Rise of India’s Hardcore Gamers
Gaming has steadily grown in popularity ever since owning smartphones became the norm for the masses. In recent years India’s gaming market witnessed a surge in growth catalyzed by the pandemic and the advent of live-streaming platforms. A category of ‘hardcore’ gamers has emerged since, who spend a significant time gaming and streaming their gameplay […]
Indian ShortForm Catching up to Global Counterparts – Opportunity for Influencers and Brands
Short Form Videos (SFV) have gained enormous popularity in the past few years with the trend set in motion by global players such as TikTok and Instagram. With TikTok banned in India, homegrown Short Form Video (SFV) apps have carved out a niche serving the diverse regional content needs of the population. When it comes […]
Digital Advertising in India and disruptive trends
The advertising industry has found new, unique and effective ways to communicate to the target audience through digital mediums. This mode of communication geared up following the COVID pandemic. Further, a surge in the usage of smartphones and internet services has opened many doors for digital advertising. As per our data, digital ad spending in […]
Digital Ads: The Right Click!
Globally there have been cautionary headwinds for the ad market as a whole, but Southeast Asia has significant headroom to grow due to its low maturity compared to other countries in the region. The market is noticing a shift of advertising spend from offline channels to online channels, and e-commerce ads in particular, due to […]
The Game That Goes Beyond 90 Mins!
Digital Media has revolutionized how we experience sports events; its impact on World Cups has historically been massive and is expected to increase with the current edition of the Qatar World Cup. World Cup will drive audience engagement whose interest is directed not only to the 90 minutes of the game but also to behind-the-scenes […]
OTT Plays Finale After the World Cup
OTT is the future of entertainment, and sports tournaments have emerged to springboard user engagement. FIFA World Cup 2022 is expecting ~5bn viewership, out of which ~1bn viewership is projected through OTT platforms. A steep spike in OTT subscriptions is seen during a major sports event, which experiences a dramatic fall post event. Thus, OTT […]
How Consultants Can Benefit From ChatGPT?
Do you want to know what ChatGPT can do for you? Well, here’s a question to think about: “Are there any repetitive tasks you’re doing that could be done by AI so you can focus on more important things in your work?” As a consultant, here are three things you can use ChatGPT for: Improving […]
A Sweeping Victory for India’s Casual Card Games
As the demand for short-form casual games continues to increase, leading players in the card games and fantasy markets are quickly launching multi-game platforms to capitalize.
The Focus is shifting In India’s Digital Ad Market
The ecommerce logistics sector grew on the back of technology and innovation, to enable e-retail boom in India.
MENA Games Market To Surpass $5 Billion Mark
Beyond the mentioned growth drivers, this massive growth also stems from the growing consumer influx from under appreciated cohorts such as females and Gen Z.
MENAT Gaming: Doubling XP
The supply side is gearing up to tap into the massive opportunity which is unfolding, through localization, technology investments and eSports events
OTT Changing How We Understand Television
OTT market has seen ~2x jump in the userbase compared to Pre-Pandemic times.
India’s Podcast Market – World’s fastest-growing with Immense Potential
Podcast has picked up well in India and already constitute 1% of the total time spent
Digital Media – The Road To Mainstream
Digital media engagement is rising as consumers due to greater variety and on-demand nature of online media
World’s Fastest Growing $7 Bn Gaming Market
Propensity to pay is growing with paid gamers in India to become ~235 Mn by 2025
Leveling up India’s Gaming Market 2021
The gaming market in India is a $2.2 Bn industry, and is projected to grow at ~30% CAGR to reach $7B market — more than 3X in the next 5 years.
3 Hours a Day – India’s Gaming Revolution is Here
Digital Gaming in India has undergone a paradigm shift in the last decade as internet and smartphone access have changed the way Indians consume the internet.
The state of Shortform in India
Total creators in India’s shorform apps are now 4x, when compared to TikTok
How are Indian shortform apps making it big?
India’s digital ad market to become ~$10Bn by CY25
Monetizing shortform, the Tiktok way
Social and video media platforms such as Facebook and YouTube soon followed providing consumers with new ways to interact and brands adopted those platforms for ads.
Entertainment & Advertising | Riding the Digital Wave
India has a diverse and vibrant entertainment industry, with a wide range of options for consumers to choose from. Entertainment consumption patterns in India vary greatly across different regions, cultures, and socio-economic groups. However, there are a few general trends that can be observed. Television is still the most popular form of entertainment in India, […]
The soaring share of digital advertising
With the increasing spend, India’s digital ad market will likely grow 10x
Short Form Market Updates
Published on: Apr 2021 India’s shortform video apps has seen V-shaped recovery; bringing back the userbase to nearly 100% of TikTok user base levels, Published on: Dec 2020 We as indians are the biggest content consumers in the world
Short Form Video: ‘Short’ Cut to Success
These platforms provide a shot at fame for small time content creators and are an effective channel for brands to reach the large young sub-urban/tier2+ consumer cohort
97% of users are back | Made in India Shortform apps
Indian apps have retained 65-70% of the Tiktok era users driven by acquisiton of influencers on these platforms as well as efforts to provide better product experience for creators and users
The rise of Made in India digital content
Diabetes care market in India is ~$17 Bn in size as of FY21, expected to grow 3X+ to ~$59 Bn by FY31.
What is driving consumption on Netflix and other OTT platforms?
Telecom bundling worked well for OTT video increasing number of subscriptions per year
Social Media Spend Goes Mainstream
Social media now accounts for almost half of the digital advertising spend in the MENA region. We expect that in 2021, social media ad spend will overtake non-digital/traditional media spending in our region.
Media: OTT Takes Centre Stage in SEA
Regional players are giving a tough fight to global players like Netflix, curated localized content could prove key differentiator
How 2020 changed OTT video consumption
Higher releases leading to strong growth for Originals & movies consumption on OTT
Indian Shortform video : Ready to leapfrog towards monetization?
What is the big deal about Short Form content ?
This market which was initially created by Bytedance-owned TikTok, saw a massive void after the app’s ban in June. 40% of the market is now owned by Indian apps.
40% of TikTok’s India market captured by homegrown apps
The number of Internet users in India set to grow to 970 million from current 600 million in next 5 years, Shortform market is also estimated to grow by 4x on total time spent and reach to 400-450 billion minutes a month from the current ~110 billion minutes.
ASEAN GAMING PART 2: Game On!
This market seems to have a lot of preconditions to achieve massive growth over the next 2-3 years. If the right supply side levers are pulled, this opportunity could multiply 2x by 2024E.
Video Killing The Audio Star?
Paid users contributed USD 43 Million in revenue during August 2020 alone
ASEAN: Game On! – PART 1
Being a market that is still developing, only ~15% gamers were paying users in a Pre COVID world
Online Rummy Growing in Spades beyond South India
Enabling the game of Online Rummy to become a USD 1400 Mn in market size by 2024
Online Gaming – Fast Growing Opportunity Segment to Grow 5x in Next 5 years
40% users significantly increased their engagement on online gaming platforms. Unable to step of home, Gaming kept the existing users busy.
Real Money Gaming: India’s New Playground
Online skill-based real-money gaming market in India is estimated to grow to become ~$3.8 Bn by 2024
News Aggregators Market Updates
Buy Full Report 1. Dailyhunt emerges as the clear leader in terms of Reach and advertiser Trust Published on: Jun 2019 RedSeer’s Content Leadership Index evaluates the players in the market on the parameters of 1) Reach 2) Engagement and 3) Trust. We believe these parameters represent both the size and quality of the consumer […]
Getting to precovid levels with ” New Normals “
While July turned to be a decent month for the OTT Audio space, which witnessed a recovery. For the OTT Video and Shortform sector, it was a month were new normals were established in the post covid world.
OTT Audio platforms tuning into profitability
In India most users are likely to switch to a paid OTT audio subscription, only if the charges are ~INR 25 per month
Originals Becoming Mainstream In OTT World
Ease of content consumption coupled with affordable smart TVs will lead to shift in user time from DTH to OTT
Short-form: Rising amidst cluttered content space
Short-form video has emerged as a popular format for content consumption in India in recent years. With the rise of affordable smartphones and high-speed internet connectivity, a large number of people in India now have access to online video content. Platforms like TikTok, Instagram Reels, and YouTube Shorts have gained significant traction in India, offering […]
Newsletter | Vernacular is NOW, not the future – A $300 Bn opportunity today
India is in the midst of a massive digital transformation of its population Published on: Aug 2019 Heavy social media and content consumption underway in urban and especially rural areas 210 Mn = Current number of vernacular preferring digital consumers in India who are also monetizable Massively growing vernacular user base to create USD 3 […]
Of MAUs And Subscribers In India And The Story Of Indonesia
Hotstar has been leading the Indian content sector followed by Dailyhunt Published on: Jul 2019 Our latest research brings out focuses on the pecking order in the Indian content space, as shown below. An additional observation is that MAUs for the largest players are an order of magnitude larger than the smaller ones. Subscribers of […]
MENA Marketing Taking Social Media Journey
Business in MENA are taking digital journey led by social media, for marketing its products and services to customers Published on: Jul 2019 MENA region comprising of GCC, Levant and North Africa is home to 40+mn businesses represented by corporates, government, SMEs and self-employed. These businesses in the MENA region are increasingly using digital platforms […]
Content Leadership Index
What does the CLI measure? Published on: June 2019 CLI measures the monetizability of a platform basis three key criteria- Reach, Engagement and Trust Index ratings Player-wise Performance Player-wise Performance- Reach Player-wise Performance- Engagement Player-wise Performance- Trust Framework What does the Content Leadership Index (CLI) measure? Evaluation Parameters and Weights How is it structured > […]