Digital Disruption: UAE is shaping the future of business

UAE has transformed into a powerful economic force. Today, while accounting for ~15% of GDP, and >15% of tourist inflow to the region. Its strategic location and strong infrastructure have made it a global trade hub over the years. More recently, the pro-business policies of the government have turned the spotlight on investors into the […]

Influence Marketplace – A silver bullet for influencer marketing success     

Internet and Smartphone use in India has witnessed a phenomenal proliferation in the last few years to reach 780 Mn users nationwide. Consuming and creating content has always been challenging for the masses opening up new marketing avenues for brands and internet platforms. In the wake of all the User Generated Content – UGC, a […]