The objective was to help a leading eHealth platform study the relative satisfaction of its consumers vs the leading competitors, in terms of pricing, quality, availability of products, delivery time, variety of offerings, customer service
The engagement was driven through primary research – surveys and in-depth interviews – of dormant users to pin-point the reasons for lapsing and understand the steps to be taken to win the customers back.
Market landscaping and identifying consumer pain points for one of the leading eHealth players in India
Pharmaceuticals market sizing in India, ePharma penetration in the market, ePharma category mix and player market shares, top-line & bottom-line player level comparison
The objective was to help a major fund assess the customer perception of online 2W rental platforms in India.
Insights on customer behavior of Perth in terms of reasons for choosing ride-hailing platforms, use-case, decision making criteria, ownership of car, deal-seeking, platform loyalty and frequency of usage
Our client one of the largest e-tailing players in India wanted to benchmark its customer satisfaction with the competitors and understand the satisfaction across key parameters.