Indian shortform apps – on the cusp of monetization
Indian shortform apps are catching up to global players in popularity and usage. In recent years, several homegrown short-form video platforms such as Moj, Josh, and Chingari have gained popularity in the country’s growing creator ecosystem, with global players such as YouTube Shorts and Instagram Reels only broadening the growth of the ecosystem. Moreover, with […]
Indonesia Consumer Survey Findings, Part 1 – Cautiously Optimistic
In this interesting article, we share highlights from our consumer survey conducted in late Jan 2023. The survey assessed consumers’ views on the macro-outlook, as well as their spending preferences for key online product and services. In the first part, we cover some macro perspectives. We will share consumers’ views on key digital sectors and […]
The Great Shift: Advertisers look beyond big tech
Though Facebook, Instagram, and Google are likely to remain important channels for digital advertising, we can expect to see a shift towards alternative channels like e-commerce and affiliate marketing platforms in the coming years as advertisers look for new ways to reach and engage their target audiences. As per our recent study on Digital Ads, […]
Unlocking the keys to becoming a successful consultant in India: Three insider secrets!
Redseer Strategy Consulting is a team of business, strategy and technology consultants who help clients envision and build their future in the digital world. As we work with visionaries across multiple industries across the globe, we understand the efforts and skills required of a consultant to be successful. To help candidates pursue a successful career, […]
How Consultants Can Benefit From ChatGPT?
Do you want to know what ChatGPT can do for you? Well, here’s a question to think about: “Are there any repetitive tasks you’re doing that could be done by AI so you can focus on more important things in your work?” As a consultant, here are three things you can use ChatGPT for: Improving […]
Influencer Marketing: A Solution to Optimize Digital Ad Spends
Over the last decade, advertising in India experienced significant disruption, with structural changes happening from both the demand and supply sides. Catalyzed by the proliferation of high-speed internet and an explosion in the number of smartphone users, ad spending saw a substantial shift towards digital media channels. However, with increased focus on advertising ROI and […]
Unlocking the Digital Potential of Traditional Brands
Created and scaled online, Digital Native Brands (DNBs) have been trending over the last few years. Brands such as Xiaomi, Boat and Mamaearth, well-adapted to the online ecosystem, have ridden the explosive growth in eCommerce to become household names. As online sales increase across categories, so will the power and share of digital brands. How […]
Hidden Value of Discovery Commerce
With online taking center stage for influencing awareness, research, and consideration, the path to purchase is more complex than ever before. While online presents an immense opportunity to unlock growth by driving discovery for brands, its hidden value is yet to be capitalized. In this article, we deep dive into the sharp shifts in consumer […]
Web 3.0 – A Decentralized Opportunity (pt 2)
Blockchain’s hype led to several innovations in this space as designers and developers flock to make an impact. Nine of the ten investors we met last quarter are closely tracking the Web3/Metaverse-related developments. However, a consensus on what the eventual winners could look like is yet to emerge. While the gates are wide open for […]
700 Mn+ Indian Digital Consumer Funnel
Do you know that the internet was introduced in India in 1986 and was available only to the educational and research community? Our recent study shows that by 2030, India’s internet consumer base will surpass a landmark figure of 1 billion. India has come a long way in its journey to becoming the second largest […]
Navigating the Revenue Chasm: Redseer’s playbook to scale from $10 – $100 Mn
Scaling a startup from $10 million to $100 million in Annual Recurring Revenue (ARR) is a formidable challenge, but it is a necessary step for startups that want to establish themselves as industry leaders. The journey from $10 million to $100 million is often referred to as the “revenue chasm,” and it requires a different […]
IPO Landscape in 2023 and Beyond
Internet proliferation in the last few years has led to India having the second-largest internet user base in the world. By 2030, it will be ubiquitous as India expects to have more than a billion internet users across the nation. With the humble beginnings of selling books, the online marketplace has come a long way […]
Looking Back at India’s Internet Economy in 2022
Early 2022 benefited greatly from the COVID-induced growth on the user and innovation front. Post-pandemic times have led to the tremendous growth of both B2B and B2C online marketplace platforms and transformed online shopping from a nice-to-have to a must-have worldwide. Here’s looking back at the market development and the recent research to see what […]
80% of Indian Unicorns & Soonicorns are Profitable or on the Path to Profitablity
The ecommerce logistics sector grew on the back of technology and innovation, to enable e-retail boom in India.
80 Potential Tech/New-Age IPOs in the Next Five Years
The ecommerce logistics sector grew on the back of technology and innovation, to enable e-retail boom in India.
5 essential tools every consult should know
Whether you are a fresher or are already an experienced business consultant, you recognize that you have to be on the cutting edge when it comes to the advice you offer your clients. And being able to deliver perfectly customized advice to businesses requires meticulous organization. So, let’s look at some tool types that help […]
MENA Economy: On the cusp of a digital revolution
MENA’s is riding the digital revolution. The digitally evolved population of Gen Z, Millennials, and Gen X is a fertile ground for digital solutions. Riding in the wake of the pandemic, its digital economy has experienced a manifold growth. It is estimated that 100 million plus consumers will shift to online services in next 5-6 […]
PropTech In Southeast Asia
1. Indonesia is the largest real estate market in the region accounting for more than 50% of the overall realty market in SEA The combined real estate market size in the six focus countries of SEA is over $100 Billion. Indonesia and Vietnam are emerging as the most exciting real estate markets in the region […]
Indonesia Electric Vehicles: Charging Up
1. Indonesia possesses the macro tailwinds needed to stimulate the growth of the Electric Vehicles sector Indonesian government wants to invest for a green economy, hence has launched a roadmap to convert fuel engine vehicles to BEVs (Battery Electric Vehicle) and hybrid electric vehicles (HEVs).It possesses the largest nickel (an important component of Li-ion battery) […]
Web 3.0 – A Decentralised Opportunity: Part 1
Web 3.0 applications are trending in Southeast Asia and a sizable portion of investors are willing to put their money in this space
