Primary Sector: Consumer

Influencer Marketing: A Solution to Optimize Digital Ad Spends

Corporate Strategy Consulting India | Redseer Strategy Consulting

Over the last decade, advertising in India experienced significant disruption, with structural changes happening from both the demand and supply sides. Catalyzed by the proliferation of high-speed internet and an explosion in the number of smartphone users, ad spending saw a substantial shift towards digital media channels. However, with increased focus on advertising ROI and […]

Harnessing Your Superpowers: You Don’t Have to Do Everything Yourself 

It’s never easy to accept the fact that we can’t excel at everything. However, as hard as it may be to swallow, the truth remains: you aren’t good at everything. Being on a path to success, you may often find yourself with an attitude to take on more than you can handle. But the hard […]

Five content marketing tips every consultant must know! 

We live in a digital age where we simply can’t rely on word-of-mouth referrals and traditional marketing methods to stay competitive. And that’s when content marketing comes into play. As a consultant, your expertise and knowledge are valuable assets that can help you attract new clients and grow your business. But with so much content […]

Unlocking the Digital Potential of Traditional Brands

Consulting Firm in India | Redseer Strategy Consulting

Created and scaled online, Digital Native Brands (DNBs) have been trending over the last few years. Brands such as Xiaomi, Boat and Mamaearth, well-adapted to the online ecosystem, have ridden the explosive growth in eCommerce to become household names. As online sales increase across categories, so will the power and share of digital brands. How […]

Hidden Value of Discovery Commerce

Top 10 Consulting Firms In India | Redseer Consultant In India

With online taking center stage for influencing awareness, research, and consideration, the path to purchase is more complex than ever before. While online presents an immense opportunity to unlock growth by driving discovery for brands, its hidden value is yet to be capitalized. In this article, we deep dive into the sharp shifts in consumer […]

Rehab Tech: Improving Quality of Life

Pharmaceutical Consultancy | Redseer Strategy Consulting India

India’s healthcare sector is tremendously diverse, with potential in every segment, including providers, payers, and medical technology. As one of the leading medical destinations in the post-pandemic times, India has emphasized making the healthcare sector digital and tech friendly. Along the same lines, rehabilitation technology has emerged as one of the promising sectors to ensure […]

Digital Advertising in India and disruptive trends

Image of Digital Advertising

The advertising industry has found new, unique and effective ways to communicate to the target audience through digital mediums. This mode of communication geared up following the COVID pandemic. Further, a surge in the usage of smartphones and internet services has opened many doors for digital advertising. As per our data, digital ad spending in […]

8 Tips to Master Time Management

Digital Ads Consulting India | Redseer Strategy Consulting

As a management consultant, you are constantly juggling multiple projects, deadlines, and clients. Effective time management is crucial to your success, as it helps you prioritize your work, stay focused, and deliver high-quality results on time. In this article, we’ll explore some practical time management tips and tricks that can help you stay on top […]

Make 2023 your best year at work with 5 New Year’s resolutions

B2b Marketing Consulating | Redseer Strategy Consulting

Almost everyone sets personal goals for the new year, whether it’s to lose weight, save money, or start a new activity.  If you are a professional, making resolutions to simplify your life and sharpen your skills is a terrific idea. If you’re stuck for ideas, we’ve compiled a list of five new year’s resolutions that […]

Quick Commerce: The Way Forward

Globally, it has not been an easy ride for the industry in the post-COVID period due to several key challenges such as logistics and profitability. We connected with Vincent Tjendra, CEO at Astro to discuss what players could do differently in the upcoming period. In this article, we take a deeper look at the Quick […]

E-Commerce Double Days – Doubling Down on Retention

Consumer Product Consultancy | Redseer Strategy Consulting

Indonesia’s double-day sales are one the largest sale periods in the region. With evolving consumer preferences, sales campaigns also need to evolve. In this article, we take a look at changing e-commerce landscape in Indonesia. As the number of consumers grows in the country, preferences have shifted towards convenience-based shopping. 1. Indonesia’s double-day sales campaigns […]

E-Commerce Enablers – An Encouraging Future

While a large portion of merchants have become digitized in the region, conducting efficient operations both online and offline continues to be a major challenge. E-commerce enablers helped merchants go online during the pandemic, and now, new challenges arise in the evolving market, which create further opportunities. Here’s a discussion on how enabler platforms in […]

Five strategies to improve your project management skills 

In order to initiate, execute and control a series of events and attain a goal, project management depends on a team. Working in a project management team can imply that no individual is fully responsible for a certain task. But how do you make your project management abilities stand out?  Create a project schedule   Use […]

Black Friday Sales To Cross ~ $350 Bn This Year

Black Friday, the biggest shopping extravaganza, presents a ~$350 Bn global opportunity through online sales. This year Black Friday will coincide with FIFA World Cup, impacting customers’ purchase behaviour and shopping patterns. Driven by deals and discounts, the Black Friday season is filled with excitement for shoppers, and financial sharing applications are providing an additional […]

Digital Ads: The Right Click!

Global Management Consultant Firm In Mumbai | Redseer

Globally there have been cautionary headwinds for the ad market as a whole, but Southeast Asia has significant headroom to grow due to its low maturity compared to other countries in the region. The market is noticing a shift of advertising spend from offline channels to online channels, and e-commerce ads in particular, due to […]

The Game That Goes Beyond 90 Mins!

Digital Media has revolutionized how we experience sports events; its impact on World Cups has historically been massive and is expected to increase with the current edition of the Qatar World Cup. World Cup will drive audience engagement whose interest is directed not only to the 90 minutes of the game but also to behind-the-scenes […]

A Cup Full Of Food

Business Consultancy Firm | Redseer Strategy Consulting

Food delivery market is poised to benefit from the celebratory atmosphere that has been a feature of Mega sports events. High consumption enthusiasm will drive consumer spending and acts as a springboard to boost sales. “The Qatar cloud kitchen culture is rapidly evolving and will naturally get a major boost from the celebratory atmosphere” Ramez […]

The Most Inclusive Football Tournament

IPO onsultancy Firm | Redseer Strategy Consultancy

It is our pleasure to release our report “The Most Inclusive Football Tournament” covering key themes that will play out during the upcoming World Cup in Qatar. The championship in Qatar is one of the largest sporting events in a post-pandemic world. This report covers the impact, market outlook, and evolving consumer and supplier trends […]

The Most Inclusive Football Tournament

Sports Management | Redseer Strategy Consulting

Football world championship in Qatar is one of the largest sporting events in a post-pandemic world. Enabled by the proliferation of digital media channels and internet/smartphone penetration, an unprecedented 5 billion consumers are expected to engage with the event. Consumption is expected to spike during the tournament which overlaps with the retail festive season. The […]

How can restaurants sustain in the evolving food service industry?

MENA Food Delivery Ecosystem is rapidly evolving. While food aggregators helped restaurants weather the pandemic, their impact on the profit margins has been reduced. Restaurants are creating own unique propositions to attract consumers and consecutively restaurant own apps are now the fastest growing segment. Evolving stakeholder economics is poised to reshape the food delivery market in […]

Vietnam Healthcare

With robust macro tailwinds for the sector and on ground demand for health-related services, the healthcare sector in Vietnam is poised to undergo significant transformations. Emerging technologies like artificial intelligence, blockchain and online services are increasingly being used to tackle deficiencies in the existing healthcare system. Further omni-channel players have gained significant traction on account […]

OTT Plays Finale After the World Cup

B2B Retail Managemnt | Redseer Strategy Consultancy

OTT is the future of entertainment, and sports tournaments have emerged to springboard user engagement. FIFA World Cup 2022 is expecting ~5bn viewership, out of which ~1bn viewership is projected through OTT platforms. A steep spike in OTT subscriptions is seen during a major sports event, which experiences a dramatic fall post event. Thus, OTT […]

Is direct the way to go for Beauty?

The BPC market in the MENA region is going through a transformational period driven by evolving consumer needs and shopper persona. While legacy brands have undertaken various initiatives to fulfill emerging trends, consumers aren’t fully satisfied. This has led to the emergence of D2C brands who have been able to develop meaningful relationships with customers […]

The Art of Effective Communication Strategies for Business Success

Effective communication strategies

Effective communication is a critical skill in today’s business world. Whether you’re communicating with colleagues, clients, or stakeholders, being able to convey your message clearly and persuasively is essential for achieving business outcomes. In this blog, we will explore some of the strategies for effective communication in the workplace.  In conclusion, effective communication is essential […]

Five top-rated books on consulting

The role of a consultant is demanding and challenging role. It exposes you to a wide range of human beings and various work situations. This requires a certain level of emotional maturity and mental clarity. To succeed, you must have a good breadth of knowledge and significant skills in communication and critical thinking.   In […]

Black Friday Alert!

Retail Managent Consultancy | Redseer Strategy Consulting

Black Friday has emerged as one of the most important events in retail in the Middle East and North Africa (MENA), owing to the wide array of deals and discounts, spread out over the 5–6 week festive period. As retail traffic is set to be high; retailers in the region need to be cognizant of […]

Inside Story of 40,000 Crore Festive Season 2022

Diwali is an occasion when growth, prosperity and togetherness are celebrated across the world. This celebration comes with people exchanging gifts and sweets and the elderly blessing the younger ones with the joy of success. And when it comes to business, consumers’ happiness and appreciation are a true blessing. Well, thanks to the dynamic continuous […]

5 essential tools every consult should know

Digital Ads Consulting India | Redseer Strategy Consulting

 Whether you are a fresher or are already an experienced business consultant, you recognize that you have to be on the cutting edge when it comes to the advice you offer your clients. And being able to deliver perfectly customized advice to businesses requires meticulous organization.    ‌So, let’s look at some tool types that help […]

Black Friday Shopping Season Is Here

Retail Managent Consultancy | Redseer Strategy Consulting

Black Friday is the most anticipated online shopping event of the year, owing to the wide array of deals and discounts spread out over the 5–6-week festive period. This year promises to be no different, with consumer purchase intent peaking in anticipation of this sales extravaganza. With interesting price drops and high consumer purchase intent, […]

What are the key consulting skills valued by clients?

Best Business Consultsnt In Bangaluru | Redseer Strategy Consulting

Being a consultant requires having a toolkit of skills that you can use to pursue job opportunities. The skills you develop over the course of your career can help you in a role where your client list and responsibilities often change. Strengthening this skill set can help you become adaptable and effective no matter where […]

Demystifying Kirana eCommerce in India

India’s fragmented retail market of over 13 million General Trade (GT) stores or the local kirana stores will continue to drive retail for the next decade. The eB2B market stood at $5 Bn in 2021 and could touch $100 billion GMV by 2030. Although India’s general trade is vast, it is plagued by several challenges, […]

Realising Potential Through Consolidation

The digital economy went through a disruption and high growth phase over the last few years, aided by the pandemic. While most sectors are still in nascency in terms of online penetration, a few sectors, like FoodTech, are more evolved in the region, with penetration levels higher than most other global benchmarks. And in such […]

The biggest ever World Cup

Innovating Technologies Consultant India | Redseer Strategy Consulting

1. Online viewership expected to reach 5 Bn during FIFA World Cup 2022 5 Bn eyes are expected to be glued to FIFA World Cup in Qatar, expecting a growth of over 43% than the viewership witnessed during FIFA World Cup in Russia. Covid fueled digital penetration which has given fans multiple ways for football […]

What’s Brewing In Indonesia Coffee Chains? – Part 3

IPO Consulting Service | Redseer Strategy Consulting

Compared to other business models, coffee-chain players have been less affected by COVID due to their greater online presence, access and affordable offerings. They are expected to gain more traction by targeting different markets and introducing new products. We believe the sector holds long-term potential on the back of its standardized product offerings to a wider […]

2 Pills to Make eHealth Profitable

‘Health is wealth’. This age-old saying is no longer a cliche. The pandemic has compelled all of us to prioritise health over other aspects of our lives. I have myself been spending at least an hour a day hitting the gym, meditating or making a healthy diet plan. Kudos to technology for making this routine […]

The biggest ever World Cup

Innovating Technologies Consultant India | Redseer Strategy Consulting

1. Qatar, the first Middle East nation to hold the World Cup is spending a massive $200 Bn in the lead up to the Mega event Qatar is the first Middle East country which will be hosting the FIFA World Cup. This World Cup will be the most compact World Cup where all the stadiums […]

Indonesia eHealth: Consumer Pulse Series

1. Indonesia healthcare faces severe shortage of resources, with the lowest density of medical practitioners and pharmacists in the region Current capacity of Indonesia’s Healthcare system highlights its inadequacy to deal with the demands of growing population especially post pandemic. It has the lowest density of doctors and pharmacists among ASEAN countries; and given the […]

What the 2025 runway looks like for UAE Fashion

1. UAE Fashion E-tail market poised to near 20% penetration by 2025 on the back of soaring purchase frequency rates An instrumental change to the UAE fashion scene in the coming years is that increase in frequency and average order value which will drive higher wallet share for online channel, will drive a lot more […]

Travel has arrived

1. UAE Travel market has recovered swiftly, closing in on pre-pandemic levels in 2H2021… In 2020, The travel market fell by over 65% owing to mobility and travel restrictions. However, Expo 2020, Global events like Dubai Shopping festival, Sport and Music concerts coupled with practical and responsive government policies, drove tourists to UAE and proved […]

Online Fundamentally Altered Grocery Buying Behavior

1. Grocery was the most underpenetrated online sector pre pandemic… The Grocery sector has been a predominantly offline shopped sector before the covid 19 pandemic, due to its essential nature. Consumers have always preferred to personally check the products before shopping for grocery as it directly impacts their health and wellbeing. Grocery shopping was a […]

The Biggest GMV Churner of E-Tailing industry

B2B Consulting Services | Redseer Strategy Consulting

Festive sales are a concept that has run across geographies, where China and US have gone mainstream with massive sales events like the Single’s Day Sale and Black Friday Sale respectively. Back home, festive season is in full swing, and so are the sales. Here are some interesting trends and projections for the upcoming festive […]

The Future of Preventive Healthcare in India

Though the demand for preventive healthcare has soared since the pandemic and startups in the space are striving to ride this tailwind, it is still largely an untapped market. The opportunities are huge for businesses. The report delves into the entire landscape and shares pointers on how to cash in on the opportunities by tapping into emerging technologies.

SEA Travel And Hospitality – Time For Takeoff – Part 2

1. SEA is noticing increased interest in travel from local tourists There has been a major increase in tourism interest starting in early 2022 across Southeast Asia with most countries noticing increase in search interest for travel and hospitality. Exceptions to this case are Vietnam and Thailand where the interest is delayed to mid-late 2022 […]

Redseer’s MENA Consumer Electronics perspective is now available

ChannelMarketing Consltant Services | Redseer Strategy Consulting

1. The Consumer Electronics retail market will represent a ~$100 Bn opportunity by 2027… The electronics market in MENA is currently ~$60 Bn and is forecasted to grow at a CAGR of 9% to be a ~100 market by 2027. UAE & KSA account for close to half of the market currently and their share […]

What’s The Next Domino’s for Indians?

In our previous food services newsletter, we had focused on the organised food services market and different brands that were likely to emerge. This takes us to the next set of relevant questions around the evolution of the market landscape. For instance, how big can the existing brands get? Is it a winner-takes-all market? Which […]

Influencing On The Way Up!

1. Merchants are increasingly shifting their ad spend wallet to digital channels; influencer marketing is a fast-growing segment Traditional media is losing share to digital media on a global scale. Over the past year, internet advertising has grown at a robust rate of 26% beating offline ad spending, which only grew by 9%. Predictably, digital […]

Unwrapping Ramadan 2022

Ramadan is a $6.2 Bn online sales event in MENA. Festive periods account for ~40% of annual e-tail in MENA.

Three Ways To Get More Done In Less Time

B2B Consulting Services | Redseer Strategy Consulting

Are you also among those who strive to finish your tasks timely? But there’s still a second thought that if you had more time, you could have done it better. To get rid of such thoughts, all you need is a little reboot of your daily work habits. So, let’s get started!    Plan Your Day […]

Top 5 skills every consultant must possess

Pursue career prospects as a consultant, having the appropriate skill set is a powerful tool. Career-related skills can be helpful in a position where your duties and clientele frequently change. Gaining proficiency in this skill set can make you more flexible and productive wherever you work.   Consultants must develop a few key skills during their […]

Black Friday – $6Bn Online Shopping Event

Black Friday is a critical event in the retail calendar in MENA. This event which was first launched by Souq (now Amazon) as a 3-day online only event has now expanded to over six weeks of Q4. The event has been so popular that ~20% of annual online retail sales happen during the Black Friday sale period.

Key Black Friday Trends:

a. The Market is Stabilizing:
Last year BF season achieved +90% YoY growth; this year YoY growth is expected to stabilize at ~30%; Sales to reach ~$6 bn during BF period.
b. Differentiated Strategies are going to be at play
In terms of strategy, higher focus on private labels, Inventory led fulfilment and fast delivery speed are expected.
c. Consumer is moving beyond discounts
Discounts will become a right-to-play during BF. For right-to-win, other factors such as offer variety and exclusivity and experience will be key.

Travel Market in India, SEA & GCC

The travel market in India, SEA, and GCC is expected to continue growing in the coming years, presenting opportunities for both domestic and international travel companies. However, the ongoing COVID-19 pandemic has had a significant impact on the industry, with travel restrictions and border closures causing a sharp decline in tourism across the globe.  India […]

Entertainment & Advertising | Riding the Digital Wave

India has a diverse and vibrant entertainment industry, with a wide range of options for consumers to choose from. Entertainment consumption patterns in India vary greatly across different regions, cultures, and socio-economic groups. However, there are a few general trends that can be observed.  Television is still the most popular form of entertainment in India, […]

#3 Delivery Delight Index

This third edition of Delivery Delight Index has unveiled how digitally native brands are providing a superlative delivery experience on the back of third-party logistics players.

Commercial Due Diligence on a social commerce player

A deep dive into India’s retail and eCommerce space from demand and competition perspective was conducted at a category level to assess the TAM and 5 year realizable opporutnity for the Target in terms of topline and bottomline.

40% of TikTok’s India market captured by homegrown apps

Best Business Consultsnt In Bangaluru | Redseer Strategy Consulting

The number of Internet users in India set to grow to 970 million from current 600 million in next 5 years, Shortform market is also estimated to grow by 4x on total time spent and reach to 400-450 billion minutes a month from the current ~110 billion minutes.