Geography: India

Social Commerce Market Updates

Strong initial adoption of deal-sharing based social e-com platforms points to bright future ahead Published on: Apr 2019 The next 100 Mn online shoppers poised to come from the smaller cities of India and likely to have very different behaviour and needs vs the current group of shoppers. E-commerce platforms that tap into the social […]

State of e-tailing in India

Though the demand for preventive healthcare has soared since the pandemic and startups in the space are striving to ride this tailwind, it is still largely an untapped market. The opportunities are huge for businesses. The report delves into the entire landscape and shares pointers on how to cash in on the opportunities by tapping into emerging technologies.

Online Milk Delivery Updates

1. Milk has the highest frequency and the lowest margins in the daily essentials category  The online milk delivery business is growing fast in India. The players have focussed on milk category to make consumers habituated with their services as the frequency of milk purchase is high. But since the margins are low in milk, […]

Business plan support for an internet kitchen launch in India

business management consultant

Our client wanted to launch an Internet Kitchen Service in a metropolitan city in India. The broad objective of the project was to understand the market scenario for online food delivery in the target city to support the business plan. This included landscaping the different geographical clusters in the target city followed by competitor benchmarking, […]

An end-to-end M&A strategy for Europe-based gaming giant

Mergers and acquisitions are crucial corporate development efforts taken by an organization. Achieving rapid growth is mostly the primary reason behind buying, selling or combining different companies, that is, going in for an M&A. However, such decisions are taken after considering many important facts. This is where drafting an effective M&A strategy comes in handy. […]

Product Line Expansion for Home Appliances Player

  Making an entry into the market space with a new product category requires a strategic planning and deep understanding of the present dynamics. A study on similar lines was conducted for an Indian MNC with annual revenue of more than USD 1 billion to understand the consumer preferences before extending their product line. Also, […]

Helped India-based manufacturing company accomplish employee excellence goals

Innovative Technologies Consulting Mumbai | Redseer

Management excellence should be centred around employee happiness. However, with new-age businesses constantly evolving, employees often find it difficult to keep pace and thereby lose interest. This is where the role of organisational design comes in. It establishes set principles that convey the business’ clear vision and priorities time and again. This boosts confidence of […]

Helped leading French alcoholic brand decode distribution channels

India is one of the largest consumers of alcohol and remains one of the fastest-growing markets in the world. The increasing adoption of pub and cocktail culture among the urban population has enhanced the demand for alcoholic beverages in the country, propelling the market. However, figuring out the right products and the right channels that […]