Indian EdTech industry analysis: Online education sector to create $ 1.7 BN market by 2022
The 2019 National Education Policy (NEP) which seeks to address these challenges and extend the scope of RTE to students aged 3–18 years, recommended harnessing EdTech through app-based learning, online student communities, and lesson delivery beyond ‘chalk and talk’. Serving as a crucial link between enrolment and enhanced learning outcomes, online education offerings across grades […]
Vietnam Education: Starting a New Chapter?
COVID has created a demand upsurge for online learning and EdTech players have adapted quickly to cater to this demand.
EdTech – COVID Tailwinds – The Time is Now
EdTech companies too have been agile in responding to the crisis by making their offerings free – resulting in almost 2x rise in EdTech users within a couple of months to make the user base to 90Mn in April’ 20
Can Online Content Platforms win the customer retention battle post COVID?
Online Content sector has seen an overall positive uptake during COVID.
OTT Audio platforms tuning into profitability
In India most users are likely to switch to a paid OTT audio subscription, only if the charges are ~INR 25 per month
Vernacular is NOW, not the future A $300 Bn Opportunity Today
Originals Becoming Mainstream In OTT World
Ease of content consumption coupled with affordable smart TVs will lead to shift in user time from DTH to OTT
Sector due diligence for a global VC, leading to a major investment in an Indian OTT platform
To carry out the due diligence we evaluated the sector feasibility & built a comprehensive analysis on the monetization & growth potential to validate the investor’s hypothesis.
Short-form: Rising amidst cluttered content space
Short-form video has emerged as a popular format for content consumption in India in recent years. With the rise of affordable smartphones and high-speed internet connectivity, a large number of people in India now have access to online video content. Platforms like TikTok, Instagram Reels, and YouTube Shorts have gained significant traction in India, offering […]
Identifying innovative opportunities for edtech entrepreneurs
An exhaustive database for established institutes was created along with multiple in-depth discussions with investors to understand the market dynamics.
Long-range strategic plan for top education credential evaluator
We understood the addressable opportunity in the academic credentials evaluation market and prioritised key geographies by tracking the migrant student countries of origin and destination.
Go-to-Market strategy in EdTech for India’s largest online vernacular content platform
We conducted 2000+ student and parents survey and 100+ supplementary education providers interviews in India to build the customer persona.
Crafted powerful digital advertising plan for media giant
Redseer took note of the fact that digital ads work by using advertising tools that research, track, analyse and improve online ad campaigns.
Go-to market strategy into online gaming market for a leading digital content platform in India
Key takeaways from the engagement was a Go-to Market strategy for the client (a leading digital content platform) into online gaming market and playbook
How can content platforms grab $3Bn opportunity?
By Ujjwal Chaudhry, Nikhil Dalal
The unstoppable juggernaut of Jio
By Ujjwal Chaudhry
Newsletter | Vernacular is NOW, not the future – A $300 Bn opportunity today
India is in the midst of a massive digital transformation of its population Published on: Aug 2019 Heavy social media and content consumption underway in urban and especially rural areas 210 Mn = Current number of vernacular preferring digital consumers in India who are also monetizable Massively growing vernacular user base to create USD 3 […]
Can MENA Have A Superapp?
Globally, apps are taking superapp journey by adding services to its offering and increasing per-customer revenue Published on: Jul 2019 A country/region becomes superapp ready when its large base of the population is smartphone first instead of desktop and the ecosystem of apps customized to local needs is not evolved. WeChat in China leveraged this […]
Of MAUs And Subscribers In India And The Story Of Indonesia
Hotstar has been leading the Indian content sector followed by Dailyhunt Published on: Jul 2019 Our latest research brings out focuses on the pecking order in the Indian content space, as shown below. An additional observation is that MAUs for the largest players are an order of magnitude larger than the smaller ones. Subscribers of […]
Content Leadership Index
What does the CLI measure? Published on: June 2019 CLI measures the monetizability of a platform basis three key criteria- Reach, Engagement and Trust Index ratings Player-wise Performance Player-wise Performance- Reach Player-wise Performance- Engagement Player-wise Performance- Trust Framework What does the Content Leadership Index (CLI) measure? Evaluation Parameters and Weights How is it structured > […]
Social Commerce Market Updates
Strong initial adoption of deal-sharing based social e-com platforms points to bright future ahead Published on: Apr 2019 The next 100 Mn online shoppers poised to come from the smaller cities of India and likely to have very different behaviour and needs vs the current group of shoppers. E-commerce platforms that tap into the social […]
Implementation of a sales process improvement program at a fast growing education services provider
RedSeer reached out to 5 key geographies of interest to the client in India and connected with 1000+ schools across India.
Business Model Evaluation and Future Roadmap Development for a Physical Education (PE) Services Provider
The objective was to assess the physical education market and conduct competitor benchmarking to develop a future growth roadmap.
Commercial Due Diligence on India’s largest EdTech provider focused on supplemental education
We captured the brand recall for all market players, looked at how the online education market is poised to grow in the next five years.
Sector narrative in online gaming market and its outlook in 2022, drivers and emerging market themes in partnership with leading industry bodies
Market narrative report was launched to the public and received wider acceptance, the findings were used for strategic decisions by investor and quoted multiple times in the media
Yellow Pages Going Online In Middle East
The goal of the project was to develop a comprehensive market strategy for an online classifieds player in the Middle East. The firm wanted to expand to a new geography and RedSeer developed a market strategy for them, entailing all the necessary elements; identifying the market landscape, benchmarking the competitors, the unit economics of the […]
An end-to-end M&A strategy for Europe-based gaming giant
Mergers and acquisitions are crucial corporate development efforts taken by an organization. Achieving rapid growth is mostly the primary reason behind buying, selling or combining different companies, that is, going in for an M&A. However, such decisions are taken after considering many important facts. This is where drafting an effective M&A strategy comes in handy. […]
Business Model Evaluation for a Physical Education Player
Physical education (PE) in the recent past has come to the forefront, especially with the increasing inclination of the masses towards fitness. The study was conducted to assess the PE market and to benchmark the competitors to develop a future growth roadmap and the market entry strategy for the client. An estimation of the […]
Commercial Due Diligence in Offline Supplemental Education Market in T1 and T2 cities
With the growing demand and competition in the education industry, there are multiple offline courses or tuition classes that have emerged to coach school going kids after school hours. To keep kids on par with the growing competition, parents have started sending their kids to tuition classes to groom their knowledge. Parents feel that a […]
Commercial Due Diligence in Online Supplemental Education Market in T1 and T2 cities
With technology taking over the world, even education has become tech-friendly. With numerous courses and texts online, knowledge is just a click away. But along with e-courses, there are individuals who still prefer their children learn via the traditional methods. Many firms have started offering online courses and certifications along with it and the competition […]
