The Future of Online Classifieds in MENA
MENA’s online classifieds sector is rapidly evolving, with strong growth driven by increasing digital adoption and advertising expenditure. While platforms have traditionally relied on seller-paid advertising for revenue, the next wave of value creation lies in facilitating transactions and offering value-added services. As classifieds expand their role from listings to full-service marketplaces, they are unlocking […]
Opensooq’s 100m Journey: A Conversation with Adey
An interview between Sandeep Ganediwalla, Partner at Redseer, and Adey Salamin, Co-founder of Opensooq Introduction MENA startup ecosystem typically spotlights success stories from UAE and Saudi Arabia. Opensooq offers a compelling alternative narrative. Boasting 100+ million users and generating billions of monthly page views, the classifieds platform strategically deprioritized these premium markets in its initial […]
Longevity economy: Building for a USD 250 Bn silver community
Inside Indonesia’s $8Bn BPC Market | Redseer Glow Economy
Viet-Nomics: Southeast Asias Rising Economic Star
Inside Indonesia’s $8Bn BPC Market | Redseer Glow Economy
Consumers Are Hoarding E-Waste—Because They Don’t Know Any Better
What happens to your old smartphone once you replace it with the latest model? Chances are, it’s sitting in a drawer, along with a tangled mess of chargers, earphones, and other outdated gadgets. Multiply this across millions of households, and the scale of India’s e-waste problem becomes evident. Despite being one of the world’s largest […]
Redseer’s Big Insights: Evolving Playbook of India Internet
India’s growth story is unfolding at a remarkable pace. With a resilient economy, robust infrastructure expansion, and a rapidly evolving digital ecosystem, the country is cementing its position as a global powerhouse. As incomes rise and more consumers enter the digital economy, e-commerce is thriving, premium and luxury segments are expanding, and new-age brands are […]
Are you a part of this $1 trillion revolution? Join the leaders shaping India’s digital future
India’s consumer and internet landscape presents one of the most compelling growth narratives of the next decade, with $1 trillion in branded retail potential and a digital economy on track to reach $1 trillion over the same period. With every purchase, transaction, and service now just a tap away, digital is no longer an enabler—it’s […]
Consumer-led E-Waste Market Assessment
India stands at a critical juncture in its e-waste journey—torn between the pitfalls of an unregulated informal sector and the promise of a thriving, sustainable recycling industry. As the world’s third-largest generator of e-waste, the country grapples with inefficient collection networks, environmental hazards, and the untapped economic potential of a sector projected to be worth […]
Why Is India Losing $770 Million in Recyclable Metals Every Year?
What if India could mine billions of dollars worth of metals—without opening a single new mine? Discarded electronics contain massive quantities of gold, copper, aluminium, and other valuable metals, yet most of it is lost due to inefficient recycling processes and the limited presence of formal reverse logistics from consumers to recyclers. Instead of being […]
Recycling or Ruin? The High-Stakes Battle for India’s E-Waste Future
In the race toward digital transformation, India finds itself at a crossroads—one where progress meets an unintended consequence. With every smartphone upgrade, every discarded laptop, and every obsolete appliance, the country inches closer to an environmental challenge that cannot be ignored: Electronic Waste or E-Waste. While rapidly advancing as a global technology powerhouse, India is […]
Scaling Through Synergy: M&A Upswing in 2025!
Inside Indonesia’s $8Bn BPC Market | Redseer Glow Economy
Southeast Asia – The Emerging Hub for Live Experiences
Inside Indonesia’s $8Bn BPC Market | Redseer Glow Economy
2025: The Mean Matters
Inside Indonesia’s $8Bn BPC Market | Redseer Glow Economy
5 Predictions for MENA’s Digital Economy in 2025
Redseer Strategy Consultants is proud to present its top five predictions for MENA’s digital economy in 2025, building on a transformative 2024. With consumer demand for digital services expanding across new sectors like Quick Commerce and a record-breaking $10 billion IPO by Talabat, the region’s digital landscape is poised for unprecedented growth. Our analysis predicts […]
The Leading Reports of 2024: A Comprehensive Overview
As 2024 draws to a close, India’s consumer landscape reflects an amalgamation of rapid innovation, evolving consumer preferences, and strategic adaptation. Each of the markets we’ve analyzed this year presents unique opportunities, underscoring the importance of deep market insights and targeted strategies—hallmarks of Redseer’s work. Let’s check out 5 of our standout reports that encapsulate […]
From Staples to Superfoods – Indonesia healthy food opportunity
Indonesia’s relationship with food is as vibrant and diverse as its culture, but there’s more to it than meets the eye (or the plate). Did you know that while rice remains a staple, Indonesians are splurging more on packaged goods than ever before? Sweet treats are gaining popularity, but interestingly, fried food is taking a […]
Digital Media Channels to Power Black Friday This Year
Black Friday has emerged as one of the most important events in retail in the Middle East and North Africa (MENA), owing to the wide array of deals and discounts spread out over the 5–6 week festive period. As retail traffic is set to be high, retailers in the region need to be cognizant of […]
Indonesia’s New Cabinet Powers Up Digital Economy Push
On 20 October 2024, Prabowo Subianto was sworn in as Indonesia’s 8th president following a landslide victory earlier this year. As a former military officer, he is characterized as disciplined, straightforward, and highly-organized. However, heavy expectations loom about Prabowo’s shoulders – especially from the business community. His predecessor, Joko Widodo, brought about ‘Indonesia’s digital spring’ […]
How to unlock the USD 23 Bn Electric 2W opportunity in Indonesia?
Indonesia’s electric two-wheeler (2W) market is poised for growth, with government support and rising consumer interest driving momentum. However, key challenges—such as pricing concerns, range limitations, and resale uncertainties—are slowing widespread adoption. Addressing these factors will be crucial for realizing the market’s full potential. In this update, we focus on the primary barriers to adoption […]
Redseer Predicts a Positive Landscape as Indian Startups Shift to Profitable Growth
The Indian startup ecosystem has demonstrated remarkable resilience, overcoming the challenges of 2023 into a more stable and growth-oriented in 2024. While last year saw a sharp decline in funding and a cautioned & heightened investor scrutiny, the ecosystem has adapted, shifting its focus from rapid, unsustainable growth to disciplined profitability and efficiency. This transformation […]
Unlocking Convenience: The Indian Smart Home Revolution
Imagine living like the Jetsons—your morning coffee brewing itself, your lights dimming when you are ready for bed, and your security system alerting you about unusual activity—all without lifting a finger. How cool is that? Welcome to the era of smart living, where technology transcends the ordinary and transforms our living spaces into intelligent, responsive […]
A Postcard from the West Coast
Just returned from San Francisco, where I met with startup investors, founders, and tech-sector friends. There was interest in exploring Asian consumer technology companies, but with a cautious undertone. Why the Caution? US inflation, geopolitical tensions, and upcoming elections cast a shadow of uncertainty. However, there are bright sides: Southeast Asia founders have a unique […]
A Matter of Time: Indonesia’s ‘Carbon Offset Ecosystem’ Kicks Off
Increasing awareness and widespread enthusiasm for the reduction of carbon emissions worldwide has set up an exciting scene for Indonesia’s nascent carbon economy. Indonesia is unique when it comes to carbon, presenting several key attributes: Picking up from our previous piece on climate tech, in this article, we will be diving into Indonesia’s exciting carbon […]
Behind Malaysia and Indonesia’s ‘$100 Rule’
Headlines as of late have been dominated by China’s historic push to develop high-tech manufacturing. The Chinese government is bullish on electric vehicles (EV), semiconductors, and renewables—building nationwide capacity with the aim of becoming a dominant global player. However, according to The Edge Singapore commentary, China’s gargantuan capacity-building efforts could lead to overcapacity, while its […]
Astro-Tech: Navigating Cosmic Trends in the Digital Era
Are you an urban working professional looking to know about the future of your career, a retired senior citizen wanting to match kundlis for your children, or a homemaker looking for near-future predictions for the health and wellness of your family? – Do you fall into any of these three categories? Well, if the answer […]
In-app advertising – Next frontier in digital marketing?
Advertising budgets tend to mirror shifts in consumer behavior. Our readers would be aware of how the digital ad spend is already higher than traditional channels in the UAE. And as consumers increasingly turn to digital channels, it’s only natural that advertising dollars would follow suit. However, Digital ad spending needs to adapt to match […]
UAE & KSA Markets: Same Same or Different?
At Redseer, we delve deep into various Consumer Internet sectors across the GCC region, drawing on over 10+ years of experience. While the pandemic drove rapid adoption of the digital economy, purchase decision criteria have evolved significantly in recent years. Through our brand and industry trackers, we closely examine the factors influencing decisions in the […]
Opening the digital lending faucet and breaking a legislative chokepoint for new energy: Indonesia Policy updates
While exciting and teeming with potential, businesses in the digital, new age, technology-based space are constantly under regulatory scrutiny due to their innovative and disruptive nature. As regulatory landscapes shift, we introduce a series of newsletters bringing you updates on key policies and laws that may affect new-age players in Southeast Asia. 1. Summary for […]
Plug and play: Charging up part 5!
First up on the consumer side: Is SEA all about two-wheelers (2W) when it comes to EVs? Well, you might be surprised to find out that it is the 4W market that is surprising us more. Then, let’s talk business – Do EV opportunities in SEA exist on the B2B front? And finally ranking the countries the […]
Who’s making Indonesia look pretty?
Lately, everywhere we look in Jakarta, we see advertisements/content for Beauty & Personal care companies. And it makes sense also, as the country’s disposable income is on the rise, consumers are spending heavily on looking better. With ample whitespaces, brands have come to fulfill customer needs. We have been tracking the space for a while now and have […]
Unveiling the Secrets Behind Smarter Investment Decisions
In the ever-evolving landscape of venture capitalism, the quest for the next big investment opportunity is akin to searching for a needle in a haystack. With countless companies vying for attention, how does one discern diamonds from the rough? Enter the strategic deal qualification exercise between a leading VC firm and a team of seasoned […]
Not so Modest opportunity in Modest Fashion
Fashion’s booming! New brands are popping up everywhere – just in 2022 fashion startups had raised USD 6 billion + globally But here’s the thing: while chatting with a colleague recently, she was surprised she couldn’t find stylish modest clothes that fit her taste. We did some digging, and guess what? There just aren’t many funded […]
Indonesia Electric Vehicle: Charging Up Part 4
Indonesia’s Electric Vehicle (EV) sector faces a chicken-first-or-egg situation. Buyers want better ownership options (financing, resale, etc.) before coming in droves, and manufacturers are waiting for higher sales volumes before ramping up production. The good news is demand is rising, and the government is stepping in to help. We see the EV ecosystem is charging […]
KSA Digital Economy
KSA’s economy has witnessed the fastest GDP growth rate during the 2021-22 period, driven by pro-business reforms and rising oil prices. Continuous improvement in ease of doing business, social and economic liberalization, and initiatives to attract talent and global businesses will pave the way for future growth. KSA has a thriving tech enabler ecosystem with […]
Saudi Arabia’s Rise to Global Entertainment Dominance
In the aftermath of the global pandemic, the Kingdom of Saudi Arabia (KSA) is experiencing a remarkable transformation across various facets of society. Swift advancements in social, economic, and cultural realms underscore Saudi Arabia’s aspiration to become the hub of the region and the world. This transformative phase is driven by a growing acceptance of […]
Profitable with moats – the next phase of growth for Online Travel Agents
In one of our previous updates, at the start of this year, we spoke about the Indonesian travel market and its immense opportunity. In this article we take a deeper look at the Online Travel Agent (OTA) market and what trends are going to be shaping up the industry. And as a bonus, we also talk about […]
Sweat, Smoothies, and Stats: Indonesia’s wellness wave
The wellness movement is becoming an essential part of the lifestyles of Gen Z and millennials due to their busy schedules, increasing health issues, and growing awareness. It is not just a trend or about physical health, but it is a deeper connection to the overall well-being of the body, mind, and spirit. In Indonesia, […]
Study reveals udaan winning on customer service excellence, after market consolidation
This recent study conducted by Redseer Strategy Consultants and Udaan takes a deep dive into the eB2B market and offers key insights and a strategic approach aimed at unlocking unparalleled growth opportunities for businesses operating in the segment. The comprehensive analysis and in-depth market research reveals that Udaan, India’s largest eB2B player, has emerged as […]
Ramadan: Homebound in UAE, Outbound in KSA
The holy month of Ramadan is around the corner, and we did a recent study to understand consumer needs, motivations, and preferences during the period. Some interesting trends have emerged, and stark differences exist between the expected behavior in the UAE and KSA. 1. Ramadan at Home in UAE, Out and About in KSA Celebrations […]
Looking beyond sleeping pods & whiteboards – Blue Collar Workers, opportunity within plain sight!
While the current macroeconomic situation has seen manufacturing and infrastructure reshoring as a major trend, one common factor that we see being critical to the entire effort is blue-collar workers. These hard-working members of society are out there on the front lines and–almost literally–build everything. Not limited to traditional sectors, they are at the core […]
$90 billion+ opportunity in Multicategory eB2B
General trade currently drives >90% of the ~USD 950 Bn Indian Retail market and it is largely fragmented in nature. The challenges of slow delivery service, inconsistent product quality, pricing opacity, lack of credit, and even frequent stockouts continue to affect procurement through traditional channels, rendering the process both expensive and cumbersome. The influx of […]
Ramadan 2024: How will Indonesian consumers spend USD 70Bn
Ramadan is a month of fasting and spiritual reflection for Muslims around the world, a time for family gatherings, community events, and religious observance. It is also a time of increased retail spending, as families stock up on food, gifts, and clothing in preparation for the Eid al-Fitr holiday that marks the end of the […]
Regulatory Rollercoaster: Southeast Asia’s Ups, Downs, and Loop-de-Loop
Understanding regulations is the key to managing business risks. Failing to appreciate regulatory nuances can flip an otherwise promising investment. Look at 2023. The EU launched anti-trust cases against Google, China remained tough on its tech sector, and Indonesia put the brakes on social media companies offering e-commerce. These had meaningful impacts on respective companies […]
Indonesian Business Real Winner of 2024 Elections
If you’ve been following Indonesian current affairs, you might be aware that we are inching closer to the first round of the 2024 Indonesian General Elections in February. Nearing the end of his second term, President Joko ‘Jokowi’ Widodo has led Indonesia through one of its most prosperous periods of economic growth in modern times. […]
‘‘Wonderful Indonesia’ – it has something for everyone!
Greetings from the enchanting archipelago of Indonesia! As we reflect on our nearly year-long journey in this diverse and vibrant country. We were struck by the immense travel offerings that the country has. From the famous beach escapes of Bali to the rich cultural history of Yogyakarta and multiple hidden gems in the form of […]
From slowing in 2023 to growing in 2024
Easing macro headwinds are poised to revive interest in Southeast Asian private markets in 2024. As macro drivers take a backseat, the intense focus on profitability will progressively ease. Startups responding well to the emerging demand-supply trends will regain traction. Sectors that could see higher startup activity levels in 2024 include AgriTech, Artificial Intelligence, HealthTech, […]
Recovery, Resilience and building on Optimism for 2024
As we bid farewell to 2023, a year marked by dynamic evolution and unparalleled resilience in the startup ecosystem, we stand on the precipice of 2024, filled with renewed hope and determination. This year’s journey, woven with the threads of recovery, resilience, and digitization, not only tested our mettle but also showcased India’s collective capacity […]
Singapore Fashion: What a successful launch looks like
In this note, we look at Singapore’s vibrant fashion market landscape and its growth drivers. We share factors that are critical for brands to scale locally and in the broader SEA region. Brands that effectively tap into local tastes, leverage online platforms, and foster meaningful connections with the Singaporean audience are poised for triumph in […]
Impact of DPI on the Indian Internet Economy
Over the past several years, India has embarked on a remarkable journey towards becoming a digitally enabled society. This digital transformation has not only reshaped the nation’s socioeconomic landscape but also served as a global model for how technology can be harnessed to uplift and connect diverse and large populations. At the heart of this […]
Navigating the Digital Economy Landscape in the Philippines
The Philippines’s has the second largest population in Southeast Asia with ~USD 400 Bn GDP that is expected to grow at high-single-digit levels in the next few years. Its digital economy is small, but is poised to grow with sustained urbanization, rising internet accessibility, widespread smartphone usage, and a largely English-speaking population. In this newsletter, […]
Resilient Frontiers: Exploring Vietnam’s New Economy
In 2023, funding for Vietnamese startups is projected to exceed 2022 levels. Noteworthy entries, such as VINFAST ‘s debut on NASDAQ and early-stage startup Cross Fund securing its seed round in H2-2023, mark significant milestones. Interestingly, a departure from the trend observed in 2022, a substantial portion of the funds is now directed toward early-stage […]
Singapore – Hub of SEA
Ranked second for ease of doing business, Singapore’s central location in SEA makes it a home for numerous international businesses. In this newsletter, we explore its significance and role as a pivotal hub in SEA. 01. Singapore is considered the hub of SEA, positioned strategically in the middle of SEA countries Singapore is viewed as […]
MENA Black Friday a $74 Bn retail opportunity
1. MENA Black Friday will represent a sizable $74 Bn retail opportunity in 2023; However, its significance within the online retail calendar is moderating er ecosystem Black Friday Sales stabilizing but still significant. While the World Cup influenced sales last year, it is anticipated that the MENA retail calendar will return to its usual patterns. The […]
Festive Optimism Prevails: MSME Sellers Eye Sales Surge
Everyone in India is gearing up for the coming festivities. And in that spirit, Redseer is watching all aspects of the ecommerce Industry’s biggest GMV churner, the festive season sales. Our latest analysis takes into account the MSME seller’s perspective and how online sellers are expecting to buck the trend in a tough year. In […]
Flavorful fortunes – Eating is a serious business in India
At the heart of educational institutions, corporate offices, hospitals, and various other institutions across the country are managed cafeterias. The demand for managed cafeterias in India is witnessing remarkable growth, as the market has started to formalize over the last few years. As working professionals, students, and employees seek convenient and nutritious meal options, these […]
90,000 Crore. That’s How Much GMV Festive Season 2023 Can Clock
Over the years, the remarkable transformation of e-commerce has redefined India’s retail landscape. From its modest inception in 2014 to the upcoming celebration of the 10th anniversary of India’s eTailing festive season, the industry’s journey has been nothing short of extraordinary. 2023 marks the 10th year of festive e-commerce sales in India. The Indian eTailing […]
Decoding the Success of Pure-Play Beauty Companies
The Beauty and Personal Care (BPC) market globally is a highly attractive market and is evolving rapidly. As a result, there is scaled influx of brands into the space. With this context, Rohan Agarwal, Partner at Redseer Strategy Consultants, decodes the keys to success for brands in this space. 1. Globally, BPC is the fastest […]
UAE: Gateway to $1.5Tn MENA Consumer Spending
UAE is the gateway to the $1.5 Tn MENA consumer spending market. UAE contributes 15% of GDP and over 15% of regional tourist influx, its strategic location and robust infrastructure have solidified its position as global trade hub status. Pro-business policies of the government coupled with strong consumer confidence in the country; position it as […]
MSMEs’ Impact on India’s E-commerce Surge
India’s digital transformation journey and the rise of its Micro, Small, and Medium Enterprises (MSMEs) are shaping the country’s economic landscape in profound ways. The push towards a paperless economy has increased efficiency and transparency, contributing to economic growth. In this article, we explore how MSMEs, a critical component of India’s economy, are expanding their […]
MSME Credit Capital Deficit – How much of a difference can Alternate Finance make?
India is a nation of small businesses and home to over 64 Mn MSMEs that collectively contribute to 30% of the nation’s GDP. While the sector is a crucial component of India’s growth engine, it is also riddled with challenges that inhibit growth. Limited digitization and strained access to capital are two pressing issues that […]
Skilling and Employability Solutions for the Next Half Billion
When India became the world’s most populous country this year, its massive, young workforce was propelled into the spotlight—at 281, the median Indian is a full decade younger than the median Chinese person. India has the world’s second-largest working-age population, and its potential workforce will continue to grow in size until 2049. With 960 million […]
eCommerce spending sentiment outlook remains optimistic
As businesses world over are battling recession and bringing their offline operations and revenues back to pre-Covid levels, eCommerce growth appears to have peaked and plateaued. RBI’s consumer confidence index assessment of household sentiment about the current and future economic situation gives a sense check on how consumers plan ahead for future expenses. To complement […]
Spring on the horizon: Funding winter to blow over in 6-12 months
It’s been a frigid period for startups, characterized by tightened investor budgets and a visible slowdown in the fervor that was once the hallmark of the sector. However, beneath the icy exterior, a subtle yet steadfast undercurrent of optimism remains. The belief is that this downturn is just a temporary phase, laying the foundation for […]
The Future is Customer Engagement
Customer engagement platforms are empowering organizations in the region to adapt to the fast-evolving consumer landscape, providing customizable and full-stack solutions to meet the varying, cross-industry needs, of customer engagement. As the focus in the digital economy shifts from customer acquisition to retention, these solutions become increasingly important in fostering lasting relationships and driving business […]
Are Indian Tech Startups IPO Ready?
Indian new-age tech companies, characterized by innovation, grew in popularity over the last few years. Their growth was propelled by strong customer love. Moreover, liquidity was amenable to their growth plans. This helped a few new-age companies to go public. In 2022, with the macroeconomic conditions tightening across the globe, the new-age stocks were scrutinized […]
Unveiling Redseer’s Ecommerce Confidence Index in Middle East
We are delighted to unveil the inaugural Ecommerce Consumer Confidence Index (ECCI) in MENA. This index aims to capture the sentiment of consumers towards ecommerce. 1. Redseer has created ECCI to assess the consumer sentiment and confidence around eCommerce Ecommerce Confidence Index is designed to assess consumer sentiment and confidence in the eCommerce landscape by […]
Vietnam MSME Digitisation
In Vietnam, Micro, Small, and Medium Enterprises (MSMEs) underpin the retail economy, catering to 80% of all consumer purchases. With the government’s active support in digitizing the market, this newsletter explores the opportunities within Vietnam’s MSME digital transformation. 1. Adoption of digital economy has been rising rapidly across Vietnam, especially in e-commerce The country is […]
From Aisle Strolling to One-Click Buying: Unravelling eGrocery Boom
Until the end of the last decade, eGrocery was still a category with minimal growth. Then the pandemic thrust the service to the forefront of people’s needs as social distancing norms made it hard to shop groceries offline. In the wake, quick commerce also gained prominence as platforms offered reliable service and buyers preferred the […]
Shopping Goes Social
Social media channels, with their large userbase and increasing time spent, continue to be the influential channels for retail purchase decisions. Social commerce along with live streaming has already taken up significant market share in some of the leading markets like China and Vietnam. This trend is expected to be followed in the MENA region […]
Unlocking the Value in Indian eCommerce
In a diverse and vibrant country like India, consumer behavior varies greatly, and understanding the distinct archetypes of consumers is vital for businesses aiming to capture this vast market. With their prudent spending habits and pursuit of value-driven products, the’ Mass’ consumers are a dominant force. In this article, we delve into the characteristics and […]
Unlocking value in Indian eCommerce: Catering to the ‘Mass’ Consumer
Are you curious to discover the untapped potential of a dynamic consumer segment that’s shaping the Indian retail and eCommerce landscape? Brace yourself for a captivating journey through our groundbreaking report! The world of mass consumers is a burgeoning force that’s set to revolutionize growth of Indian eCommerce. With annual incomes ranging from INR 2.5 […]
Unicorns at a Crossroads: The Battle for Profitability in Indian Startup Space
In the heart of India’s bustling startup ecosystem, a remarkable transformation is unfolding over last one year. As the world navigates the aftermath of a pandemic and economic fluctuations, the Indian startup ecosystem is making a hard pivot from growth to profitability. Startups and their investors are adapting, redefining priorities, and embracing new business models […]
Decoding the UAE Real Estate Market
The UAE real estate market is booming, thanks to Russian expats and local buyers. In the short term, Russian expats are fuelling the market, while in the long term, local buyers will drive growth. In this newsletter, we’ll explore the top trends and factors that are contributing to this growth, including the influx of Russian […]
Shark Tank India: A Win-Win for Startups and Investors
Shark Tank has been a successful business reality series and has managed to capture the imagination of followers across class and ages. While the show is entertainment for most of the viewers, for budding entrepreneurs, it’s a master class in pitching and business negotiation. For the investors and startup owners on the show, it’s an […]
Vietnam consumer internet – unleashing the next phase of growth
The Vietnamese economy is undergoing significant changes. While in the short term we have seen headwinds in the form of real estate challenges, stock market underperformance among others however in the longer run the country has set a strong base for manufacturing sector growth on account of China + 1 policies adopted by countries. With […]
Indonesia ecommerce: The metamorphosis continues…
Over the years, e-commerce in Indonesia has experienced significant growth, driven by factors such as increasing internet penetration, smartphone adoption, and a growing middle class. The category mix of e-commerce platforms has evolved to cater to the diverse needs and preferences of Indonesian consumers. It is further expected to undergo changes as the demographics and […]
How to acquire new customers this Black Friday?
Last quarter of the year has traditionally been an important period for sales in UAE contributing more than 30% of overall retail sales. While, last year, the Football world cup overlapped resulting in a significant increase in sales. This year, we expect the growth to taper down as consumers increasingly start living in the moment, […]
Evolving eB2B Landscape in India: Multicategory – The Winning Model
India’s ~USD 950 Bn retail market is largely unorganized, with general trade driving ~83% of the overall market. The share of general trade is even higher in the grocery market driving >90% of the market. The general trade market in India is highly fragmented and chaotic, wherein retailers face multiple challenges while procuring from traditional […]
Riding the Green Wave: Rise of Climate Tech
The prospects for climate tech look encouraging. Climate tech refers to technologies and innovations that aim to mitigate or adapt to the impacts of climate change. The various drivers for rise of climate tech include government policies, corporate sustainability, public awareness, and innovation. In the article, we will be looking at various opportunities in the […]
How Can Traditional Brands Adapt to the Rise of Online Retail?
In the last few years, we have seen many Digital Native Brands (DNBs), created and scaled online, are doing very well. Brands such as Xiaomi, Boat and Mamaearth, well-adapted to the online ecosystem, have ridden the explosive growth in eCommerce to become household names. As online sales increase across categories, so will the power and […]
IPL x Food delivery: Not a metro phenomena anymore
Food and beverages have always been central to sports entertainment, be it at-home or stadium viewing experience. During the growth phase of the online food delivery (OFD) business from 2017 to 2020, OFD players experienced heightened sales on IPL game days. Orders often flew off the restaurant shelves during the matches as friends and families […]
Indonesia Manufacturing: Opportunities Galore For Digital-first Players – Part 3
The nascent segment of eB2B industrials in Indonesia presents an attractive opportunity, especially in the raw material procurement segment, where supply chain inefficiencies exist. The eB2B players are tapping into a promising opportunity for manufacturers looking to digitize their operations as well as providing transparent pricing and project financing solutions to buyers. This article builds […]
Indonesia – A White Space for Indian D2C Brands
Recently, we witnessed the remarkable success of D2C brands in India, as evidenced by their top rankings on Redseer’s Digital Disruptor list. Among the featured categories, electronics and appliances was one where we saw some good brands stealing the show. In Indonesia, this category is captivating a significant share of the e-commerce market, amounting to […]
Indian E-tailing Saga: Slow Pace, Steady Stride
Indian e-tailing industry has gradually slowed post-pandemic but continues to perform better than overall retail consumption. While the greater maturity of current users has propelled eCommerce growth, macroeconomic factors have kept the overall consumption growth tepid in the last few quarters. Continued internet proliferation, efforts by e-commerce platforms to boost the shopping experience, and omnichannel […]
Indonesia Online Electronics: A Whitespace for D2C?
Electronics are among the top-selling items in the e-commerce market in Indonesia, accounting for nearly ~25% of the total GMV, and this trend is only expected to continue in the future! In this article, we explore the potential for direct-to-consumer (D2C) brands in the electronics market and the factors that may drive their adoption over […]
ECCI – A pulse check on future eCommerce trends
Over the last three years markets around the world have been shaken by a few disruptive events, starting with the COVID-19 pandemic. Lockdowns and social distancing boosted the growth of eCommerce, however, the economic headwinds have put a dent in the overall consumer confidence. With the increasing maturity of eCommerce, we believe the time is […]
Virtual Gifting: Fueling User Engagement and Monetisation
Generating and maintaining user engagement is at the crux of the digital economy. With the advent of high-speed internet across the country, it is now possible for influencers and brands to connect with their audience in real-time on live streams. Influencers who go live are more accessible to followers and create a sense of urgency […]
Influencing On The Way Up!, Part 2
Here we share how influencer marketing is gaining prominence as an impactful digital ads channel. We find that understanding regional user nuances, category mix, and niche marketing tools is critical to creating to an influencer marketing campaign. This article builds on our earlier note on the rise of influencer marketing in Indonesia, influencing-on-the-way-up. 1. Influencer marketing […]
The Top 25 Digital Disruptors Ranking is Out!
The world of consumer brands is undergoing a significant shift as online retail grows in popularity every day. While the ‘Digital First’ brands built and scaled their businesses online, traditional brands are playing catch-up. Together they constitute an assortment of digital brands serving the online retail market. We conducted extensive research and analysis of over […]
Digital Disruptors 2022
The world of consumer brands has undergone a significant transformation as online retail has grown in popularity and importance. Consumers continue to increasingly search, discover and buy products online. eCommerce is also creating opportunities for new brands to be built and existing brands to market themselves on horizontal platforms and their own websites. There is […]
Decoding the Exceptional Trend of eGrocery in Developing Markets
The COVID-19 pandemic was a strong catalyst for the exponential growth of online groceries across the developing world. Initially driven by a response to the lockdowns and supply chain disruptions, the market has since evolved to cater to consumer habits, convenience and local drivers. As a result, various business models have emerged successfully to occupy […]
Indonesia Consumer Survey Findings, Part 2 – Cautiously Optimistic
In this article, we share consumers’ views on key consumer internet sectors in Indonesia. This story builds on our earlier update on consumer sentiments on the macro-outlook, Consumer Survey – Part 1. We share our findings on e-commerce, on-demand and FinTech. Further, we share consumer insights on digitally native/ D2C brands and electric vehicles (EVs). […]
MSMEs: Igniting a New Era of Indian eCommerce Prosperity
The Indian economy is undergoing rapid formalization and growth, projected to reach USD 4.9 trillion by 2027, driven by a favorable regulatory environment, infrastructure investment, and digitalization efforts. This transition is evident in the rising share of the formal economy, which increased from 48% in 2017 to 60% in 2023, with an expected further increase […]
Indian shortform apps – on the cusp of monetization
Indian shortform apps are catching up to global players in popularity and usage. In recent years, several homegrown short-form video platforms such as Moj, Josh, and Chingari have gained popularity in the country’s growing creator ecosystem, with global players such as YouTube Shorts and Instagram Reels only broadening the growth of the ecosystem. Moreover, with […]
Indonesia Consumer Survey Findings, Part 1 – Cautiously Optimistic
In this interesting article, we share highlights from our consumer survey conducted in late Jan 2023. The survey assessed consumers’ views on the macro-outlook, as well as their spending preferences for key online product and services. In the first part, we cover some macro perspectives. We will share consumers’ views on key digital sectors and […]
The Great Shift: Advertisers look beyond big tech
Though Facebook, Instagram, and Google are likely to remain important channels for digital advertising, we can expect to see a shift towards alternative channels like e-commerce and affiliate marketing platforms in the coming years as advertisers look for new ways to reach and engage their target audiences. As per our recent study on Digital Ads, […]
Unlocking the keys to becoming a successful consultant in India: Three insider secrets!
Redseer Strategy Consulting is a team of business, strategy and technology consultants who help clients envision and build their future in the digital world. As we work with visionaries across multiple industries across the globe, we understand the efforts and skills required of a consultant to be successful. To help candidates pursue a successful career, […]
How Consultants Can Benefit From ChatGPT?
Do you want to know what ChatGPT can do for you? Well, here’s a question to think about: “Are there any repetitive tasks you’re doing that could be done by AI so you can focus on more important things in your work?” As a consultant, here are three things you can use ChatGPT for: Improving […]
Influencer Marketing: A Solution to Optimize Digital Ad Spends
Over the last decade, advertising in India experienced significant disruption, with structural changes happening from both the demand and supply sides. Catalyzed by the proliferation of high-speed internet and an explosion in the number of smartphone users, ad spending saw a substantial shift towards digital media channels. However, with increased focus on advertising ROI and […]
Unlocking the Digital Potential of Traditional Brands
Created and scaled online, Digital Native Brands (DNBs) have been trending over the last few years. Brands such as Xiaomi, Boat and Mamaearth, well-adapted to the online ecosystem, have ridden the explosive growth in eCommerce to become household names. As online sales increase across categories, so will the power and share of digital brands. How […]