Primary Sector: Consumer Goods

Vietnam Healthcare: New Lifeline in eHealth

Vietnam has very favourable digital enablers and there is a marked shift by the government towards digitizing the entire healthcare ecosystem which seems conducive for the growth of eHealth services.

India eHealth – COVID-19 Impact and Way forward

Drive by 3x growth in user base and likely increase in average spends per user especially in prescription drugs and consultations, we are very bullish that the eHealth market is on track to achieve ~300+% growth y-o-y in 2020.

MENA gearing up for Ramadan – Fashion insights

1. Fashion shopping in Ramadan peaks during Eid week Fashion is the most exciting retail category, when it comes to Ramadan shopping in MENA. Excitement levels for clothing are high throughout the festival season, however it peaks during the Eid week. When this trend was studied at country level, UAE and KSA followed the same […]

Home Services Market Updates

‘Convenience’ ranks much ahead of ‘price’ as the main reason to avail on-demand home services Published on: Dec 2019 Compared to many sectors, on-demand home services has a high share of ‘convenience seeking users’ Which is likely to enable players to rationalize pricing and driving better unit economics in the long run Home services consumers […]

Indian Niche Food Brands

1. Niche food brands are gaining traction among the educated urban and semi-urban youth in India Published on: Oct 2019 The niche packaged food industry is pegged to grow at ~16.5% to reach USD 59 Bn by 2022 from USD 37 Bn at present. Unlike the previous decade, this time these niche brands, or ‘challengers’ […]

Ready to Cook Market: India

1. Ready to Cook Food market is gaining adoption among consumers owing to increasing urbanization and demand for convenience food Published on: Aug 2019 Ready to Cook market in India stands at INR 2100 Cr in 2019 and the market is expected to grow at a CAGR of 18% to reach INR 4800 Cr by […]

What’s makes India’s ePharma space so exciting | How will MAUs of digital content platforms grow | Private labels driving online beauty growth story

India’s USD 18 Bn unorganized pharma retailing market is ripe for digital disruption by ePharma players Published on: Aug 2019 Summary takeaways: ePharma (USD 350 Mn in 2018) is <2% of the overall retail pie currently, but poised to expand at least 40% y-o-y, driving significant action from companies and investors ePharma continued action and […]

Childcare Market Updates

E-Pharmancy | | Redseer Strategy Consulting

Online Childcare: Convenience and Product Quality drive purchase decisions; Lead time and Return experience needs to improve The online Childcare market has attained enviable size in a relatively short timeframe (~$ 500mn in FY19). Given those purchase decisions in the category are partly impulsive/emotional, Online platforms have been able to address/expand the market significantly. An […]

Online Interior Design Market Updates

Innovation Acceleration Consultancy Bengaluru| Redseer Strategy Consulting

Buy Full Report Customization and Lead qualification key to scalability in the Online Interior Design market Published on: Apr 2019 Online Interior Design market is a large and fledgling opportunity in India (RSC estimates the market to be ~$ 100 mn in FY19, with online penetration of <1%). Despite the large addressable opportunity, leading Online […]

Online Milk Delivery Updates

1. Milk has the highest frequency and the lowest margins in the daily essentials category  The online milk delivery business is growing fast in India. The players have focussed on milk category to make consumers habituated with their services as the frequency of milk purchase is high. But since the margins are low in milk, […]

Business plan support for an internet kitchen launch in India

business management consultant

Our client wanted to launch an Internet Kitchen Service in a metropolitan city in India. The broad objective of the project was to understand the market scenario for online food delivery in the target city to support the business plan. This included landscaping the different geographical clusters in the target city followed by competitor benchmarking, […]

Due diligence on Furniture e-tailing market in India for a PE Fund

The client was a private equity fund who wanted to understand the furniture e-tailing market landscape in India. RedSeer helped them perform due diligence on the industry which entailed competitor benchmarking, gauging customer preferences and understanding the target firm’s brand image and position in the market versus its competitors and alternatives. We used separate approaches […]

Store rollout strategy for a chain of dialysis center

Rolling out a new business model especially in the medical sector would require a deep understanding of the market dynamics and consumer preference. In a likewise study the client, an India-based chain of dialysis hospitals wanted an insight into the market for dialysis patients in six Tier-1 cities across India. The project had 4 key […]

Growth Strategy For A Multinational Hybrid Seeds And Pesticides Company

The project was aimed at helping a multinational company dealing in hybrid seeds and pesticides develop a growth strategy based on adoption among consumers, the buying behaviour observed among the consumers, the client’s positioning in the market relative to the competitors and the potential supply-demand gaps in the market. To tackle this problem, we gained […]

Product Line Expansion for Home Appliances Player

  Making an entry into the market space with a new product category requires a strategic planning and deep understanding of the present dynamics. A study on similar lines was conducted for an Indian MNC with annual revenue of more than USD 1 billion to understand the consumer preferences before extending their product line. Also, […]

Market potential and perception of plant population for rice seeds

business management consultant

      In recent times, the primary sector of India i.e the agriculture has been receiving a lot of development in terms of market readiness and technology implementation. The study is aimed at understanding the farmers’ perception on plant population and usage of tools provided by the client for optimum yield. We have also […]

A Strategy to Address Adoption and Buying Behaviour of Farmers

Agri-retail has been one of the booming areas which has witnessed popularity in the recent past on an account of the technology infiltering every sector. Market competitiveness has not left agriculture especially with the advent of market penetration of various brands and a new variety of seeds and materials which has increased the produce many […]

Location Strategy For An Upcoming Chain Of Day Care Hospital

management consultant website

Daycare hospitals have come up as a new breed of hospital format mushrooming in the treatment sector. The specialised services available at these centres, personal attention are few of the features that are attracting huge masses towards this format. 27% of deaths happen in India due to untimely and improper medical attention. In a scenario […]

Roll-Out Strategy For Chain Of Dialysis Centres

management consulting companies in bangalore

Dialysis is one of the first technological innovations in medicine and the only treatment that does not involve any operation or transplant and yet allows a patient with end-stage organ failure to live a long, healthy and productive life. In India, dialysis is reserved for the very rich, or to those eligible for full medical […]

Redseer Helped One of Top-3 Indian Pure-Play BPO Create Domain Expertise And Knowledge Base

Business process outsourcing involves the contracting of the operations and responsibilities of a specific business process to a third-party service provider. BPOs are mostly service based. Our client, one of the largest e-tailing players in India, wanted to benchmark its customer satisfaction with the competitors and understand the satisfaction across key parameters. The company had […]

Helped leading French alcoholic brand decode distribution channels

India is one of the largest consumers of alcohol and remains one of the fastest-growing markets in the world. The increasing adoption of pub and cocktail culture among the urban population has enhanced the demand for alcoholic beverages in the country, propelling the market. However, figuring out the right products and the right channels that […]

France Telecom Health Care Initiative

The client, a multinational telecommunications player based in France, Orange, wanted to enter the digital healthcare space through its healthcare division, Orange Healthcare. The company’s motivation to enter the e-health arose from survey results that pointed to France lagging in the digital healthcare space compared to other European countries and hence wanted to develop a […]