Flavorful fortunes – Eating is a serious business in India

At the heart of educational institutions, corporate offices, hospitals, and various other institutions across the country are managed cafeterias. The demand for managed cafeterias in India is witnessing remarkable growth, as the market has started to formalize over the last few years. As working professionals, students, and employees seek convenient and nutritious meal options, these […]

90,000 Crore. That’s How Much GMV Festive Season 2023 Can Clock 

Over the years, the remarkable transformation of e-commerce has redefined India’s retail landscape. From its modest inception in 2014 to the upcoming celebration of the 10th anniversary of India’s eTailing festive season, the industry’s journey has been nothing short of extraordinary.  2023 marks the 10th year of festive e-commerce sales in India.  The Indian eTailing […]

Decoding the Success of Pure-Play Beauty Companies

The Beauty and Personal Care (BPC) market globally is a highly attractive market and is evolving rapidly. As a result, there is scaled influx of brands into the space. With this context, Rohan Agarwal, Partner at Redseer Strategy Consultants, decodes the keys to success for brands in this space. 1. Globally, BPC is the fastest […]

UAE: Gateway to $1.5Tn MENA Consumer Spending

UAE is the gateway to the $1.5 Tn MENA consumer spending market. UAE contributes 15% of GDP and over 15% of regional tourist influx, its strategic location and robust infrastructure have solidified its position as global trade hub status. Pro-business policies of the government coupled with strong consumer confidence in the country; position it as […]

MSMEs’ Impact on India’s E-commerce Surge

India’s digital transformation journey and the rise of its Micro, Small, and Medium Enterprises (MSMEs) are shaping the country’s economic landscape in profound ways. The push towards a paperless economy has increased efficiency and transparency, contributing to economic growth. In this article, we explore how MSMEs, a critical component of India’s economy, are expanding their […]

MSME Credit Capital Deficit – How much of a difference can Alternate Finance make?

India is a nation of small businesses and home to  over 64 Mn MSMEs that collectively contribute to 30% of the nation’s GDP. While the sector is a crucial component of India’s growth engine, it is also riddled with challenges that inhibit growth. Limited digitization and strained access to capital are two pressing issues that […]

eCommerce spending sentiment outlook remains optimistic

As businesses world over are battling recession and bringing their offline operations and revenues back to pre-Covid levels, eCommerce growth appears to have peaked and plateaued. RBI’s consumer confidence index assessment of household sentiment about the current and future economic situation gives a sense check on how consumers plan ahead for future expenses. To complement […]

Spring on the horizon: Funding winter to blow over in 6-12 months

It’s been a frigid period for startups, characterized by tightened investor budgets and a visible slowdown in the fervor that was once the hallmark of the sector. However, beneath the icy exterior, a subtle yet steadfast undercurrent of optimism remains. The belief is that this downturn is just a temporary phase, laying the foundation for […]

The Future is Customer Engagement

Customer engagement platforms are empowering organizations in the region to adapt to the fast-evolving consumer landscape, providing customizable and full-stack solutions to meet the varying, cross-industry needs, of customer engagement. As the focus in the digital economy shifts from customer acquisition to retention, these solutions become increasingly important in fostering lasting relationships and driving business […]

Are Indian Tech Startups IPO Ready?

Indian new-age tech companies, characterized by innovation, grew in popularity over the last few years. Their growth was propelled by strong customer love. Moreover, liquidity was amenable to their growth plans. This helped a few new-age companies to go public. In 2022, with the macroeconomic conditions tightening across the globe, the new-age stocks were scrutinized […]

Unveiling Redseer’s Ecommerce Confidence Index in Middle East

We are delighted to unveil the inaugural Ecommerce Consumer Confidence Index (ECCI) in MENA. This index aims to capture the sentiment of consumers towards ecommerce. 1. Redseer has created ECCI to assess the consumer sentiment and confidence around eCommerce ECCI is designed to assess consumer sentiment and confidence in the eCommerce landscape by considering key […]

Vietnam MSME Digitisation 

In Vietnam, Micro, Small, and Medium Enterprises (MSMEs) underpin the retail economy, catering to 80% of all consumer purchases. With the government’s active support in digitizing the market, this newsletter explores the opportunities within Vietnam’s MSME digital transformation. 1. Adoption of digital economy has been rising rapidly across Vietnam, especially in e-commerce The country is […]

From Aisle Strolling to One-Click Buying: Unravelling eGrocery Boom 

Until the end of the last decade, eGrocery was still a category with minimal growth. Then the pandemic thrust the service to the forefront of people’s needs as social distancing norms made it hard to shop groceries offline. In the wake, quick commerce also gained prominence as platforms offered reliable service and buyers preferred the […]

Shopping Goes Social

Social media channels, with their large userbase and increasing time spent, continue to be the influential channels for retail purchase decisions. Social commerce along with live streaming has already taken up significant market share in some of the leading markets like China and Vietnam. This trend is expected to be followed in the MENA region […]

Unlocking the Value in Indian eCommerce 

In a diverse and vibrant country like India, consumer behavior varies greatly, and understanding the distinct archetypes of consumers is vital for businesses aiming to capture this vast market. With their prudent spending habits and pursuit of value-driven products, the’ Mass’ consumers are a dominant force. In this article, we delve into the characteristics and […]

Unlocking value in Indian eCommerce: Catering to the ‘Mass’ Consumer

Are you curious to discover the untapped potential of a dynamic consumer segment that’s shaping the Indian retail and eCommerce landscape? Brace yourself for a captivating journey through our groundbreaking report! The world of mass consumers, is a burgeoning force that’s set to revolutionize eCommerce growth in India. With annual incomes ranging from INR 2.5 […]

Unicorns at a Crossroads: The Battle for Profitability in Indian Startup Space  

In the heart of India’s bustling startup ecosystem, a remarkable transformation is unfolding over last one year. As the world navigates the aftermath of a pandemic and economic fluctuations, the Indian startup ecosystem is making a hard pivot from growth to profitability. Startups and their investors are adapting, redefining priorities, and embracing new business models […]

Decoding the UAE Real Estate Market

The UAE real estate market is booming, thanks to Russian expats and local buyers. In the short term, Russian expats are fuelling the market, while in the long term, local buyers will drive growth. In this newsletter, we’ll explore the top trends and factors that are contributing to this growth, including the influx of Russian […]

Shark Tank India: A Win-Win for Startups and Investors    

Shark Tank has been a successful business reality series and has managed to capture the imagination of followers across class and ages. While the show is entertainment for most of the viewers, for budding entrepreneurs, it’s a master class in pitching and business negotiation. For the investors and startup owners on the show, it’s an […]

Vietnam consumer internet – unleashing the next phase of growth 

The Vietnamese economy is undergoing significant changes. While in the short term we have seen headwinds in the form of real estate challenges, stock market underperformance among others however in the longer run the country has set a strong base for manufacturing sector growth on account of China + 1 policies adopted by countries. With […]

Indonesia ecommerce: The metamorphosis continues…   

Over the years, e-commerce in Indonesia has experienced significant growth, driven by factors such as increasing internet penetration, smartphone adoption, and a growing middle class. The category mix of e-commerce platforms has evolved to cater to the diverse needs and preferences of Indonesian consumers. It is further expected to undergo changes as the demographics and […]

How to acquire new customers this Black Friday?

Last quarter of the year has traditionally been an important period for sales in UAE contributing more than 30% of overall retail sales. While, last year, the Football world cup overlapped resulting in a significant increase in sales. This year, we expect the growth to taper down as consumers increasingly start living in the moment, […]

Evolving eB2B Landscape in India: Multicategory – The Winning Model 

India’s ~USD 950 Bn retail market is largely unorganized, with general trade driving ~83% of the overall market. The share of general trade is even higher in the grocery market driving >90% of the market. The general trade market in India is highly fragmented and chaotic, wherein retailers face multiple challenges while procuring from traditional […]

Riding the Green Wave: Rise of Climate Tech   

The prospects for climate tech look encouraging. Climate tech refers to technologies and innovations that aim to mitigate or adapt to the impacts of climate change. The various drivers for rise of climate tech include government policies, corporate sustainability, public awareness, and innovation.   In the article, we will be looking at various opportunities in the […]

How Can Traditional Brands Adapt to the Rise of Online Retail?

In the last few years, we have seen many Digital Native Brands (DNBs), created and scaled online, are doing very well. Brands such as Xiaomi, Boat and Mamaearth, well-adapted to the online ecosystem, have ridden the explosive growth in eCommerce to become household names. As online sales increase across categories, so will the power and […]

IPL x Food delivery: Not a metro phenomena anymore 

Food and beverages have always been central to sports entertainment, be it at-home or stadium viewing experience. During the growth phase of the online food delivery (OFD) business from 2017 to 2020, OFD players experienced heightened sales on IPL game days. Orders often flew off the restaurant shelves during the matches as friends and families […]

Indonesia Manufacturing: Opportunities Galore For Digital-first Players – Part 3 

The nascent segment of eB2B industrials in Indonesia presents an attractive opportunity, especially in the raw material procurement segment, where supply chain inefficiencies exist. The eB2B players are tapping into a promising opportunity for manufacturers looking to digitize their operations as well as providing transparent pricing and project financing solutions to buyers.  This article builds […]

Indonesia – A White Space for Indian D2C Brands 

Recently, we witnessed the remarkable success of D2C brands in India, as evidenced by their top rankings on Redseer’s Digital Disruptor list. Among the featured categories, electronics and appliances was one where we saw some good brands stealing the show. In Indonesia, this category is captivating a significant share of the e-commerce market, amounting to […]

Indian E-tailing Saga: Slow Pace, Steady Stride 

Indian e-tailing industry has gradually slowed post-pandemic but continues to perform better than overall retail consumption. While the greater maturity of current users has propelled eCommerce growth, macroeconomic factors have kept the overall consumption growth tepid in the last few quarters. Continued internet proliferation, efforts by e-commerce platforms to boost the shopping experience, and omnichannel […]

Indonesia Online Electronics: A Whitespace for D2C?

Electronics are among the top-selling items in the e-commerce market in Indonesia, accounting for nearly ~25% of the total GMV, and this trend is only  expected to continue in the future!   In this article, we explore the potential for direct-to-consumer (D2C) brands in the electronics market and the factors that may drive their adoption over […]

ECCI – A pulse check on future eCommerce trends  

Over the last three years markets around the world have been shaken by a few disruptive events, starting with the COVID-19 pandemic. Lockdowns and social distancing boosted the growth of eCommerce, however, the economic headwinds have put a dent in the overall consumer confidence. With the increasing maturity of eCommerce, we believe the time is […]

Virtual Gifting: Fueling User Engagement and Monetisation 

Generating and maintaining user engagement is at the crux of the digital economy. With the advent of high-speed internet across the country, it is now possible for influencers and brands to connect with their audience in real-time on live streams. Influencers who go live are more accessible to followers and create a sense of urgency […]

Influencing On The Way Up!, Part 2

Here we share how influencer marketing is gaining prominence as an impactful digital ads channel. We find that understanding regional user nuances, category mix, and niche marketing tools is critical to creating to an influencer marketing campaign.   This article builds on our earlier note on the rise of influencer marketing in Indonesia, influencing-on-the-way-up. 1. Influencer marketing […]

The Top 25 Digital Disruptors Ranking is Out!  

The world of consumer brands is undergoing a significant shift as online retail grows in popularity every day. While the ‘Digital First’ brands built and scaled their businesses online, traditional brands are playing catch-up. Together they constitute an assortment of digital brands serving the online retail market. We conducted extensive research and analysis of over […]

Digital Disruptors 2022

The world of consumer brands has undergone a significant transformation as online retail has grown in popularity and importance. Consumers continue to increasingly search, discover and buy products online. eCommerce is also creating opportunities for new brands to be built and existing brands to market themselves on horizontal platforms and their own websites. There is […]

Decoding the Exceptional Trend of eGrocery in Developing Markets

The COVID-19 pandemic was a strong catalyst for the exponential growth of online groceries across the developing world. Initially driven by a response to the lockdowns and supply chain disruptions, the market has since evolved to cater to consumer habits, convenience and local drivers. As a result, various business models have emerged successfully to occupy […]

Indonesia Consumer Survey Findings, Part 2 – Cautiously Optimistic

In this article, we share consumers’ views on key consumer internet sectors in Indonesia. This story builds on our earlier update on consumer sentiments on the macro-outlook, Consumer Survey – Part 1. We share our findings on e-commerce, on-demand and FinTech. Further, we share consumer insights on digitally native/ D2C brands and electric vehicles (EVs). […]

MSMEs: Igniting a New Era of Indian eCommerce Prosperity

The Indian economy is undergoing rapid formalization and growth, projected to reach USD 4.9 trillion by 2027, driven by a favorable regulatory environment, infrastructure investment, and digitalization efforts. This transition is evident in the rising share of the formal economy, which increased from 48% in 2017 to 60% in 2023, with an expected further increase […]

Indian shortform apps – on the cusp of monetization

Indian shortform apps are catching up to global players in popularity and usage. In recent years, several homegrown short-form video platforms such as Moj, Josh, and Chingari have gained popularity in the country’s growing creator ecosystem, with global players such as YouTube Shorts and Instagram Reels only broadening the growth of the ecosystem. Moreover, with […]

Indonesia Consumer Survey Findings, Part 1 – Cautiously Optimistic

In this interesting article, we share highlights from our consumer survey conducted in late Jan 2023. The survey assessed consumers’ views on the macro-outlook, as well as their spending preferences for key online product and services. In the first part, we cover some macro perspectives. We will share consumers’ views on key digital sectors and […]

The Great Shift: Advertisers look beyond big tech

Though Facebook, Instagram, and Google are likely to remain important channels for digital advertising, we can expect to see a shift towards alternative channels like e-commerce and affiliate marketing platforms in the coming years as advertisers look for new ways to reach and engage their target audiences. As per our recent study on Digital Ads, […]

Unlocking the keys to becoming a successful consultant in India: Three insider secrets! 

Redseer Strategy Consulting is a team of business, strategy and technology consultants who help clients envision and build their future in the digital world. As we work with visionaries across multiple industries across the globe, we understand the efforts and skills required of a consultant to be successful.   To help candidates pursue a successful career, […]

How Consultants Can Benefit From ChatGPT? 

Do you want to know what ChatGPT can do for you? Well, here’s a question to think about:  “Are there any repetitive tasks you’re doing that could be done by AI so you can focus on more important things in your work?”  As a consultant, here are three things you can use ChatGPT for:  Improving […]

Influencer Marketing: A Solution to Optimize Digital Ad Spends

Over the last decade, advertising in India experienced significant disruption, with structural changes happening from both the demand and supply sides. Catalyzed by the proliferation of high-speed internet and an explosion in the number of smartphone users, ad spending saw a substantial shift towards digital media channels. However, with increased focus on advertising ROI and […]

Unlocking the Digital Potential of Traditional Brands

Created and scaled online, Digital Native Brands (DNBs) have been trending over the last few years. Brands such as Xiaomi, Boat and Mamaearth, well-adapted to the online ecosystem, have ridden the explosive growth in eCommerce to become household names. As online sales increase across categories, so will the power and share of digital brands. How […]

Hidden Value of Discovery Commerce

With online taking center stage for influencing awareness, research, and consideration, the path to purchase is more complex than ever before. While online presents an immense opportunity to unlock growth by driving discovery for brands, its hidden value is yet to be capitalized. In this article, we deep dive into the sharp shifts in consumer […]

Web 3.0 – A Decentralized Opportunity (pt 2)

Blockchain’s hype led to several innovations in this space as designers and developers flock to make an impact. Nine of the ten investors we met last quarter are closely tracking the Web3/Metaverse-related developments. However, a consensus on what the eventual winners could look like is yet to emerge. While the gates are wide open for […]

700 Mn+ Indian Digital Consumer Funnel

Do you know that the internet was introduced in India in 1986 and was available only to the educational and research community? Our recent study shows that by 2030, India’s internet consumer base will surpass a landmark figure of 1 billion. India has come a long way in its journey to becoming the second largest […]

Navigating the Revenue Chasm: Redseer’s playbook to scale from $10 – $100 Mn

Scaling a startup from $10 million to $100 million in Annual Recurring Revenue (ARR) is a formidable challenge, but it is a necessary step for startups that want to establish themselves as industry leaders. The journey from $10 million to $100 million is often referred to as the “revenue chasm,” and it requires a different […]

IPO Landscape in 2023 and Beyond

Internet proliferation in the last few years has led to India having the second-largest internet user base in the world. By 2030, it will be ubiquitous as India expects to have more than a billion internet users across the nation. With the humble beginnings of selling books, the online marketplace has come a long way […]

Looking Back at India’s Internet Economy in 2022

Early 2022 benefited greatly from the COVID-induced growth on the user and innovation front. Post-pandemic times have led to the tremendous growth of both B2B and B2C online marketplace platforms and transformed online shopping from a nice-to-have to a must-have worldwide. Here’s looking back at the market development and the recent research to see what […]

5 essential tools every consult should know

 Whether you are a fresher or are already an experienced business consultant, you recognize that you have to be on the cutting edge when it comes to the advice you offer your clients. And being able to deliver perfectly customized advice to businesses requires meticulous organization.    ‌So, let’s look at some tool types that help […]

MENA Economy: On the cusp of a digital revolution

MENA’s is riding the digital revolution. The digitally evolved population of Gen Z, Millennials, and Gen X is a fertile ground for digital solutions. Riding in the wake of the pandemic, its digital economy has experienced a manifold growth. It is estimated that 100 million plus consumers will shift to online services in next 5-6 […]

PropTech In Southeast Asia

1. Indonesia is the largest real estate market in the region accounting for more than 50% of the overall realty market in SEA The combined real estate market size in the six focus countries of SEA is over $100 Billion. Indonesia and Vietnam are emerging as the most exciting real estate markets in the region […]

Indonesia Electric Vehicles: Charging Up

1. Indonesia possesses the macro tailwinds needed to stimulate the growth of the Electric Vehicles sector Indonesian government wants to invest for a green economy, hence has launched a roadmap to convert fuel engine vehicles to BEVs(Battery Electric Vehicle) and hybrid electric vehicles(HEVs).It possesses the largest nickel(an important component of Li-ion battery) reserves in the […]