-commerce in Indonesia has experienced significant growth, driven by factors such as increasing internet penetration, smartphone adoption, and a growing middle class. The category mix of e-commerce platforms has evolved to cater to the diverse needs and preferences of Indonesian consumers. It is further expected to undergo changes as the demographics and […]
How to acquire new customers this Black Friday?
Last quarter of the year has traditionally been an important period for sales in UAE contributing more than 30% of overall retail sales. While, last year, the Football world cup overlapped resulting in a significant increase in sales. This year, we expect the growth to taper down as consumers increasingly start living in the moment, […]
How Can Traditional Brands Adapt to the Rise of Online Retail?
In the last few years, we have seen many Digital Native Brands (DNBs), created and scaled online, are doing very well. Brands such as Xiaomi, Boat and Mamaearth, well-adapted to the online ecosystem, have ridden the explosive growth in eCommerce to become household names. As online sales increase across categories, so will the power and […]
IPL x Food delivery: Not a metro phenomena anymore
Food and beverages have always been central to sports entertainment, be it at-home or stadium viewing experience. During the growth phase of the online food delivery (OFD) business from 2017 to 2020, OFD players experienced heightened sales on IPL game days. Orders often flew off the restaurant shelves during the matches as friends and families […]
Will MENA tune in to music streaming?
Despite the significant growth of digital technology and the high adoption of smart devices in the MENA region, music streaming has yet to reach the same level of popularity as other parts of the world. However, this presents an opportunity for the music industry to tap into the untapped potential of the region’s market. With […]
Indian E-tailing Saga: Slow Pace, Steady Stride
Indian e-tailing industry has gradually slowed post-pandemic but continues to perform better than overall retail consumption. While the greater maturity of current users has propelled eCommerce growth, macroeconomic factors have kept the overall consumption growth tepid in the last few quarters. Continued internet proliferation, efforts by e-commerce platforms to boost the shopping experience, and omnichannel […]
Indonesia Online Electronics: A Whitespace for D2C?
Electronics are among the top-selling items in the e-commerce market in Indonesia, accounting for nearly ~25% of the total GMV, and this trend is only expected to continue in the future! In this article, we explore the potential for direct-to-consumer (D2C) brands in the electronics market and the factors that may drive their adoption over […]
ECCI – A pulse check on future eCommerce trends
Over the last three years markets around the world have been shaken by a few disruptive events, starting with the COVID-19 pandemic. Lockdowns and social distancing boosted the growth of eCommerce, however, the economic headwinds have put a dent in the overall consumer confidence. With the increasing maturity of eCommerce, we believe the time is […]
Virtual Gifting: Fueling User Engagement and Monetisation
Generating and maintaining user engagement is at the crux of the digital economy. With the advent of high-speed internet across the country, it is now possible for influencers and brands to connect with their audience in real-time on live streams. Influencers who go live are more accessible to followers and create a sense of urgency […]
Regional Music Streaming- Hitting The Right Notes
Going vernacular is the new music buzz in town and with the recent win of Natu Natu’s song at the Golden Globe Award and Oscar, the trend is just getting started. India has had a long history of audio content consumption in the form of radio and mass media channels that played non-stop music. With […]
Ramadan Across Borders
As we reach the mid of the holy month of Ramadan, we would like to extend our warmest greetings to you and your loved ones. This is a significant time when Muslims from all over the world come together to engage in spiritual reflection, fasting, and devotion through prayer. Here, we will take a closer […]
IPL 2023 Set to Draw Record Growth for Fantasy Games
The Indian Premiere League has a massive following which has grown every year since its inception in 2008. While it was mostly television entertainment for the majority of the audience, newer avenues of engagement since the proliferation of the internet, such as OTT platforms and fantasy leagues, are driving the growth in the IPL economy. […]
IPL Economy 2023
India is a cricket-crazy country celebrating or sobbing together with unmatched passion as their team scores or sinks. IPL 2023 is constantly keeping the nation on its toes, with 10 teams competing for the coveted trophy. The cash-rich league has nearly all top global players playing this season. While the live game in the stadiums […]
Influencing On The Way Up!, Part 2
Here we share how influencer marketing is gaining prominence as an impactful digital ads channel. We find that understanding regional user nuances, category mix, and niche marketing tools is critical to creating to an influencer marketing campaign. This article builds on our earlier note on the rise of influencer marketing in Indonesia, influencing-on-the-way-up. 1. Influencer marketing […]
The Top 25 Digital Disruptors Ranking is Out!
The world of consumer brands is undergoing a significant shift as online retail grows in popularity every day. While the ‘Digital First’ brands built and scaled their businesses online, traditional brands are playing catch-up. Together they constitute an assortment of digital brands serving the online retail market. We conducted extensive research and analysis of over […]
Digital Disruptors 2022
The world of consumer brands has undergone a significant transformation as online retail has grown in popularity and importance. Consumers continue to increasingly search, discover and buy products online. eCommerce is also creating opportunities for new brands to be built and existing brands to market themselves on horizontal platforms and their own websites. There is […]
Ramadan 2023~ Changing habits, evolving patterns!
Ramadan is a significant time of the year for Muslims, with many observing the month-long period of fasting, prayer, and spiritual reflection. For retailers in the Middle East and Southeast Asia regions with significant Muslim populations, this period can be a lucrative time, with an expected $150 billion in retail sales. While Ramadan remains the […]
Decoding the Exceptional Trend of eGrocery in Developing Markets
The COVID-19 pandemic was a strong catalyst for the exponential growth of online groceries across the developing world. Initially driven by a response to the lockdowns and supply chain disruptions, the market has since evolved to cater to consumer habits, convenience and local drivers. As a result, various business models have emerged successfully to occupy […]
Ramadan Retail Renewal
As the sacred month of Ramadan draws near, we would like to send our heartfelt greetings to you and your dear ones. Ramadan is an extraordinary time when Muslims across the globe unite to observe a month of spiritual reflection, fasting, and prayer. Here we will provide a deeper insight into the shifting trends for […]
Indonesia Consumer Survey Findings, Part 2 – Cautiously Optimistic
In this article, we share consumers’ views on key consumer internet sectors in Indonesia. This story builds on our earlier update on consumer sentiments on the macro-outlook, Consumer Survey – Part 1. We share our findings on e-commerce, on-demand and FinTech. Further, we share consumer insights on digitally native/ D2C brands and electric vehicles (EVs). […]
MSMEs: Igniting a New Era of Indian eCommerce Prosperity
The Indian economy is undergoing rapid formalization and growth, projected to reach USD 4.9 trillion by 2027, driven by a favorable regulatory environment, infrastructure investment, and digitalization efforts. This transition is evident in the rising share of the formal economy, which increased from 48% in 2017 to 60% in 2023, with an expected further increase […]
Rise of India’s Hardcore Gamers
Gaming has steadily grown in popularity ever since owning smartphones became the norm for the masses. In recent years India’s gaming market witnessed a surge in growth catalyzed by the pandemic and the advent of live-streaming platforms. A category of ‘hardcore’ gamers has emerged since, who spend a significant time gaming and streaming their gameplay […]
Indian shortform apps – on the cusp of monetization
Indian shortform apps are catching up to global players in popularity and usage. In recent years, several homegrown short-form video platforms such as Moj, Josh, and Chingari have gained popularity in the country’s growing creator ecosystem, with global players such as YouTube Shorts and Instagram Reels only broadening the growth of the ecosystem. Moreover, with […]
Indonesia Consumer Survey Findings, Part 1 – Cautiously Optimistic
In this interesting article, we share highlights from our consumer survey conducted in late Jan 2023. The survey assessed consumers’ views on the macro-outlook, as well as their spending preferences for key online product and services. In the first part, we cover some macro perspectives. We will share consumers’ views on key digital sectors and […]
Indian ShortForm Catching up to Global Counterparts – Opportunity for Influencers and Brands
Short Form Videos (SFV) have gained enormous popularity in the past few years with the trend set in motion by global players such as TikTok and Instagram. With TikTok banned in India, homegrown Short Form Video (SFV) apps have carved out a niche serving the diverse regional content needs of the population. When it comes […]
The Great Shift: Advertisers look beyond big tech
Though Facebook, Instagram, and Google are likely to remain important channels for digital advertising, we can expect to see a shift towards alternative channels like e-commerce and affiliate marketing platforms in the coming years as advertisers look for new ways to reach and engage their target audiences. As per our recent study on Digital Ads, […]
GCC Conglomerates
GCC online retail sector has witnessed a rampant expansion, leapfrogging from 10 Bn USD in 2019 to 30 Bn USD in 2022. A strong digital enabler ecosystem, proactive policymaking coupled with a digital-ready population of 54 Mn, GCC ecommerce boom is unravelling. 1. GCC Online retail is sizable: ~$30bn in GMV and has been growing […]
Genomics – Leapfrogging into the Indonesian Healthcare Future
Indonesia is the fourth most populous country in the world, with a population of approximately 274 million people. The healthcare landscape in Indonesia is complex and challenging, with a range of issues such as inadequate healthcare infrastructure, a shortage of healthcare professionals, and limited access to healthcare services in rural areas. Here we look at […]
Curbing Farm Productivity Woes
Last November, a farmer’s unfortunate story captured headlines and created a buzz on social media. A rural man who had travelled 415 kilometers to Bengaluru was forced to sell two quintals of onions for a profit of INR 8.36 after a sudden price crash. The agriculture sector in India is characterized by inefficiencies at every […]
Unlocking the keys to becoming a successful consultant in India: Three insider secrets!
Redseer Strategy Consulting is a team of business, strategy and technology consultants who help clients envision and build their future in the digital world. As we work with visionaries across multiple industries across the globe, we understand the efforts and skills required of a consultant to be successful. To help candidates pursue a successful career, […]
How Consultants Can Benefit From ChatGPT?
Do you want to know what ChatGPT can do for you? Well, here’s a question to think about: “Are there any repetitive tasks you’re doing that could be done by AI so you can focus on more important things in your work?” As a consultant, here are three things you can use ChatGPT for: Improving […]