Future proofing Southeast Asia: USD 80Bn + upskilling opportunity
Not too long ago, upskilling was done in-house by companies, often reactively, limited in scale, and lacking innovation, or by very limited individuals on their own. But times have changed. With persistently low labor productivity and ever-changing/ dynamic work profiles, companies and workers face a unique challenge of a widening skills gap. Powered by PEs […]
GCC Food Aggregator: Regional Consolidation in Motion
The GCC food delivery space is moving toward consolidation as scale becomes critical in an increasingly competitive and fragmented market. Jahez’s acquisition of Qatar-based Snoonu marks a strategic step in that direction. Qatar’s food aggregator market, valued at $1.2 Bn, accounts for 10% of the GCC total. Snoonu has already scaled in Qatar and is […]
Jahez Acquires Snoonu — Regional Consolidation in Motion
The GCC food delivery space is moving toward consolidation as scale becomes critical in an increasingly competitive and fragmented market. Jahez’s acquisition of Qatar-based Snoonu marks a strategic step in that direction. Qatar’s food aggregator market, valued at USD 1 Bn, accounts for 10% of the GCC total. Talabat leads the market with a GMV […]
eSIMs Go Mainstream: Airalo Becomes a Unicorn
The global mobile telecom market is ripe for disruption, especially on the roaming plans, which have been lucrative for telecom operators. With physical SIM cards gradually being phased out, eSIM adoption is set to surge. This has resulted in a new category – eSIM aggregators such as Airalo, Nomad, Holafly, and MobiMatter. These eSIM aggregators […]
How Redseer provided Strategic Advisory to leading education-focused NBFC for its Market Position Expansion and Business Growth
Executive Summary A leading NBFC in the educational loans segment, engaged Redseer Strategy Consultants to enhance its market position as many Indian students sought to study overseas post the pandemic. The company needed to gain deeper insight into international geography-level demand & supply trends, domestic student needs, and NBFC competitive landscape, to refine its overall […]
Southeast Asia’s Digital Advertising Revolution: A $35 Billion Market Analysis
Southeast Asia represents one of the world’s most dynamic and underestimated advertising markets, poised for explosive growth that will reshape the global digital landscape. This comprehensive analysis examines a market set to reach $35.8 billion by 2030, with $14 billion in new annual spending driven by the world’s most digitally engaged consumers. Key Research Findings: […]
Game On: Mapping the eSports Boom in India
India’s youth are no longer satisfied with just being passive consumers of media. They don’t just consume content; they now want to be a part of it and drive the action. Moreover, they want to immerse themselves and be part of the real-time experiences! The young and tech-savvy generation is slowly turning from traditional formats […]
MENA Creator Economy
The MENA creator economy is undergoing a transformation driven by shifting consumer behaviors. While brands have historically leaned on celebrity endorsements to drive broad recall and long-term conversions, we are not witnessing a pivot towards content creators who offer an ability to create more personalized and targeted campaigns. This shift is underpinned by the growing […]
The Future of Online Classifieds in MENA
MENA’s online classifieds sector is rapidly evolving, with strong growth driven by increasing digital adoption and advertising expenditure. While platforms have traditionally relied on seller-paid advertising for revenue, the next wave of value creation lies in facilitating transactions and offering value-added services. As classifieds expand their role from listings to full-service marketplaces, they are unlocking […]
Opensooq’s 100m Journey: A Conversation with Adey
An interview between Sandeep Ganediwalla, Partner at Redseer, and Adey Salamin, Co-founder of OpenSooq Introduction MENA startup ecosystem typically spotlights success stories from UAE and Saudi Arabia. OpenSooq offers a compelling alternative narrative. Boasting 100+ million users and generating billions of monthly page views, the classifieds platform strategically deprioritized these premium markets in its initial […]
Mozark: Pioneering Proactive AI-enabled Digital Experience Monitoring
A seamless digital experience is a strategic imperative in today’s world. In an era where customers have zero tolerance for glitches, businesses must ensure flawless interactions. To meet this need, the digital experience monitoring industry has been helping companies track and optimize user experiences for many years. This space, however, is evolving rapidly. With AI […]
Digital Advertising in Transition
MENA’s Digital Advertising Landscape is continuing to evolve in step with consumer behaviour shifts. In previous editions, we have explored the opportunities that in-app advertising and MENA’s digital advertising landscape hold. In this edition, we explore how the digital advertising landscape is evolving with changing consumer behavior. Specifically, despite social media’s strong influence on MENA’s […]
Southeast Asia – The Emerging Hub for Live Experiences
Inside Indonesia’s $8Bn BPC Market | Redseer Glow Economy
Age of Intelligent Learning Incoming
The landscape of media and communication has undergone a fundamental transformation with the advent of digital technologies. Pre-digital communication was confined to scheduled face-to-face meetings and calls. The post-digital era enabled constant connectivity, with communities engaging continuously across time zones. Traditional localized groups have expanded into extensive global networks. Digital platforms facilitate connections across geographical […]
Exploring Bharat: How Regional Content Drives SFV Platforms’ Growth in India
While we have been discussing Indian Short Form Video(SFV) Apps for quite some time now, central to this growth are Tier-2+ cities—collectively known as “Bharat”—which now account for 63% of SFV engagement and staggering 74% of overall user base on user-generated content (UGC) platforms. These regions are the key to the growth and expansion of […]
India SFV in 2024: From “Likes to Monetizing Millions”
Indian short-form video (SFV) platforms are at a pivotal juncture, transforming from mere entertainment hubs into engines of monetization and brand engagement. These platforms, which have seen a meteoric rise in both user base and content consumption, are now gearing up to witness rapid growth across revenue streams. But what’s driving this shift? The rapid […]
From Clicks to Cash: Navigating the Monetization Potential of India’s Short-Form Video Market
Indian Short Form Video (SFV) platforms are no longer just sources of entertainment—they are transforming into influential contributors within the country’s digital landscape. With Indian users now spending an average of 30 minutes per day on these platforms, and more than 60% of users coming from middle- to high-income households, SFVs are part of our […]
The Shifting Landscape of Study Abroad: Why Are Indian Students Turning to New Global Learning Destinations?
Indian students have always eyed the US, UK, Australia, and Canada for higher studies. While regulatory changes in these countries are expected to slow market growth in the short term, studying abroad remains a strong long-term opportunity, projected to grow from $38 billion in FY2024 to $58 billion in FY2029. In one of our previous […]
Digital Advertising: Demystifying Evolving Needs of Advertisers in India
Advertising today is seamlessly integrated into our daily lives across multiple channels and platforms, marking a significant evolution from the dominance of TV and radio. The widespread adoption of smartphones and the expanding internet reach have transformed how brands engage with audiences, making digital advertising more personalised and targeted than ever. With over 800 million […]
From Field to Fantasy: Inside IPL 2024’s Fantasy Sports Surge
In the energetic world of Indian sports, where cricket reigns supreme, IPL has always been more than just a tournament—it’s a festival that grips the nation. And as the cricket fever spreads, another game unfolds on millions of screens and devices: fantasy sports. This year, IPL 2024 has once again shown the immense potential of […]
Astro-Tech: Navigating Cosmic Trends in the Digital Era
Are you an urban working professional looking to know about the future of your career, a retired senior citizen wanting to match kundlis for your children, or a homemaker looking for near-future predictions for the health and wellness of your family? – Do you fall into any of these three categories? Well, if the answer […]
In-app advertising – Next frontier in digital marketing?
Advertising budgets tend to mirror shifts in consumer behavior. Our readers would be aware of how the digital ad spend is already higher than traditional channels in the UAE. And as consumers increasingly turn to digital channels, it’s only natural that advertising dollars would follow suit. However, Digital ad spending needs to adapt to match […]
Fantasy Sport Gaming in India: A Look at the Impact of IPL on Gaming Trends
The Indian Premier League (IPL) kicked off with yet another thrilling season last month and let us tell you its impact is being felt far beyond the boundary ropes. As the current IPL season unfolds, it’s proving to be a batting powerhouse, with cricketers smashing records and thrilling fans worldwide. But beyond the exhilarating matches […]
From Sand to Spectacle: KS Ramakrishnan on Building in GCC for the World, through the Lens of Leisure & Entertainment
GCC has been at the forefront of building global companies in the hydrocarbon industry. However, more recently we are seeing tech companies starting out of GCC or making it their base for global expansion. Today, we are excited to be talking to a leader who has built a niche and profitable services company in the […]
Unleashing the Power of Sound: How India’s Audio Series are Redefining Entertainment!
Imagine being caught in the hustle and bustle of city life, your daily commute feeling like a never-ending loop. Suddenly, amidst the chaos, you discover a world of captivating stories, waiting to be explored with just a tap of your smartphone. Welcome to the transformative realm of audio series! In an age where screens clamor […]
Breaking barriers: Rise of challenger platforms in digital advertising landscape
The advertising market in India is likely to observe a muted year for advertising spend with a ~6% growth. Total advertising spend is poised to reach US$16-17 Bn in FY24, heavily impacted by the slowdown in consumption observed in the last 5-6 quarters. Digital Advertising which accounted for 55-56% of total advertising spend in FY24 […]
Decoding the Digital Advertising Playing Field in FY24
Redseer’s latest report ‘Breaking barriers: Rise of challenger platforms in the digital advertising landscape‘ reveals that FY2024 is likely to be a muted year for advertising spend with a ~6% growth. Total advertising spend is poised to reach US$16-17 Bn in FY24, heavily impacted by the slowdown in consumption observed in the last 5-6 quarters. […]
Saudi Arabia’s Rise to Global Entertainment Dominance
In the aftermath of the global pandemic, the Kingdom of Saudi Arabia (KSA) is experiencing a remarkable transformation across various facets of society. Swift advancements in social, economic, and cultural realms underscore Saudi Arabia’s aspiration to become the hub of the region and the world. This transformative phase is driven by a growing acceptance of […]
Making waves the Audio Series way
The Digital Media & Entertainment (M&E) landscape has exhibited significant growth potential over the years. It comprises three vibrant and competitive pillars: Social Media, Video Streaming, and Audio Streaming. Although social media is the fastest growing pillar of Digital M&E globally, the growing popularity of the Audio Series format and non-music entertainment within Audio Streaming […]
Ear-It-All: The booming world of audio series
The Media & Entertainment (M&E) sector stands as a cornerstone of online content consumption, serving billions of internet users worldwide. Acting as a gateway to the digital economy, M&E has seen significant evolution over the years. While social media and Video Streaming have reached maturity, Audio Streaming, particularly Audio Series, emerges as a promising frontier […]
Regulatory Rollercoaster: Southeast Asia’s Ups, Downs, and Loop-de-Loop
Understanding regulations is the key to managing business risks. Failing to appreciate regulatory nuances can flip an otherwise promising investment. Look at 2023. The EU launched anti-trust cases against Google, China remained tough on its tech sector, and Indonesia put the brakes on social media companies offering e-commerce. These had meaningful impacts on respective companies […]
Mature users, original content and monetizable platforms – making India’s M&E sector tick
India’s Digital Media & Entertainment (M&E) sector is a site of vibrant growth potential with multiple key developments occurring across a few pertinent formats- namely OTT Audio, Video, Gaming and Short Form Videos. As the nation’s cohort of mature internet users is set to grow beyond 35-40 million, the Digital M&E sector is on its […]
Capitalizing on the Rapidly Growing Indian Study Abroad Market
The Indian Study Abroad market has witnessed a noticeable resurgence and understanding the pulse of market trends is crucial for maintaining a competitive edge. The recent study conducted by Redseer, spearheaded by Kushal Bhatnagar (Partner), sheds light on the rapidly growing Indian Study Abroad market. The study goes beyond exploring the nuanced needs and aspirations […]
The decathlon to Bharat’s Short-Form Video-loving audiences
A relatively new phenomenon is taking Bharat content consumers by storm, absorbing over an hour of their time on a daily basis. Original, premier and linguistically diverse content guided by cutting-edge NLP/ML algorithms finds its way to this incredibly diverse demographic and elicits higher rates of engagement. India’s very own Short-Form Video (SFV) platforms are […]
As Core Gaming scores points in India, will investors join the quest?
FY23 alone saw more casual gamers graduating to core gaming, signalling a major structural shift in India’s gaming ecosystem. As more and more Monthly Average Users (MAUs) willingly participate in the requisite payments to level up, the time is ripe to explore ways in which this growing cohort can be best engaged and monetized. In […]
Indian SFV Platforms: High on Demand from all Quarters
Through its brief yet eventful run, TikTok surprised the nation with its unprecedented success as a social media platform in a) democratizing the content creation process to Tier-2+ cities, b) breaking down language barriers, c) making the best use of India’s digitization movement. It was only natural for the sudden ban of this highly engaging and […]
Demystifying India’s SFV platforms
The rise of Short-Form Video (SFV) platforms in India, driven by a user base of over 250 million, with a significant majority from Tier-2 cities and beyond, is reshaping the advertising landscape. Original, relatable, and non-inflammatory content has led to high user engagement, reflected in a Net Promoter Score of approximately 55%. Razor-sharp content recommendations […]
Indonesia’s Mobile Gaming: Levelling Up In-App-Purchase
With more than 70% population holding a smartphone in their hand, gaming has become more accessible to people across socio-economic groups in Indonesia. Thanks to In-App Purchases (IAP) gaining more traction, the country is set to be one of the largest mobile gaming markets in the world. In this newsletter, we highlight the mobile game […]
Skilling and Employability Solutions for the Next Half Billion
When India became the world’s most populous country this year, its massive, young workforce was propelled into the spotlight—at 281, the median Indian is a full decade younger than the median Chinese person. India has the world’s second-largest working-age population, and its potential workforce will continue to grow in size until 2049. With 960 million […]
Disruption of the digital disrupters
There are some interesting trends playing out in the dynamic realm of digital entertainment. OTT video & audio streaming services are thriving in developed MENA nations. These industries are shifting to ad-based models to create mass appeal and drive penetration beyond the urban elite consumers. Thus, the Digital advertising space is set to be disrupted, […]
The Future is Customer Engagement
Customer engagement platforms are empowering organizations in the region to adapt to the fast-evolving consumer landscape, providing customizable and full-stack solutions to meet the varying, cross-industry needs, of customer engagement. As the focus in the digital economy shifts from customer acquisition to retention, these solutions become increasingly important in fostering lasting relationships and driving business […]
Fantasy Cricket Fever Takes Over IPL 2023 with Record Revenue
Millions of fans follow IPL, the most awaited sporting event in the country. While the quality time spent in the evenings with friends and family watching their favorite teams play keeps most engaged, others are glued to their screens for a chance to add to the excitement and win big. To the average enthusiast, fantasy […]
Influence Marketplace – A silver bullet for influencer marketing success
Internet and Smartphone use in India has witnessed a phenomenal proliferation in the last few years to reach 780 Mn users nationwide. Consuming and creating content has always been challenging for the masses opening up new marketing avenues for brands and internet platforms. In the wake of all the User Generated Content – UGC, a […]
Will MENA tune in to music streaming?
Despite the significant growth of digital technology and the high adoption of smart devices in the MENA region, music streaming has yet to reach the same level of popularity as other parts of the world. However, this presents an opportunity for the music industry to tap into the untapped potential of the region’s market. With […]
Virtual Gifting: Fueling User Engagement and Monetisation
Generating and maintaining user engagement is at the crux of the digital economy. With the advent of high-speed internet across the country, it is now possible for influencers and brands to connect with their audience in real-time on live streams. Influencers who go live are more accessible to followers and create a sense of urgency […]
Regional Music Streaming- Hitting The Right Notes
Going vernacular is the new music buzz in town and with the recent win of Natu Natu’s song at the Golden Globe Award and Oscar, the trend is just getting started. India has had a long history of audio content consumption in the form of radio and mass media channels that played non-stop music. With […]
IPL 2023 Set to Draw Record Growth for Fantasy Games
The Indian Premiere League has a massive following which has grown every year since its inception in 2008. While it was mostly television entertainment for the majority of the audience, newer avenues of engagement since the proliferation of the internet, such as OTT platforms and fantasy leagues, are driving the growth in the IPL economy. […]
IPL Economy 2023
India is a cricket-crazy country celebrating or sobbing together with unmatched passion as their team scores or sinks. IPL 2023 is constantly keeping the nation on its toes, with 10 teams competing for the coveted trophy. The cash-rich league has nearly all top global players playing this season. While the live game in the stadiums […]
Influencing On The Way Up!, Part 2
Here we share how influencer marketing is gaining prominence as an impactful digital ads channel. We find that understanding regional user nuances, category mix, and niche marketing tools is critical to creating to an influencer marketing campaign. This article builds on our earlier note on the rise of influencer marketing in Indonesia, influencing-on-the-way-up. 1. Influencer marketing […]
Rise of India’s Hardcore Gamers
Gaming has steadily grown in popularity ever since owning smartphones became the norm for the masses. In recent years India’s gaming market witnessed a surge in growth catalyzed by the pandemic and the advent of live-streaming platforms. A category of ‘hardcore’ gamers has emerged since, who spend a significant time gaming and streaming their gameplay […]
Indian shortform apps – on the cusp of monetization
Indian shortform apps are catching up to global players in popularity and usage. In recent years, several homegrown short-form video platforms such as Moj, Josh, and Chingari have gained popularity in the country’s growing creator ecosystem, with global players such as YouTube Shorts and Instagram Reels only broadening the growth of the ecosystem. Moreover, with […]
Indian ShortForm Catching up to Global Counterparts – Opportunity for Influencers and Brands
Short Form Videos (SFV) have gained enormous popularity in the past few years with the trend set in motion by global players such as TikTok and Instagram. With TikTok banned in India, homegrown Short Form Video (SFV) apps have carved out a niche serving the diverse regional content needs of the population. When it comes […]
The Great Shift: Advertisers look beyond big tech
Though Facebook, Instagram, and Google are likely to remain important channels for digital advertising, we can expect to see a shift towards alternative channels like e-commerce and affiliate marketing platforms in the coming years as advertisers look for new ways to reach and engage their target audiences. As per our recent study on Digital Ads, […]
Unlocking the keys to becoming a successful consultant in India: Three insider secrets!
Redseer Strategy Consulting is a team of business, strategy and technology consultants who help clients envision and build their future in the digital world. As we work with visionaries across multiple industries across the globe, we understand the efforts and skills required of a consultant to be successful. To help candidates pursue a successful career, […]
How Consultants Can Benefit From ChatGPT?
Do you want to know what ChatGPT can do for you? Well, here’s a question to think about: “Are there any repetitive tasks you’re doing that could be done by AI so you can focus on more important things in your work?” As a consultant, here are three things you can use ChatGPT for: Improving […]
Influencer Marketing: A Solution to Optimize Digital Ad Spends
Over the last decade, advertising in India experienced significant disruption, with structural changes happening from both the demand and supply sides. Catalyzed by the proliferation of high-speed internet and an explosion in the number of smartphone users, ad spending saw a substantial shift towards digital media channels. However, with increased focus on advertising ROI and […]
Harnessing Your Superpowers: You Don’t Have to Do Everything Yourself
It’s never easy to accept the fact that we can’t excel at everything. However, as hard as it may be to swallow, the truth remains: you aren’t good at everything. Being on a path to success, you may often find yourself with an attitude to take on more than you can handle. But the hard […]
Five content marketing tips every consultant must know!
We live in a digital age where we simply can’t rely on word-of-mouth referrals and traditional marketing methods to stay competitive. And that’s when content marketing comes into play. As a consultant, your expertise and knowledge are valuable assets that can help you attract new clients and grow your business. But with so much content […]
Digital Advertising in India and disruptive trends
The advertising industry has found new, unique and effective ways to communicate to the target audience through digital mediums. This mode of communication geared up following the COVID pandemic. Further, a surge in the usage of smartphones and internet services has opened many doors for digital advertising. As per our data, digital ad spending in […]
8 Tips to Master Time Management
As a management consultant, you are constantly juggling multiple projects, deadlines, and clients. Effective time management is crucial to your success, as it helps you prioritize your work, stay focused, and deliver high-quality results on time. In this article, we’ll explore some practical time management tips and tricks that can help you stay on top […]
Make 2023 your best year at work with 5 New Year’s resolutions
Almost everyone sets personal goals for the new year, whether it’s to lose weight, save money, or start a new activity. If you are a professional, making resolutions to simplify your life and sharpen your skills is a terrific idea. If you’re stuck for ideas, we’ve compiled a list of five new year’s resolutions that […]
Five strategies to improve your project management skills
In order to initiate, execute and control a series of events and attain a goal, project management depends on a team. Working in a project management team can imply that no individual is fully responsible for a certain task. But how do you make your project management abilities stand out? Create a project schedule Use […]
Understanding School Digitization
The ecommerce logistics sector grew on the back of technology and innovation, to enable e-retail boom in India.
Digital Ads: The Right Click!
Globally there have been cautionary headwinds for the ad market as a whole, but Southeast Asia has significant headroom to grow due to its low maturity compared to other countries in the region. The market is noticing a shift of advertising spend from offline channels to online channels, and e-commerce ads in particular, due to […]
The Game That Goes Beyond 90 Mins!
Digital Media has revolutionized how we experience sports events; its impact on World Cups has historically been massive and is expected to increase with the current edition of the Qatar World Cup. World Cup will drive audience engagement whose interest is directed not only to the 90 minutes of the game but also to behind-the-scenes […]
The Most Inclusive Football Tournament
It is our pleasure to release our report “The Most Inclusive Football Tournament” covering key themes that will play out during the upcoming World Cup in Qatar. The championship in Qatar is one of the largest sporting events in a post-pandemic world. This report covers the impact, market outlook, and evolving consumer and supplier trends […]
The Most Inclusive Football Tournament
Football world championship in Qatar is one of the largest sporting events in a post-pandemic world. Enabled by the proliferation of digital media channels and internet/smartphone penetration, an unprecedented 5 billion consumers are expected to engage with the event. Consumption is expected to spike during the tournament which overlaps with the retail festive season. The […]
OTT Plays Finale After the World Cup
OTT is the future of entertainment, and sports tournaments have emerged to springboard user engagement. FIFA World Cup 2022 is expecting ~5bn viewership, out of which ~1bn viewership is projected through OTT platforms. A steep spike in OTT subscriptions is seen during a major sports event, which experiences a dramatic fall post event. Thus, OTT […]
Chiratae Ventures Patrick J. McGovern Awards 2022 – Honoring individuals with exceptional contributions
The ecommerce logistics sector grew on the back of technology and innovation, to enable e-retail boom in India.
The Art of Effective Communication Strategies for Business Success
Effective communication is a critical skill in today’s business world. Whether you’re communicating with colleagues, clients, or stakeholders, being able to convey your message clearly and persuasively is essential for achieving business outcomes. In this blog, we will explore some of the strategies for effective communication in the workplace. In conclusion, effective communication is essential […]
Five top-rated books on consulting
The role of a consultant is demanding and challenging role. It exposes you to a wide range of human beings and various work situations. This requires a certain level of emotional maturity and mental clarity. To succeed, you must have a good breadth of knowledge and significant skills in communication and critical thinking. In […]
5 essential tools every consult should know
Whether you are a fresher or are already an experienced business consultant, you recognize that you have to be on the cutting edge when it comes to the advice you offer your clients. And being able to deliver perfectly customized advice to businesses requires meticulous organization. So, let’s look at some tool types that help […]
What are the key consulting skills valued by clients?
Being a consultant requires having a toolkit of skills that you can use to pursue job opportunities. The skills you develop over the course of your career can help you in a role where your client list and responsibilities often change. Strengthening this skill set can help you become adaptable and effective no matter where […]
The biggest ever World Cup
1. Online viewership expected to reach 5 Bn during FIFA World Cup 2022 5 Bn eyes are expected to be glued to FIFA World Cup in Qatar, expecting a growth of over 43% than the viewership witnessed during FIFA World Cup in Russia. Covid fueled digital penetration which has given fans multiple ways for football […]
The biggest ever World Cup
1. Qatar, the first Middle East nation to hold the World Cup is spending a massive $200 Bn in the lead up to the Mega event Qatar is the first Middle East country which will be hosting the FIFA World Cup. This World Cup will be the most compact World Cup where all the stadiums […]
A Sweeping Victory for India’s Casual Card Games
As the demand for short-form casual games continues to increase, leading players in the card games and fantasy markets are quickly launching multi-game platforms to capitalize.
The Focus is shifting In India’s Digital Ad Market
The ecommerce logistics sector grew on the back of technology and innovation, to enable e-retail boom in India.
Influencing On The Way Up!
1. Merchants are increasingly shifting their ad spend wallet to digital channels; influencer marketing is a fast-growing segment Traditional media is losing share to digital media on a global scale. Over the past year, internet advertising has grown at a robust rate of 26% beating offline ad spending, which only grew by 9%. Predictably, digital […]
MENA Games Market To Surpass $5 Billion Mark
Beyond the mentioned growth drivers, this massive growth also stems from the growing consumer influx from under appreciated cohorts such as females and Gen Z.
What Lies Ahead for the Overseas Education Sector?
As the sector continues to grow, English tests and student counseling will be the main revenue source for market leaders
EdTech Is Flourishing, All Thanks To Online Higher Ed!
With the Online Higher Education & Lifelong learning market poised to reach ~$ 5 Bn by CY 2025, EdTech Is Destined To Flourish!
Three Ways To Get More Done In Less Time
Are you also among those who strive to finish your tasks timely? But there’s still a second thought that if you had more time, you could have done it better. To get rid of such thoughts, all you need is a little reboot of your daily work habits. So, let’s get started! Plan Your Day […]
Top 5 skills every consultant must possess
Pursue career prospects as a consultant, having the appropriate skill set is a powerful tool. Career-related skills can be helpful in a position where your duties and clientele frequently change. Gaining proficiency in this skill set can make you more flexible and productive wherever you work. Consultants must develop a few key skills during their […]
India’s Podcast Market – World’s fastest-growing with Immense Potential
Podcast has picked up well in India and already constitute 1% of the total time spent
Leveling up India’s Gaming Market 2021
The gaming market in India is a $2.2 Bn industry, and is projected to grow at ~30% CAGR to reach $7B market — more than 3X in the next 5 years.
3 Hours a Day – India’s Gaming Revolution is Here
Digital Gaming in India has undergone a paradigm shift in the last decade as internet and smartphone access have changed the way Indians consume the internet.
Report on market for “Higher Education Abroad”
Growth in Indian students studying abroad for Higher Education had outpaced domestic student growth by >6x in 2016-19 to reach ~ 770k
~2 Million Indian students would be studying Abroad by 2024
We expect ~2 Mn Indian students to be studying abroad by 2024
Entertainment & Advertising | Riding the Digital Wave
India has a diverse and vibrant entertainment industry, with a wide range of options for consumers to choose from. Entertainment consumption patterns in India vary greatly across different regions, cultures, and socio-economic groups. However, there are a few general trends that can be observed. Television is still the most popular form of entertainment in India, […]
The rise of Made in India digital content
Diabetes care market in India is ~$17 Bn in size as of FY21, expected to grow 3X+ to ~$59 Bn by FY31.
Indian Shortform video : Ready to leapfrog towards monetization?
40% Of TikTok’s India Market Captured By Homegrown Apps
40% of TikTok’s India market captured by homegrown apps
The number of Internet users in India set to grow to 970 million from current 600 million in next 5 years, Shortform market is also estimated to grow by 4x on total time spent and reach to 400-450 billion minutes a month from the current ~110 billion minutes.
Real Money Gaming: India’s New Playground
Online skill-based real-money gaming market in India is estimated to grow to become ~$3.8 Bn by 2024
Commercial due-diligence for a leading global gambling operators to identify potential online rummy platform for acquisition as part of their global inorganic growth strategy
The enagagement helped client identify investment opportunity in online rummy for their inorganic growth in Indian market
Online Higher Education & Lifelong learning – 10x Growth Potential – A $5B Opportunity
How we formulated a winning monetisation strategy for a social media giant
A leading social media and digital ad platform in the MENA region approached Redseer Strategy Consultants to develop a winning commercial strategy that helps the platform monetize their features without interfering the social engagement metrics.
Conduct Due Diligence on the Target and Identify Growth Opportunities for a Leading Private Equity in the Real Money Gaming Market
The objective was to conduct a comprehensive due diligence exercise focusing on the target — an online rummy platform — in the real money gaming market.
Indian EdTech industry analysis: Online education sector to create $ 1.7 BN market by 2022
The 2019 National Education Policy (NEP) which seeks to address these challenges and extend the scope of RTE to students aged 3–18 years, recommended harnessing EdTech through app-based learning, online student communities, and lesson delivery beyond ‘chalk and talk’. Serving as a crucial link between enrolment and enhanced learning outcomes, online education offerings across grades […]
Vietnam Education: Starting a New Chapter?
COVID has created a demand upsurge for online learning and EdTech players have adapted quickly to cater to this demand.
