From Staffing the Stack to Owning It: India’s Calculated AdTech Move.
The global advertising spend has crossed $1 trillion in 2025. The technology behind that spend is now being rebuilt from scratch. The rebuild has an address, and it is in India. Over 76% of the global advertising spend is digital, and 80-85% of that digital spend transacts into programmatic spend – meaning advertising is bought […]
Impact of GCC’s and AI on India’s Job Market and Office Infrastructure Planning
Every wave was expected to destroy jobs, but each created more work than it eliminated. The AI wave adds a stranger twist: fewer routine jobs should, by intuition, shrink office demand, yet in India the workspace stack is set to expand alongside AI-led hiring. Deployment here has only just begun, and the country, ranked second […]
The customer is still human. The agent is not.
The buyer has changed. The playbook hasn’t. Somewhere between a product query on an AI assistant and an automated reorder triggered without any human input, the advertising industry’s most basic premise is shifting. The funnel was always designed around a person at the end of it – someone who could be reached, nudged, wowed, and […]
Artificial Intelligence (AI) GTM in Southeast Asia: How B2B Founders Can Turn Pilots Into Revenue
SEA buyers are testing AI, but buying discipline is rising faster than AI enthusiasm. Enterprises are testing copilots, agents, and workflow tools, but founders still face a commercial gap: pilots do not always turn into paid deployment. The constraint is usually linked to the buyer’s confidence that AI can improve a workflow without creating data, […]
Why AI Is Accelerating the Flex Workplace Era
For the past two years, the corporate world has operated on a tidy assumption: AI will hollow out the knowledge economy, shrink corporate teams, and reduce the demand for office space. Redseer’s survey of 272 enterprises and 50+ leadership interviews across sectors tells a different story. “AI, GCCs and senior-weighted organisations are reshaping the future of work […]
Artificial Intelligence: The Next Growth Catalyst in Advertising
“Indian talent will power the Global AdTech innovation, leading to Open AdTech ecosystems from India, challenging the industry behemoths” Advertising has gone through multiple technology transitions over the past three decades: from broadcast to digital, mobile, and programmatic. But AI is fundamentally different. AI is not simply improving advertising; it is restructuring the economics, infrastructure, […]
AI and The Future of Workspaces in India
“AI is increasing demand for high-quality, agile workspaces – not reducing it.” For all the conversation around AI replacing the workforce, India’s AI job postings are up by ~6x since 2019, while 86% of GCCs expect net headcount growth, and AI-led office demand could add ~79 Mn sq ft of incremental workspace demand by 2030. […]
India’s Defence DeepTech Flywheel: The $6Bn Market Nobody’s Watching
India’s defence DeepTech market is emerging as a $6Bn opportunity, driven by policy mandates, rising defence budgets, drones, AI systems and export potential.
India’s DeepTech Renaissance: The Convergence of Defence, Robotics & Innovation Opening New Opportunities
From sovereign defence innovation to humanoid automation, India stands at the threshold of a once-in-a-generation DeepTech transformation, one that could unlock a $30Bn+ market opportunity by 2030. Redseer’s latest market report, “India’s DeepTech Renaissance: The Convergence of Defence, Robotics & Innovation Opening New Opportunities”, decodes how India’s defence-led DeepTech ecosystem and the global humanoid robotics market are converging to reshape the future of manufacturing, automation, and […]
Artificial Intelligence: Everything, Everywhere, All At Once
AI is the fastest adopted technology in history, outpacing the internet and smartphones. Thanks to its intuitive natural language interfaces, hyper-personalized outputs, and versatility across use cases, from content creation to problem-solving, AI is no longer a niche; it’s a second brain for the masses. The consumer internet industry faces a shakeup moment: sectors like […]
Winning in the Digital Era: The Strategic Imperative of Observability
As businesses scale their digital operations, real-time monitoring and automated issue resolution have become critical. Traditional observability tools struggle to keep pace with complex, hybrid environments, creating inefficiencies and reactive workflows. AI-driven observability is now emerging as the next frontier, enabling predictive insights, autonomous remediation, and seamless digital experiences. In this report, we explore how […]
Vietnam consumer internet – unleashing the next phase of growth
The Vietnamese economy is undergoing significant changes. While in the short term we have seen headwinds in the form of real estate challenges, stock market underperformance among others however in the longer run the country has set a strong base for manufacturing sector growth on account of China + 1 policies adopted by countries. With […]
Decoding India’s Rehab Tech
Rehabilitation is a concept widely discussed and adopted globally. This is by no means unexpected since over 15% of the world population live with a form of disability, and around 2.41 billion life with conditions that impact their functions in daily life and would benefit from rehabilitation services. Many of these needs call for rehabilitation […]
The Covid-19 Shock For SEA Internet And What’s Next
RedSeer primary data shows that many Internet sectors in Indonesia and Vietnam ended 2019 on a strong note, with high growth rates despite being multi-billion dollars in GMV