Primary Sector: Digital Marketplaces

Dark Stores Can Be Profitable. GCC Is Where It Happens First.

Dark store profitability in GCC is emerging earlier than in many global markets as quick commerce players benefit from dense urban populations, strong consumer demand, and efficient delivery economics. This analysis explores the factors enabling sustainable dark store operations and why the GCC region is leading the path to profitability in quick commerce.

Quick Commerce Finds Its New Normal with Scale, Mix, and Momentum

Quick Commerce

The start of a new year is usually when demand cools, excess capacity shows up, and reality sets in. January 2026, however, is telling a different story for Quick Commerce. Rather than resetting to pre-festive levels, the category has held on to OND-scale demand more strongly than in previous years, signalling that what looked seasonal […]

Redseer advised Meesho on its IPO journey: know what we did and how we did it.

Meesho IPO advisory

Meesho partnered with Redseer to evaluate India’s fast-evolving retail and e-commerce landscape ahead of its IPO journey. The study outlines the structural shifts driving India e-commerce growth, the rise of value-focused models, and Meesho’s role in expanding digital adoption, improving affordability, and reshaping consumer behavior across categories. The analysis highlights market potential, long-term growth drivers and Meesho’s industry positioning.

Redseer Enables the Regional E-commerce Leader to achieve Competitive Differentiation via Logistics Partnership

e-commerce platform

Executive Summary  A top-three regional e-commerce platform partnered with Redseer to evaluate logistics as a sustainable competitive advantage amid margin pressure from promotional intensity. Through primary research across six Southeast Asian markets, we analyzed 30+ logistics providers to identify capability gaps and partnership opportunities. The engagement resulted in a minority stake acquisition of a regional […]

Culture-powered Commerce: Impact of Festivals on the Indian Economy 

India festival economy

India’s growth story cannot be understood through macroeconomics alone. Traditional and “created” festivals – of which India celebrates over 300 around the year – mobilize millions of households, MSMEs, artisans, gig workers, and brands in cyclical bursts of economic activity. Spanning consumption peaks, local commerce, credit flow, philanthropy, and cultural continuity, India’s festive rhythm has […]

Unlocking the Next Wave of MENA E-commerce Growth

middle east ecommerce market

Summary: MENA’s digital economy has driven 20% of consumption growth over the past five years while accounting for 10% of consumption expenditure. Online retail is a key pillar within the digital economy that has been powering this, and our region is home to a uniquely democratic online retail market, where no single player truly dominates. […]

Quick Commerce, Quicker Decisions: Is your Brand Strategy Future-ready? 

Quick Commerce Platforms in India

Summary: Quick commerce has become India’s fastest-growing retail format, reaching 33 million monthly users across 150+ cities. By 2030, it will command 10% of branded retail sales. Brands can capture this opportunity through hyperlocal assortments, premium bundling, strategic promotions, and targeted visibility. Read on to learn how quick commerce platforms help brands triple their growth.  Introduction – The Rise of Quick […]

Saudi Quick Commerce -Market Stabilizing in Q3’25

The Saudi Quick Commerce Market showed signs of cooling down for the first time in Q3, driven by summer seasonality and the waning impact of discounts, with basket values dropping below those of last year. Despite these headwinds, leading players have continued to innovate by scaling new verticals and forging strategic partnerships in search of […]

Winning the Quick-Commerce Decade: Playbook for Brand Success

Quick-Commerce (QC) is no longer a side channel; it’s becoming the frontline of consumer demand, and brands cannot afford to ignore this channel. By 2030, nearly 10% of branded spend will flow through QC. For consumer brands, this isn’t just another distribution avenue; it’s the fastest-growing channel to influence buying behavior, shape consumption habits, and […]

Festive Season 2025: What to Expect? What to Action?

festive seasion 2025

India’s festive economy is gearing up for its most decisive growth run yet. With repo rate cuts, rising rural affluence, and urban optimism, consumer sentiment is at a multi-year high. Add to that the acceleration of e-commerce is setting the stage is set for a blockbuster festive season.  But behind the headlines lies a more […]

Beyond Food & Grocery: Super App Path in KSA

The KSA market is evolving rapidly, driven by a large, tech-savvy population that actively engages with multiple online services across commerce, finance, and entertainment. Demand for super apps (platforms that consolidate multiple high-frequency services), is rising quickly. Several Q-commerce platforms, fintech solutions, and digital marketplaces are well-positioned to lead this shift, thanks to their large […]

Quick Commerce: India’s Retail Darling or Profit Mirage

Executive Summary What’s failed in other countries is scaling in India. India’s quick commerce (Q-commerce) has rapidly scaled into a $10B+ GMV market with 30M+ monthly users, becoming the fastest-growing retail format in the country. But beyond speed and convenience, Q-commerce is now shaping product discovery, brand building, and digital experimentation for both legacy and […]

India’s leading e-commerce players’ growth execution strengthened by strategy consulting

How Redseer Helped Rewire Flipkart’s Ad Monetization Strategy 

Executive Summary  A leading e-commerce player engaged Redseer Strategy Consultants to take a closer look at its digital ads business and see how it can grow its digital ads revenues by deriving learnings from the competition’s ad business models. Through detailed analysis of customer journeys, ad placements, seller feedback, and competitor strategies, Redseer helped build a […]

Local Champions: Noon now holds the leading position in the UAE’s online retail sector!

Noon Leads UAE Online Retail Growth | Redseer Strategy Consulting

Noon now holds the leading position in the UAE’s online retail sector! Noon has rapidly captured significant market share in the UAE’s e-commerce space, with its rapid delivery experience emerging as a standout differentiator. This convenience-first approach has helped Noon win market share from other players, particularly in high-frequency categories like grocery, personal care, and […]

Heightened Ramadan excitement this year is set to drive $10 billion in retail spending

Ramadan 2025: UAE Retail Sales to Hit $10B | Redseer Insights

Ramadan Kareem! We extend our warmest wishes to you and your loved ones. This sacred time brings together people worldwide in a shared journey of reflection, fasting, and prayer.  In anticipation of Ramadan, we conducted a comprehensive study to understand consumer needs, motivations, and preferences during this period.   This year, we see a dynamic intersection […]

MENA Q-Com a $6 Bn Opportunity in 2025, >10% of Online Retail 

Quick Commerce (Q-Com) is transforming the retail landscape by providing ultra-fast delivery and convenience, often in as little as 10 minutes. By 2025, it’s projected to represent a $6 billion market in MENA, surpassing 10% of the region’s online retail share. With rapid growth across categories, evolving consumer preferences, and innovations in delivery modes, Q-Com […]

5 trends Reshaping Ecommerce in MENA

The e-commerce landscape in the Middle East and North Africa (MENA) region is undergoing a rapid evolution, shaped by rising internet penetration, a young population, and growing consumer confidence in online shopping. This report provides a detailed exploration of the region’s dynamic market shifts, highlighting five key trends set to redefine the future of online […]

Digital Media Channels to Power Black Friday This Year 

Digital Media Channels to Power Black Friday This Year 

Black Friday has emerged as one of the most important events in retail in the Middle East and North Africa (MENA), owing to the wide array of deals and discounts spread out over the 5–6 week festive period. As retail traffic is set to be high, retailers in the region need to be cognizant of […]

Reshaping E-Commerce in MENA 

As the MENA e-commerce landscape continues to evolve, we’ve been tracking key trends that seemed unstoppable just a short time ago. But recently, we’ve noticed a reversal — from the rise of omnichannel players to the comeback of cross-border shopping and, most notably, a return to price sensitivity. These changes are reshaping the region’s retail […]

How are brands looking to capitalize e-commerce opportunity during festive? 

The highly anticipated 2024 festive season is here! And with this comes one of the biggest opportunities for brands to capture the pending consumer demand and accelerate growth with a huge opportunity for expansion. The potential to dominate this season and lay the foundation for long-term success is immense. The stakes have never been higher  […]

Festive 2024 Insights: Redseer projects  20% YoY E-Commerce Growth 

As the 2024 festive season approaches, businesses are presented with a critical opportunity to drive unprecedented growth. With the Indian economy poised for a consumption boom, e-commerce is likely to join the party and achieve a remarkable ~20% year-on-year (YoY) growth in the festive season.  This surge is a testament to the strategies employed by […]

Baht Bytes: Spotlight on Thailand’s On Demand Services

Thailand's On-Demand Services: Key Trends & Insights | Redseer

“Can Thailand, the second-largest economy in Southeast Asia spring a surprise in the consumer internet space?” queried our friend at a regional Venture Capital. As we looked for answers, we could not miss the country’s high household affordability levels and the digitally well-connected population. As we dug in, we noticed that while there have been only a few sizeable startups in the past, the situation is […]

KSA Q-com Roundup – Buckle up for the ride

H1 2024 has been an active period for quick commerce in KSA. We’ve already discussed some of these ongoing changes in our previous quarterly update on food delivery and also covered the rapid rise of quick commerce in online grocery in the kingdom.  Today, we are doing a quick commerce roundup for the kingdom as […]

India’s Q-Commerce Ascent: A New Era in Shopping

Quick Commerce or Q-Commerce has swiftly transitioned from a novel concept to a crucial part of urban living. It’s the pulse of the new-age consumer, delivering everything from groceries to gadgets at a remarkable pace. This rapid service, which has become a core aspect of daily routines, highlights India’s adaptability and appetite for innovation. Picture […]

Last Mile Delivery is a Key Enabler to Online Retail 

Operational Excellence Consulting Services | Redseer

Consumers in Saudi Arabia continue to adopt online shopping. This means that more products than ever are delivered to end consumers (i.e., last-mile logistics). With the delivery driver now the only physical touchpoint with consumers, this segment is both critical and fast-growing.   With the need for the last mile continuing to accelerate, the industry is […]

Loyalty Programs – The secret sauce driving UAE online retail 

Financial Consutanting In India | Redseer Strategy Consulting

The UAE e-commerce landscape is witnessing a surge in the influence of loyalty programs. While constituting just 30% of the overall online consumer base, online loyalty program members drive almost 50% (>$5.5 billion) of the UAE’s online retail market.   This highlights the importance for e-commerce businesses to strategically design their loyalty programs to capture a […]

Festive 2024: Unveiling India’s Grand Consumption Revival

Festive 2024: Unveiling India's Grand Consumption Revival | Redseer

As the much-awaited season of celebrations approaches, there’s a noticeable buzz in the air. E-commerce platforms are gearing up for what promises to be an exciting festive season. Everywhere you look, from billboards to your email inbox, there’s a sense of anticipation and excitement. The festive spirit is charged with the promise of new beginnings, […]

From Fast to Faster: Exploring India’s Q-Commerce Boom

Picture a typical day in the life of a young entrepreneur in Bangalore. He’s juggling the demands of a start-up, a vibrant social life, and the challenges of living alone in a bustling city. He’s just realized he’s out of groceries, and he has no time to visit the supermarket. Or imagine a working mother […]

Click to Chic:  How E-Commerce is Redefining India’s Fashion Landscape 

Management Excellence | Redseer Strategy Consultancy

E-commerce is shaking up the fashion scene in India, making it more accessible and exciting than ever before. Gone are the days when fashion trends were confined to high-end boutiques in major cities. Now, with just a few clicks, you can explore and purchase from an extensive range of high-end and value brands from the […]

UAE & KSA Markets: Same Same or Different?

IPO Consultancy | Redseer Strategy Consulting

At Redseer, we delve deep into various Consumer Internet sectors across the GCC region, drawing on over 10+ years of experience. While the pandemic drove rapid adoption of the digital economy, purchase decision criteria have evolved significantly in recent years. Through our brand and industry trackers, we closely examine the factors influencing decisions in the […]

Demystifying India’s e-Commerce Growth

E-Commerce Consultant | Redseer Management Consulting

Are you a frequent online shopper? When was the last time you purchased online? Which are your favorite ecommerce apps? Well if you can answer all these questions, then you too are a part of the growing e-commerce populace that’s driving India’s e-commerce revolution! From the towering skyscrapers of financial districts to the bustling markets […]

MENA e-commerce: A unique ecosystem, in a period of transition

Amidst the turbulence of the pandemic, the digital economy surged globally, but nowhere more profoundly than in the MENA region. This is because we were still in the period of customer acquisition where the marketing spending was extremely high. The pandemic helped leapfrog these days, placing our region on a pedestal of growth. Now, as […]

Indonesia Quick Commerce: Can it crack the code like India? 

Financial Consutanting In India | Redseer Strategy Consulting

Quick Commerce (QC) stumbled in Indonesia (and elsewhere) thanks to some business model hiccups. But look at India – QC’s not just surviving, it’s stealing thunder from mainstream e-commerce giants.  This playbook could be the key to unlocking QC’s true potential in Indonesia. It’s a challenge, but winnable. Grab and Astro – the QC frontrunners […]

Ramadan 2024: How will Indonesian consumers spend USD 70Bn

Ramadan is a month of fasting and spiritual reflection for Muslims around the world, a time for family gatherings, community events, and religious observance. It is also a time of increased retail spending, as families stock up on food, gifts, and clothing in preparation for the Eid al-Fitr holiday that marks the end of the […]

What does eCommerce Consumer Confidence look like post festive season 2023? 

Both online and offline retail in India started gaining momentum from Q1FY24 with offline retail growing faster than ecommerce in Q2FY24. As per seasonal trends and captured in our ECCI of 131 for Jul’23 this led to a strong festive season of Oct-Nov ‘23.  Not surprisingly in the post-festive period, the sentiment for future 4-months […]

Navigating the UAE’s Super-App Market Landscape 

The e-commerce landscape in UAE is witnessing a decline in the number of shopping apps used by consumers due to their increasing preference for streamlined app usage. Super-apps have emerged as a response to this trend, as major brands like Careem, Talabat, Noon Food, and Amazon expand to become comprehensive one-stop solutions for diverse consumer […]

Indonesia: Regulations Hammer Live-Commerce, But Resurgence Remains on Cards

Indonesia’s regulatory curveball, mandating the separation of e-commerce and live-streaming functions, will take the steam out of the live-commerce juggernaut. GMV growth rates will moderate in the short term. However, the sector’s structural growth trajectory will remain intact. We think TikTok will make a comeback via a live-commerce-free e-commerce route. Assuming no further regulatory changes, […]

Festive Optimism Prevails: MSME Sellers Eye Sales Surge

Operation Consulating Firm | Redseer Strategy Consulting

Everyone in India is gearing up for the coming festivities. And in that spirit, Redseer is watching all aspects of the ecommerce Industry’s biggest GMV churner, the festive season sales. Our latest analysis takes into account the MSME seller’s perspective and how online sellers are expecting to buck the trend in a tough year. In […]

90,000 Crore. That’s How Much GMV Festive Season 2023 Can Clock 

Corporate Strategy Consulting In India | Redseer Strategy Consulting

Over the years, the remarkable transformation of e-commerce has redefined India’s retail landscape. From its modest inception in 2014 to the upcoming celebration of the 10th anniversary of India’s eTailing festive season, the industry’s journey has been nothing short of extraordinary.  2023 marks the 10th year of festive e-commerce sales in India.  The Indian eTailing […]

UAE: Gateway to $1.5Tn MENA Consumer Spending

Business Consultancy Firm | Redseer Strategy Consulting

UAE is the gateway to the $1.5 Tn MENA consumer spending market. UAE contributes 15% of GDP and over 15% of regional tourist influx, its strategic location and robust infrastructure have solidified its position as global trade hub status. Pro-business policies of the government coupled with strong consumer confidence in the country; position it as […]

MSMEs’ Impact on India’s E-commerce Surge

E- Commerce Management | Redseer Strategy Consultancy

India’s digital transformation journey and the rise of its Micro, Small, and Medium Enterprises (MSMEs) are shaping the country’s economic landscape in profound ways. The push towards a paperless economy has increased efficiency and transparency, contributing to economic growth. In this article, we explore how MSMEs, a critical component of India’s economy, are expanding their […]

Shopping Goes Social – $10Bn Opportunity for MENA Retailers​

Cosmetic consultant | Redseer Strategy Consulting

The fusion of shopping and social media is reshaping consumer behavior and advertising strategies, offering a potential windfall of over $10 billion for those who seize the moment. Social media’s ascendancy from a communication tool to an overpowering advertising force cannot be ignored. With users now spending more than double the time on these platforms, […]

eCommerce spending sentiment outlook remains optimistic

As businesses world over are battling recession and bringing their offline operations and revenues back to pre-Covid levels, eCommerce growth appears to have peaked and plateaued. RBI’s consumer confidence index assessment of household sentiment about the current and future economic situation gives a sense check on how consumers plan ahead for future expenses. To complement […]

Unveiling Redseer’s Ecommerce Confidence Index in Middle East

Digital Brand Consultancy | Redseer Strategy Consulting

We are delighted to unveil the inaugural Ecommerce Consumer Confidence Index (ECCI) in MENA. This index aims to capture the sentiment of consumers towards ecommerce. 1. Redseer has created ECCI to assess the consumer sentiment and confidence around eCommerce Ecommerce Confidence Index is designed to assess consumer sentiment and confidence in the eCommerce landscape by […]

Shopping Goes Social

Corporate strategy Consultantancy In India | Redseer Strategy Consulting

Social media channels, with their large userbase and increasing time spent, continue to be the influential channels for retail purchase decisions. Social commerce along with live streaming has already taken up significant market share in some of the leading markets like China and Vietnam. This trend is expected to be followed in the MENA region […]

Unlocking the Value in Indian eCommerce 

Operation Consulting Firms| Redseer

In a diverse and vibrant country like India, consumer behavior varies greatly, and understanding the distinct archetypes of consumers is vital for businesses aiming to capture this vast market. With their prudent spending habits and pursuit of value-driven products, the’ Mass’ consumers are a dominant force. In this article, we delve into the characteristics and […]

Unlocking value in Indian eCommerce: Catering to the ‘Mass’ Consumer

Are you curious to discover the untapped potential of a dynamic consumer segment that’s shaping the Indian retail and eCommerce landscape? Brace yourself for a captivating journey through our groundbreaking report! The world of mass consumers is a burgeoning force that’s set to revolutionize growth of Indian eCommerce. With annual incomes ranging from INR 2.5 […]

Indonesia ecommerce: The metamorphosis continues…   

Over the years, e-commerce in Indonesia has experienced significant growth, driven by factors such as increasing internet penetration, smartphone adoption, and a growing middle class. The category mix of e-commerce platforms has evolved to cater to the diverse needs and preferences of Indonesian consumers. It is further expected to undergo changes as the demographics and […]

How to acquire new customers this Black Friday?

E- Commerce Management | Redseer Strategy Consultancy

Last quarter of the year has traditionally been an important period for sales in UAE contributing more than 30% of overall retail sales. While, last year, the Football world cup overlapped resulting in a significant increase in sales. This year, we expect the growth to taper down as consumers increasingly start living in the moment, […]

How Can Traditional Brands Adapt to the Rise of Online Retail?

In the last few years, we have seen many Digital Native Brands (DNBs), created and scaled online, are doing very well. Brands such as Xiaomi, Boat and Mamaearth, well-adapted to the online ecosystem, have ridden the explosive growth in eCommerce to become household names. As online sales increase across categories, so will the power and […]

Indian E-tailing Saga: Slow Pace, Steady Stride 

Indian e-tailing industry has gradually slowed post-pandemic but continues to perform better than overall retail consumption. While the greater maturity of current users has propelled eCommerce growth, macroeconomic factors have kept the overall consumption growth tepid in the last few quarters. Continued internet proliferation, efforts by e-commerce platforms to boost the shopping experience, and omnichannel […]

Indonesia Online Electronics: A Whitespace for D2C?

Digital Brand Consultancy | Redseer Strategy Consulting

Electronics are among the top-selling items in the e-commerce market in Indonesia, accounting for nearly ~25% of the total GMV, and this trend is only  expected to continue in the future!   In this article, we explore the potential for direct-to-consumer (D2C) brands in the electronics market and the factors that may drive their adoption over […]

ECCI – A pulse check on future eCommerce trends  

E-Commerce Retail Penetration | Redseer Strategy Consulting

Over the last three years markets around the world have been shaken by a few disruptive events, starting with the COVID-19 pandemic. Lockdowns and social distancing boosted the growth of eCommerce, however, the economic headwinds have put a dent in the overall consumer confidence. With the increasing maturity of eCommerce, we believe the time is […]

Ramadan Across Borders

Top Consulting Firms In India | Redseer Strategy Consulting

As we reach the mid of the holy month of Ramadan, we would like to extend our warmest greetings to you and your loved ones. This is a significant time when Muslims from all over the world come together to engage in spiritual reflection, fasting, and devotion through prayer. Here, we will take a closer […]

The Top 25 Digital Disruptors Ranking is Out!  

The world of consumer brands is undergoing a significant shift as online retail grows in popularity every day. While the ‘Digital First’ brands built and scaled their businesses online, traditional brands are playing catch-up. Together they constitute an assortment of digital brands serving the online retail market. We conducted extensive research and analysis of over […]

Digital Disruptors 2022

The world of consumer brands has undergone a significant transformation as online retail has grown in popularity and importance. Consumers continue to increasingly search, discover and buy products online. eCommerce is also creating opportunities for new brands to be built and existing brands to market themselves on horizontal platforms and their own websites. There is […]

Ramadan Retail Renewal

Best Digital Strategy Consulting Firms | Redseer

As the sacred month of Ramadan draws near, we would like to send our heartfelt greetings to you and your dear ones. Ramadan is an extraordinary time when Muslims across the globe unite to observe a month of spiritual reflection, fasting, and prayer. Here we will provide a deeper insight into the shifting trends for […]

Indonesia Consumer Survey Findings, Part 2 – Cautiously Optimistic

New Product Development | Redseer Strategy Consulting

In this article, we share consumers’ views on key consumer internet sectors in Indonesia. This story builds on our earlier update on consumer sentiments on the macro-outlook, Consumer Survey – Part 1. We share our findings on e-commerce, on-demand and FinTech. Further, we share consumer insights on digitally native/ D2C brands and electric vehicles (EVs). […]

Indonesia Consumer Survey Findings, Part 1 – Cautiously Optimistic

Management Execellence | Redseer Strategy Consulting

In this interesting article, we share highlights from our consumer survey conducted in late Jan 2023. The survey assessed consumers’ views on the macro-outlook, as well as their spending preferences for key online product and services. In the first part, we cover some macro perspectives. We will share consumers’ views on key digital sectors and […]

GCC Conglomerates

Corporate strategy Consultantancy In India | Redseer Strategy Consulting

GCC online retail sector has witnessed a rampant expansion, leapfrogging from 10 Bn USD in 2019 to 30 Bn USD in 2022. A strong digital enabler ecosystem, proactive policymaking coupled with a digital-ready population of 54 Mn, GCC ecommerce boom is unravelling. 1. GCC Online retail is sizable: ~$30bn in GMV and has been growing […]

Unlocking the Digital Potential of Traditional Brands

Consulting Firm in India | Redseer Strategy Consulting

Created and scaled online, Digital Native Brands (DNBs) have been trending over the last few years. Brands such as Xiaomi, Boat and Mamaearth, well-adapted to the online ecosystem, have ridden the explosive growth in eCommerce to become household names. As online sales increase across categories, so will the power and share of digital brands. How […]

Hidden Value of Discovery Commerce

Top 10 Consulting Firms In India | Redseer Consultant In India

With online taking center stage for influencing awareness, research, and consideration, the path to purchase is more complex than ever before. While online presents an immense opportunity to unlock growth by driving discovery for brands, its hidden value is yet to be capitalized. In this article, we deep dive into the sharp shifts in consumer […]

Quick Commerce: The Way Forward

Globally, it has not been an easy ride for the industry in the post-COVID period due to several key challenges such as logistics and profitability. We connected with Vincent Tjendra, CEO at Astro to discuss what players could do differently in the upcoming period. In this article, we take a deeper look at the Quick […]

E-Commerce Double Days – Doubling Down on Retention

Consumer Product Consultancy | Redseer Strategy Consulting

Indonesia’s double-day sales are one the largest sale periods in the region. With evolving consumer preferences, sales campaigns also need to evolve. In this article, we take a look at changing e-commerce landscape in Indonesia. As the number of consumers grows in the country, preferences have shifted towards convenience-based shopping. 1. Indonesia’s double-day sales campaigns […]

E-Commerce Enablers – An Encouraging Future

While a large portion of merchants have become digitized in the region, conducting efficient operations both online and offline continues to be a major challenge. E-commerce enablers helped merchants go online during the pandemic, and now, new challenges arise in the evolving market, which create further opportunities. Here’s a discussion on how enabler platforms in […]

Black Friday Sales To Cross ~ $350 Bn This Year

Black Friday, the biggest shopping extravaganza, presents a ~$350 Bn global opportunity through online sales. This year Black Friday will coincide with FIFA World Cup, impacting customers’ purchase behaviour and shopping patterns. Driven by deals and discounts, the Black Friday season is filled with excitement for shoppers, and financial sharing applications are providing an additional […]

Black Friday Alert!

Retail Managent Consultancy | Redseer Strategy Consulting

Black Friday has emerged as one of the most important events in retail in the Middle East and North Africa (MENA), owing to the wide array of deals and discounts, spread out over the 5–6 week festive period. As retail traffic is set to be high; retailers in the region need to be cognizant of […]

Inside Story of 40,000 Crore Festive Season 2022

Diwali is an occasion when growth, prosperity and togetherness are celebrated across the world. This celebration comes with people exchanging gifts and sweets and the elderly blessing the younger ones with the joy of success. And when it comes to business, consumers’ happiness and appreciation are a true blessing. Well, thanks to the dynamic continuous […]

Black Friday Shopping Season Is Here

Retail Managent Consultancy | Redseer Strategy Consulting

Black Friday is the most anticipated online shopping event of the year, owing to the wide array of deals and discounts spread out over the 5–6-week festive period. This year promises to be no different, with consumer purchase intent peaking in anticipation of this sales extravaganza. With interesting price drops and high consumer purchase intent, […]

The Biggest GMV Churner of E-Tailing industry

B2B Consulting Services | Redseer Strategy Consulting

Festive sales are a concept that has run across geographies, where China and US have gone mainstream with massive sales events like the Single’s Day Sale and Black Friday Sale respectively. Back home, festive season is in full swing, and so are the sales. Here are some interesting trends and projections for the upcoming festive […]

Unwrapping Ramadan 2022

Ramadan is a $6.2 Bn online sales event in MENA. Festive periods account for ~40% of annual e-tail in MENA.

Black Friday – $6Bn Online Shopping Event

Black Friday is a critical event in the retail calendar in MENA. This event which was first launched by Souq (now Amazon) as a 3-day online only event has now expanded to over six weeks of Q4. The event has been so popular that ~20% of annual online retail sales happen during the Black Friday sale period.

Key Black Friday Trends:

a. The Market is Stabilizing:
Last year BF season achieved +90% YoY growth; this year YoY growth is expected to stabilize at ~30%; Sales to reach ~$6 bn during BF period.
b. Differentiated Strategies are going to be at play
In terms of strategy, higher focus on private labels, Inventory led fulfilment and fast delivery speed are expected.
c. Consumer is moving beyond discounts
Discounts will become a right-to-play during BF. For right-to-win, other factors such as offer variety and exclusivity and experience will be key.

Commercial Due Diligence on a social commerce player

A deep dive into India’s retail and eCommerce space from demand and competition perspective was conducted at a category level to assess the TAM and 5 year realizable opporutnity for the Target in terms of topline and bottomline.

Recovery Stories in Consumer, Retail and Internet

Ads Consultant In Mumbai| Redseer Strategy Consultancy

However, as the partial and full unlock has proceeded, few of the internet sectors have seen either seen a release of the pent-up demand or a new sector baseline has been set, as some of the newer COVID Induced behaviors remain broadly sticky.

Tiki Sendo Merger – Implications for VN eCommerce

Logistic Management Consultancy In India | Redseer Consulting Firms

Tiki has a high share of captive logistics concentrated in HCM and Hanoi while Sendo fulfils supply though 3PL and has a wider geographic reach – Integrating these logistics capabilities to cross leverage efficiencies could prove challenging.