Crafted powerful digital advertising plan for media giant
Redseer took note of the fact that digital ads work by using advertising tools that research, track, analyse and improve online ad campaigns.
Innovation in business model helping improve online deliveries performance in GCC
Buy Full Report Logistics is driving eCommerce in GCC; the two key sectors of Etail and online food deliveries stand at ~$11 Bn, expected to grow ~3X in next five years Published on: Sep 2019 Etail and online food are the two biggest sectors where deliveries are playing a critical role. E-tail is currently observing […]
E-tailing horizontals vs verticals and Flipkart’s furniture success
Flipkart has grown to capture 41% of online furniture market share Published on: Sep 2019 Hyperlocal e-grocery- Market growing at triple digits, with sector specialists continuing leadership Despite aggressive moves by horizontals, their hyperlocal grocery businesses have made a limited dent in the market As verticals continue to thrive basis their core value proposition of […]
Growth strategy for an internet kitchen
The methodology involved conducting feasibility analysis of channels needed to achieve the target.
Assessing Shopee Indonesia readiness for 9.9 and how smaller e-tailers are taking on the giants
As Shopee gets ready for 9.9, how has it performed YTD on its key initiatives in Indonesia? Published on: Aug 2019 Shopee Indonesia has performed strongly in scaling up B2C retail and Cash on delivery initiatives in 2019, both of which will play a crucial role in driving growth in 9.9 and other events Shopee […]
Demystifying the restaurants vs online aggregators debate
Restaurants have witnessed 30% growth in business along with other benefits after partnering with online aggregators Published on: Aug 2019 Online partnerships have enabled restaurants to increase overall top line by 30% via a large consumer base and strong brand impact With improved kitchen utilization, online partnerships have also enabled restaurants to improve their bottom-line […]
Go-to market strategy into online gaming market for a leading digital content platform in India
Key takeaways from the engagement was a Go-to Market strategy for the client (a leading digital content platform) into online gaming market and playbook
Ready to Cook Market: India
1. Ready to Cook Food market is gaining adoption among consumers owing to increasing urbanization and demand for convenience food Published on: Aug 2019 Ready to Cook market in India stands at INR 2100 Cr in 2019 and the market is expected to grow at a CAGR of 18% to reach INR 4800 Cr by […]
What’s makes India’s ePharma space so exciting | How will MAUs of digital content platforms grow | Private labels driving online beauty growth story
India’s USD 18 Bn unorganized pharma retailing market is ripe for digital disruption by ePharma players Published on: Aug 2019 Summary takeaways: ePharma (USD 350 Mn in 2018) is <2% of the overall retail pie currently, but poised to expand at least 40% y-o-y, driving significant action from companies and investors ePharma continued action and […]
GCC – World’s first omni-channel superapp?
GCC – a unique market showing characteristics of both developed and developing markets GCC countries have most of their population concentrated in urban centres. This helps the organized retail players to make a deeper reach out to the population, resulting in a high representation of organized players in retail. This characteristic of the high share […]
How can content platforms grab $3Bn opportunity?
By Ujjwal Chaudhry, Nikhil Dalal
The unstoppable juggernaut of Jio
By Ujjwal Chaudhry
What Moats Are Being Built By Tokopedia, Blibli and Bukalapak?
Tokopedia- Leadership in digital goods supported by a wide pool of fin-tech products Published on: Aug 2019 Blibli- Digitizing Indonesia’s USD 150+ bn grocery retail space via BlibliMart Bukalapak’s Mitra program- First mover advantage in a USD 14 Bn 2025 opportunity
Newsletter | Vernacular is NOW, not the future – A $300 Bn opportunity today
India is in the midst of a massive digital transformation of its population Published on: Aug 2019 Heavy social media and content consumption underway in urban and especially rural areas 210 Mn = Current number of vernacular preferring digital consumers in India who are also monetizable Massively growing vernacular user base to create USD 3 […]
Can MENA Have A Superapp?
Globally, apps are taking superapp journey by adding services to its offering and increasing per-customer revenue Published on: Jul 2019 A country/region becomes superapp ready when its large base of the population is smartphone first instead of desktop and the ecosystem of apps customized to local needs is not evolved. WeChat in China leveraged this […]
What Makes Indonesia’s Online Travel And Payments Space So Exciting
Traveloka – Flying high in USD 21 bn Indonesian online travel opportunity Published on: Jul 2019 Online travel in Indonesia to grow at 25% CAGR over the next few years, with both incumbents (traveloka) and insurgents (tiket.com) spending heavily to grow the market All major e-tailers including Tokopedia, Bukalapak and others have also entered the […]
Of MAUs And Subscribers In India And The Story Of Indonesia
Hotstar has been leading the Indian content sector followed by Dailyhunt Published on: Jul 2019 Our latest research brings out focuses on the pecking order in the Indian content space, as shown below. An additional observation is that MAUs for the largest players are an order of magnitude larger than the smaller ones. Subscribers of […]
Decoding The Indonesian Online Seller
Sellers prefer an online retail platform majorly for their consumer reach followed by their UX/UI experience and word of mouth Published on: Jul 2019 Our research shows that Top 4 platforms are especially preferred for their reach, while sellers sell on social media primarily due to its zero commissions and easy to use UX/UI (and […]
What’s Showing At (Amazon) Prime Time?
The story of Amazon Prime in India- as told through three charts Published on: Jul 2019 On the occasion of the Prime Day sale event, we conducted research around the scale of Amazon Prime in India, key messages from which are shown below. What do users of long-form video platforms consume? Our research on consumers […]
Decoding The Indonesian Online Shopper
Reasons for shopping online vary significantly in Greater Jakarta vs Rest of Indonesia- indicating differing consumer maturities Published on: Jul 2019 RedSeer consumer research on 1500 online shoppers in Indonesia indicates that while Greater Jakarta shoppers cite ‘convenience’ as major most important reason for shopping online. While the top reason is ‘low price’ for Rest […]
Retail Technology – The Next Frontier
Diabetes care market in India is ~$17 Bn in size as of FY21, expected to grow 3X+ to ~$59 Bn by FY31.
Content Leadership Index
What does the CLI measure? Published on: June 2019 CLI measures the monetizability of a platform basis three key criteria- Reach, Engagement and Trust Index ratings Player-wise Performance Player-wise Performance- Reach Player-wise Performance- Engagement Player-wise Performance- Trust Framework What does the Content Leadership Index (CLI) measure? Evaluation Parameters and Weights How is it structured > […]
City expansion strategy for a foodtech player
The medhodology involved creating a bespoke foodtech potential index of 2300+ Indian cities to identify the high potential cities for the client and segment them by priority/ potential.
Childcare Market Updates
Online Childcare: Convenience and Product Quality drive purchase decisions; Lead time and Return experience needs to improve The online Childcare market has attained enviable size in a relatively short timeframe (~$ 500mn in FY19). Given those purchase decisions in the category are partly impulsive/emotional, Online platforms have been able to address/expand the market significantly. An […]
Online Interior Design Market Updates
Buy Full Report Customization and Lead qualification key to scalability in the Online Interior Design market Published on: Apr 2019 Online Interior Design market is a large and fledgling opportunity in India (RSC estimates the market to be ~$ 100 mn in FY19, with online penetration of <1%). Despite the large addressable opportunity, leading Online […]
Social Commerce Market Updates
Strong initial adoption of deal-sharing based social e-com platforms points to bright future ahead Published on: Apr 2019 The next 100 Mn online shoppers poised to come from the smaller cities of India and likely to have very different behaviour and needs vs the current group of shoppers. E-commerce platforms that tap into the social […]
Dormant user assesment for an online food delivery platform
The engagement was driven through primary research – surveys and in-depth interviews – of dormant users to pin-point the reasons for lapsing and understand the steps to be taken to win the customers back.
Growth & New International Markets Entry Strategy For A 6000+ Chain
The global expansion story of Indian internet companies is just starting, long way to go ahead Published on: Apr 2019 Over the last few years, we have seen many Indian internet companies starting to look at foreign shores in the quest for growth. This trend, which started first in the ticketing and food delivery space, […]
The cost of being unhealthy – Redseer Perspective On Productivity Loss Due To Lifestyle Choices
India retail banking is poised for disruption as neobanks look to revolutionise personal banking experience.
Implementation of a sales process improvement program at a fast growing education services provider
RedSeer reached out to 5 key geographies of interest to the client in India and connected with 1000+ schools across India.
Formulated Product Line Expansion Marketing Plan For A Home Appliance Player
Technological advancements, rising economies, and evolving consumer lifestyles have led to the development of the smart home appliances market.
Market landscaping and identifying consumer pain points for one of the leading eHealth players in India
Pharmaceuticals market sizing in India, ePharma penetration in the market, ePharma category mix and player market shares, top-line & bottom-line player level comparison
Business Model Evaluation and Future Roadmap Development for a Physical Education (PE) Services Provider
The objective was to assess the physical education market and conduct competitor benchmarking to develop a future growth roadmap.
Commercial Due Diligence on India’s largest EdTech provider focused on supplemental education
We captured the brand recall for all market players, looked at how the online education market is poised to grow in the next five years.
Sector narrative in online gaming market and its outlook in 2022, drivers and emerging market themes in partnership with leading industry bodies
Market narrative report was launched to the public and received wider acceptance, the findings were used for strategic decisions by investor and quoted multiple times in the media
Report on Indonesia eCommerce | Metamorphosis in a post Covid world
Summary : Indonesia’s eCommerce ecosystem is fast evolving to meet the challenges and opportunities from Covid-19. We estimate another strong year with 50%+ y-o-y growth in GMV in 2020.
Online Grocery Market Updates | Middle-East
Buy Full Report Share of organized grocery retail in UAE+KSA is expected to increase to 80% by 2022, from current 60%; Unorganized grocery retail to shrink Published on: Jan 2019 RedSeer estimates grocery retail to grow at CAGR of ~5% to reach size of USD 73 Bn by 2022, from current USD 60 Bn for […]
State of e-tailing in India
Though the demand for preventive healthcare has soared since the pandemic and startups in the space are striving to ride this tailwind, it is still largely an untapped market. The opportunities are huge for businesses. The report delves into the entire landscape and shares pointers on how to cash in on the opportunities by tapping into emerging technologies.
Commercial Due Diligence on a music instruments e-tailer
As part of the diligence process, we undertook a comprehensive market landscaping of the musical instruments space in India- covering market sizing from demand and supply side, deep dive into structure of the overall retailing and eCommerce channel for both markets.
Commercial Due Diligence on an upcoming omnichannel platform offering music education services
The objective was to understand the music education market in India and assess the opportunity to invest in the target, an upcoming omnichannel platform offering music education services.
Online Milk Delivery Updates
1. Milk has the highest frequency and the lowest margins in the daily essentials category The online milk delivery business is growing fast in India. The players have focussed on milk category to make consumers habituated with their services as the frequency of milk purchase is high. But since the margins are low in milk, […]
Benchmarking mobility players on consumer behavior for Perth (Australia)
Insights on customer behavior of Perth in terms of reasons for choosing ride-hailing platforms, use-case, decision making criteria, ownership of car, deal-seeking, platform loyalty and frequency of usage
Yellow Pages Going Online In Middle East
The goal of the project was to develop a comprehensive market strategy for an online classifieds player in the Middle East. The firm wanted to expand to a new geography and RedSeer developed a market strategy for them, entailing all the necessary elements; identifying the market landscape, benchmarking the competitors, the unit economics of the […]
Customer experience assessment for e-tailers
Our client one of the largest e-tailing players in India wanted to benchmark its customer satisfaction with the competitors and understand the satisfaction across key parameters.
Business plan support for an internet kitchen launch in India
Our client wanted to launch an Internet Kitchen Service in a metropolitan city in India. The broad objective of the project was to understand the market scenario for online food delivery in the target city to support the business plan. This included landscaping the different geographical clusters in the target city followed by competitor benchmarking, […]
Due Diligence on Online Hotel Aggregator
The project dealt with conducting due diligence on a top online hotel aggregator brand in India for an investment fund. The due diligence process includes understanding the online travel aggregator market, its key players and the future plans of these players. It also includes understanding the various key performance indicators pertaining to Customer Experience, Partner […]
Due diligence on Furniture e-tailing market in India for a PE Fund
The client was a private equity fund who wanted to understand the furniture e-tailing market landscape in India. RedSeer helped them perform due diligence on the industry which entailed competitor benchmarking, gauging customer preferences and understanding the target firm’s brand image and position in the market versus its competitors and alternatives. We used separate approaches […]
An end-to-end M&A strategy for Europe-based gaming giant
Mergers and acquisitions are crucial corporate development efforts taken by an organization. Achieving rapid growth is mostly the primary reason behind buying, selling or combining different companies, that is, going in for an M&A. However, such decisions are taken after considering many important facts. This is where drafting an effective M&A strategy comes in handy. […]
Store rollout strategy for a chain of dialysis center
Rolling out a new business model especially in the medical sector would require a deep understanding of the market dynamics and consumer preference. In a likewise study the client, an India-based chain of dialysis hospitals wanted an insight into the market for dialysis patients in six Tier-1 cities across India. The project had 4 key […]
Growth Strategy For A Multinational Hybrid Seeds And Pesticides Company
The project was aimed at helping a multinational company dealing in hybrid seeds and pesticides develop a growth strategy based on adoption among consumers, the buying behaviour observed among the consumers, the client’s positioning in the market relative to the competitors and the potential supply-demand gaps in the market. To tackle this problem, we gained […]
Product Line Expansion for Home Appliances Player
Making an entry into the market space with a new product category requires a strategic planning and deep understanding of the present dynamics. A study on similar lines was conducted for an Indian MNC with annual revenue of more than USD 1 billion to understand the consumer preferences before extending their product line. Also, […]
Brand health check for a retail brand
Creating a brand value is one of the key reasons for the success of any large retail brand. The brand value which the consumers perceive helps the brand in getting associated with loyal customers. We conducted this study to check the brand health of a large retail brand. The focus was to help the client […]
Market potential and perception of plant population for rice seeds
In recent times, the primary sector of India i.e the agriculture has been receiving a lot of development in terms of market readiness and technology implementation. The study is aimed at understanding the farmers’ perception on plant population and usage of tools provided by the client for optimum yield. We have also […]
A Strategy to Address Adoption and Buying Behaviour of Farmers
Agri-retail has been one of the booming areas which has witnessed popularity in the recent past on an account of the technology infiltering every sector. Market competitiveness has not left agriculture especially with the advent of market penetration of various brands and a new variety of seeds and materials which has increased the produce many […]
Business Model Evaluation for a Physical Education Player
Physical education (PE) in the recent past has come to the forefront, especially with the increasing inclination of the masses towards fitness. The study was conducted to assess the PE market and to benchmark the competitors to develop a future growth roadmap and the market entry strategy for the client. An estimation of the […]
Delivery Performance Assessment Of E-tailers In India
Our client, one of the largest e-tailing players in India, wanted to benchmark its delivery performance with the competitors. The client also wanted to understand the order to shipment and shipment to delivery times of players and the share of captive vs 3PL in the overall deliveries of the players. The client wanted to […]
Brand Health Measurement Of Online Food Aggregators In India
Consumer internet space has taken a steadfast growth in the recent times, especially with the wave of digitalisation kicking in and the internet becoming accessible in every nook and corner. In a similar study for our client, one of the largest food-tech players in India, we assessed the brand health indicators like consumer awareness, […]
Assessing The Success Mantras Of Hotel Aggregator Models In India
Indian hospitality sector is beginning to witness some unprecedented growth from the time new hoteling models have disrupted the whole conventional scenario. An analysis was done to understand the value addition through various hotel aggregator model on the basis of customer and partner experiences. And what could be the resultant value addition of each […]
Due Diligence On Child Care Omni Channel Retailer
Modern consumer habits of the Indian consumers have graduated to a level that was difficult to formulate a few years back. Complex processes like Omnichannel have reshaped the retailing approach today, integrating both offline and online on a common platform. Here is a study that was done for a fund client to help the fund […]
Market sizing and opportunity assessment for a leading Consumer goods client in kitchen cabinets in India
Kitchen cabinet market has erupted as a successful division of the home furniture segment in India. Gone are the days when kitchen remodelling used to be a concept only limited to Tier 1 city. As a changed scenario of new construction methodologies, modular kitchens have had a spurred growth seeing their way into home marts […]
Commercial Due Diligence on an online furniture e-tailer
A large sample consumer and supplier survey was run to identify the consumer behaviours and changes there in that would support the investor growth theses on the market.
Location Strategy For An Upcoming Chain Of Day Care Hospital
Daycare hospitals have come up as a new breed of hospital format mushrooming in the treatment sector. The specialised services available at these centres, personal attention are few of the features that are attracting huge masses towards this format. 27% of deaths happen in India due to untimely and improper medical attention. In a scenario […]
Roll-Out Strategy For Chain Of Dialysis Centres
Dialysis is one of the first technological innovations in medicine and the only treatment that does not involve any operation or transplant and yet allows a patient with end-stage organ failure to live a long, healthy and productive life. In India, dialysis is reserved for the very rich, or to those eligible for full medical […]
Redseer Helped One of Top-3 Indian Pure-Play BPO Create Domain Expertise And Knowledge Base
Business process outsourcing involves the contracting of the operations and responsibilities of a specific business process to a third-party service provider. BPOs are mostly service based. Our client, one of the largest e-tailing players in India, wanted to benchmark its customer satisfaction with the competitors and understand the satisfaction across key parameters. The company had […]
RedSeer Helped A Top Travel Portal in Restructuring Their Monetization Strategy
Travel and tourism is a fast-growing vertical in India. People have started travelling for luxury lately and a lot of Indian economy is coming from tourism. Along with the growth in the industry, the competition among travel service providers have also boomed up and people look for better offers before planning any trip. Our client, […]
Helped leading French alcoholic brand decode distribution channels
India is one of the largest consumers of alcohol and remains one of the fastest-growing markets in the world. The increasing adoption of pub and cocktail culture among the urban population has enhanced the demand for alcoholic beverages in the country, propelling the market. However, figuring out the right products and the right channels that […]
Landscaping And Opportunity Scoping For Retail Stores For Food
Grocery in the most important day to day necessity of every household. Every family needs an adequate amount of grocery every day for survival. Starting from small kirana stores to big supermarkets, grocery is available in every nook and corner of India. The level of competition is very high due to numerous brands and stores […]
Commercial Due Diligence in Offline Supplemental Education Market in T1 and T2 cities
With the growing demand and competition in the education industry, there are multiple offline courses or tuition classes that have emerged to coach school going kids after school hours. To keep kids on par with the growing competition, parents have started sending their kids to tuition classes to groom their knowledge. Parents feel that a […]
Commercial Due Diligence in Online Supplemental Education Market in T1 and T2 cities
With technology taking over the world, even education has become tech-friendly. With numerous courses and texts online, knowledge is just a click away. But along with e-courses, there are individuals who still prefer their children learn via the traditional methods. Many firms have started offering online courses and certifications along with it and the competition […]
Traffic Safety Products
France Telecom Health Care Initiative
The client, a multinational telecommunications player based in France, Orange, wanted to enter the digital healthcare space through its healthcare division, Orange Healthcare. The company’s motivation to enter the e-health arose from survey results that pointed to France lagging in the digital healthcare space compared to other European countries and hence wanted to develop a […]
