Growth strategy for an internet kitchen
The methodology involved conducting feasibility analysis of channels needed to achieve the target.
Ready to Cook Market: India
1. Ready to Cook Food market is gaining adoption among consumers owing to increasing urbanization and demand for convenience food Published on: Aug 2019 Ready to Cook market in India stands at INR 2100 Cr in 2019 and the market is expected to grow at a CAGR of 18% to reach INR 4800 Cr by […]
What’s makes India’s ePharma space so exciting | How will MAUs of digital content platforms grow | Private labels driving online beauty growth story
India’s USD 18 Bn unorganized pharma retailing market is ripe for digital disruption by ePharma players Published on: Aug 2019 Summary takeaways: ePharma (USD 350 Mn in 2018) is <2% of the overall retail pie currently, but poised to expand at least 40% y-o-y, driving significant action from companies and investors ePharma continued action and […]
Childcare Market Updates
Online Childcare: Convenience and Product Quality drive purchase decisions; Lead time and Return experience needs to improve The online Childcare market has attained enviable size in a relatively short timeframe (~$ 500mn in FY19). Given those purchase decisions in the category are partly impulsive/emotional, Online platforms have been able to address/expand the market significantly. An […]
Online Interior Design Market Updates
Buy Full Report Customization and Lead qualification key to scalability in the Online Interior Design market Published on: Apr 2019 Online Interior Design market is a large and fledgling opportunity in India (RSC estimates the market to be ~$ 100 mn in FY19, with online penetration of <1%). Despite the large addressable opportunity, leading Online […]
The cost of being unhealthy – Redseer Perspective On Productivity Loss Due To Lifestyle Choices
India retail banking is poised for disruption as neobanks look to revolutionise personal banking experience.
Formulated Product Line Expansion Marketing Plan For A Home Appliance Player
Technological advancements, rising economies, and evolving consumer lifestyles have led to the development of the smart home appliances market.
Market landscaping and identifying consumer pain points for one of the leading eHealth players in India
Pharmaceuticals market sizing in India, ePharma penetration in the market, ePharma category mix and player market shares, top-line & bottom-line player level comparison
Online Milk Delivery Updates
1. Milk has the highest frequency and the lowest margins in the daily essentials category The online milk delivery business is growing fast in India. The players have focussed on milk category to make consumers habituated with their services as the frequency of milk purchase is high. But since the margins are low in milk, […]
Benchmarking mobility players on consumer behavior for Perth (Australia)
Insights on customer behavior of Perth in terms of reasons for choosing ride-hailing platforms, use-case, decision making criteria, ownership of car, deal-seeking, platform loyalty and frequency of usage
Business plan support for an internet kitchen launch in India
Our client wanted to launch an Internet Kitchen Service in a metropolitan city in India. The broad objective of the project was to understand the market scenario for online food delivery in the target city to support the business plan. This included landscaping the different geographical clusters in the target city followed by competitor benchmarking, […]
Due diligence on Furniture e-tailing market in India for a PE Fund
The client was a private equity fund who wanted to understand the furniture e-tailing market landscape in India. RedSeer helped them perform due diligence on the industry which entailed competitor benchmarking, gauging customer preferences and understanding the target firm’s brand image and position in the market versus its competitors and alternatives. We used separate approaches […]
Store rollout strategy for a chain of dialysis center
Rolling out a new business model especially in the medical sector would require a deep understanding of the market dynamics and consumer preference. In a likewise study the client, an India-based chain of dialysis hospitals wanted an insight into the market for dialysis patients in six Tier-1 cities across India. The project had 4 key […]
Growth Strategy For A Multinational Hybrid Seeds And Pesticides Company
The project was aimed at helping a multinational company dealing in hybrid seeds and pesticides develop a growth strategy based on adoption among consumers, the buying behaviour observed among the consumers, the client’s positioning in the market relative to the competitors and the potential supply-demand gaps in the market. To tackle this problem, we gained […]
Product Line Expansion for Home Appliances Player
Making an entry into the market space with a new product category requires a strategic planning and deep understanding of the present dynamics. A study on similar lines was conducted for an Indian MNC with annual revenue of more than USD 1 billion to understand the consumer preferences before extending their product line. Also, […]
Market potential and perception of plant population for rice seeds
In recent times, the primary sector of India i.e the agriculture has been receiving a lot of development in terms of market readiness and technology implementation. The study is aimed at understanding the farmers’ perception on plant population and usage of tools provided by the client for optimum yield. We have also […]
A Strategy to Address Adoption and Buying Behaviour of Farmers
Agri-retail has been one of the booming areas which has witnessed popularity in the recent past on an account of the technology infiltering every sector. Market competitiveness has not left agriculture especially with the advent of market penetration of various brands and a new variety of seeds and materials which has increased the produce many […]
Market sizing and opportunity assessment for a leading Consumer goods client in kitchen cabinets in India
Kitchen cabinet market has erupted as a successful division of the home furniture segment in India. Gone are the days when kitchen remodelling used to be a concept only limited to Tier 1 city. As a changed scenario of new construction methodologies, modular kitchens have had a spurred growth seeing their way into home marts […]
Commercial Due Diligence on an online furniture e-tailer
A large sample consumer and supplier survey was run to identify the consumer behaviours and changes there in that would support the investor growth theses on the market.
Location Strategy For An Upcoming Chain Of Day Care Hospital
Daycare hospitals have come up as a new breed of hospital format mushrooming in the treatment sector. The specialised services available at these centres, personal attention are few of the features that are attracting huge masses towards this format. 27% of deaths happen in India due to untimely and improper medical attention. In a scenario […]
Roll-Out Strategy For Chain Of Dialysis Centres
Dialysis is one of the first technological innovations in medicine and the only treatment that does not involve any operation or transplant and yet allows a patient with end-stage organ failure to live a long, healthy and productive life. In India, dialysis is reserved for the very rich, or to those eligible for full medical […]
Redseer Helped One of Top-3 Indian Pure-Play BPO Create Domain Expertise And Knowledge Base
Business process outsourcing involves the contracting of the operations and responsibilities of a specific business process to a third-party service provider. BPOs are mostly service based. Our client, one of the largest e-tailing players in India, wanted to benchmark its customer satisfaction with the competitors and understand the satisfaction across key parameters. The company had […]
Helped leading French alcoholic brand decode distribution channels
India is one of the largest consumers of alcohol and remains one of the fastest-growing markets in the world. The increasing adoption of pub and cocktail culture among the urban population has enhanced the demand for alcoholic beverages in the country, propelling the market. However, figuring out the right products and the right channels that […]
Traffic Safety Products
France Telecom Health Care Initiative
The client, a multinational telecommunications player based in France, Orange, wanted to enter the digital healthcare space through its healthcare division, Orange Healthcare. The company’s motivation to enter the e-health arose from survey results that pointed to France lagging in the digital healthcare space compared to other European countries and hence wanted to develop a […]
